Education Marketing in Hatherton

Get in touch

Education Sector Advertising in Hatherton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hatherton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WS11 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hatherton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Little Sugnall Morridge Side Four Ashes Lea Heath Kiddemore Green Woodseaves Hockley Cotonwood Calf Heath Blackwaters Shenstone Woodend Chesterfield Ridgeway Flash Penkridge Chatcull Stonywell Old Perton Kingsley Moor Outwoods Walton-on-the-Hill Knighton Bentilee New Wood Coton Pershall Whitemoor Chase Terrace Talke Alstonefield Tuppenhurst Somerford Painleyhill Woodend Bramshall Elford Ilam Hillcroft Park Beamhurst Lane Wallbridge Park Tillington Hadley End Swindon Compton Madeley Trysull Six Ashes Lynn Whiston Hill Ridware Sidway Wimblebury Littleworth Knenhall Beam Hill Butt Lane Loynton Bucknall Madeley Heath Cheadle Common Rumer Hill Prestwood Allimore Green Bradshaw Aston Sandford Hill Weeping Cross Lower Tean Butter Bank Upper Tean Doley Netherland Green Garmelow Anslow Lower Leigh Cotton Sandfields Barlaston Hulme End Hill Top Orton Broadeye Blore Brazenhill Edial Bemersley Green Gratwich Yoxall Longshaw Nether Stowe Winshill Knightley Jack Hayes Crackley Forton Newton Little Madeley Dilhorne Penkhull Brocton Alder Moor Sandyford Gratton Wetley Rocks Sandon Blythe Bridge Sandborough Birch Cross Olive Green Ford Green Rushton Spencer Foxt Cobridge Gunstone Alders Standeford Hollington Hazles Cross Whitgreave The Heath Admaston Great Bridgeford Shelton under Harley Moss Pit Newchurch Brown Edge Stonehouses Smallthorne Tunstall Stramshall Tompkin Coltstone Bradley in the Moors Darnford Barton Turn Upper Cotton Hollies Common Mayfield Sheen Hardings Wood Woodgate Blymhill Common Great Saredon Ball Green Hixon Moddershall Chell Heath Swinscoe Sideway Brereton Cross Shut Heath Alrewas Meaford Cat's Hill Cross Talke Pits Meir Beaconside Gillway Blackbrook Newtown Laney Green Poolfold Pattingham Streethay Blurton The Quarry Cheddleton Heath Bridgtown Hammerwich Offleyrock Wildwood Stowe-by-Chartley Clifton Campville Upper Landywood The Shruggs Newtown Tatenhill Common Freehay Adderley Green Willoughbridge Mount Pleasant Madeley Park Fauld May Bank Otherton Shraleybrook Seabridge Footherley Iverley Newborough End Thorpe Constantine Springfields Cotes Hoften's Cross Sugnall Trentham Highwood Longnor Croxton Hollins Coalpit Hill Coven Heath Wheaton Aston Norbury Junction Hawthorns Weston Wetton Elford Heath Kingsley Holt Norton East Leyfields Littlewood Boley Park Blakeley Stonydelph Stoke-upon-Trent Enville Shutlanehead Whittington Newton Broad Meadow Wightwick Manor Little Aston Coton Green Lowe Hill Bednall Colwich Millmeece Norton Bridge Westcroft Nethertown Hazelslade Pasturefields Horninglow Little Bridgeford Dagdale Chorley Northwood Bowsey Wood Elmhurst Wilnecote Longdon Fazeley Coton Farm Croxden Westbeech Croxtonbank Cheadle Harriseahead Grindley Lower Stonnall Yarnfield Castletown Shobnall Blackfords Congreve Burntwood Mavesyn Ridware Cheslyn Hay Radmore Wood Cowley Hollinsclough Rangemore Brookhouses Giggetty Branston Ashwood Whitfield Bromley Hall Hodgefield Water Eaton Rodbaston Woodhouses Godstone Wain Lee Tixall Little Haywood Bridge End Knightley Dale Lightwood Halmer End Rushton Bank Deadman's Green The Brampton Featherstone Draycott in the Clay Loggerheads Biddulph Moor Bitterscote Waterfall Overley Lane Green Sandonbank Ashley Heath Cliff Vale Aldershawe Haughton Two Gates Alton Beffcote Anslow Gate Stadmorslow Alsagers Bank Knowl Bank Queensville Overmoor Withystakes Weaverslake Owen's Bank Jugbank Great Chell Marchington Woodlands Trescott Horton Oakamoor Pillaton Huntley Dales Green Greenhead Heaton Stonnall Prospect Village Dods Leigh Shebdon Westlands Meerbrook Far Hoarcross Lupin Blymhill Woodshutts Himley Coton Hayes Burslem Handsacre Stretton Weston Jones The Potteries Gorstey Ley Betley Wolstanton Park End Fulford Moorside Great Chatwell Hartley Green Kingsford Hopedale Lower Ellastone Cotwalton Goldenhill Tadgedale Latherford Amerton Slindon The Hollies Willslock Florence Hem Heath Whitecross Kidsgrove Milwich Abbey Green Boundary The Rookery Birches Head Outlands Leadendale The Laches Knowl Wall Huddlesford Cresswell Yarlet Knighton Upper Hatton Stretton Butters Green Sutton Hanbury Crossgate Grindon Napley Norton Canes Church Eaton Rowley Park Pye Green Spring Hill Longdon Green Meir Heath Ounsdale Moreton Great Moor Newchapel Stanley Moss Upper Mayfield Dunwood Beech Brickbridge West Chadsmoor Oultoncross Longport Bowers Acton Gate Aston-by-Stone Horsebrook Hanford Gipsy Green Lawns Wood Blackbrook Dunstall Walton Knutton Blithbury Bloreheath Millend Brinsford Lutley Barton Green Cauldon Cowall Moor Hanchurch Landywood Baldwin's Gate The Handfords Ribden Blythe Marsh Coldmeece Holt Hill Mobberley Stockwell Heath Ashmore Brook High Town Back o'th' Brook Brookhay Porthill Spot Acre Basford Green Okeover Uttoxeter Morrey Barton-under-Needwood Copmere End Glascote Heath Haselour Moneystone Springhill Oulton Westwood Rocester Poolfields Fradley Hilliard's Cross Redhill Coven The Rowe Coombesdale Rolleston on Dove Blakelow Upper Leigh Upper Hulme Church Mayfield Little Burton Stanley Moor Mucklestone Knowle Style Braddocks Hay Blackwood Hill Ball Haye Green Rickerscote Little Heath Pipe Ridware Rough Close Heath Hayes Endon Miles Green The Wharf Onecote Milldale Baddeley Green Hazlecross Calton High Offley Shaffalong Almington Middleton Green Scot Hay Blundies Newfield Dove Bank Bagnall Congleton Edge Moreton Pipehill Mosslane Shenstone Forsbrook High Onn Hademore Church Fields Christ Church Boothen Salt Browns Lane Stanton Above Church Bolehall Little Wyrley Bond End Little Ingestre The Lymes Essington Great Gate Combridge Crakemarsh Hollybush Brund Ramshorn Derrington Hopton Boscomoor Church Eaton Green The Blythe Hatherton Woodlane Ranton Green Glascote Stanshope Denford Stourton Kingswood Common Abbots Bromley Parkgate Birchall Woodhouse Green Blackbrook Levedale Gnosall Heath Woodwall Green Longridge Springwood Ellenhall Doxey Fenton Broughton Walford Longsdon Coton Clanford Kingstone Great Wyrley Orgreave Blackshaw Moor Bignall End Acton Trussell Stowe Shutt Green Newpool Stubwood Bishops Wood Hopwas Meretown Swynnerton Cross Heath Cracow Moss Hollins Wereton Adbaston Froghall The Bodnets Gnosall Butterton Dapple Heath Trent Vale Napley Heath Lower Elkstone Oxford Long Compton Hawks Green Carmountside Little Saredon Great Haywood Sharpley Heath Middle Hill Bradley Summerhill Curborough Newcastle-under-Lyme Common Side Roche Grange Marston Heron Cross Werrington Woodmill Stableford Burston Cauldon Lowe Ecton Oakley Hill Chorlton Bradeley Bank Top Hilltop Oulton Gentleshaw Greensforge Chadsmoor Little Chell Milton Springhill Weeford Borough Park Coven Lawn Oulton Grange Wardlow Tatenhill Newtown Harper's Gate Rock End Whitehill Ubberley Rawnsley Boon Hill Biddulph Mill Green Slitting Mill Hilton Blakeley Lane Little Hay Tamworth Hobble End Wigginton Outwoods Rising Brook Bank Top Commonside Windmill Bank Woottons Highfields Bromstead Heath Cannock Shallowford Wheatlow Brooks Comberford Cheadle Park Standon Farley Barton Gate Chasetown Goosemoor Green Waterhouses Hilderstone Maer Crateford Gospel End Hill Top Barlaston Common Pasford Wood Lane Smestow Kingston Hill Colton Sandyford Podmore Overton Marchington Wetwood Red Hill Blithfield Kingsley Fole Fairoak Upper Nobut Endon Bank Parkside The Bratch Mixon Ranton Creighton Middle Cliff Bradwell Stallington Farewell Edingale Washerwall Loxley Green Norbury Oldfallow Woodhouses Ravenhill Shirleywich Breretonhill Hardings Booth Ashley Dale Lichfield Haregate Beasley Warstone Prestwood Threapwood Poolend Oak Hill Fegg Hayes Knotbury King's Bromley Brereton Perton Fenton Low Weston-under-Lizard Drointon Rugeley Seighford Lawnhead Woodcroft Cannock Wood Codsall Wood Lower Penn Shareshill Stoke-on-Trent Armsdale Lightwood Rake End Slade Heath Caverswall Blymhill Lawns Whiston Shelton Hazles Foxley Stafford Heighley The Leys Newton Hurst Whittington Wootton Dunstal Cotes Heath Winkhill Gayton Withington Abbey Hulton Tittensor Halfpenny Green Dunsley Audley Ravenshall Burnhill Green Cornhill Woollaston Scounslow Green Hookgate Norton-in-the-Moors Lordsley Hansley Cross Draycott in the Moors Chapel Chorlton Consall Moorend Checkley Kinver Hednesford Thornes Blount's Green Lower Nobut Rileyhill Rudyard Apedale Light Oaks Cellarhead Brockton Muckley Corner Basford Fradswell Upper Longdon Orslow Chestall Keele Bobbington Newstead Clayton Mossgate Butterton Gorstyhill Whittington Morrilow Heath Needwood Wombourne Newborough Cold Well The Raikes Leycett Stone Heath Meir Hay Churchbridge Forebridge Ryecroft Gate Stanfield Sturbridge Four Ashes Leese Hill Rakeway Cats Edge Tithebarn Hales Hinksford Upper Ellastone Townsend Gillow Heath Rakes Dale Mile Oak Offleymarsh Bottom House Gospel Ash Rue Hill Buddileigh Field Colshaw Holmcroft Longnor Ash Bank Sneyd Green Acton Carroway Head Gailey Wharf Trinity Fields Belgrave Hyde Lea Woodcock Heath Lower Knightley West Hill Stockton Brook Longton Gospel End Village Drayton Bassett Church Leigh Coppenhall Gerrard's Bromley Four Crosses Creswell Mill Green Dogingtree Estate Colton Hills Ingestre Winnington Apeton Threelows Shawfield Turnhurst Dresden Denstone Churnet Grange Southlow Perry Crofts Amington Ellastone Thorncliffe Quixhill Armitage Enson Cranberry Hulme Balterley Green Kerry Hill Fradley Junction Oulton Heath Plardiwick Dunston Upper Elkstone Lower Drayton Balterley Boney Hay Wychnor Bridges Pitts Hill Charnes Whitley Heath Beamhurst Silverdale Walton Billington Church Hill Fradley South Etruria Red Bull Stapenhill Acres Nook Finney Green Tunstall Totmonslow Middleport Chesterton Robin Hill Whitmore Broomyshaw Norton Green Bonehill Nurton Hill Etchinghill Red Street Cheddleton Hartwell Brewood Highfields Bowers Bent Saverley Green Longbridge Hayes Quarry Heath Western Downs Berry Hill Baswich Beechcliff Lapley Haunton Bromstead Common Bradnop Hints Townhead Stonefield Warslow Townend Bilbrook Stone Hanbury Woodend Dam Mill Hill Top Kettlebrook Barnfields Green Heath Winnothdale Anslow Common Callingwood Seisdon Leacroft Offleyhay Waggersley Bickford Coton Huntington Joiner's Square Windy Harbour Broomhill Oaken Fisherwick Bishops Offley Dimsdale Harlaston Newtown Knypersley Chebsey Ipstones Cookshill Ford Littleworth Cross Green Goosemoor Dayhills Clough Hall Middle Mayfield Wall Birchendale Middle Madeley Mitton Bromley Wood Heatley Dosthill Bromstead Aspley Eccleshall Fawfieldhead Burton Manor Newtown Baddeley Edge Little Stoke Wychnor Tutbury Roughcote Wigginstall Stanley Hillsdale Packmoor Leekbrook Dunkirk Creswell Green Normacot Gailey Coxgreen Lower Hatton Wrinehill Hamstall Ridware Balance Hill Rownall Burton upon Trent Whitehurst Leomansley Brown Lees Little Onn Milford Coton End High Onn Wharf Brineton Godleybrook Armshead Wootton Hartshill Dunston Heath Spath Weston Coyney Croxall Betley Common Aston Hanley Bishton Smallrice Garshall Green Onneley Newlands Lower Loxley Burybank Marston Bednall Head Coton in the Clay Leek Oldfurnace Efflinch Teanford Coton Blore Cold Norton Lask Edge Burntwood Green Nurton Hoar Cross Ashley Codsall