Education Marketing in Greenwich

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Education Sector Advertising in Greenwich

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Greenwich but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in IP3 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Washbrook Alderton Leiston Priory Heath Gisleham Freston Ingham Flixton Barnby Heckfield Green Wrentham Saxtead Green Bramford Cuckoo Tye Gulling Green Long Melford Holbrook Chillesford Earl Stonham Potash Kenton Corner Elmswell Bromswell Heath Sudbury Rodbridge Corner Woolpit Ash Street Falkenham Kenny Hill Wootten Green Assington Green Hulver Street Frostenden Middleton Moor High Street Nether Street Stuston Needham Market Brettenham Botesdale Ward Green Mole Hill Kesgrave Cock & End Brandeston Haughley Boulge Chickering Brackenham Willisham Annesons Corner Carlton Brome Brightwell Heath Horringer Alpheton Kedington Oulton Bentley Little Wenham Shimpling Broke Hall Chediston Curlew Green Chippenhall Green Walton Swingleton Green Metfield Common Woodside View Westhorpe Stoke Park Friday Street Mendham Hintlesham Wainford Hopton Broad Green Hinderclay Bicker's Heath Groton Crowfield Newmarket Nedging Elmsett Brockley Green Tattingstone White Horse Framsden Brome Street Homersfield Boyton Hessett Kingshall Green Erwarton Copdock Mickley Green Mendlesham Green Easton Friday Street Hartest Stoven Wherstead Hunston Thistley Green Reydon High Street Withersdale Street Woodbridge Walk Hillside Church Common Pakenham Debach Cock and End Gosbeck Black Street Crown Corner Capel St Mary Fen Street Stoke Ash Fenstead End Braiseworth Kenton Great Bradley Eyke East Green Crownland Ashbocking Cranmer Green Chelmondiston Bucklesham Bredfield Stoke Campsea Ashe Little Knowles Green Acton Place Collipy's Green Wangford Beccles Great Barton Snape Watering Gunton Lavenham Dallinghoo Kittle's Corner Broadgrass Green Little Eriswell Smallwood Green Yaxley Hitcham Sutton Common Sapiston Little Waldingfield Ringsfield Common Haughley Green Santon Downham Dunstall Green Kessingland Shadingfield Baylham Stone Hollybush Corner Sutton Street East Bergholt Hog's Corner The City Herringfleet Walsham le Willows Boyton End Stansfield Pitmans Corner Bull Green Little Green Laxfield Gedgrave Hall Eastbridge Martlesham Heath Wyverstone Street Studlands Park Bardwell Stockhold Green Barnham Maypole Green Capon's Green Wicker Street Green Stoke-by-Clare Great Welnetham Blundeston Bridge Street Uggeshall Mill Green Hundon Covehithe Blacksmith's Corner Magpie Green Harrow Green Westley Sweffling Palgrave Blackheath Sackers Green Upper Street Willingham Gosland Green Great Glemham Culford Lady's Green Monewden Borley Green Broadway St James South Elmham Baylham Thorington Yoxford Buxhall Fen Street Coddenham Middlewood Green Thorney Green Oak Hill Honington Fen Street Ash Corner Chimney Street Creeting Hills Bleach Green Risby Beck Row Cross Green Upsher Green Pixey Green Newman's Green Clopton Wyverstone Green Hibb's Green Lower Falkenham Troston Burgh Bush Green Cook's Green Cretingham East End Sharpstone Street Wingfield Green Walpole Brundish Street Mutford Eye Needham Street Meeting Green Farnham Shimpling Street Sproughton Barking Tye Great Thurlow Cay Hill Forward Green 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Frostenden Corner Clopton Green Rotten End Drinkstone Green The Port of Felixstowe Swan Green Blacksmith's Green Gedgrave Stanton Wilsey Hanningfields Green Wickham Green Dandy Corner Bowbeck Debenham Oaks Tye Charsfield Wrentham West End Newbourne East End Oakley Park Moulton Eriswell Knaves Green Drinkstone Pound Green Barham Wattisfield Knettishall Depden West Row Sherbourne Street Coopers Corner Brandon Stone Street Snape Shottisham Helmingham Lawshall Green Winston Green Blaxhall Brook Green Waldringfield Heath Lattinford Hill Hasketon Mill Hills Mells Pinford End Aldeburgh Slough Hill Cross Green Little Bealings Mile End Cornard Tye Lidgate Icklingham Preston St Mary Barnaby Green Gazeley Harkstead Wissett Denham Bildeston Upper Weybread Parkway Earsham Street Waldringfield Darsham Cransford Euston Clopton Green West Stow Little Thurlow Little Bradley Cookley Clopton Corner Wentford Stackyard Green Cavenham Ufford Newton Wenhaston Black Heath Mettingham Cross Green Dennington Stradishall Great Bricett Friday Street Great Cornard Combs Ford Barley Green Bacon's Green South Cove Whitestreet Green Wixoe Boyden End Benacre Butley The Woodlands Combs Oldhall Green Calais Street Sudbourne Chilton Street Grimstone End Park Gate Rendham Kirton Barrow Thornham Magna Dagworth Upper Layham Dalham Pakefield Kettlebaston Mill Street Kennett End Lound Huntingfield St Nicholas South Elmham Fornham All Saints Coddenham Green Polstead Heath Butley High Corner Cocks Green Scotia Drift Shotley Apsey Green Mill Common Southwold Old Felixstowe Lackford Burstall Thorpe Street Hobbles Green Gainsborough Polstead Orford Brampton Metfield Crowfield Green Thorpe Morieux Shop Corner Mill Green Felixstowe St Margaret South Elmham Hightown Green Ilketshall St Lawrence Woodbridge Drakestone Green Somersham Upper Street Kettleburgh Rushmere Street Duck Corner Ford's Green Ilketshall St Margaret Greenwich Nettlestead Semer Gedding Broad Green Cow Green Flempton Castle Hill Rushmere St Andrew Norton Little Green Dennington Corner Wilby Long Thurlow Saxtead Little Green Great Wenham Hagmore Green Brabling Green Whepstead Mill Hole Fornham St Martin Cargate Crackthorn Corner Hemp Green Aldringham Cock Street Tan Office Green Stoke-by-Nayland Walberswick Assington Ixworth Thorpe Rose Green Button Haugh Green Boardy Green Saxtead Bottom Aspall Tattingstone Silverlace Green Longfield Green California Maypole Green Candle Street Base Green Washbrook Street Falkenham Sink Bower House Tye Blackthorpe Fressingfield Purple Hill Gibraltar Marlesford Battlesea Green Wenhaston Horner's Green Stone Street Monks Eleigh Tye Southolt Haughley New Street Witnesham Landwade Thurston Westhall Lawshall Iken Ringshall Benhall Street Smithwood Green Horham Windsor Green Cherrytree Green Burgate Tunstall Onehouse Bradfield St George Bradfield St Clare Freckenham Otley Green Syleham Drybridge Hill Upper Town Calford Green Rattlesden Ringsfield Benhall Green Worlington Hazel Stub Farley Green Bedingfield Cole's Green Lakenheath Earl Soham Kessingland Beach Somerleyton Sizewell Thorpeness North Green Ipswich Wortham Ling Rose Hill Holywell Row Nayland Thornham Parva Stubbing's Green Thrandeston Glemsford Nacton Cratfield Tannington Parham Bacton Spratt's Street Hawstead Thorns Holton St Mary Hacheston Lower Street Stow's Hill Chelsworth Athelington Upper Street Great Ashfield Brown Street Stores Corner Baxter's Green Corton Little Whittingham Green Bell's Cross Ubbeston Hepworth Parliament Heath Hadleigh Oulton Broad Framlingham Monk Soham Green Playford Ilketshall St Andrew Woolverstone Burstallhill Barnardiston Red Lodge Levington Beyton Gosling Green Botesdale Green Undley Charles Tye Stowlangtoft Brantham Reydon Smear Redgrave Creeting St Peter Cross Street West End Hoxne Hollesley Felixstowe Ferry Thelnetham Wyverstone Badwell Green Grundisburgh Stonham Aspal Colchester Green Washmere Green Chilton Leys Creeting St Mary Somerton Nedging Tye Boxford Battisford Tye Sowley Green Foals Green Mendlesham Chediston Green Occold Middleton Otley Water Run Tostock Pettistree Easton Green Racecourse Wales End Allwood Green Four Ashes Upper Holton Malting End Bedfield Moats Tye Dorley's Corner Chelsworth Common Westleton Lampardbrook Birds End Mellis Rooksey Green Tan Office Tuddenham Boxted Maidensgrave The Street Brent Eleigh Exning Mellis Green Kirkley Ashfield Cum Thorpe Wickham Street Button's Green Owl's Green Poystreet Green Raydon Bedingfield Street Thorington Street Daisy Green Cookley Green Kersey Upland Honey Tye Leavenheath Halesworth Willisham Tye Stanwell Green Flixton Page's Green Worlingham Woolpit Heath Knodishall Little Saxham Hestley Green Fingal Street Grinstead Hill Langham Lower Common Stutton Ramsholt Brightwell Battlies Green Great Blakenham Bacton Green Bedfield Long Green Shelland Tuddenham St Martin Rumburgh Gislingham Stradbroke Annis Hill Kelsale Newthorpe St Peter South Elmham Cranley Lower Layham Worlingworth Carlton Colville Great Common Rishangles Cattishall Bell's Corner Chimswell Lowestoft Nowton Timworth Rede Broom's Barn Weybread Bradfield Combust Chevington Stonecross Green Peasenhall Henley High Street Green Martlesham Wetherden Upper Town Wilde Street Lindsey Tye Burthorpe Lower Raydon Claydon Conyer's Green Stanton Chare Brundon Wattisham Hemley Wickham Market Westbourne Gipsy Row Wattisham Stone Withersfield Hanchett Village Old Newton Fornham St Genevieve Hemingstone St Michael South Elmham Scotland Street Goddard's Corner Ringshall Stocks Kersey Bobby Hill Mill Green Great Waldingfield Wingfield Camps Heath Chattisham Brockley Corner Ashfield Green Capel St Andrew Barningham Easton Bavents Stone Common Oakley Cove Bottom Weston Ditch Ellough Badingham Brundish Creeting Bottoms Barton Mills Melon Green Genesis Green Sibton Kersey Tye Mildenhall Coney Weston Badwell Ash Audley End Great Saxham Timworth Green Felsham Holton Wissington Winston Almshouse Green Trimley St Mary Whelp Street Bruisyard Weybread Street Toad Row Cobblers Corner Great Bealings Ballingdon Barsham Monks Eleigh Great Green Stanton Street Warren Heath Wickham Skeith Priory Green Denston Sternfield Silverley's Green Rushbrooke Wickham Street Dublin Newtown Denham End Stanway Green Back Street Temple End Mill Green All Saints' South Elmham Kentford Denham Street Ampton Higham Sutton Bures Green Rougham Ixworth Sotherton Buxhall Little Livermere Linstead Green Mount Pleasant Whatfield Pitcher's Green Belstead Sotterley Thorndon Poslingford Town Street East Barton Wangford Weston Saxtead Bramfield Little Finborough Little Wratting Little London Bungay Shotley Common Fakenham Magna Hargrave Ashfield Green Mace Green Chedburgh Milden Broad Street Little London Elveden East Green Acton Denham Great Finborough West Street Westerfield Bures Melton Little Welnetham Rickinghall Stock Hill Larks' Hill Stratford St Andrew Bury St Edmunds Clements Little Stonham Shelley Little Blakenham Stowmarket Coldfair Green Aldham Redlingfield Hawkedon Withermarsh Green Culfordheath Ousden Herringswell Hoggard's Green Wick's Green Otley Bottom Wetheringsett Spexhall Cattawade Poslingford Corner Cockfield Pea Porridge Green Little Green Duke Street Methersgate Round Maple Cavendish Swilland Colton Finningham Cotton Attleton Green Russel's Green Hanningfield Green Letheringham Hartest Hill Great Livermere Theberton Sibton Green Saxmundham Flowton Hoo Dunwich White Horse Corner California Capel Green Brockley Chilton Hunston Green Trimley St Martin Upthorpe Akenham The Downs Bawdsey Cowlinge Wortham Little Glemham Roman Hill Frizzeler's Green Culpho Blyford Edwardstone Stanstead Normanston Woolpit Green Cuckoo Green Bloodman's Corner Redisham Wickhambrook Hanchett End Henstead Brockford Street Butley Low Corner Lindsey Thurston End Pettaugh Lower Green St Cross South Elmham Linstead Parva Kingshall Street North Green Ringsfield Corner Chalkstone Beyton Green Shotley Gate Great Wratting Clopton Green Rushmere Daisy Green Shingle Street