Education Marketing in Chediston

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Education Sector Advertising in Chediston

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Chediston but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in IP19 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Great Thurlow Athelington Hoggard's Green St Peter South Elmham Letheringham Henstead Conyer's Green Cock and End Mickley Green Otley Cranmer Green Helmingham Ward Green Stutton Ousden Great Bradley Fenstead End Lowestoft Pakefield Somersham Woolpit Henley Lound Hollesley Worlingworth Barham Cross Green Hoo Cox Common Shipmeadow Kittle's Corner Gosling Green Thorpe Street Shelley Thurston Shop Corner Cuckoo Green Bradfield St Clare Windsor Green Easton Green The Port of Felixstowe Hawstead Green Washbrook Street Capel St Mary Old Felixstowe Brightwell Heath Brome Poslingford Monewden Gedgrave Flempton Roman Hill Cretingham Reydon Smear Sibton Green Denham Street Lindsey Tye Withersfield Little Thurlow Green Cove Bottom Rickinghall Weybread Street Grimstone End Knettishall Ilketshall St Margaret Gazeley Bramford Easton Workhouse Green Sproughton Rishangles Chedburgh Hanningfield Green Meeting Green Broom's Barn Thelnetham Brampton Lower Raydon Bramfield Monk Soham Green Attleton Green Pettistree Crowfield Uggeshall Nayland Kentford Shotley Hadleigh Red Lodge Parliament Heath Silverley's Green Timworth Wicker Street Green Bull Green St James South Elmham Lower Common Haughley Stanton Forward Green Chalkstone Woolpit Green Walberswick Nowton Cobblers Corner Mill Street Malting End Halesworth The Heath Peasenhall South Cove Clopton Green Newmarket Church End Daisy Green North Cove Brettenham Owl's Green Little Knowles Green Sweffling Bures Green Bungay Haverhill Culfordheath Aldeburgh Ringsfield Brockford Green Denham Corner Ashbocking Boot Street Friday Street Mill Green Sutton Street Tostock Felixstowe Horringer Little Waldingfield Bacton Frostenden Shotley Gate Sicklesmere Wyverstone Wrentham Newthorpe Great Ashfield Ilketshall St Andrew Stone Common Button Haugh Green Santon Downham Bicker's Heath Cransford Sotherton Coopers Corner Middleton Brightwell Charles Tye Monks Eleigh Southolt Farley Green Pound Green Gromford Sternfield Upthorpe Botesdale Green Little Finborough Hartest Corton Heckfield Green Freckenham Barsham Ellough Brockley Green Brampton Street Ubbeston Mettingham Martlesham Heath Stowupland Chediston Green Westleton Holton Kingshall Green Wetheringsett Methersgate Barnaby Green Great Green Poslingford Corner Combs Ford Battisford Heveningham Trimley St Martin Stowmarket Mellis Green Orford Framsden Erwarton Falkenham Brook Green Butley Earsham Street Willisham Barley Green Oak Hill Shelland Wickham Market Raydon Thistley Green Assington Capel St Andrew Occold Oulton Sudbury Euston West Street Almshouse Green Bradfield Combust Great Wratting Kersey Upland Cookley Street Wilde Street Weston Kesgrave Brent Eleigh Horner's Green Lower Hacheston Broadway Hopton Saxham Street Worlington Westhall Wickham Green Tattingstone Somerleyton Mill Hole Broad Green Calford Green Gislingham Whelp Street Preston St Mary Dorley's Corner Bacon's Green Polstead Campsea Ashe Wick's Green Undley North Warren Thrandeston Linstead Parva Knaves Green Sutton Great Blakenham East Bergholt Stanton Chare Pixey Green Parkway Ixworth Thorpe Brabling Green Clay Common Tannington Darsham Friday Street Wyverstone Street Rushmere St Andrew Sudbourne Fressingfield Mells High Street Walsham le Willows Hazel Stub Depden Ashfield Green Racecourse Grinstead Hill Rose Green Earl's Green Boyton Wixoe Whepstead Aldringham Belstead Genesis Green Larks' Hill Icklingham Herringswell Shotley Common Newbourne Cole's Green Beccles Linstead Green Whatfield Battlesea Green Dublin Ford's Green Dalham Waldringfield Heath Witnesham Brome Street Thurston Planche Bures Claydon Eastbridge Stansfield Aldham Slough Hill Rushmere Street Wickhambrook Wickham Skeith Little Whittingham Green Barnardiston Bromeswell Little Bradley Battlies Green Holton St Mary Duck Corner Gibraltar Mickfield Wetherup Street Cotton Rendlesham Bredfield Honington Wissington Broke Hall Little Bealings Capel Green Clare Thorpeness High Rougham Waldringfield Grundisburgh Stowlangtoft Stonham Aspal Creeting St Mary Wortham Ling Fen Street Cattishall Daisy Green Assington Green Huntingfield Chilton Withersdale Street Lattinford Hill West Row Lindsey Oulton Broad Mill Green Harrow Green Baxter's Green Back Street Brockley Denham Covehithe Cross Street Greenwich Ashfield Cum Thorpe Hestley Green Higham Woodside View Audley End Lower Falkenham Castle Hill Long Thurlow Langham Polstead Heath Upsher Green Stone Street Beyton Green Redgrave Great Glemham Cook's Green Stonecross Green Brundish Street Snape Watering Little London Hanningfields Green Newton Culford Dandy Corner Battisford Tye Drybridge Hill Hengrave Badingham Palgrave Crowfield Green Whitton Dunstall Green Shingle Street Great Bricett Longfield Green Spexhall Stackyard Green Little Glemham Buxhall Bloodman's Corner Woolpit Heath Little Thurlow Sotherton Corner Stoke Wilby Wentford Haughley New Street Winston Green Great Bealings Mile End Cock Street Hanchett End Mendlesham Brundish Newtown Weston Ditch Creeting Hills Iken Drinkstone Ringsfield Common Stanstead Cavendish Church Common Reydon Dagworth Hawkedon Cattawade Little Green Creeting St Peter Debenham Kettleburgh Chimney Street Goddard's Corner Boyton End Trimley Lower Street Annesons Corner Kessingland North Green Glemsford Holbrook Chelmondiston Wingfield Oldhall Green Annis Hill Upper Street Upper Town Timworth Green Stoke Ash Alpheton Dorking Tye West Stow Westerfield Bedingfield Street Benhall Street Kessingland Beach Southwold Mendham Stoke Park Bardwell Dallinghoo Somerton Exning Mutford Tuddenham St Martin Thorington Rodbridge Corner Laxfield Sotterley Lower Green Hobbles Green Thorney Green Culpho Barningham Little Welnetham Rougham Green Yoxford Darmsden All Saints' South Elmham Page's Green Chediston Babel Green Lawshall Green Baylham Stone Woodbridge Pitcher's Green Mildenhall Pettaugh Gainsborough Marlesford East Green Clopton Green Thurston End Wortham Wales End Great Saxham Stockhold Green Dennington Hall Ilketshall St Lawrence Wangford Hasketon Silverlace Green Priory Green Mill Common St Michael South Elmham Wangford Cow Green Tuddenham Stratford St Andrew Denham Coney Weston Drinkstone Green Cowlinge Camps Heath Hunston Burstallhill Snape Ixworth Brandon Kelsale White Horse Corner Cookley Otley Bottom Allwood Green Benacre Gunton Upper Weybread Gipsy Row Bobby Hill Fen Street Wyverstone Green Stradbroke Hulver Street Hacheston Pitmans Corner Beyton Wordwell Poystreet Green Purple Hill Mace Green Walpole Ampton Westley High Street Shadingfield Denston Stores Corner Woodbridge Walk Market Weston Rushbrooke Otley Green Cookley Green St Cross South Elmham Chilton Leys Great Wenham Dennington Great Barton Warren Heath Denham Green Gisleham Metfield Common Sutton Common Chimswell Four Ashes Rotten End Knodishall Bradfield St George Great Waldingfield Framlingham Maidenhall Monk Soham Denham End Blackheath Bell's Corner Wickham Street Hemingstone Buxhall Fen Street Chevington Whitestreet Green Wilsey Playford Rumburgh Kenton Kenny Hill Brundon Chelsworth Colton Hemp Green Sherbourne Street Woolverstone Hargrave Brandeston Shimpling Street Carlton Colville Crown Corner Bell's Cross Eye Monks Eleigh Tye Stuston Mendlesham Green Mill Green Risby Crackthorn Corner Clopton Wattisfield Bromswell Heath Capon's Green Coddenham Moulton Thornham Magna Ringsfield Corner Chapel Hill Fornham St Martin Frizzeler's Green Stradishall Chippenhall Green Onehouse Nacton Thorpe Green Upper Street Botesdale Willisham Tye Kennett End Bruisyard Dennington Corner Spratt's Street The City St Nicholas South Elmham Kirton Magpie Green Bildeston Depden Green Yaxley Thorington Street Bawdsey Trimley St Mary Hanchett Village Hawstead Flixton Kingshall Street Kedington Copdock Rattlesden Little Wratting Earl Stonham Elmswell Friston Sackers Green Walton Duke Street Fakenham Magna Edwardstone Milden Burgate Oakley Cratfield Maypole Green Barton Mills Wherstead Stratford St Mary Mill Hills Fornham St Genevieve Ringshall Stocks Bower House Tye Pea Porridge Green Winston Stone Street Nether Street Middleton Moor Rose Hill Gosland Green Chillesford Worlingham Stock Hill Oaks Tye Gedgrave Hall Fingal Street Stanningfield Wenhaston Scotland Street Tattingstone White Horse Great Green Collipy's Green Pakenham Mole Hill Stoke-by-Nayland Leiston Gipping Chickering Wenhaston Black Heath Blaxhall Ramsholt Bleach Green Troston Hog's Corner Earl Soham Baylham Wetherden Hagmore Green Lower Holbrook Gulling Green Eyke Clements Tunstall Mill Green Sibton Water Run Humble Green Lackford Broad Green Park Gate Wrentham West End Chelsworth Common Russel's Green California Rendham Wainford Barrow Ufford Kirkley Kenton Corner Martlesham Saxtead Smallwood Green Thornham Parva Ballingdon Badwell Green Alderton Sapiston Colchester Green Ash Street Oakley Park East End Potash Smithwood Green Sowley Green Hitcham Melon Green Cherrytree Green Washbrook Great Green Hillside Hintlesham Norton Little Green Flixton Saxtead Green Button's Green Cuckold's Green Thorns Braiseworth Parham Syleham Westhorpe Willingham Bucks Horn Place Brown Street Nedging Tye Broadgrass Green Cocks Green Bentley Little Saxham Cock & End Temple End Hunston Green Frostenden Corner Brantham Elveden Boxford East Green Freston Ipswich High Street Gosbeck Canham's Green Acton Birds End Combs Hadleigh Heath Newman's Green Higham Lavenham Redisham Ingham Theberton Naughton Stoven Hartest Hill Moats Tye Little Eriswell Calais Street Lady's Green East End Blundeston Tan Office Green Round Maple Great Common Barking Stubbing's Green Great Livermere The Downs Benhall Green Leavenheath Priory Heath Landwade Maypole Green Drakestone Green Chilton Street Cockfield Cay Hill Finningham Shottisham Kersey Saxtead Little Green Harleston Cornard Tye Westbourne Upper Layham Needham Market Elmsett Debach Lower Layham Foals Green Brockley Corner Scotia Drift Hessett Honey Tye Needham Street The Woodlands Swilland Base Green Boardy Green Rougham Thorpe Morieux Herringfleet Easton Bavents Gedding Little Blakenham Lower Street Hollybush Corner Withermarsh Green Wetherden Upper Town Lidgate Bowbeck Normanston Ashfield Green Swingleton Green Blyford Felixstowe Ferry Lakenheath Bruisyard Street Acton Place Great Welnetham Boxted Mount Pleasant Nettlestead Little Green Bedingfield Cross Green Boulge Upper Street Candle Street Hibb's Green Barnham Wootten Green Hemley California Stanwell Green Saxmundham Mellis Dunwich Creeting Bottoms William's Green Charsfield Thorndon Apsey Green Metfield Aspall Friday Street Toad Row Shimpling Rooksey Green Great Cornard Blythburgh Castling's Heath Norton Burstall Redlingfield Carlton Wissett Bridge Street Long Melford Swan Green Cuckoo Tye Wickham Street Coldfair Green Lambfair Green Burthorpe Lampardbrook Eriswell Fornham All Saints Upper Holton Ringshall Butley High Corner Sizewell Wattisham Stone Bucklesham Hightown Green Blackthorpe Farnham Crownland Coltsfoot Green Coddenham Green Barking Tye Felsham Tan Office Semer Harkstead Offton Hundon Haughley Green Stanton Street Tannington Place Kersey Tye Melton Stanway Green Little Livermere Brockford Street Little Cornard High Street Green Ash Corner Middlewood Green Akenham Little Stonham Little Wenham Chattisham Pinford End Falkenham Sink Bury St Edmunds Stow's Hill Blacksmith's Corner Kettlebaston North Green Bacton Green Cargate Homersfield St Margaret South Elmham Barnby Wattisham Groton Curlew Green Bedfield Long Green Flowton Town Street Blacksmith's Green East Barton Black Street Beck Row Badwell Ash Washmere Green Maidensgrave Sharpstone Street Lawshall Bedfield Little London Holywell Row Clopton Corner Horham Boyden End Cranley Butley Low Corner Hepworth Burgh Broad Street Levington Chantry Old Newton Hoxne Rushmere West End Rede Saxtead Bottom Bird Street Brackenham Wingfield Green Thwaite Cross Green The Street Weybread Stoke-by-Clare Borley Green Cavenham Great Finborough Nedging Hinderclay Bush Green Clopton Green Studlands Park