Education Marketing in Balterley

Get in touch

Education Sector Advertising in Balterley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Balterley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CW2 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Balterley (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Armitage Hookgate Cheadle Common Four Ashes Ravenhill Little Heath Cannock Shelton Milton Cannock Wood Pasturefields Huntington Moreton Calton Brockton Morrilow Heath Sharpley Heath Creswell Green Overmoor Shut Heath Drointon Hanbury Woodend Betley Common Thorncliffe Horton Kidsgrove Carmountside Woodhouses Sturbridge Field Church Fields Rue Hill Walton Rakeway Lupin Ford Green Upper Cotton Cotonwood Newtown Holt Hill Parkgate Coltstone Acton Gate Great Haywood Hints Upper Landywood Kerry Hill Smestow Winnothdale Rolleston on Dove Chasetown Cliff Vale Gnosall Cauldon Lowe Moss Pit Blythe Bridge Longport Uttoxeter Knightley Chebsey Broomhill Baddeley Green Dunstall Commonside Ridgeway Hill Chorlton Woodhouse Green Amerton Cheadle Bromstead Gorstyhill Loynton Etchinghill Dogingtree Estate Sneyd Green Meir Comberford Coalpit Hill Edingale Coven Hillsdale Mobberley Doley Newtown Enson The Potteries Edial Colton Upper Hulme Little Onn Little Saredon Church Leigh Biddulph Moor Norbury The Shruggs Moreton Norton East Stockton Brook Carroway Head Branston Shareshill Werrington Butters Green Great Moor Mavesyn Ridware Pillaton Knotbury Brinsford Butterton The Brampton Hollinsclough Lower Ellastone Kingstone Springfields Rocester Coven Heath Coton Green Heath Four Crosses Wood Lane Little Madeley Burntwood Green Moorend Seabridge Talke Pits Willslock Ashley Heath Fisherwick Ashley Long Compton Norbury Junction Sandyford Wychnor Newton Upper Hatton Hanley Porthill Sideway Ramshorn Dayhills Upper Mayfield Newstead Halfpenny Green Seighford Wetley Rocks Church Mayfield Pattingham Efflinch Stadmorslow Coton End Congreve Ashwood Newtown Giggetty Stonefield Outlands Longshaw Maer High Offley Fauld Blymhill Blakeley Shallowford Wolstanton Otherton Alrewas Rock End Littleworth Huddlesford Totmonslow Whitehurst Blymhill Lawns Whitecross Wombourne Norton Green Lightwood Lower Knightley Cobridge Overley Brickbridge Red Bull May Bank High Town Creighton Dales Green Dosthill Townsend Upper Ellastone Cheddleton Upper Nobut Trysull Bramshall Croxton Westbeech Hanbury Colshaw Washerwall Ellastone Blount's Green Little Stoke Ellenhall Longnor Smallrice Haselour Mile Oak Podmore Kingsford Shutlanehead Curborough Churchbridge Hollies Common Balterley Gorstey Ley Adbaston Stramshall Godleybrook Coton in the Clay Abbots Bromley Blakelow Summerhill Hollybush Warslow Rileyhill Bank Top The Handfords Bromley Hall Talke Perry Crofts Somerford Whitemoor Aspley Newton Tunstall Weston Jones Shaffalong Stanley Bishops Offley Trinity Fields Dunstal Tuppenhurst Hobble End Butterton Sandon Mill Green Hazles Cross Wychnor Bridges Salt Rownall Water Eaton Rake End Finney Green Goosemoor Hilliard's Cross Birchall Blithbury Tatenhill Brown Lees Meretown Shenstone Woodend Middle Hill Gillway Hulme End The Hollies Cowall Moor Stowe-by-Chartley Meerbrook Upper Elkstone Saverley Green Coldmeece Bishops Wood The Wharf Lawnhead Burntwood Madeley Heath Prestwood Streethay The Raikes Ranton Glascote Heath Lordsley Chase Terrace Bradwell Lichfield Blackwood Hill Tompkin Hodgefield Woodwall Green Laney Green Cheddleton Heath Burton Manor Outwoods Crackley Cold Well Littleworth Wimblebury Radmore Wood Anslow Mosslane Slindon Roche Grange Mill Green Blore Spot Acre Oultoncross Hill Top Longnor Fole Westwood Olive Green Greenhead Bitterscote Woodshutts Huntley Hawthorns Chapel Chorlton Lower Loxley Rugeley Fazeley Clifton Campville Horsebrook Coven Lawn Scot Hay Bonehill Bentilee Wootton Essington Bromstead Heath Cowley Oulton Grange Nurton Seisdon Sandyford Thornes Leyfields Chorley Coton Onneley Whiston Pipehill Fradley Almington Barton Turn Hammerwich Gratwich Stoke-upon-Trent Lowe Hill Knowl Bank The Bodnets Jugbank Forebridge Brereton Cotes Heath Normacot Lower Elkstone Broadeye Longton Northwood Boundary Halmer End Rakes Dale Great Saredon Fawfieldhead Callingwood Willoughbridge Iverley Anslow Common Western Downs Endon Bednall Stowe Knypersley Oldfallow Harper's Gate Hollins Marston Lower Leigh Woodcroft Swynnerton Cross Green Poolfold Blackbrook Denford Tutbury Abbey Green Hill Top Chadsmoor Hademore Woodcock Heath Sheen Gailey Bagnall Shobnall Pipe Ridware Plardiwick Leek Yarnfield Boon Hill Elmhurst Perton Knowle Style Alders Great Bridgeford Hoar Cross Windy Harbour Napley Back o'th' Brook Foxt Ball Haye Green Etruria Quixhill Basford Bucknall Stanley Moss Light Oaks Gerrard's Bromley Alder Moor Burybank Castletown Withington Meaford Cat's Hill Cross The Rowe Oak Hill Clough Hall Burnhill Green Winkhill Blackfords Lower Penn Hoften's Cross Tixall Kinver Broad Meadow Drayton Bassett Blackwaters Baldwin's Gate Cold Norton Turnhurst Goldenhill Churnet Grange Slitting Mill Stanley Moor Rowley Park Wetwood Knutton Fulford Brewood Gospel End Standeford Mount Pleasant Shirleywich Townhead Painleyhill Offleymarsh Nether Stowe Dods Leigh Wigginstall Gratton Adderley Green Stone Middleton Green Whiston Norton Canes Standon Longdon Green Church Hill Bloreheath Glascote Woodgate Marston Rushton Bank Oulton Hollins Borough Park Charnes Hinksford Muckley Corner Whittington New Wood Chatcull Alstonefield Stone Heath Lea Heath Dresden Above Church Chesterfield Boscomoor Oxford King's Bromley Barlaston Leycett Copmere End Knenhall Sugnall Combridge Hardings Wood Butter Bank Yoxall Cotes Marchington Woodlands Fradley South Hopton Elford Longsdon Mossgate Lower Nobut Oaken Sandford Hill Cheslyn Hay Great Wyrley Whitgreave Rumer Hill Gnosall Heath Woollaston Hartley Green Hatherton Tatenhill Common Quarry Heath Newchapel Blackbrook Grindon Whitley Heath Apedale Ribden Moorside Crakemarsh Fradley Junction Brookhay Newtown Lower Hatton Ashmore Brook The Lymes Beffcote Great Chell Church Eaton Walford Ryecroft Gate The Bratch Allimore Green Knighton Bridgtown Middle Mayfield Brookhouses Stourton The Laches Spring Hill Enville Newborough End Newpool Whittington Heron Cross Brown Edge Newfield Cellarhead Burston Waterhouses Featherstone Hyde Lea Upper Tean Bowers Bent Wilnecote Prestwood Landywood Rangemore Whitehill Draycott in the Moors Mitton Mixon Gillow Heath Admaston Bank Top Hanchurch Foxley Bromley Wood Tillington Wain Lee Bemersley Green Wootton Wildwood Longbridge Hayes Baswich Weston Rough Close Stapenhill Stanton Stallington Hill Ridware Dapple Heath Beechcliff Hardings Booth Compton Warstone Norton-in-the-Moors Lask Edge Queensville Thorpe Constantine Trent Vale Leekbrook Footherley Poolfields Kingsley Holt Lane Green Cotton Froghall Weeping Cross Overton Hadley End Offleyrock Tunstall Woodlane The Heath Calf Heath Mayfield Orslow Nethertown Tittensor Madeley Park Newchurch Forsbrook Whittington Denstone Haregate Newcastle-under-Lyme Coppenhall Bridge End Shenstone Godstone Blithfield Meir Hay Pershall Blurton Oakley Hanford Roughcote Bishton Gailey Wharf Two Gates Gentleshaw Stonnall Dam Mill Coton Leadendale Okeover Parkside Trentham Silverdale Napley Heath Old Perton Coton Farm Acres Nook Birches Head Barlaston Common Codsall Codsall Wood Whitfield Threelows Boley Park Endon Bank Lower Stonnall Joiner's Square Shraleybrook Harlaston Dunston Kingsley Bilbrook Blundies Kingston Hill Gipsy Green Hamstall Ridware Ash Bank Fenton Low Colwich Bond End Springhill The Rookery West Chadsmoor Greensforge Breretonhill Heighley Handsacre Baddeley Edge Oakamoor Penkhull Waterfall Onecote Farewell Hopwas Hartshill Weaverslake Lightwood Cornhill Newborough Dove Bank Fegg Hayes Westcroft Clayton Teanford Tadgedale Haunton Blore Ounsdale Barton Green Cresswell Coton Hayes Boney Hay Highwood Beamhurst Lane Ilam Cookshill Miles Green Beasley Dilhorne Sutton Rawnsley Blackbrook Barton-under-Needwood Lapley Little Sugnall Slade Heath Crossgate Sandborough Browns Lane Red Hill Aston Apeton Dimsdale Armshead Brund Norton Bridge Moneystone Coton Clanford Dunsley Ashley Dale Amington Rickerscote Sandfields Bromstead Common Leese Hill Woodend Hilltop Weeford Coton Green Great Gate Six Ashes Balance Hill Newtown Winshill Milwich Orgreave Stonydelph Cats Edge Fenton Oulton Swinscoe Stretton Himley Bradeley Knighton Brineton Hilton Gospel Ash Croxden Smallthorne Oulton Heath Longridge Walton Stonywell Bradshaw Aldershawe Holmcroft Little Haywood High Onn Wharf Ravenshall Caverswall Crateford Birch Cross Heath Hayes Doxey Outwoods Waggersley Wheaton Aston Hulme Robin Hill Prospect Village Bradley in the Moors Swindon Newton Hurst Deadman's Green Dunkirk Stoke-on-Trent Croxtonbank Woodseaves Stanshope Draycott in the Clay Heaton Dagdale Packmoor Little Aston Cotwalton Ranton Green Gunstone Rushton Spencer Wetton Wereton Sandonbank Fairoak Lynn Bednall Head Audley Betley Burslem Chestall Milford Hales Beech Loxley Green Barnfields Weston Coyney Aston Broughton Ecton Millmeece Hednesford Bignall End Morrey Cross Heath Orton Alsagers Bank Acton Moddershall Hansley Cross Bickford Ingestre Stonehouses Latherford Broomyshaw Hollington Spath Wrinehill Weston-under-Lizard Bradnop Stafford Middle Cliff Farley Wheatlow Brooks Sidway Wightwick Manor Shawfield Creswell Blythe Marsh Stockwell Heath The Leys Kettlebrook Belgrave Stretton Newlands Scounslow Green West Hill Hilderstone Meir Heath Cheadle Park Croxall Keele Hazles Woodmill Wigginton Yarlet Leomansley Consall Aston-by-Stone Freehay Haughton Upper Longdon Little Ingestre Billington Balterley Green Hartwell Little Bridgeford Poolend Penkridge Wardlow Bolehall High Onn Christ Church Owen's Bank Cranberry Littlewood Redhill Fradswell Tithebarn Burton upon Trent Windmill Bank Coxgreen Middle Madeley Bobbington Netherland Green Offleyhay Horninglow Winnington Cauldon Brocton Milldale Butt Lane Colton Hills Hawks Green Chell Heath Kingswood Common The Blythe Abbey Hulton Park End Threapwood Flash Cracow Moss Acton Trussell Lower Drayton Wallbridge Park Morridge Side Withystakes Checkley Wall Rising Brook Loggerheads Little Burton Braddocks Hay Alton Grindley Leacroft Springhill Hillcroft Park Kiddemore Green Little Hay Beamhurst Hem Heath Bowsey Wood Biddulph Stubwood Southlow Coombesdale Hopedale Derrington Gayton Springwood The Quarry Highfields Little Chell Pitts Hill Rodbaston Hixon Stanfield Church Eaton Green Red Street Anslow Gate Harriseahead Bowers Madeley Knowl Wall Beaconside Elford Heath Boothen Tamworth Buddileigh Blymhill Common Nurton Hill Ball Green Brazenhill Blackshaw Moor Shelton under Harley Beam Hill Woodhouses Great Chatwell Lower Tean Blakeley Lane Lawns Wood Brereton Cross Chesterton Knightley Dale Jack Hayes Eccleshall Armsdale Gospel End Village Oldfurnace Bottom House Mucklestone Needwood Berry Hill Pye Green Ipstones Shutt Green Little Wyrley Hazlecross Basford Green Far Hoarcross Ford Woottons Rudyard Forton Common Side Shebdon Garshall Green Millend Longdon Garmelow Darnford Kingsley Moor Congleton Edge Stableford Hill Top Birchendale Four Ashes Highfields Dunwood Pasford Dunston Heath Lutley Hazelslade Ubberley Florence Marchington Townend Levedale Bradley Trescott Walton-on-the-Hill Goosemoor Green Middleport Whitmore Upper Leigh Hockley Heatley Barton Gate Westlands