Education Marketing in Stonnall

Get in touch

Education Sector Advertising in Stonnall

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Stonnall but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WS9 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Stonnall (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Trinity Fields Longnor Ranton Green Aston-by-Stone Bank Top Moreton Featherstone Blackwood Hill Calton Lynn Horsebrook Doley Whiston Oaken Gorstey Ley Wardlow Wolstanton Red Street Tunstall Winnothdale Blackbrook Cannock Wood Hawthorns Stowe Haselour Boley Park Woodlane Pipe Ridware Oldfurnace Great Saredon Gospel Ash Congleton Edge Cheddleton Middleton Green Mill Green Coven Six Ashes Clough Hall Ashwood Latherford Tittensor Coppenhall Oak Hill Pitts Hill The Handfords Rumer Hill Derrington Shobnall Stone Heath Baldwin's Gate Woodseaves Anslow Common Stanley Moss Blythe Marsh Butters Green Colton Warstone Poolfields Grindley Gayton Alsagers Bank Beaconside Berry Hill Madeley Heath Brickbridge Slade Heath Little Madeley Ubberley Breretonhill Blymhill Common Hollies Common Woodhouses Napley Yoxall Swinscoe Wheaton Aston Ramshorn Gnosall Heath Chebsey Hinksford Weaverslake Aston Kingsley Moor Highfields Bradwell Rugeley Sturbridge Bradley in the Moors Christ Church Beasley Hilderstone Rocester Ball Haye Green Belgrave Hopton West Chadsmoor Pattingham Bloreheath Alrewas Fawfieldhead Scot Hay Kingstone Lower Leigh Fenton Low Moorend Balterley Green Shenstone Norton East Moss Pit Tatenhill Common Broomyshaw Orton Orgreave Lower Penn Ellenhall Drointon Anslow Adbaston Bemersley Green Dunwood Croxden Sandon Hixon Brereton Fulford Plardiwick Milford Wightwick Manor Upper Landywood Springhill Dilhorne Little Haywood Rough Close Ranton Whitfield Congreve Tixall Goldenhill Milton Springhill Tillington Wychnor Bridges Wetwood Blackfords Stockwell Heath Kingsford Cauldon Hazelslade Footherley Harlaston Foxley Windy Harbour Dales Green Little Onn Meir Heath Oakley King's Bromley Acton Dogingtree Estate Church Fields Lordsley Kerry Hill Abbey Green Coldmeece Teanford Smallrice Dove Bank The Leys Mobberley Hanbury Hill Ridware Totmonslow Blakelow Pasford Rakeway Dagdale Upper Nobut Standeford Freehay Himley Harriseahead Amington Stanley Townsend Churchbridge Longsdon Newborough End Quarry Heath Brown Lees Newton Gipsy Green Uttoxeter Shut Heath Wall Eccleshall Burybank Acton Trussell Longnor Springfields Ingestre Marston Hanford Heath Hayes Spring Hill Slindon Burton upon Trent Morrey Stourton Farley Edial Meaford Tunstall Cold Norton Willoughbridge Kidsgrove Blithbury Burnhill Green Prospect Village Lask Edge Mount Pleasant Cats Edge Hazles Cross Haunton Onecote Bottom House Huntington Rodbaston Draycott in the Moors Wrinehill Cotes Stapenhill Huddlesford Penkridge Normacot Bromley Hall Little Stoke Bobbington Newton Hurst Madeley Cobridge Shebdon Dam Mill Leekbrook Coton Withington Middle Madeley New Wood Kingsley Coton Hayes Clifton Campville Smestow Redhill Ellastone Pershall Bednall Boscomoor Kingston Hill Rakes Dale Perton Stafford Whiston Rickerscote Ball Green Newtown Moorside Lightwood Townend Leacroft The Wharf Chasetown Ash Bank Foxt Stableford Broughton Abbey Hulton Sutton Brineton Great Moor Mixon Wetley Rocks Sidway Barlaston Common Knenhall Rudyard Leese Hill Waggersley Cracow Moss Upper Elkstone Basford Green Oldfallow Bentilee Middleport Orslow Talke High Offley Carroway Head Wootton Bradley Dresden Butterton Bromstead Common Combridge Ravenshall Fenton Grindon Mile Oak Hales Heatley Glascote Old Perton Ashley Hoften's Cross Edingale Stanley Moor Tutbury Forsbrook Boundary Croxall Sandyford Cookshill Oxford Bond End Gospel End Village Butter Bank Hill Top Stanshope Butterton Coton Clanford Froghall Fradley South Broad Meadow Highwood Whitley Heath Borough Park Bradshaw Woodcock Heath Hawks Green Godleybrook Balance Hill Western Downs Whitehurst Etruria The Laches Walford Newborough Rowley Park Compton Great Wyrley Gunstone Rake End Chatcull Whitecross Oakamoor Hill Top Birchall Wychnor Pye Green Milldale Barnfields Elford Heath Ilam Commonside Shareshill Longdon Southlow Walton Coven Lawn Cross Green Goosemoor Millmeece Meir Hay Quixhill The Potteries Broadeye Hockley Silverdale Thornes Knypersley Church Eaton Green Longton Comberford Stallington Farewell Blakeley Little Ingestre Cellarhead Mitton Nether Stowe Whitmore Stretton Stonehouses Long Compton Hamstall Ridware Stoke-on-Trent Hollington Hilliard's Cross Sandborough Bramshall Miles Green Moneystone Little Wyrley Marchington Woodlands Chorley Hilltop Rileyhill Coxgreen Windmill Bank Alder Moor Castletown Coltstone Mayfield Sandfields Norbury Junction Millend Upper Mayfield Gerrard's Bromley Sheen Walton-on-the-Hill Joiner's Square Bucknall Lower Stonnall Goosemoor Green Godstone Olive Green Norton Bridge Littleworth Shelton Weeping Cross Cauldon Lowe Sugnall Waterfall Huntley Chapel Chorlton Cranberry Essington Great Haywood Stretton Coton Green Apeton Stanton Betley Bromley Wood Clayton Willslock Jack Hayes Wigginstall Great Chatwell Apedale Hill Chorlton Crossgate Light Oaks Middle Hill Ashmore Brook Woodhouses Cotes Heath Podmore Westlands Westwood Checkley Hobble End Trentham Dimsdale Horton Norton Green Four Ashes Bradeley Great Chell Leyfields Boothen Weston Coyney Winshill Bank Top The Blythe Trescott Shraleybrook Winkhill Back o'th' Brook Ribden Almington Cotton Coalpit Hill Fegg Hayes Far Hoarcross Endon Bank Newchurch Werrington Enville Gillow Heath Fairoak Denford Netherland Green Cross Heath Newtown Brereton Cross Heighley The Raikes Hodgefield Shutlanehead Pillaton Cotwalton Radmore Wood Little Aston Rawnsley Bonehill Heron Cross The Bratch Rock End Boney Hay Blurton Bridgtown Little Sugnall Blithfield Cold Well Audley Whittington Nurton Garmelow Nethertown Crackley Lea Heath Brockton Westbeech Above Church The Hollies Beamhurst High Town Hanchurch Tompkin Wildwood Blymhill Garshall Green Bradnop Finney Green Colton Hills Cowley The Quarry Hollybush Gillway Bromstead Colwich Lower Drayton Hatherton Owen's Bank Basford Sharpley Heath Little Saredon Hyde Lea Salt Longbridge Hayes Tuppenhurst Gratton Upper Tean Fauld Offleymarsh Newlands Halmer End Church Leigh Consall Newton Smallthorne Sneyd Green Horninglow Red Bull Ecton Brookhouses Brocton The Shruggs Red Hill Rolleston on Dove Robin Hill Forebridge Milwich Rising Brook Haughton Field Blackwaters Hookgate Stowe-by-Chartley Weston Hopwas Biddulph Deadman's Green Bignall End Shawfield Springwood Nurton Hill Yarnfield Swindon Stoke-upon-Trent Littleworth Church Eaton Longshaw Woodshutts Calf Heath Levedale Hillsdale Cresswell Outwoods Turnhurst Lane Green Newtown Lawnhead Hollinsclough Iverley Billington Blount's Green Newchapel Bishops Offley Coton Wilnecote Newfield Fradley Junction Blackshaw Moor Lowe Hill Oulton Grange Greenhead Yarlet Crateford Offleyhay Church Hill Hanbury Woodend Coton Upper Leigh Hammerwich Hardings Wood Gailey Hazles Hazlecross Swynnerton Stadmorslow Kiddemore Green Weston Jones Dunston Stonefield Fole Kettlebrook Upper Hatton Creswell Green Cotonwood Madeley Park Holt Hill Lutley Poolfold Croxton Longdon Green Marchington Meretown Parkside Knowle Style Woodhouse Green Norbury Whitemoor Thorncliffe Cheadle Park Four Ashes Wimblebury Florence Coton Farm Dosthill Trysull Blackbrook Seighford Upper Longdon Chase Terrace Lapley Biddulph Moor Hartley Green Stubwood Blundies Dunkirk Chesterton Threelows Weston-under-Lizard Brookhay Newtown Loxley Green Otherton Baddeley Green Barlaston Middle Cliff Gailey Wharf Standon Ravenhill Stone Marston Lower Ellastone Balterley Hanley Carmountside Creighton Blythe Bridge Oultoncross Whitehill Norton Canes Leomansley Laney Green Gospel End Birches Head Woodgate Bishton Whittington Lupin Burslem Mucklestone Admaston Little Bridgeford Wigginton Upper Ellastone Tithebarn Outlands Halfpenny Green Dapple Heath Meerbrook Coven Heath Brazenhill Buddileigh Wheatlow Brooks Denstone Cheadle Common Pipehill Penkhull Chestall Lower Nobut Gratwich Hulme Overley Knutton Codsall Butt Lane Keele Knighton Cliff Vale Threapwood Dunstal Knowl Wall Harper's Gate Gentleshaw Bickford Chadsmoor High Onn Cowall Moor Beamhurst Lane Stramshall Woodwall Green Prestwood Etchinghill The Heath Ashley Heath Ashley Dale Bowers Bent Weeford Outwoods Bridge End High Onn Wharf Rushton Spencer Caverswall Barton Green Bitterscote Whitgreave Withystakes Landywood Handsacre Slitting Mill Allimore Green Onneley Cat's Hill Cross Seisdon Ryecroft Gate Broomhill Croxtonbank Longridge Aldershawe Roche Grange Draycott in the Clay Callingwood Dunstall Loggerheads Wootton Shallowford Little Chell Kingsley Holt Stockton Brook Water Eaton Park End Lichfield Trent Vale Sandyford Hartshill Mosslane The Lymes Darnford Beffcote Blymhill Lawns Alton Overton Queensville Dayhills Copmere End Baswich Overmoor Lower Hatton Rue Hill Tatenhill Branston Okeover Washerwall Drayton Bassett Townhead Knotbury Lower Tean Cheddleton Heath Hem Heath Barton-under-Needwood Dunston Heath Endon Walton Hademore Middle Mayfield Hill Top Mavesyn Ridware Wood Lane Burston Jugbank Kinver Lower Loxley Knowl Bank Hollins Two Gates Hollins Shaffalong Spath Lawns Wood Barton Turn The Brampton Brund Hansley Cross Baddeley Edge Four Crosses Stonnall Littlewood Cannock Northwood Gorstyhill Newcastle-under-Lyme Churnet Grange Tadgedale Ford Green Scounslow Green Warslow Seabridge Elmhurst The Rowe Muckley Corner Ipstones Fradswell Ridgeway Wain Lee Stanfield Brinsford Holmcroft Aspley Bowsey Wood The Bodnets Leycett Napley Heath Shenstone Woodend Armitage Newtown Chell Heath Newstead Elford Doxey Aston Cheslyn Hay Ford Brewood Crakemarsh Lower Elkstone Leadendale Codsall Wood The Rookery Bilbrook Flash Rownall Longport Fazeley Abbots Bromley Blakeley Lane Browns Lane Bagnall Coton in the Clay Hulme End Wallbridge Park Hartwell Hints Rangemore Cornhill Hednesford Creswell Waterhouses Burntwood Green Sandford Hill Fradley Prestwood Little Hay Offleyrock Shelton under Harley Saverley Green Forton Wombourne Poolend Fisherwick Curborough Stonydelph Common Side Winnington Church Mayfield Lower Knightley Woodmill West Hill Blore Shutt Green Meir Newpool Bishops Wood Upper Cotton Mill Green Maer Burntwood Woollaston Woottons Morridge Side Amerton Dods Leigh Ounsdale Kingswood Common Highfields Armsdale Mossgate Hilton Bromstead Heath Great Bridgeford Colshaw Summerhill Pasturefields Shirleywich Burton Manor Porthill Lightwood Spot Acre Knighton Anslow Gate Westcroft Streethay Morrilow Heath Coton End Beechcliff Acton Gate Oulton Woodend Sandonbank Bednall Head Acres Nook Tamworth Bowers Loynton Beam Hill Dunsley Hadley End Birchendale Bolehall Oulton Heath Roughcote Painleyhill Hillcroft Park Coombesdale Beech Leek Cheadle Little Heath Giggetty Chesterfield Moreton Blore Efflinch Wereton Green Heath Knightley Hopedale Heaton Knightley Dale Hoar Cross Talke Pits May Bank Great Gate Barton Gate Little Burton Thorpe Constantine Stonywell Whittington Rushton Bank Norton-in-the-Moors Moddershall Perry Crofts Packmoor Enson Woodcroft Oulton Parkgate Glascote Heath Greensforge Alstonefield Boon Hill Sideway Wetton Charnes Haregate Brown Edge Upper Hulme Blackbrook Braddocks Hay Armshead Somerford Alders Birch Cross Needwood Adderley Green Hardings Booth Gnosall Betley Common