Education Marketing in Amington

Get in touch

Education Sector Advertising in Amington

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Amington but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B77 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Amington (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Southlow Winkhill Hollybush Froghall Broadeye Bramshall Cheddleton Maer Lane Green Leadendale Mill Green Heaton Newfield Middle Cliff Weston-under-Lizard Aston Totmonslow Littleworth Cold Norton Burybank Wildwood Hill Top Bagnall Commonside Upper Ellastone Christ Church Crakemarsh Almington Spring Hill Norton Bridge Stanton Brereton Cross Hyde Lea Washerwall Stone Little Haywood The Wharf Shutlanehead Leycett Bilbrook Chell Heath Brookhouses Dresden Oldfallow Werrington Alstonefield Cold Well Amerton Kingston Hill Woodlane Bolehall Foxt Lower Ellastone Newborough End Shebdon Thornes Essington Wigginton Longport Madeley Heath Hanbury Woodend Newlands Brown Lees Rugeley Bridgtown Upper Nobut Westwood Wain Lee Drointon Lower Knightley The Bratch Finney Green Knotbury Kingsley Stretton Keele Bonehill Middle Madeley Sandonbank Acton Trussell Haregate Great Chell Acres Nook Lower Tean Bobbington Little Onn Gospel Ash Longshaw Great Gate Balterley Weeford Clifton Campville Cauldon Hollinsclough Branston Armshead Nurton Hill Butter Bank Heatley Longdon Green Chebsey Hill Chorlton The Heath Carmountside Church Leigh Tuppenhurst Lupin Dogingtree Estate Footherley Adderley Green Cotwalton Blackfords Parkside Hill Top Lightwood Coven Dagdale Oak Hill Knutton Dilhorne Westlands Whittington Gospel End Foxley Stonydelph Gunstone Garshall Green Dimsdale Whitecross Upper Mayfield Blymhill Lawns Fradswell Knighton Landywood Upper Landywood Tatenhill Common Knowle Style Kingstone Cowall Moor Whitehill Normacot Dapple Heath Ash Bank Westcroft Lawns Wood Wigginstall Overmoor Enville Blakelow Chatcull Goosemoor Green Blithfield Quarry Heath Weston Milwich Old Perton The Leys Castletown Trentham Church Eaton Green Ranton Green Woottons Muckley Corner Highfields The Hollies Butterton Napley Upper Hulme Dunstall Packmoor Flash Kerry Hill Tillington Ramshorn Cat's Hill Cross Knightley Seisdon Breretonhill Hansley Cross Wheaton Aston Stramshall Huddlesford Mavesyn Ridware Halfpenny Green Whitemoor Fradley Junction Okeover Prospect Village Knenhall Burntwood Green Moddershall Shaffalong Acton Gate Huntington Upper Leigh Scounslow Green Milford Betley Common Woodhouses Nurton Orton Woodmill Wootton Hartshill Norbury Alsagers Bank Norton East Stowe-by-Chartley Wychnor Bridges Windy Harbour Grindley Lutley Charnes Haughton Tithebarn Little Wyrley Creighton Colshaw Dunkirk The Raikes Endon Great Haywood Weaverslake Lower Drayton The Lymes Townhead Edingale Shawfield Crossgate Betley Spot Acre Woodhouse Green Seabridge Trescott Sidway Boothen Coton Farm Cheadle Common Cross Heath Ford Hilderstone Blackwaters Aston Spath Roche Grange Endon Bank Lower Hatton Upper Hatton Littleworth Croxall Upper Cotton Townend Combridge Barton Turn The Bodnets Waggersley Burslem Lowe Hill Ridgeway Stonehouses Gentleshaw Stanley Moor Tamworth Morrey Wrinehill Florence Glascote Leomansley Hartwell Hookgate Meir Hay Podmore Orgreave Chorley Kingsford Knowl Bank Coven Heath Pattingham Newtown Moorend Wootton Moorside Bishops Offley Bradley Stourton Belgrave Whitgreave Borough Park Ravenhill Rolleston on Dove Needwood Outlands Leyfields Acton Hodgefield Shut Heath Churchbridge Meir Broomhill Newpool Bickford Loggerheads Carroway Head Offleyrock Stafford Hockley Dods Leigh Calton Shutt Green Tunstall Newstead Hanchurch Bromley Wood Wetley Rocks High Onn Bowers Newton Aston-by-Stone Onneley Fenton Brereton Milton Hilltop Fairoak West Chadsmoor Shenstone Woodend Whitehurst Streethay Wolstanton Hanbury Morridge Side Knightley Dale Oxford Alders Amington Little Chell Fradley South Hawks Green Oulton Windmill Bank Lower Elkstone Balance Hill Walton Common Side Radmore Wood Lichfield Blymhill Common Lightwood Beamhurst Lane Pipehill New Wood Great Saredon Fenton Low Blakeley Lane Oulton Sharpley Heath Coxgreen Napley Heath Handsacre Longsdon Cheadle Park Broomyshaw Dales Green Netherland Green Mile Oak Wetton High Offley Townsend Brocton Aldershawe Pasford Billington Chadsmoor Moneystone Hanley Coombesdale Wheatlow Brooks Coppenhall Great Wyrley Woodshutts Hinksford Ball Green Winnington Gospel End Village Butterton Poolfields Creswell Green Garmelow Cornhill Newcastle-under-Lyme Gorstey Ley Oaken Above Church Cheslyn Hay Haunton Wilnecote Overton Stretton Butt Lane Longton Withington Standeford Woollaston Warstone Orslow Congleton Edge Uttoxeter Rownall Standon Prestwood Milldale Gillway Darnford Beamhurst Hulme Church Eaton Little Hay Hobble End Abbey Green Gnosall The Quarry Four Ashes Comberford Forton Ipstones Fegg Hayes Quixhill Shallowford Newtown Roughcote Stockwell Heath Springfields High Town Cannock Wood Springhill Marston Winshill Greensforge Oulton Heath King's Bromley Weston Coyney Sideway Ubberley Gratwich Hademore Thorncliffe The Blythe Coton End Rakes Dale Poolend Burnhill Green Latherford Offleymarsh Alder Moor Red Bull Millend Barton Green Chesterton Forsbrook Cotonwood Dam Mill Newtown Codsall Wood Dunston Heath Gorstyhill Stanley Moss Ashley Blackwood Hill Sandford Hill Godleybrook Meir Heath Norton Canes Blackbrook Harriseahead Rough Close Harper's Gate Whittington Denstone Chapel Chorlton Rising Brook Blundies Dunwood Hem Heath The Handfords Overley Checkley Longnor Bucknall Holt Hill Oakley Beaconside Halmer End High Onn Wharf Meretown Stanshope Pasturefields Rushton Spencer Rickerscote Ashwood Hulme End Millmeece Coton Hales Westbeech Cotton Ecton Marchington Woodlands Rake End Gipsy Green Little Bridgeford Copmere End Lower Nobut Butters Green Marchington Efflinch Hilton Braddocks Hay West Hill Highfields Tittensor Derrington Bank Top Owen's Bank Barnfields Hardings Wood Wimblebury Fauld Sandborough Mossgate Barlaston Common Shelton under Harley Gillow Heath Cracow Moss Bowsey Wood Stockton Brook Long Compton Whiston Gratton Heighley Wardlow Rocester Horninglow Crackley Draycott in the Moors Bromstead Whitley Heath Ranton Huntley Shareshill Newtown Consall Codsall Brazenhill Croxden Wombourne Middleport Walton-on-the-Hill Stonefield Mobberley Gayton Talke Gnosall Heath The Laches Hawthorns Smestow Caverswall Joiner's Square Edial Hamstall Ridware Blymhill Stoke-upon-Trent Blakeley Upper Longdon Little Ingestre Anslow Beasley Yarnfield Bradley in the Moors Middle Mayfield Farley Kingsley Holt Springwood Hoften's Cross Stoke-on-Trent Leekbrook Audley Kingsley Moor Beam Hill Moreton Hazles Cranberry Abbey Hulton Stone Heath Hints Brown Edge Talke Pits Little Aston Hill Top Seighford Willoughbridge Walford Enson Iverley Stonnall Queensville Bridge End Salt Somerford Scot Hay Ilam Laney Green Baddeley Green Tatenhill The Shruggs Featherstone Bloreheath Shobnall Birch Cross Brineton Dayhills Sturbridge Church Hill Dunston Clough Hall Littlewood Colwich Sheen Poolfold Bignall End Cheddleton Heath Forebridge Browns Lane Stowe Rumer Hill Prestwood Churnet Grange Loxley Green Brickbridge Lower Leigh The Potteries Great Bridgeford Abbots Bromley Armitage Church Fields Chasetown Middle Hill Norton-in-the-Moors Smallrice The Rowe Newborough Boon Hill Yarlet Baddeley Edge Sutton Cliff Vale Two Gates Hopwas Blore Bank Top Sneyd Green Alton Beechcliff Little Saredon Brookhay Blythe Bridge Newton Hurst Norton Green Chase Terrace Berry Hill Elford Heath Newton Redhill Sandyford Turnhurst Burton upon Trent Bromstead Common Jack Hayes Alrewas Moss Pit Newchurch Ashley Heath Weston Jones Oldfurnace May Bank Godstone Hazelslade Rodbaston Kettlebrook Doley Biddulph Moor Cannock Waterhouses Woodcock Heath Wood Lane Little Sugnall Bentilee Coldmeece Leek Hill Ridware Wallbridge Park Horsebrook Six Ashes Rock End Wall Bednall Bromley Hall Baldwin's Gate Freehay Barlaston Smallthorne Lynn Lordsley Compton Bowers Bent Leacroft Holmcroft Clayton Lawnhead Rakeway Knighton Hollins Gerrard's Bromley Mill Green Blore Red Street Nethertown Highwood Withystakes Burston Perry Crofts Tadgedale Cresswell Sugnall Coalpit Hill Hednesford Waterfall Hazles Cross Stableford Hazlecross Shirleywich Coton Hayes Walton Ribden Brockton Drayton Bassett Outwoods Stapenhill Bromstead Heath Giggetty Outwoods Anslow Common Hixon Woodgate Blithbury Basford Green Cobridge Bishops Wood Four Ashes Birchendale Rowley Park Haselour Whitmore Aspley Jugbank Birchall Boscomoor Meerbrook Oulton Grange Deadman's Green Apedale Broad Meadow Farewell Trent Vale Pye Green Summerhill Grindon Parkgate Burton Manor Brinsford Stubwood Gailey Newtown Curborough Ellastone Doxey Hadley End Swinscoe Mayfield Far Hoarcross Longnor Cowley Woodcroft Newchapel Oultoncross Dunstal Bednall Head Little Burton Buddileigh Apeton Threapwood Mount Pleasant Slade Heath Himley Onecote Heron Cross Fole Robin Hill Crateford Sandyford Pipe Ridware Blurton Beech Otherton Great Chatwell Cookshill Leese Hill Hammerwich Loynton Church Mayfield Kiddemore Green Western Downs Armsdale Sandfields Blackbrook Pershall Cellarhead Wychnor Cotes Woodend Ryecroft Gate Great Moor Ashley Dale Meaford Blythe Marsh Bishton Goosemoor Tunstall Hardings Booth Rangemore Shraleybrook Bond End Whiston Kingswood Common Greenhead Slitting Mill Rudyard Willslock Coton Mixon Madeley Allimore Green Slindon Etchinghill Field Calf Heath Elford Stanfield Chestall Ingestre Brewood Hillcroft Park Hilliard's Cross Mosslane Madeley Park Bottom House Lask Edge Hollins Wightwick Manor Fazeley Beffcote Glascote Heath Bitterscote Weeping Cross Ellenhall Horton Blount's Green Rileyhill Ball Haye Green Heath Hayes Olive Green Rawnsley Cotes Heath The Rookery Miles Green Brund Springhill Stallington Rushton Bank Mitton Back o'th' Brook Pitts Hill Shelton Ford Green Yoxall Lower Loxley Hillsdale Fradley Fawfieldhead Coltstone Four Crosses Silverdale Perton Adbaston Coton Fisherwick Park End Light Oaks Painleyhill Hatherton Dunsley Longbridge Hayes Coton Green Hollington Porthill Croxtonbank Tixall Stadmorslow Lower Penn Hopton Sandon Ashmore Brook Hanford Croxton Wetwood Northwood Birches Head Mucklestone Blackbrook Threelows Creswell Burntwood Morrilow Heath Basford Bemersley Green Knypersley Woodwall Green Rue Hill Saverley Green Penkridge Whittington Longridge Colton Hollies Common Knowl Wall Biddulph Winnothdale Hartley Green Trysull Wereton Ounsdale Hoar Cross Little Stoke Coton in the Clay Lapley Tutbury Colton Hills Upper Tean Bradnop Trinity Fields Blackshaw Moor Little Heath Kinver Gailey Wharf Red Hill Baswich Longdon Barton-under-Needwood Swindon Broughton Tompkin Lea Heath Cats Edge Denford Stonywell Hopedale Oakamoor Cheadle Dove Bank Ravenshall Little Madeley Penkhull Bradshaw Congreve Harlaston Elmhurst Norbury Junction Stanley Fulford Lower Stonnall Upper Elkstone Bradeley Draycott in the Clay Callingwood Admaston Nether Stowe Goldenhill Balterley Green Water Eaton Kidsgrove Etruria Boundary The Brampton Bradwell Levedale Cauldon Lowe Offleyhay Whitfield Plardiwick Shenstone Teanford Boney Hay Woodhouses Eccleshall Green Heath Coton Clanford Marston Anslow Gate Cross Green Thorpe Constantine Chesterfield Dosthill Warslow Moreton Barton Gate Middleton Green Coven Lawn Boley Park Swynnerton Woodseaves Pillaton