Education Marketing in Wales

Get in touch

Education Sector Advertising in Wales

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Wales but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S26 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Wales (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Beighton Abdy Branton Little Hay Nooking Hemingfield Load Brook Silkstone Common Horner House Jordanthorpe Batemoor Thurnscoe East Loxley Bottom Woodland View Darnall Sim Hill Thurlstone Low Wincobank Burncross High Hoyland Edenthorpe Hackenthorpe Walkley Gateway Plaza Highfield Jordan Thorpe Salvin Kiveton Park Dalton West Melton Hill Top Normandale Sandygate Storrs Hill Top Cawthorne Townhead Swinton Slay Pits Fall Bank Lower Bradway Town End Wormley Hill Cundy Cross Wood Willows Adwick le Street Highgate Swinton Bridge Denaby Main Brightholmlee Stockbridge Moorends Staincross Arbourthorne Estate Brincliffe Keppel's Column Dodworth Backmoor Upper Haugh Hooton Levitt Woodthorpe Estate Instoneville Nether Edge Den Bank Wortley Stannington Wadsley New Rossington Townhead Dunford Bridge Slade Hooton Hurl Field Harden Wharncliffe Side Fishlake Skelbrooke Norton Lees Westfield Upper Crabtree Street Worrall Park Hill Woodlands Shafton Rollestone Birdwell Lings Common Mawson Green Knoll Top Woodside Green Moor Arbourthorne Bentley Rise Dunsville Lodge Moor Hexthorpe Templeborough Attercliffe Barugh Low Laithes Upper Whiston Sheffield Park Crookesmoor Barrow Low Holdworth Orgreave Heeley Hardwick Parkhead Pismire Hill Wales Little Sheffield Worsbrough Common Grimesthorpe Halfway Darton Bramley Lings Scawthorpe Tinsley Redbrook Little Norton Holmes Sykehouse Frickley Tivy Dale Lowedges Upper Tankersley Bawtry Richmond Park Soughley Intake Wentworth Ward Green Eastfield Carsick Hill Belle Vue Highlane Hermit Hill Richmond Lydgate The Green Rawmarsh Ravenfield Loxley Gleadless Moorhole Ecclesall Whirlow Shiregreen Fenwick Tilts Thornseat Highfields Totley Brook Little Houghton Bolsterstone Carlton Belle Green Hyde Park Birley Estate Newfield Green East Herringthorpe Holbrook Catcliffe Spring Vale Cantley Whitley Sunnyside Dunscroft Morthen Woodhouse Brierholme Carr Austerfield Rossington Mapplewell Hatfield Woodhouse Mosborough Lea Brook Lakeside Village Gilroyd Dinnington Hillsborough Ringinglow Lewden Wike Well End Hallam Head Barugh Green Low Stubbin Eskholme Church Field Hayfield Green Moorgate Low Bradfield Sheffield Netherthorpe Ulley Billingley Littleworth High Wincobank Meadow Hall Gleadless Townend Hollins End Laughton Common Steel Bank Pinfold Hill Doncaster St Ann's Wickersley Nethergate Nether Green Athersley North Handsworth Hill Royd Cat Hill Ewden Village Swaithe Birley Carr Brookhouse Silkstone Maythorn Greasbrough Treeton Bradgate Normanton Spring Adwick upon Dearne Deepcar Bow Broom Frecheville Four Lane End Bentley Hooton Roberts Higham Common Bradway Bank Boulder Hill Monk Bretton Meersbrook Bank Keresforth Hill Millhouse Green Toll Bar Shafton Two Gates West Green Flanderwell Ranmoor Sharrow Head Woodhouse Mill Orchard Square Stopes Todwick Wood Seats Wales Bar Grimethorpe Upper Hoyland Brampton Stairfoot Sharrow Vale Wilthorpe Burghwallis Fir Vale Trumfleet Conanby Endcliffe Crescent Goldthorpe Millhouses Edge Mount Worsbrough Common Side Greenland Royston Swallownest Thorn Hill Brinsworth Ryecroft Sutton Deep Pit Meersbrook Athersley South Wheatley Hazlehead Eastwood Norton Woodseats Goole Green Wincobank Hickleton Warmsworth Brampton en le Morthen Stubbin Greenside Guilthwaite Waleswood Elsecar Thurgoland Hill Top Penistone Askern Attercliffe Hill Top Birley Edge Clifton Harley Bessacarr Kirk Bramwith Hill Top Waterthorpe Lundwood Bolehill Carsick Firbeck Cricket Houses Norton Spink Hall Sprotbrough Potter Hill Woodlands East Totley Midhopestones Bramley Skellow Clifton Hampole Hellaby Finkle Street Meadow Head Worsbrough Village Sharrow Moss Armthorpe Old Town Carlecotes Hood Hill Netherthorpe Aldwarke Southey Green Canklow Hill Top Hoober Knowle Top Almholme Highwoods Barnsley Hollow Meadows Cubley Cusworth Brick Houses Stacey Bank Snowden Hill West End Foldrings Cundy Hos Coldwell Lindrick Dale Warren The Wheel Wingfield Kine Moor Pudding Hill Causeway Head Hemsworth Handsworth Doncaster Common Barnby Dun Pilley Mexborough Stocksbridge Brierley Stainforth Richmond Hill Under Tofts North Anston Bridge End Manor Park Onesacre Measborough Dike Hoyland Common Dodworth Bottom Charnock Hall Edderthorpe Sprotbrough Park Roughbirchworth Owlthorpe New York Fosterhouses Cudworth Common Little Common Lower Walkley Stephen Hill Dropping Well Sheffield Lane Top Mortomley High Bradfield Piccadilly Chapeltown Kexbrough Honeywell Thorne Bents Green Summerfield Stone Harthill Sunnyfields Stainton Broomhill Dalton Magna New Lodge Crosspool Parkgate Oughtibridge Balby Wheatley Park East Whitwell Hallowmoor Ecklands Wadworth Greystones Woodall Ughill Wath upon Dearne Drakehouse Greenhill Castle Green Cudworth Wombwell Newton Kimberworth Park High Green Whiston Bullhouse Nether Haugh Carter Knowle Old Haywoods Cortworth Haywood Oxspring Berry Moor Barnburgh Brightside Tickhill Scawsby Fulwood Blacker Hill Whirlow Brook Clayton Upper Midhope Old Cantley New Village Tankersley Hollin Busk Longley Estate Newhill The Lings Dolcliffe Common Hatfield Chase Hoyland Bradway Worsbrough Bridge Pickburn Netherthorpe Kendray Bracken Moor Middlewood Crow Edge Holdworth Carr Dodworth Green Upper Cudworth Arksey Wood Royd Blaxton Kirk Sandall Owlerton Endcliffe Edge Manor Estate Carr Head Hatfield South Anston Carbrook Brecks Crookes Gildingwells Dungworth The Manor Norton Hammer Topham Neepsend Thurcroft Jump Port Mahon Thrybergh Malinbridge Intake Higham Long Line Aston Lowfield Micklebring Cadeby Lane End Aughton Birkendale Thorpe in Balne Shaftholme Totley Rise Ingbirchworth Braithwell Holme Lower Crabtree Low Barugh Herringthorpe Hoyle Mill Gawber Sothall Broom Braithwaite Carcroft Common Conisbrough Dean Head Kelham Island Masbrough Hillfoot Carcroft Herdings Coisley Hill Wheatley Hills Canal Side Philadelphia Wadsley Bridge Finningley Nutwell Grenoside Rivelin Glen Harlington Hangsman Hill Smithley Worsbrough Dale Campsall Manvers Pincheon Green South Lane Long Sandall Garden Village Parson Cross Kirkhouse Green Fairleigh Waldershaigh Greystones Cliffe Letwell Bolton upon Dearne Stumperlowe Broomhill Auckley Hood Green Thurnscoe Norton King Edwards Broomfield Waverley Studfield Hill Whinney Hill Shaw Lands Tapton Hill Loversall Northfield Fullshaw Laughton en le Morthen Brodsworth Wilsic Barnes Hall Park Side Wigtwizzle Haigh New Edlington Woodsetts Wisewood Sandhill Four Lane Ends Walkley Bank Ecclesfield Gleadless Valley Dore Parkwood Springs Low Harley Crane Moor Lidget Rotherham Scout Dike Scholes Blackburn Royd Moor Pitsmoor Charltonbrook Far Bank Owston Hall Broom Ickles Kimberworth Thorpe Hesley Pogmoor Hoylandswaine Langsett Victoria Banner Cross Catshaw Marr Platts Common Milton Beauchief Thorpe Common Park Head Hill Top New Totley Old Edlington East Dene Grange Lane Hooton Pagnell South Bramwith Plumbley Pot House Spittal Houses Elm Tree Hill Howbrook Great Houghton Rostholme Shirecliffe Stainborough Liberty Hill Upperthorpe Westfield Kilnhurst Longley Ings Jordon Shay House Hanging Water Firth Park Higher Stubbin Abbeydale Upper Bradway Turnerwood Burngreave Windhill Noblethorpe Cotterhill Woods Dalton Parva Throapham Bromley Base Green Low Valley Maltby Ravenfield Common Middlecliffe Abbeydale Park Highfield Smithy Moor Ardsley Fourlane Ends Old Denaby Darfield High Melton Howard Hill Smithies Wybourn Listerdale