Education Marketing in Stubbin

Get in touch

Education Sector Advertising in Stubbin

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Stubbin but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S36 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Stubbin (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Broomhill Worsbrough Bridge Four Lane Ends The Green Sheffield Park Waverley Worsbrough Kimberworth Park Toll Bar Loxley Bottom Hallowmoor Wybourn Upper Midhope Denaby Main Nether Green Shay House Milton Wincobank Abbeydale Carter Knowle Handsworth Owston Brincliffe Piccadilly Hayfield Green Templeborough Hoober Blacker Hill Abbeydale Park Norton Woodseats Cubley Hill Top Clifton Auckley Upper Cudworth Brampton en le Morthen Orchard Square Manor Estate Wilthorpe Maltby Waterthorpe North Anston Littleworth Kendray Nether Haugh Pogmoor Berry Moor Tapton Hill Tickhill Maythorn Old Town Brightside Moorends Pincheon Green Newfield Green Dunford Bridge Hall Broom Ecklands Jordon Arksey Eastfield Endcliffe Edge New Totley Kirk Bramwith Gleadless Valley Flanderwell Ranmoor Moss Highfield Millhouses Crookes Hoyland Eastwood Firth Park Treeton Barnburgh Stainton Greenside Keppel's Column Wentworth Sharrow Head Middlewood Birley Estate Royd Moor Doncaster Wales Bar Manor Park Crane Moor Rollestone Wadsley Higham Common Scawthorpe Four Lane End Highfields Gleadless Hallam Head Kine Moor Braithwell Abdy Hemingfield Hatfield Woodhouse Loxley Millhouse Green Summerfield Balby Dunscroft Under Tofts Hillsborough Gildingwells Bramley Lings Hooton Roberts Liberty Hill Pudding Hill Hickleton Endcliffe Crescent Arbourthorne Langsett Ulley Little Common Plumbley Cusworth Sprotbrough Thorne Burngreave Halfway Smithley Conanby Royd Carcroft Smithy Moor St Ann's Redbrook Owlthorpe Far Bank Netherthorpe Low Harley Stockbridge Brick Houses Darnall Parkhead Ardsley Middlecliffe Waleswood Grange Lane Low Bradfield Norton Instoneville Edge Mount Hatfield Spring Vale Grenoside Ecclesfield Netherthorpe Skellow Howard Hill Lower Bradway Sprotbrough Park South Lane Lidget Townhead Fullshaw Low Wincobank Holme Herringthorpe Edenthorpe Potter Hill Greasbrough Coisley Hill Kilnhurst Elsecar Moorhole Wood Royd Blackburn Slay Pits Clifton Netherthorpe Hardwick Dalton Magna Steel Bank Thrybergh Cricket Houses Platts Common Haigh Upper Bradway Backmoor Fenwick Church Field Athersley North Base Green Canal Side Upper Haugh Old Denaby Bramley Aughton Thurnscoe Woodthorpe Estate Thurcroft Long Line Cundy Hos Jump Campsall Parson Cross Bessacarr Ewden Village Lakeside Village Spittal Houses Bents Green Worrall Owlerton Birkendale Woodhouse Mill Birdwell Whinney Hill Arbourthorne Estate Stopes Keresforth Hill Walkley Bank Old Cantley Cortworth Greenland Kirkhouse Green Frecheville Sykehouse Doncaster Common Ward Green Little Houghton Wadsley Bridge Sheffield Gawber Broomhill South Anston Blaxton Wigtwizzle Listerdale Rossington Upper Hoyland Boulder Hill Townhead Brierholme Carr Mexborough Waldershaigh Studfield Hill Elm Tree Hill Soughley Lea Brook Bradway Bank Lowfield Deep Pit Woodsetts Carcroft Common Bridge End Kelham Island Letwell Laughton Common Rivelin Glen Charltonbrook Hood Green Thorpe Salvin Hackenthorpe Hill Top Dinnington Meersbrook Bank Snowden Hill Low Stubbin New Lodge Tankersley Manvers Fir Vale Birley Edge Green Moor Carlecotes Hooton Pagnell Cotterhill Woods Wood Seats Brightholmlee Dodworth Austerfield Thornseat Wales Finningley Park Head Bentley Greenhill Nether Edge Braithwaite Kexbrough Billingley Shafton Ravenfield Common Swinton Bridge Totley Rise Whiston The Manor Hurl Field Southey Green Northfield Old Edlington Todwick Richmond Beauchief Drakehouse East Dene Nutwell Gleadless Townend Wadworth Burghwallis Garden Village Old Haywoods Westfield Wood Willows Oughtibridge Coldwell Worsbrough Village Charnock Hall Hangsman Hill Hill Top Adwick upon Dearne High Wincobank Catcliffe Silkstone Common Sutton Dalton Parva Almholme Dore Whirlow Brook Pickburn Rawmarsh Laughton en le Morthen Barugh Green Longley Estate Pilley Tinsley Little Sheffield Little Norton Oxspring Chapeltown Dodworth Green Harley Hanging Water Meadow Head Sothall Skelbrooke Holmes Crow Edge Shirecliffe Carbrook Bromley Harthill Bentley Rise Woodlands East Grimethorpe Branton Neepsend Philadelphia Canklow Horner House Lodge Moor Kirk Sandall Upper Whiston New Edlington Ryecroft Parkgate Rostholme Howbrook Town End West End Carr Brecks Hatfield Chase Wormley Hill Hazlehead Topham Gateway Plaza High Melton Hill Top Sharrow Norton Lees Hoyle Mill Wike Well End Askern Stairfoot Lundwood Turnerwood Hollow Meadows Shaftholme Ughill Loversall Stainborough Adwick le Street Meersbrook Stannington Sunnyside Belle Vue Fall Bank Wheatley Hill Top Shafton Two Gates Lower Walkley Slade Hooton East Whitwell Newton Mortomley Smithies Scawsby Aston Woodhouse Guilthwaite Cudworth Normanton Spring Barnes Hall Totley Brook Hill Top Attercliffe Richmond Park Bow Broom Hollin Busk Highgate Park Hill Hellaby Goole Green Wath upon Dearne Wombwell Swallownest Crookesmoor Sandygate Roughbirchworth West Green New Village Catshaw Dean Head Fulwood Great Houghton Ringinglow Masbrough Stacey Bank Rotherham Stocksbridge Greystones Cliffe Stumperlowe Heeley Stone Normandale Deepcar Swinton Upperthorpe Hooton Levitt Micklebring Brodsworth Brookhouse Dungworth Nethergate Hyde Park Wheatley Park Highfield Morthen Wheatley Hills Kiveton Park Birley Carr Firbeck Intake Jordanthorpe Edderthorpe King Edwards Holbrook Athersley South Grimesthorpe Ecclesall Woodside Shiregreen Throapham Low Valley Long Sandall Whirlow Brierley Pot House Handsworth Hill South Bramwith Barnsley Wingfield The Wheel Gilroyd Norton Lindrick Dale High Green Haywood Newhill Orgreave West Melton Causeway Head Burncross Dolcliffe Common Carsick Hill Common Side Holdworth Hillfoot Cawthorne Load Brook Malinbridge Darfield Victoria Wilsic Park Side Wharncliffe Side Pitsmoor Wisewood Stubbin Armthorpe Hermit Hill Bolton upon Dearne Storrs Intake Barugh Trumfleet Broom Wickersley Thurgoland Port Mahon Cadeby Barnby Dun Little Hay Nooking Lowedges Barrow Highlane Bolehill Conisbrough High Hoyland Low Barugh Dunsville Thorpe in Balne Warmsworth Thurnscoe East Jordan Knoll Top Mawson Green Thorn Hill Hoylandswaine Walkley Aldwarke Hampole Sunnyfields Pinfold Hill Tivy Dale Stephen Hill Richmond Hill Street Spink Hall Sim Hill Scout Dike Hoyland Common Low Laithes Cundy Cross Marr Sheffield Lane Top Mapplewell Monk Bretton Harlington Bolsterstone Ingbirchworth Westfield Belle Green Lane End Measborough Dike Cantley Swaithe Pismire Hill Cat Hill Foldrings Scholes Thorpe Common Whitley Bradway Sharrow Vale Onesacre Highwoods Beighton Hemsworth Sandhill Darton Thorpe Hesley High Bradfield Lower Crabtree Broomfield Totley Herdings Bawtry Finkle Street Frickley Greystones Fourlane Ends Fishlake Lewden Worsbrough Dale Crosspool Hollins End Warren Low Holdworth The Lings Den Bank Lydgate Moorgate Carsick Midhopestones Woodall Wortley Penistone Dropping Well Brampton Shaw Lands Noblethorpe Lings Common Woodlands Fairleigh Banner Cross Carr Head Castle Green Eskholme Parkwood Springs Bullhouse Silkstone Fosterhouses Honeywell Cudworth Common Thurlstone Higham Higher Stubbin Bradgate Upper Tankersley Tilts Knowle Top Staincross Meadow Hall Ravenfield Norton Hammer Brinsworth Batemoor Windhill Bracken Moor Harden Kimberworth New York Dalton Worsbrough Common East Herringthorpe Dodworth Bottom Ickles Carlton Attercliffe Hill Top Woodland View Longley Ings New Rossington Royston Mosborough Goldthorpe Hood Hill Upper Crabtree Stainforth Clayton Hexthorpe