Education Marketing in Hickleton

Get in touch

Education Sector Advertising in Hickleton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hickleton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DN5 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hickleton (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Ickles Upper Hoyland Nether Haugh Greasbrough Northfield Wales Stocksbridge Hackenthorpe Micklebring Lower Crabtree Thorpe in Balne Clifton Little Sheffield Wadsley Bridge Loxley Stumperlowe Hatfield Woodhouse Hollin Busk High Wincobank Ecklands Tickhill Highgate Scawthorpe Firbeck Lower Bradway Keresforth Hill Maltby Thorpe Common Ravenfield Manor Park Richmond Park Totley Rise Rawmarsh Barugh Green Kirk Bramwith Spring Vale Hanging Water Greystones Cliffe Elsecar Little Houghton Gildingwells Swinton Firth Park Brincliffe Norton Hammer Bradway Bank Platts Common Knowle Top Church Field Oughtibridge Aston Hollow Meadows South Bramwith Sheffield Bracken Moor Askern Barnes Hall Tilts Wike Well End Base Green Worsbrough Herringthorpe Greystones Bolsterstone Warren Worsbrough Dale Holmes Sunnyfields Cudworth Armthorpe Athersley North Carbrook Lindrick Dale Pogmoor Banner Cross Hickleton Aldwarke Kimberworth Old Denaby South Anston Park Side Gleadless Whiston Hangsman Hill Wingfield Letwell Bentley Rise Longley Estate Thorne Hampole Hooton Levitt Staincross Attercliffe Hill Top Orgreave Old Edlington Whitley Lewden Hooton Roberts Millhouse Green Flanderwell Cricket Houses Crosspool Highwoods Arksey Old Cantley Nether Edge Warmsworth Clifton Bawtry Trumfleet Townhead Broomhill Belle Green Upper Whiston Campsall Lakeside Village Dodworth Bottom Fir Vale Sharrow Head Fulwood Crookesmoor Listerdale Thurlstone Low Bradfield Higher Stubbin Fourlane Ends Littleworth Crow Edge Stannington Branton Port Mahon Walkley Carlecotes Stainforth Horner House Brightholmlee Pickburn Hatfield Chase Four Lane Ends Hall Broom Wigtwizzle Sheffield Lane Top Carr Brick Houses Low Valley Orchard Square Little Common Lidget Hoober Thorpe Hesley Pismire Hill Wood Seats New Lodge Goldthorpe Hollins End Manor Estate Ravenfield Common Sharrow Vale Brodsworth Brierley Hemsworth Walkley Bank Hill Top Fosterhouses Wybourn Wharncliffe Side Cundy Cross Goole Green Highfield Wheatley Hills Burghwallis Hermit Hill Carsick Hill Townhead Gilroyd Sprotbrough Park Edge Mount Cortworth Hardwick Smithley Fairleigh Hemingfield Stubbin Kimberworth Park Kirk Sandall Ryecroft Low Harley Crane Moor Dolcliffe Common Millhouses Sprotbrough Hill Top Kirkhouse Green Brinsworth Rollestone Carsick Batemoor Wadworth High Green Worrall Brampton Burncross Parkgate Swallownest Eastwood Slade Hooton Toll Bar Loxley Bottom Fall Bank Greenland Dodworth Shafton Newfield Green Woodthorpe Estate Dalton Magna Bradway New York Den Bank Park Hill Tinsley Upperthorpe Brierholme Carr Bromley High Melton Wickersley Liberty Hill Ewden Village Brightside Moorhole Gawber Coldwell Nether Green Owlthorpe Sandygate Hatfield Old Town Masbrough Howbrook Bramley Lings Silkstone Woodside High Hoyland Tapton Hill Braithwaite Rossington Rivelin Glen Hyde Park Old Haywoods Athersley South Thurnscoe East Deepcar Causeway Head Hellaby Kendray West Green Catshaw Tivy Dale North Anston Royd Bentley Waldershaigh Chapeltown Castle Green Barugh Great Houghton Upper Bradway Shay House Steel Bank Austerfield Carr Head Auckley Birkendale Swinton Bridge Upper Cudworth Herdings Almholme Common Side Pinfold Hill Hood Hill Stairfoot Piccadilly Dungworth Backmoor Thorpe Salvin Totley Lydgate Cotterhill Woods Maythorn Abbeydale Park Greenside Thorn Hill Brampton en le Morthen Neepsend Wombwell Beighton Haywood Long Line Carter Knowle Berry Moor Upper Haugh Middlewood Halfway Attercliffe Bessacarr Kilnhurst Totley Brook Birdwell Stopes Dinnington Smithies Stacey Bank Westfield Low Laithes Mapplewell Plumbley Cundy Hos Lundwood Grenoside West Melton Eskholme Turnerwood Whirlow Swaithe Upper Tankersley Dunsville Higham Common Mawson Green Midhopestones Haigh Ringinglow Richmond Frecheville Stone Harthill Hayfield Green Stainborough Rotherham Honeywell Kiveton Park Doncaster Upper Crabtree Aughton Bradgate Laughton Common Whirlow Brook Lea Brook Hooton Pagnell Moorends Manvers Adwick le Street Street Newton Stockbridge Ecclesall Redbrook Harden Stephen Hill Templeborough Hill Top Foldrings Royd Moor Dunscroft Cubley Little Hay Nooking Blackburn Wood Willows Grange Lane Meersbrook Wath upon Dearne Jordanthorpe Woodland View Worsbrough Common The Lings East Herringthorpe Scout Dike Ardsley Nutwell Norton Worsbrough Bridge Nethergate Carlton Higham Bents Green Boulder Hill Barnsley Braithwell Ward Green Belle Vue Dropping Well Royston Birley Carr Intake Four Lane End Thurcroft Hoylandswaine Thurnscoe Pincheon Green Skelbrooke Catcliffe Mosborough Hurl Field Howard Hill Waleswood Shaftholme Meadow Hall Eastfield Wilthorpe Cusworth Stainton Darfield Holbrook Norton Lees Arbourthorne Barnby Dun Skellow Hood Green Shaw Lands Whinney Hill Normanton Spring Barrow Hazlehead Dalton Spink Hall Conisbrough Sandhill Carcroft The Green Pudding Hill Little Norton Jordan Moss Windhill New Rossington Clayton Shirecliffe Broomfield Jump Onesacre Malinbridge Thornseat Shiregreen Cadeby Holme Kelham Island Woodlands East Woodhouse Parkwood Springs Pot House Slay Pits Endcliffe Edge Darton Hexthorpe Dean Head Instoneville Wentworth Hoyland Common Blaxton Garden Village Wincobank Drakehouse Lane End New Totley Hill Top Broom Cawthorne Hillfoot Doncaster Common Sutton Upper Midhope Harley Finningley Handsworth Hill Abbeydale Hallam Head Burngreave Thrybergh Dalton Parva Kexbrough Sothall Knoll Top South Lane Low Stubbin Denaby Main Harlington Ecclesfield Lowedges Potter Hill Wortley Mexborough High Bradfield Scholes Adwick upon Dearne Birley Edge Tankersley Fishlake Low Barugh Marr Fullshaw Far Bank Netherthorpe Meadow Head Morthen Penistone Deep Pit The Wheel Grimethorpe Studfield Hill Silkstone Common Brecks Highfield Wisewood Shafton Two Gates Elm Tree Hill Coisley Hill Longley Ings Wilsic Mortomley Sim Hill Roughbirchworth Storrs Wood Royd Sykehouse Woodall Wormley Hill Thurgoland Treeton Wheatley Bridge End St Ann's Under Tofts Worsbrough Village West End Charltonbrook Woodsetts Laughton en le Morthen East Dene Scawsby Bramley Fenwick Carcroft Common Long Sandall Handsworth Keppel's Column Dunford Bridge Cat Hill Bolehill Finkle Street Park Head Newhill Summerfield Oxspring Lowfield Loversall Pilley Edenthorpe Heeley Frickley Soughley Low Holdworth Ughill Sheffield Park Guilthwaite Town End Jordon Blacker Hill Topham Balby Green Moor Monk Bretton Waverley Hoyle Mill Gleadless Townend Wheatley Park Highlane Ulley Intake Meersbrook Bank New Village Norton Woodseats Arbourthorne Estate Gateway Plaza Todwick The Manor Canal Side Greenhill Victoria Charnock Hall Sharrow Middlecliffe Broomhill Darnall Snowden Hill Hill Top Richmond Hill Lings Common Normandale Owlerton New Edlington Load Brook Rostholme Cudworth Common Langsett Norton Woodlands Wales Bar Crookes Canklow Brookhouse Philadelphia Low Wincobank Ingbirchworth Smithy Moor Wadsley Milton Parkhead Netherthorpe Hoyland Pitsmoor Abdy Parson Cross Birley Estate Dore Kine Moor Highfields Hallowmoor Bow Broom Measborough Dike Billingley Dodworth Green Conanby Waterthorpe Endcliffe Crescent Bolton upon Dearne Gleadless Valley Hill Top Holdworth Owston Westfield Lodge Moor Noblethorpe Moorgate Lower Walkley Cantley Grimesthorpe King Edwards Woodhouse Mill Beauchief Throapham Spittal Houses Edderthorpe Southey Green Ranmoor Netherthorpe Bullhouse Barnburgh East Whitwell Hillsborough Sunnyside