Education Marketing in Trescott

Get in touch

Education Sector Advertising in Trescott

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Trescott but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WV4 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Trescott (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Otherton Radmore Wood Grindley Far Hoarcross Stoke-upon-Trent Cotonwood Lower Stonnall Bolehall Bickford Congleton Edge Iverley Croxden Armitage Park End Hill Top Wallbridge Park Kerry Hill Garmelow Blymhill Common Sandonbank Pipe Ridware Eccleshall Baswich Whiston Brereton Gnosall Porthill Hilltop Huntley Acton Gate Moorend Little Madeley Hilton Armshead Drointon Hartley Green Carmountside Four Ashes Belgrave Woodhouses Oulton Stone Sharpley Heath Wheatlow Brooks Rumer Hill Caverswall Ribden Coven Heath Blackbrook Amington Flash Dove Bank Cross Heath Newcastle-under-Lyme Landywood Hartwell Netherland Green Woodseaves Blackbrook Hanchurch Whitecross Lawns Wood Cotes Heath Sheen Seisdon Cowley Bilbrook Barton-under-Needwood Knighton Rileyhill Woodcroft Cellarhead Cannock Latherford Little Heath Trysull Fenton Low Dagdale Gailey Moneystone Loxley Green Rushton Bank Gipsy Green Newtown Levedale Blore Mavesyn Ridware Hollington Castletown Winshill Upper Landywood Middle Mayfield Ashley Dale Tatenhill Upper Hulme Joiner's Square Knowl Bank Brockton Wetton Oak Hill Upper Cotton Slade Heath Great Saredon Boothen Beamhurst Sneyd Green Cheadle Common Butt Lane Ryecroft Gate Western Downs Seighford Coton Beech Newfield Bradley in the Moors Elford Broad Meadow Beasley Penkridge Waterfall Middleport Fradley Stanley Comberford Birches Head Blakelow Four Ashes Rickerscote Garshall Green Wall Bowers Bent Knightley Dale Swinscoe Breretonhill Wardlow Ipstones The Brampton Slindon Blackfords Hazles Goosemoor Green Longdon Brocton Upper Nobut Edial Redhill Newtown Bridge End Croxton Lynn Norbury Broadeye Etruria Newtown Woodend Knypersley Tittensor Saverley Green Doley Grindon Upper Leigh Foxley Painleyhill Stonehouses Calton May Bank Weeping Cross Gratwich Lowe Hill Pillaton Somerford Stowe Woollaston Poolfold Long Compton Balance Hill Coven Hulme Coton Clanford Hints Bradwell Longnor Okeover Queensville Combridge Rue Hill Halfpenny Green Washerwall Anslow Newpool Orgreave Cotton Rangemore Lordsley Hopwas Gnosall Heath Little Bridgeford Cotes Oulton Heath Longdon Green Windy Harbour Willoughbridge Borough Park Shobnall Beaconside Fairoak Sidway Broughton Sandyford Hawks Green Hopton Etchinghill Stockwell Heath Horsebrook Westcroft Rough Close Stapenhill Hill Top Bishton Chadsmoor Huddlesford Apeton Walford Stonefield Meir Hay Robin Hill Bemersley Green Oulton Springfields Bank Top Blakeley Newchapel Barton Green Oulton Grange Crossgate Townsend Leycett Ilam Westlands Dunstall Newborough Hollinsclough Podmore Blackwaters Burntwood Whittington Hednesford Tamworth Common Side Tixall Barnfields Hixon Alton The Rowe Church Eaton Green Longport Betley Common Church Leigh Burntwood Green Two Gates Fauld Stanley Moss Mile Oak Stramshall Hulme End Hazelslade Curborough Birchendale Callingwood Hanford Longton Knowl Wall Trentham Wetwood Willslock Bignall End Rushton Spencer High Offley Church Fields Ford Green Butterton Gospel End Napley Meir Heath Berry Hill Deadman's Green Barlaston Yarlet Dilhorne Silverdale Dapple Heath Rownall Great Haywood Milldale Trinity Fields Weston-under-Lizard Woodlane Aldershawe Yoxall Biddulph Townhead Lower Drayton Burton Manor Haregate Sandborough Enson Harper's Gate Crakemarsh Whitemoor Enville Spath Gillway Cauldon Ellenhall Cheddleton Heath Basford Green Clough Hall Ravenshall Coltstone Cornhill Wombourne Leese Hill Goosemoor Copmere End Dosthill Orslow Madeley Heath Glascote Heath Ounsdale Stonydelph Ranton Green West Chadsmoor Shraleybrook Holmcroft Woodshutts Wain Lee Stanshope Sandfields Acton Trussell Middleton Green Stanley Moor Stoke-on-Trent Whitgreave Miles Green Church Eaton Foxt Christ Church Cheddleton Beffcote Stableford Walton Coton Farm Rowley Park Cobridge Boley Park Doxey Ashmore Brook Littlewood Bonehill Acres Nook Lower Nobut Thorpe Constantine Blithfield Marston Bednall Head Scounslow Green Hoften's Cross Dods Leigh Newborough End Bagnall Stretton Overton Churnet Grange Horninglow Blakeley Lane Shelton Amerton Green Heath Forton Elmhurst Hales Browns Lane Brookhay Hodgefield Heron Cross Lapley Rakeway Heath Hayes Brewood Upper Mayfield Talke Pits Cat's Hill Cross Wolstanton Holt Hill Lower Hatton Ellastone Pitts Hill Waterhouses Chorley Barton Gate Cauldon Lowe Greenhead Windmill Bank Teanford Lower Knightley Old Perton Endon Bank Knightley Woodcock Heath Sturbridge Leomansley Bridgtown Congreve Quarry Heath Hollybush Rakes Dale Rudyard Bradshaw Onecote Wetley Rocks Townend Slitting Mill Dresden Mixon Blore Betley Armsdale Stubwood Anslow Gate Mill Green Highwood King's Bromley Creighton Florence Leek Church Mayfield Marston Edingale Weston Woodwall Green Stanfield Biddulph Moor Whittington Wrinehill Blurton Wheaton Aston Cold Well Millmeece Boon Hill Hartshill Marchington Woodlands Hanbury Kingswood Common Brown Lees Weston Coyney Little Wyrley Stourton Balterley Wychnor Tunstall Dunstal Morrey Brereton Cross Ecton Chestall Cowall Moor Trescott Rocester Coppenhall Bromley Hall The Quarry Little Ingestre Kinver Farley Tadgedale Brickbridge Lawnhead Offleyhay Westbeech Moddershall Whitmore Coton Churchbridge Oldfallow Featherstone Blymhill Napley Heath Waggersley Sutton Birchall Winnington Hanbury Woodend Creswell Wootton Footherley Fenton Dunston Heath Woodhouses Meaford Haunton Norton Canes Hardings Booth Bucknall Kingstone Needwood Milwich Hansley Cross Ridgeway Knighton Blythe Marsh Freehay Butters Green Cliff Vale Basford Wereton Hockley The Laches Alders Springhill Balterley Green Four Crosses Alrewas Little Stoke Moreton The Rookery Gospel End Village Clayton Glascote Rock End Burton upon Trent Brund Pattingham Lupin Farewell Leadendale Adbaston Baddeley Green Mucklestone Creswell Green Ashwood Cats Edge Blythe Bridge Poolend Himley Withystakes Blackshaw Moor Tunstall Beechcliff Billington Draycott in the Clay Penkhull Mill Green Maer Great Wyrley Bednall Ford High Onn Summerhill Blithbury Chesterton Cross Green Chell Heath Talke Elford Heath The Hollies Compton Burslem Oakley Boundary Loynton Parkgate Brineton Hinksford Longnor Stowe-by-Chartley Mount Pleasant Milton Commonside Aston Brazenhill Newton Blundies Cheadle Shirleywich Brinsford Little Chell Finney Green Southlow Ingestre Woottons Stockton Brook Roche Grange Hollins Ubberley Chatcull Swynnerton Little Sugnall Threelows Hawthorns Stafford Coton End Lightwood Upper Longdon Woodhouse Green Wildwood Sideway Rawnsley Kingston Hill Ashley Loggerheads Great Chell Derrington Longbridge Hayes Hazlecross Fulford Blackwood Hill Harriseahead Bank Top Hollins Northwood Pershall Weaverslake Knutton Gerrard's Bromley Mayfield Wootton Shelton under Harley Prestwood Broomhill Middle Hill Colshaw Brown Edge Gorstyhill Marchington Acton Meir Coton in the Clay Hopedale Meerbrook Pye Green Jugbank Dales Green Church Hill Barlaston Common Woodgate Newton Tuppenhurst Froghall Bromstead Greensforge Kingsley Gayton Hill Top Gospel Ash Lower Tean Upper Tean Yarnfield Essington Codsall Wood Jack Hayes Fradley Junction Shawfield Walton-on-the-Hill Streethay Hollies Common Alstonefield Aspley The Bratch Little Burton Upper Ellastone Alsagers Bank Spring Hill Smallrice Croxall Springhill Dimsdale Braddocks Hay Norbury Junction Sandon Harlaston Offleymarsh Lask Edge Almington Carroway Head Mossgate Great Bridgeford Springwood Whitfield Hilderstone Trent Vale Oaken Wigginstall Coalpit Hill Westwood Ravenhill Gailey Wharf Draycott in the Moors Hanley Dunsley Ramshorn Overmoor Adderley Green Uttoxeter Charnes Bond End Standon Walton Drayton Bassett Stonywell Hademore Efflinch Newtown Heighley Audley Coton Hayes Hem Heath Beamhurst Lane Ball Green Whitley Heath Pasturefields Gentleshaw Hammerwich Boney Hay Hoar Cross Burybank The Bodnets Apedale Madeley Park Bramshall Above Church Abbey Green Bromstead Heath Lightwood Normacot Coombesdale Longridge Great Chatwell Swindon Newlands Boscomoor Bromstead Common The Shruggs Red Street Quixhill Longshaw Stadmorslow Leekbrook Meretown Hobble End Abbots Bromley Oakamoor Calf Heath Tillington Blymhill Lawns Crateford Threapwood Olive Green Coven Lawn Sandford Hill Rugeley Lichfield Ashley Heath Salt New Wood Cranberry Codsall Nurton Hill Ridware Parkside The Handfords Coton Tompkin Birch Cross Cookshill Bishops Wood Tatenhill Common Hatherton Mosslane Blackbrook Warstone Water Eaton Haughton Mobberley Stallington Brookhouses Gratton Laney Green The Heath Croxtonbank Wilnecote Colton Sugnall Forebridge Turnhurst Admaston Middle Cliff Alder Moor Moss Pit Chase Terrace Butterton Oldfurnace Bradeley Rolleston on Dove Outwoods Kingsley Holt Withington Back o'th' Brook Baddeley Edge Huntington Longsdon Chasetown Fradley South Shallowford Keele The Raikes Fegg Hayes Kettlebrook Kingsford Kidsgrove Chesterfield The Blythe Mitton Checkley Middle Madeley Lane Green Smestow Crackley Little Aston Owen's Bank Upper Elkstone Six Ashes Weeford Bromley Wood Roughcote Moreton Blount's Green Upper Hatton Anslow Common Lea Heath Goldenhill The Wharf Broomyshaw Great Gate Lower Penn Bloreheath Colwich Bowsey Wood Gorstey Ley Highfields Dayhills Winkhill Gillow Heath High Town Cheslyn Hay Kiddemore Green Little Onn Offleyrock Bishops Offley Nether Stowe Dam Mill The Potteries Morrilow Heath Spot Acre Whiston Whitehill Seabridge Whittington Morridge Side Lower Leigh Warslow Red Hill Cheadle Park Dunston Stanton Gunstone Newstead Hillsdale Lower Ellastone Dogingtree Estate Heaton Baldwin's Gate Fazeley Norton Bridge Milford Halmer End Millend Cannock Wood Cold Norton Chebsey Rodbaston Oxford Knotbury Chapel Chorlton Tithebarn Hyde Lea Norton East Shareshill Shenstone Woodend Littleworth Bitterscote Bradley Hadley End Thorncliffe Plardiwick Leyfields The Leys Denstone Rake End Onneley Aston-by-Stone Norton-in-the-Moors Prospect Village High Onn Wharf Rising Brook Buddileigh Handsacre Dunwood The Lymes Stretton Godleybrook Endon Wightwick Manor Shutt Green Godstone Allimore Green Winnothdale Norton Green Tutbury Bobbington Ball Haye Green Hamstall Ridware Colton Hills Pipehill West Hill Knowle Style Aston Butter Bank Newtown Wychnor Bridges Weston Jones Forsbrook Totmonslow Giggetty Moorside Fawfieldhead Wimblebury Branston Darnford Cracow Moss Hilliard's Cross Little Hay Bottom House Coton Green Shenstone Outwoods Smallthorne Ash Bank Prestwood Nethertown Highfields Beam Hill Denford Leacroft Lutley Lower Elkstone Coldmeece Cresswell Fole Barton Turn Hardings Wood Fisherwick Hookgate Packmoor Bradnop Knenhall Cotwalton Kingsley Moor Poolfields Dunkirk Sandyford Madeley Whitehurst Newchurch Bowers Fradswell Field Hazles Cross Clifton Campville Abbey Hulton Stonnall Lower Loxley Stone Heath Wood Lane Horton Wigginton Scot Hay Shutlanehead Newton Hurst Muckley Corner Pasford Light Oaks Little Haywood Outlands Hillcroft Park Red Bull Oultoncross Nurton Hill Standeford Littleworth Ranton Burnhill Green Haselour Hill Chorlton Shut Heath Orton Shebdon Bentilee Overley Consall Great Moor Burston Perry Crofts Perton Woodmill Shaffalong Werrington Little Saredon Heatley Thornes Coxgreen