Education Marketing in Brookhay

Get in touch

Education Sector Advertising in Brookhay

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Brookhay but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WS13 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Brookhay (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Dunston Heath Stonnall Hoften's Cross Hademore Hazlecross Roche Grange Curborough Windy Harbour The Rowe Prestwood High Town Stourton Harriseahead Tittensor Fulford Woodhouse Green Bishton Field Ramshorn Enville The Laches Elford Whitfield Shraleybrook Chatcull Totmonslow Sandonbank Sandon Lightwood Boundary Meretown Willoughbridge The Lymes Newchurch The Raikes Orslow Little Heath Cotonwood Milton Bromley Wood Wain Lee Sandford Hill Biddulph Moor Bagnall Armsdale Madeley Heath Stowe-by-Chartley Coton Wheatlow Brooks Coalpit Hill Stanshope Carmountside Red Hill Butterton Winkhill Jack Hayes Hamstall Ridware Woollaston Millend Painleyhill Cranberry Werrington Butterton Rumer Hill Sandyford Doxey Fenton Mayfield Wildwood Packmoor Shebdon Westcroft Draycott in the Moors Coxgreen Burnhill Green Woodhouses Rock End Highfields Broughton Smestow Hanbury Woodend Four Ashes Rickerscote Colton Hills Hilliard's Cross Rawnsley Upper Hulme Grindley Dam Mill Oxford Moorend Trentham Lawns Wood Hulme Ranton Elford Heath Newtown Little Onn Newborough Hanley Fradley South Upper Leigh Beechcliff Kingswood Common Chestall Alsagers Bank Park End Clough Hall Shelton Hazelslade Weston Stockton Brook Middleton Green Fawfieldhead Crossgate Winshill Waggersley Cheddleton Heath Gospel End Colwich Cheslyn Hay Hollington Halmer End Perton Moreton Lane Green Edingale Whitemoor Sideway Yoxall Croxtonbank Waterfall Barton Turn Blackbrook Middle Cliff Weeping Cross Knowl Wall Bloreheath Trescott Hill Ridware Bank Top Abbey Hulton Lower Loxley Shelton under Harley Outlands Churchbridge Rising Brook Butt Lane Lea Heath Little Saredon Cheadle Park Littlewood Bentilee Leycett Congleton Edge Oulton Grange Orton Wardlow Nurton Caverswall Bromley Hall Brereton Cross Cat's Hill Cross Clifton Campville Baddeley Green Bolehall Norton East Codsall Wood Madeley Birchendale Meaford Millmeece Wheaton Aston Upper Mayfield Cotes Heath Little Haywood Stanfield Uttoxeter Callingwood Hill Top Consall Fradley Junction The Shruggs Ilam Coton in the Clay Coton Green Blithbury Chebsey Chesterfield Basford Green Pitts Hill Rudyard Townhead Boothen Cheadle Common Audley Finney Green Winnothdale Aston-by-Stone Swynnerton Balterley Morridge Side Anslow Common Outwoods Cross Green Endon Bank Stubwood Ball Haye Green Great Saredon Stretton Ingestre Dales Green Overley Northwood Offleymarsh Hollins Mucklestone Dunsley Marchington Woodlands Sandyford Shobnall Sandborough Seabridge Morrilow Heath Wychnor Wombourne Dods Leigh Kingsley Holt Derrington Bilbrook Ryecroft Gate Gunstone Nethertown The Leys Pipehill Blakeley Lane Hollies Common Cellarhead Cliff Vale Rake End Marston Wolstanton Dimsdale Brookhay Lower Ellastone Blackwood Hill Brockton Rangemore Lower Elkstone Woodend Gillway Wetley Rocks Dosthill Hulme End Stanley Moor Sharpley Heath Upper Tean Keele Meir Hay Oulton Baddeley Edge Beasley Aston Weston Coyney Blymhill Lawns Fradley Bradley Levedale Borough Park Draycott in the Clay Cheadle Weeford Whitecross Bowers Bent Blackwaters Long Compton Brereton Cotes High Onn Wharf Little Hay Bowsey Wood Lask Edge Ford Green Ball Green Winnington Coltstone Broomyshaw Oakamoor Marchington Colshaw Church Eaton Woodlane Footherley Kingsley Moor Woodcroft Doley Wootton Coven Lawn Tillington Calton Holt Hill Gailey Wharf Gorstyhill Wootton Garshall Green Bradley in the Moors Chasetown Woodhouses Cracow Moss Knenhall Highwood Blore Chorley Middle Madeley Elmhurst Hollinsclough Rue Hill Lower Penn Edial Pasturefields Lawnhead Whittington Wimblebury Acton The Handfords Forton Hopedale Wallbridge Park Horsebrook Browns Lane Sneyd Green Napley Heath Rushton Bank Quarry Heath Cold Well Lowe Hill Longnor Nether Stowe Crateford Podmore Burybank Ridgeway Compton Woodwall Green Longton Parkgate Bitterscote Balterley Green Shirleywich Beaconside Leadendale Gnosall Longsdon Woodgate Bemersley Green Loggerheads Upper Nobut Stableford Longridge Aston Ashley Poolend Rodbaston Haselour Western Downs Horninglow Meir Heath Dove Bank Ashley Heath Hill Chorlton Milford Back o'th' Brook Ribden Stoke-on-Trent Light Oaks Hadley End Broadeye New Wood Stonydelph Hawks Green Leomansley Walton-on-the-Hill Armshead Pipe Ridware Yarlet Gospel End Village Newfield Walton Baswich Burton upon Trent Rowley Park Somerford Oultoncross Cornhill Burslem Tixall Colton Parkside Weaverslake Shenstone Woodcock Heath Blakeley Dogingtree Estate Little Chell Knypersley Upper Elkstone Cotwalton Burntwood Green Sugnall Tatenhill Common Talke Blackfords Norbury Junction Norton Canes Dunkirk Stramshall Combridge Ellastone Gospel Ash Sturbridge Great Wyrley Stanton Greenhead Cresswell Wall Froghall Porthill Alstonefield Robin Hill Barlaston Common Hillsdale Oldfallow Amington Great Chatwell Endon Little Stoke Gillow Heath Lightwood Slitting Mill Spot Acre Broomhill High Onn Rileyhill Hillcroft Park Denford Spath Mixon Hill Top Allimore Green Heath Hayes Rushton Spencer Newtown Checkley Slindon Stonefield Hanchurch Yarnfield Birch Cross Perry Crofts Copmere End Barnfields Little Madeley Above Church Overmoor Hilderstone Blymhill Woodseaves Redhill Lower Hatton Cold Norton Little Bridgeford Brickbridge Lichfield Gratwich Aldershawe Sheen Onneley Longport Hinksford Birches Head Bignall End Normacot Offleyrock Netherland Green Wood Lane Kerry Hill Wetton Creighton Quixhill Kingsford Hopwas Brewood Penkhull Chell Heath Seighford Thornes Bednall Head Anslow Anslow Gate Mossgate King's Bromley Shutlanehead Upper Longdon Farley Norbury Shenstone Woodend Basford Crackley Shallowford Ipstones Marston Cauldon Lowe Bromstead Heath Two Gates Hazles Cross Common Side Burton Manor Gratton Shut Heath Boney Hay Woottons Calf Heath Muckley Corner Burntwood Far Hoarcross Blymhill Common Leacroft Bickford The Quarry Prospect Village Mitton The Potteries Croxden Belgrave Acres Nook Great Moor Hixon Oaken Amerton Middle Hill Etruria Woodshutts Horton Croxton Rolleston on Dove Coppenhall Hockley Boon Hill Stonehouses Butter Bank Hyde Lea Alder Moor Joiner's Square Little Burton Waterhouses Braddocks Hay Middleport Cowall Moor Fegg Hayes Ravenshall West Hill Moreton Chesterton Brown Edge Westwood Moorside Brocton Highfields Abbots Bromley Tithebarn Newpool Ravenhill Churnet Grange Stone Heath Jugbank Woodmill Pye Green Featherstone Lower Leigh Dunwood Newton Springwood Blurton Upper Hatton Sutton Shaffalong Beam Hill Drayton Bassett Glascote Heath Thorncliffe Forsbrook Lower Knightley Ounsdale Whitmore Bradwell Slade Heath Mobberley Norton-in-the-Moors Holmcroft Blythe Marsh Heron Cross Charnes Creswell Norton Bridge Codsall Brown Lees Oulton Heath Blore Ashwood Wigginstall Otherton Buddileigh Hanford Lower Tean Norton Green Threelows Oulton Whittington The Bratch Stowe Barton Green Alders Meir Meerbrook Brookhouses Goosemoor Giggetty The Rookery Little Wyrley High Offley Brineton Trinity Fields Bond End Moneystone Overton Blackbrook The Hollies Knowle Style Hookgate Warslow Westbeech Ubberley Coton Laney Green Withystakes Coton Farm Tuppenhurst Dagdale Fenton Low Lower Drayton Swinscoe Rocester Brinsford Hanbury Townend Landywood Bank Top Cross Heath Hansley Cross Upper Cotton Knighton Heatley Rough Close Newstead Kidsgrove Cats Edge Fairoak Moss Pit Old Perton Blythe Bridge Billington Lordsley Whiston Roughcote Littleworth Upper Landywood The Bodnets Bowers Longshaw Kettlebrook Efflinch Etchinghill Dunstall Thorpe Constantine Coton End Freehay Bonehill Cookshill Swindon Leek Chadsmoor Trent Vale Knowl Bank Ashley Dale Little Sugnall Hilltop Moddershall Berry Hill Gorstey Ley Oakley Blackshaw Moor Orgreave Cheddleton Hopton Scot Hay Birchall Needwood Smallthorne Ash Bank Foxt Water Eaton Grindon Standon Ellenhall Wetwood Croxall Abbey Green Alrewas Denstone Farewell Cotton Hazles Hoar Cross Lower Stonnall Newtown Longdon Lupin Whittington Admaston Flash Bramshall Goosemoor Green Brazenhill Little Ingestre The Heath Tatenhill Boscomoor Baldwin's Gate Castletown Maer Stallington Congreve May Bank Enson Whitehill Bradnop Longnor Chapel Chorlton Burston Tamworth Godleybrook Milwich Knightley Radmore Wood Ashmore Brook Sandfields Foxley Dresden Poolfold Newlands Trysull Warstone Kingstone Commonside Butters Green Red Bull Huddlesford Comberford Church Leigh Stanley Shareshill Summerhill Wrinehill Blackbrook Alton Bradshaw Knutton Poolfields Coton Westlands Great Bridgeford Heighley Adbaston Wightwick Manor Cannock Wood Beffcote Branston Okeover Harper's Gate Longdon Green Standeford Bromstead Common Ranton Green Plardiwick Knightley Dale Salt Whitgreave Balance Hill Madeley Park Barton-under-Needwood Turnhurst Fazeley Penkridge Washerwall Whitley Heath Bromstead Creswell Green Oldfurnace Himley Hatherton Hartley Green Hill Top Brund Smallrice Cauldon Owen's Bank Teanford Beamhurst Lane Hales Godstone Wychnor Bridges Almington Goldenhill Tunstall Four Ashes Dunston Christ Church Ecton Lutley Seisdon Tunstall The Blythe Ford Hilton Deadman's Green The Wharf Chase Terrace Boley Park Mill Green Coven Great Haywood Stonywell Latherford Blundies Streethay Great Chell Green Heath Milldale Dapple Heath Mosslane Bridgtown Springfields Garmelow Tompkin Aspley Lapley Newborough End Bottom House Hawthorns Mount Pleasant Bridge End Newtown Blount's Green Bednall Six Ashes Mavesyn Ridware Sidway Prestwood Offleyhay Fisherwick Whiston Fole Spring Hill Scounslow Green Oak Hill Great Gate Huntley Wilnecote Whitehurst Rownall Longbridge Hayes Dunstal Mile Oak Leese Hill Kingston Hill Broad Meadow Saverley Green Stapenhill Weston-under-Lizard Glascote Bishops Offley Hartshill Haughton Gailey Darnford Barlaston Onecote Forebridge Springhill Apedale Silverdale Hammerwich Pattingham Stone Dayhills Newcastle-under-Lyme Pasford Wereton Pershall Middle Mayfield Queensville Walton Springhill Coombesdale Newton Hurst Betley Common Gerrard's Bromley Halfpenny Green Hollybush Red Street Morrey Walford Eccleshall Beamhurst Hollins Southlow Loynton Greensforge Little Aston Iverley Beech Gipsy Green Huntington Pillaton Lynn Wigginton Fauld Coton Clanford Apeton Shutt Green Kinver Drointon Weston Jones Outwoods Cannock Townsend Biddulph Knotbury Bishops Wood Church Hill Mill Green The Brampton Hodgefield Rakes Dale Littleworth Newton Threapwood Kingsley Hobble End Stretton Stockwell Heath Coton Hayes Kiddemore Green Acton Trussell Newchapel Hednesford Stafford Nurton Hill Lower Nobut Newtown Harlaston Upper Ellastone Cowley Coven Heath Essington Loxley Green Cobridge Gnosall Heath Stanley Moss Church Eaton Green Shawfield Church Fields Gentleshaw Rakeway Armitage Church Mayfield Blithfield Gayton Blakelow Tutbury Olive Green Dilhorne Carroway Head Acton Gate Hem Heath Napley Leyfields Talke Pits Knighton Leekbrook Bradeley Heaton Haregate Coldmeece Hints Miles Green Breretonhill Tadgedale Windmill Bank Handsacre Betley Clayton Bobbington Crakemarsh Hartwell Stoke-upon-Trent Barton Gate Hardings Wood Withington Hardings Booth Haunton Willslock West Chadsmoor Rugeley Fradswell Four Crosses Florence Bucknall Stadmorslow Adderley Green