Education Marketing in Shut Heath

Get in touch

Education Sector Advertising in Shut Heath

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Shut Heath but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST18 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Shut Heath (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hazles Cross Little Onn Leekbrook Stonydelph Alders Copmere End Mixon Stonefield Whitley Heath Kerry Hill Rudyard Slitting Mill Ribden Upper Landywood Weston Olive Green Edingale Churchbridge Blythe Marsh Lane Green Fazeley Butt Lane Beasley Cats Edge Boscomoor Cotton Ashley Heath Gratwich Four Ashes Cold Norton Kettlebrook Walton-on-the-Hill Haughton Perton Blakeley Great Chell Carroway Head Bitterscote Gnosall Heath Kingsford Boney Hay Mosslane Whitehill Blythe Bridge Baddeley Green Swinscoe Joiner's Square Orslow Church Fields Yoxall Ellastone Silverdale Drayton Bassett Madeley Hartshill Nurton Sandon Blakelow Betley Longdon Coombesdale Gorstyhill Fenton Low Lower Nobut Blackbrook Coton in the Clay Marchington Woodlands Wilnecote Berry Hill Oulton Heath Aston Wombourne Abbots Bromley Morrey Alton Weston-under-Lizard Water Eaton Mill Green Coldmeece Betley Common Moreton Chestall Red Bull Brown Lees Woodgate Knypersley Southlow Beaconside Trinity Fields High Offley Armsdale Beamhurst Pershall Beech Greenhead Tittensor Bowers Bentilee Bloreheath Smestow Cookshill Lynn Lightwood Whitecross Chebsey Lower Elkstone Froghall Onneley Biddulph Moor Sideway Ranton Green Bromley Wood Boley Park Scounslow Green Upper Elkstone Quixhill Eccleshall Balance Hill Cheddleton Heath Cauldon Coltstone Kiddemore Green Standeford Robin Hill Laney Green Wheaton Aston Newtown Marchington Foxt Gratton Cannock Hillcroft Park Foxley Florence Codsall Wood Chell Heath Breretonhill Cheadle Sandford Hill Morridge Side Farley Meir Heath Newcastle-under-Lyme Wetwood Little Burton Oulton Pattingham The Lymes Light Oaks Cornhill Old Perton Longsdon Sheen Townend Heron Cross Wigginstall Walford Crakemarsh Walton Newborough Grindon Croxton Talke Uttoxeter Knighton Cheddleton Hademore Colton Sutton Sandyford Rocester Warslow Whiston Compton Porthill Bond End Oakamoor Tithebarn Cotwalton Commonside Wightwick Manor Coalpit Hill Boothen Great Saredon Brookhouses Bromstead Little Heath Huntington Combridge Cannock Wood Coton Rakes Dale Shareshill Kingsley Newtown Caverswall Maer Codsall Smallrice Gospel End Burslem Heaton Church Leigh Stretton Bromstead Heath Barnfields Orton Willslock Great Gate Norton-in-the-Moors Thornes Weston Jones Littleworth Owen's Bank Blackbrook Woodhouses Horsebrook Hyde Lea Shallowford Cellarhead Stableford Six Ashes Sandfields Blurton Rownall Cheadle Park Mavesyn Ridware Outwoods Barton Green Wood Lane Pipehill Alstonefield May Bank Hoar Cross Barton Turn Elford Heath Blundies Highwood Beffcote Butterton Sandyford Newstead Cat's Hill Cross Hadley End Newtown Ridgeway Ramshorn Newpool West Chadsmoor Bickford Somerford Cotes Littlewood Hollybush Hanley Bagnall Prospect Village Painleyhill Woodcroft Thorncliffe Coven Lawn Rickerscote Fradley Stanfield Newchurch Outlands The Brampton Loxley Green Wetton Thorpe Constantine Doxey Chasetown Etchinghill Himley Hilton Whitemoor Cracow Moss Packmoor Rushton Bank Calf Heath Pye Green Moorside Springhill Coton Anslow Common Apeton Hazelslade Haselour Hartwell Weeping Cross Ash Bank Littleworth Ubberley Waterhouses Dove Bank Back o'th' Brook Brocton Ball Haye Green Cheslyn Hay Seighford Sharpley Heath Shutt Green Stanley Seisdon Whittington Summerhill Harriseahead Blount's Green Denstone The Handfords Croxden Blymhill Common Middleton Green Armshead Greensforge Outwoods Handsacre Dunston Okeover Tadgedale Millend Cheadle Common Wigginton Standon Aspley Featherstone King's Bromley Callingwood Holmcroft Lower Ellastone Penkridge Enson Crateford Churnet Grange Kingswood Common Keele Trysull Common Side Abbey Hulton Lupin Meir Hay Little Sugnall Plardiwick Leek Northwood Lower Penn Shenstone Woodend Middle Mayfield Alsagers Bank Upper Nobut Lower Hatton Weaverslake Kinver Parkgate Brookhay Longport Heatley Radmore Wood Poolfields Hill Top Woodseaves Knightley Dale Colshaw Above Church Upper Mayfield Shelton Stonehouses Gayton Needwood Netherland Green Oxford Gailey Wharf Horninglow Dogingtree Estate Bottom House Longnor Trescott Spot Acre Church Mayfield The Leys Muckley Corner Blymhill Armitage The Shruggs Aston Birchendale Loggerheads Ingestre Hilltop Little Ingestre Adderley Green Blymhill Lawns Windy Harbour Barlaston Tunstall Rue Hill Winkhill Shelton under Harley Dosthill Ilam Admaston Butters Green Crackley Woodmill Longbridge Hayes Acton Trussell Godstone Brereton Cross Hillsdale Roughcote Haunton Allimore Green Queensville Werrington Hockley The Raikes Milford Park End Garshall Green Amington Grindley Dam Mill The Quarry Ravenshall Newton Hurst Fole Four Ashes Field Belgrave Hanbury Woodend Stallington Bank Top Little Madeley Dales Green Hamstall Ridware Blackshaw Moor Lawnhead Rileyhill Little Hay Hollies Common Mill Green Mucklestone Rodbaston Wychnor Bridges Wardlow Roche Grange Brewood West Hill Newton Ford Green Rake End Knowle Style Colwich Draycott in the Clay Rough Close Morrilow Heath Barton-under-Needwood Birch Cross Oultoncross Bradnop Croxall Mayfield Stockton Brook Highfields Moneystone Wootton Westlands Stoke-on-Trent Gospel Ash Bramshall Wychnor Bemersley Green Woottons Warstone Hammerwich Aldershawe Newtown Stowe-by-Chartley Draycott in the Moors Little Stoke Rushton Spencer Oakley Swynnerton Rising Brook Pasford Chadsmoor Stretton Woodhouses Springhill Gipsy Green Upper Longdon Westbeech Gillow Heath Tutbury Mitton Chesterton Audley Little Haywood Godleybrook Lask Edge Bowsey Wood Goosemoor Cowley Parkside Bonehill Offleymarsh Turnhurst Enville Hazlecross Carmountside Milldale Hill Top Kingstone Bednall Whitmore Lower Stonnall Ashley New Wood Leycett Longnor Mobberley Adbaston Lordsley Fisherwick Windmill Bank Gunstone Clayton Fairoak Hollins Blackfords Bednall Head Pipe Ridware Rangemore The Hollies Newchapel Hinksford Coven Heath Moorend Kidsgrove Hopedale Gospel End Village Stonywell Moss Pit Bromstead Common Goldenhill Balterley Huntley Ford Milton Chesterfield Broughton Hill Ridware Deadman's Green Salt Newton Derrington Rakeway Gnosall Burton Manor Shut Heath Newtown Essington Buddileigh Lower Tean Coton Ellenhall Coton Hayes Woodend Lea Heath Woodlane Offleyrock Whittington Bradwell Little Chell The Potteries Normacot Birches Head Clifton Campville Creswell Oldfurnace Lapley Stockwell Heath Hatherton Tompkin Coxgreen Dagdale Longton Coton Green Fegg Hayes Bradley Stapenhill Bank Top Dayhills Gillway The Laches Butter Bank Napley Upper Cotton Gentleshaw Kingsley Moor Ryecroft Gate Browns Lane Acres Nook Teanford Woodshutts Broomyshaw Moddershall Iverley Lichfield Madeley Park Far Hoarcross Forebridge Almington Mount Pleasant The Bratch Blackwaters Hodgefield Middle Madeley Scot Hay Hill Chorlton Marston Castletown Shaffalong Loynton Basford Ecton Burston Wootton Giggetty Onecote Dunstall Cliff Vale Leyfields Rumer Hill Upper Hatton High Onn Wharf Farewell Brereton Upper Tean Tamworth Stoke-upon-Trent Lower Leigh Birchall Hawthorns Braddocks Hay Longridge Hollington Cotonwood Townsend Weston Coyney Quarry Heath Poolfold Dimsdale Knighton Cowall Moor Norton Green Bishton Great Chatwell Levedale Stramshall Boon Hill Landywood Dunwood Newlands Hilderstone Saverley Green Stadmorslow Congreve Bignall End Dods Leigh Etruria Nurton Hill Charnes Hookgate Shraleybrook Branston Cross Heath Meaford Orgreave Barlaston Common Haregate Stone Heath Sidway Glascote Apedale Meretown The Wharf Stafford Newfield Tuppenhurst Withystakes Norton East Nethertown Rowley Park Elmhurst The Heath Bishops Offley Yarnfield Fradley South Elford Ounsdale Little Saredon Dunsley Hansley Cross Hopton Bradeley Upper Leigh Hazles Christ Church Hales Anslow Gate Waterfall Stourton Sneyd Green Forsbrook Little Bridgeford Forton Ashley Dale Poolend Endon Bank Newborough End Green Heath Colton Hills Threapwood Dunston Heath Knightley Broad Meadow Crossgate Springfields Wetley Rocks Coton Clanford Seabridge Whitfield Westcroft Amerton Spath Aston-by-Stone Blore Lower Knightley Tatenhill Lower Drayton Hill Top Overmoor Longdon Green Flash The Blythe Stanley Moor Bishops Wood Great Bridgeford Wimblebury Basford Green Podmore Efflinch Hanbury Oulton Woodhouse Green Ravenhill Brund Knenhall Ipstones The Rowe Endon Rock End Tatenhill Common Hem Heath Nether Stowe Footherley Hixon Jack Hayes Trentham Kingston Hill Blackwood Hill Edial Upper Hulme Cotes Heath Hardings Booth Burntwood Green Hulme End Moreton Stone High Onn Sugnall Hilliard's Cross Chatcull Latherford Church Eaton Green Shebdon Bradshaw Westwood Shutlanehead Fradswell Coton Farm Coton End Upper Ellastone Springwood Dresden Creighton The Rookery Bromley Hall Hardings Wood Knowl Bank Little Aston Longshaw Bolehall Blithbury Yarlet Darnford Coven Winnington Whittington Dapple Heath Hobble End Stanley Moss Oak Hill Consall Threelows Townhead Perry Crofts Halfpenny Green Stonnall Talke Pits Lutley Calton High Town Broomhill Chapel Chorlton Wolstanton Redhill Milwich Coppenhall Blakeley Lane Stanton Kingsley Holt Streethay Napley Heath Congleton Edge Curborough Leadendale Alrewas Lawns Wood Whitgreave Acton Gate Chorley Norbury Junction Four Crosses Hanford Alder Moor Harper's Gate Balterley Green Bradley in the Moors Dunkirk Drointon Brickbridge Boundary Meir Chase Terrace Little Wyrley Blithfield Long Compton Stanshope Wereton Ashwood Knotbury Miles Green Knowl Wall Blore Hoften's Cross Croxtonbank Lowe Hill Beamhurst Lane Pillaton Burybank Dilhorne Winnothdale Fulford Sandonbank Oaken Church Hill Baswich Weeford Fauld Baldwin's Gate Leacroft Middleport Otherton Heath Hayes Stubwood Abbey Green Rawnsley Withington Hints Beam Hill Whitehurst Norbury Sturbridge Mossgate Red Hill Overton Wall Gerrard's Bromley Heighley Waggersley Cold Well Creswell Green Woollaston Fradley Junction Jugbank Hollins Oulton Grange Goosemoor Green Winshill Bridge End Hednesford Woodcock Heath Brockton The Bodnets Checkley Hopwas Walton Freehay Prestwood Wildwood Highfields Washerwall Beechcliff Swindon Burton upon Trent Burntwood Oldfallow Lightwood Whiston Anslow Comberford Wheatlow Brooks Borough Park Doley Shenstone Garmelow Horton Cauldon Lowe Hulme Broadeye Billington Slade Heath Great Haywood Burnhill Green Glascote Heath Middle Hill Leomansley Stowe Pasturefields Hanchurch Fawfieldhead Bridgtown Great Wyrley Tillington Spring Hill Shobnall Western Downs Huddlesford Brazenhill Acton Red Street Norton Canes Knutton Holt Hill Smallthorne Shawfield Blackbrook Overley Woodwall Green Trent Vale Ranton Butterton Cobridge Dunstal Brineton Gorstey Ley Brinsford Brown Edge Slindon Penkhull Madeley Heath Two Gates Mile Oak Rolleston on Dove Cranberry Bowers Bent Wallbridge Park Barton Gate Finney Green Wain Lee Rugeley Hollinsclough Bucknall Marston Fenton Church Eaton Biddulph Cross Green Bobbington Harlaston Tunstall Tixall Hawks Green Sandborough Meerbrook Millmeece Totmonslow Clough Hall Ball Green Willoughbridge Bilbrook Wrinehill Leese Hill Baddeley Edge Great Moor Pitts Hill Ashmore Brook Halmer End Prestwood Norton Bridge Shirleywich Middle Cliff Hartley Green Cresswell Denford Gailey Offleyhay Lower Loxley