Education Marketing in Broomyshaw

Get in touch

Education Sector Advertising in Broomyshaw

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Broomyshaw but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST13 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Broomyshaw (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Cheadle Eccleshall Stanfield Walton Stourton Moreton Holmcroft Bucknall Bromley Wood Gorstey Ley Dogingtree Estate Stretton Knightley Dale High Town Marston Netherland Green Dove Bank Light Oaks Stanton Rushton Spencer Bishops Offley Hollies Common Seighford Woollaston Ball Green Otherton Cauldon Horton The Bratch Hazelslade Smestow Pasford High Offley Broad Meadow Hollins The Shruggs Windmill Bank Copmere End Coalpit Hill Madeley Blount's Green Millend Knowl Wall Castletown Leyfields Heron Cross Whitehurst Hopedale Croxton Upper Hatton Barton Gate Bentilee The Raikes Shenstone Woodend Weston Werrington Meretown Ipstones Aspley Ilam Mill Green Butter Bank Hazles Cross Little Madeley Callingwood Lapley Fauld Queensville Longbridge Hayes Rolleston on Dove Doley Withystakes Pattingham Wereton Rising Brook Fazeley Robin Hill Westbeech Moorside Moss Pit Fole Hilliard's Cross Longdon Green Gospel End Village Lane Green Spring Hill Rickerscote Gnosall Creswell Crackley Fradley Junction Weeping Cross Alder Moor Birchall Brund Cowall Moor Upper Leigh Tutbury Consall Middle Madeley Lower Drayton Dunston Newtown Lower Knightley Cotwalton Winkhill Napley Heath Crossgate Tuppenhurst Rudyard Brookhouses Milwich Nurton Hill Swindon Ashwood Red Street Oak Hill Kingstone Weeford Coppenhall Barnfields Fenton Rocester Almington Gentleshaw The Blythe Fradswell Sutton Broomyshaw Cats Edge Ashley Heath Bramshall Westwood Back o'th' Brook Hill Top Knighton Goosemoor Green Shelton under Harley Brinsford Rawnsley Marchington Woodlands Oulton Shutlanehead Knypersley Whiston Bonehill Rumer Hill Hill Chorlton Carmountside Acton Trussell Burton upon Trent Butterton Browns Lane Great Chatwell Salt Sandyford Whiston Threapwood Four Crosses Chadsmoor Sheen Bolehall Admaston Horsebrook Wychnor Heaton Sneyd Green Trinity Fields Harper's Gate Hookgate Garshall Green West Chadsmoor Shaffalong Barton Turn Highwood Quixhill Plardiwick Codsall Stafford Etruria Summerhill Shraleybrook Braddocks Hay Upper Tean Shawfield Croxall Newtown Ranton Green Knowl Bank Lawnhead Podmore Freehay Harlaston Christ Church Cross Heath Stallington Cresswell Boscomoor Swinscoe Rangemore Clayton Meerbrook Butters Green Stonywell The Handfords Wetwood Morrilow Heath Levedale Adbaston Baldwin's Gate Slade Heath Kingswood Common Gailey Wharf Leekbrook Newchurch Brown Lees Hilton Newlands Barton-under-Needwood Wigginton Grindley Gailey Allimore Green Goosemoor Bowers Curborough Lower Penn Bloreheath Hints Tadgedale Woodlane Sturbridge Napley Springwood Threelows Ravenhill Brereton Meaford Loxley Green Upper Hulme Dagdale Betley Common Owen's Bank Stone Heath Hanbury Ellastone Alton Dunwood Spath Little Saredon Heath Hayes Hilltop Lichfield Whitecross Cotonwood Totmonslow Bridge End Outwoods Longport Hansley Cross Walford Holt Hill Blackwaters Dosthill Harriseahead Windy Harbour Meir Tompkin Newtown Dunstall Woodcroft Moneystone Blymhill Common Springfields Roughcote Chatcull Bridgtown Rugeley Olive Green Huntington Winshill Lutley Sidway Oxford Great Bridgeford Amington Bradley in the Moors Little Wyrley Cheadle Common Hem Heath Baswich Pye Green Trysull Croxtonbank Rownall Whittington Boothen Yoxall Baddeley Green Kerry Hill Oldfurnace Enson Wood Lane Church Mayfield Madeley Park Brown Edge Endon Bank Stockwell Heath Morrey Tatenhill Common Coton Farm Red Hill Rough Close Broomhill Wildwood Landywood Wain Lee The Wharf Etchinghill Stonydelph Hill Top Cheadle Park Blymhill Lawns Wall Ellenhall Godstone Birchendale Upper Elkstone Brereton Cross Croxden Knotbury Washerwall Bromstead Heath Whittington Coton Huntley Leycett Middleton Green Scot Hay Cannock Wood Littleworth Tixall Far Hoarcross Ridgeway Smallthorne Shebdon Bednall Talke Pits West Hill Hollinsclough Whitgreave Dods Leigh Waterhouses Caverswall Tatenhill Hazles Great Haywood Hulme Hawks Green Garmelow Weston-under-Lizard Burntwood The Rookery Gunstone The Potteries Park End Ford Green Scounslow Green Sandborough Long Compton Ecton Barlaston Doxey Wetton Poolfields Lower Ellastone Ashley Dale Beasley Hodgefield Nethertown Stanshope Quarry Heath Endon Chesterton Onneley Poolend Acres Nook Sandfields Thorncliffe Orgreave Bradwell Porthill Burston Gospel Ash Latherford Newborough Parkgate Beam Hill Brocton Compton Newton Talke Standeford Highfields Penkhull Teanford Mixon Woodwall Green Miles Green Borough Park Drayton Bassett Chesterfield Roche Grange Walton-on-the-Hill Hinksford The Bodnets Colshaw Lightwood Middle Cliff The Leys Dayhills Rowley Park Pershall Deadman's Green Westlands Brookhay Waggersley Rileyhill Mavesyn Ridware Western Downs Upper Nobut Hawthorns Burslem Finney Green Fisherwick Townhead Longnor Oulton Grange Newton Oultoncross Townend Oakley Hoften's Cross Colwich Okeover Kinver Kingsley Holt Coton Clanford Jack Hayes Four Ashes Hardings Booth Stonnall The Laches Loynton Abbey Hulton Mill Green Knighton Bromley Hall Haunton Gerrard's Bromley Beaconside Beffcote Redhill Belgrave Standon Hardings Wood Ryecroft Gate Aston Stoke-upon-Trent Whittington Aston-by-Stone Norbury Fawfieldhead Littleworth Knutton Laney Green Longton Halmer End Yarlet Woodcock Heath Branston Butt Lane Little Burton Painleyhill Woodhouses Shutt Green Coton Hayes Stowe-by-Chartley Bowers Bent Woodhouse Green Cornhill Tamworth Dales Green Norbury Junction Armsdale Hockley Gillway Warslow Keele Fradley South Blakelow Longridge Blackwood Hill Cat's Hill Cross Little Onn Lower Loxley Nether Stowe Shenstone Forton Froghall Newtown Glascote Hillcroft Park Moddershall Mossgate Kidsgrove Hoar Cross Springhill Overmoor Great Wyrley Ashmore Brook Brockton Stowe Pipe Ridware Chase Terrace Clough Hall Cotes Heath Willoughbridge Balterley Green Kingston Hill Silverdale Winnothdale Combridge Basford Glascote Heath Lupin Oldfallow Cold Norton Coton End Wheaton Aston Blackbrook Enville Abbey Green Great Saredon Brewood Leomansley Stadmorslow Pitts Hill Little Aston Blackfords Wootton Bignall End Ranton Bednall Head Ball Haye Green Tithebarn Tunstall Adderley Green Congleton Edge Alsagers Bank Lower Tean Rake End Congreve Knightley Wetley Rocks Warstone Swynnerton Stanley Moor Church Fields Checkley Field Ravenshall Hartwell Lower Leigh Hopwas Blundies Bagnall Sugnall Footherley Comberford Apeton Oulton Horninglow Bishton Coton Knenhall Ashley Blackshaw Moor Lowe Hill Nurton Mount Pleasant Westcroft Northwood Upper Longdon Brineton Milldale Uttoxeter Norton-in-the-Moors Charnes The Hollies New Wood Berry Hill Spot Acre Abbots Bromley Lordsley Bond End Pillaton Coldmeece Milton Little Ingestre Beamhurst Elford Heath Calton Himley Fegg Hayes Drointon Radmore Wood Hollybush Boley Park Stanley Moss Coven Farley Ford Haughton Meir Heath High Onn Waterfall The Rowe Stonehouses Woodgate Church Eaton Green The Quarry Goldenhill Foxley Balterley Aldershawe Above Church Mayfield Pasturefields Longdon Upper Mayfield Stone Cellarhead Colton Cracow Moss Bank Top Little Heath Tillington Wimblebury Ubberley Whitfield Fradley Lower Hatton Rock End Bitterscote Seisdon Willslock The Brampton Offleymarsh Muckley Corner Blymhill Packmoor Blackbrook Cobridge Cheslyn Hay Bank Top Apedale Pipehill Burton Manor Chorley Hulme End Somerford Trent Vale Orton Shareshill Blore Blurton Longsdon Efflinch Blakeley Forsbrook Meir Hay Bradeley Mile Oak Wombourne Mucklestone Blithbury Bottom House Dam Mill Coombesdale Ribden Kingsley Moor Cauldon Lowe Huddlesford Gorstyhill Norton Canes Newton Hurst Hollins Walton Cheddleton Four Ashes Carroway Head Little Stoke Chebsey Burybank Bilbrook Dilhorne Marston Shobnall Jugbank Streethay Bickford Lawns Wood Poolfold Newpool Blackbrook Bobbington Dunston Heath Blore Foxt Oaken Beech Whitmore Shelton Leek Springhill Great Moor Bowsey Wood The Lymes Bromstead Common Rue Hill Dunstal Stanley Gayton Dunkirk Slindon Wilnecote Iverley Cranberry Hilderstone Littlewood Gratwich Shut Heath Coton in the Clay Bishops Wood Hanchurch Broughton Lower Elkstone Lower Nobut Woodmill Newchapel Hartley Green Butterton Hopton Mobberley Coven Heath Blythe Bridge Hamstall Ridware Leadendale Maer Draycott in the Moors Mitton Whitley Heath Six Ashes Bradnop Whitehill Saverley Green Bromstead Chasetown Perry Crofts Newfield Little Sugnall Heighley Dresden Orslow Winnington Moorend Perton Lynn Shirleywich Norton East Draycott in the Clay Withington Essington Alstonefield Cheddleton Heath Dunsley Outwoods Ramshorn Edial Norton Green Two Gates Hanford Wychnor Bridges Hademore Fenton Low Wallbridge Park Blythe Marsh Gratton Offleyhay Lea Heath Amerton Gillow Heath Penkridge Cookshill Birches Head Cold Well Tittensor Church Leigh Newborough End Chell Heath Betley Buddileigh Common Side Sandford Hill Edingale Hyde Lea Chapel Chorlton Hill Top Prestwood Oakamoor Morridge Side Codsall Wood Little Bridgeford Halfpenny Green Wheatlow Brooks Old Perton Townsend Biddulph Crateford Denford Stramshall Hollington Giggetty Seabridge Hammerwich Kingsley Acton Gate Leese Hill Ash Bank Trentham Stonefield Thorpe Constantine Hixon Cannock Weaverslake Newcastle-under-Lyme Clifton Campville Shallowford Hill Ridware The Heath Trescott Stubwood Oulton Heath Onecote Armitage Sharpley Heath Billington Beamhurst Lane Stableford Lower Stonnall Flash Cowley Parkside Woodseaves Gnosall Heath Barlaston Common Overley Ingestre Southlow Gospel End Highfields Hednesford Hadley End Upper Cotton Stockton Brook Boundary Armshead Middle Mayfield Church Eaton Little Chell Bradley Barton Green Stoke-on-Trent Coltstone Derrington Elmhurst Little Haywood Middle Hill Coven Lawn Kiddemore Green Moreton Sandon Denstone Coton Green Needwood Hatherton Commonside Creswell Green Tunstall Smallrice Hales Marchington Darnford Bemersley Green Cliff Vale Chestall Weston Jones Churchbridge Ounsdale Woodend Boney Hay King's Bromley Offleyrock Coton Madeley Heath Hanbury Woodend Turnhurst Prestwood Outlands Great Chell Broadeye Dimsdale Norton Bridge Rushton Bank Greenhead Hazlecross Little Hay Calf Heath Church Hill Longshaw Kingsford Breretonhill Audley Burntwood Green Blakeley Lane Cross Green Fairoak Haregate Longnor Rakeway Anslow Gate Newstead Haselour Rakes Dale Mosslane Knowle Style Lask Edge Water Eaton Birch Cross Beechcliff Florence Sandonbank Hanley Brazenhill Coxgreen Aston Elford Woottons Woodhouses Wootton Bradshaw Crakemarsh Creighton Yarnfield Baddeley Edge Green Heath Sideway Wardlow Fulford Kettlebrook Overton Hillsdale Blithfield Upper Landywood Forebridge Lightwood Anslow Burnhill Green Millmeece Anslow Common Colton Hills Whitemoor Hartshill Milford Newtown Featherstone Cotton Basford Green Red Bull Brickbridge Leacroft Heatley Godleybrook Wolstanton Loggerheads High Onn Wharf Balance Hill May Bank Middleport Stretton Alders Wightwick Manor Sandyford Boon Hill Alrewas Cotes Stapenhill Gipsy Green Dapple Heath Woodshutts Prospect Village Wrinehill Grindon Hobble End Acton Thornes Handsacre Upper Ellastone Rodbaston Normacot Joiner's Square Great Gate Greensforge Biddulph Moor Wigginstall Churnet Grange Farewell Weston Coyney Slitting Mill