Education Marketing in Frensham

Get in touch

Education Sector Advertising in Frensham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Frensham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in GU10 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Frensham (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Chipstead Bisley Claygate Shellwood Cross Critchmere Stroude Laker's Green Ockley Sutton Green Merle Common Stonehill Sidlow Ashtead Newchapel Pachesham Park East Molesey Keeper's Corner Hogden Bottom Whitfield Court West Horsley Abinger Bottom Pitland Street Palmers Cross Maybury Holmwood Corner The Bourne Dunsfold Green Whitmoor Vale Broadham Green Church Town Alfold Shalford North Looe Godalming Okewood Hill Send Marsh Grafham Beare Green Penton Hook Sheet's Heath Littlefield Common Greatpark Strood Green South Holmwood Chertsey Woodmansterne Limpsfield Common Royal Holloway Guildford Chattern Hill Hurtmore Fetcham Compton Pirbright Camp Sunbury Common Gatwick Heath End Lyne Givons Grove Egham Hythe Paynes Green Trumps Green Pains-Hill Lower Kingswood Wasp Green Lucas Green Mickleham Nalderswood Downside St Ann's Hill Merstham Burstow Virginia Water Parkgate Shepperton Peartree Green Sutton Abinger Beasley's Ait Rushmoor Manor Park Stanford Common Rowly Shepperton Green South Park Weatherhill Tilford Common Frith Hill Worcester Park Fickleshole Onslow Village Lingfield Charleshill Wonersh Leatherhead Burgh Heath Upper Hale Ripley Broadford Lower Ashtead Fairmile Fisher's Hill Buckland Weston Green Donkey Town Povey Cross Hascombe Hatchford End Middle Bourne Long Ditton Ripley Springs Chilworth Lock Island Mayes Green Effingham The Wells Ramsnest Common Burrows Cross Great Bookham Knaphill Bagshot Warlingham Lower Green Smoky Hole Elstead Lower Bourne St Ann's Heath Woodham Ridge Green Littleton Mytchett Place Norney Dunsfold Common Burntcommon Livingstone Park Walliswood Runnymede Cartbridge Westfield Tyrell's Wood Farley Green Highstreet Green Coles Meads Dockenfield Woodcote Dippenhall Brockham Knowle Grove Brockham Park West End Bisley Camp Jacobs Well Old Woking East Clandon Rowledge Combe Common St John's New Haw Hinchley Wood Littleton Brick Hill Catteshall Stanwell Moor Logmore Green Little London Weybourne Deepcut Nutfield Hockering Estate Ash Estates Gadbrook Tandridge Crowhurst Lane End Banstead Pharaoh's Island West End Rydens Kempton Park Cranleigh Sandy Cross Tyrrell's Wood Skimmington Blackbrook Crownpits Farnham Stanners Hill Peasmarsh Wood Street Village Coldharbour Holmbury St Mary New England Peaslake Newlands Corner Langley Vale Sandhills Woodhatch Esher Lower Halliford Woodbridge Hill Little Bookham Knowle Hill Badshot Lea Oxshott York Town Shere Woking Stoneleigh Hog Hatch Whitebushes Chertsey Meads Shortfield Common Spreakley Crawley Hill Felbridge Crowhurst Thorpe Westhumble The Ridge Fairlands Upper Halliford Chaldon Hatton Hill Thorncombe Street Brewer Street West Ewell Chobham Norwood Hill Margery Farncombe Egham Wick Epsom Kingswood Great Burgh Oxted Whitmoor Bottom Pray Heath Woolmer Hill West Byfleet Abbey Mead Hawk's Hill Mimbridge Walton on the Hill Sheerwater Horley Hamm Court Estate Wheelerstreet Enton Green Staines-upon-Thames Frimley Pitch Place Birch Green Effingham Common Upper Ifold Thursley Rose Hill Outwood Great Enton Wyke Kingfield Cobham Hamhaugh Island Giggshill Salfords Tatsfield Wisley Eashing Bellfields Leigh Ansteadbrook Newdigate Binscombe Tower Hill St Johns Loxhill Hurlands Hurst Park Thames Ditton Norley Common Pot Common Wormley Byfleet Ashford White Post Wray Common Wotton Frimley Ridge Redhill Ash Green Westborough Dogkennel Green Peper Harow Anglefield Corner Busbridge Mount Hermon Towpath Subrosa South Earlswood Willey Green Seale Batt's Corner Brook Sunbury Whiteley Village Slyfield Irons Bottom Culmer Milford Thorpe Lea Bunce Common Dormans Park Limpsfield Abinger Common Lordshill Common Reigate Heath Stonebridge Lingfield Common Moorhouse Bank Addlestone Lower Eashing Dawesgreen Hoe Blindley Heath Compton Brookwood Frensham Ewell Charlwood Felthamhill Grove Heath Ashford Common Puttenham Ewhurst Green Bushy Hill Stoke D'Abernon South Merstham Headley Pyrford Green Penny Pot Reigate Farleigh Court Charlton Hookwood Englefield Green Mid Holmwood St George's Hill Hindhead Ranmore Common Elmbridge Village Wey Meadows Guildford Park Hambledon Heatherside Abinger Hammer Mugswell Tyler's Green Burrowhill Brooklands Tilford Reeds Martyr's Green Hersham Ockham Caterham Horne Chelsham Tadworth Camberley Chiddingfold Littlewick Burpham Wentworth Rydeshill Broadmoor Dennisville Almshouse Common Send Mytchett Castle Green Haslemere Hermitage Woods Estate Fetcham Grove Smallfield Fredley Dorking Fan Grove Kingswood Warren Waterloo Runfold Cudworth Flexford Egham Littleton Common The Chart Ashley Park Brook Place Wanborough Deepdene Pyle Hill Tilford Dunsfold Cramhurst Shamley Green Epsom Downs Munstead Heath Box Hill Beacon Hill Oatlands Park Field Common Rowhill Domewood Thorpe Green Normandy Limpsfield Chart Hook Heath Meath Green Westcott Pyrford Albury Heath East Horsley Harpesford Claremont Park Polesden Lacey Aaron's Hill Ockford Ridge Pixham Isle of Wight Frimley Green Ellen's Green Mogador Buckland Titsey Westbrook Blackheath Hurst Green South Nutfield Leatherhead Common Shortheath Windlesham Pyrford Village Longcross Holmethorpe Millbridge West Clandon Gomshall Holland Send Grove Elm Corner Upper Eashing Woldingham Garden Village Shepherd's Hill Merrow Pagewood Mousehill Walton-on-Thames Stoughton Friday Street Hamm Moor Brook Park Barn Stroud Common Hatchford Shackleford Capel East Shalford Smart's Heath Clark's Green Lane End Hamsey Green Birtley Green Hooley Ash Vale Shottermill Abbotswood West Molesey Ewhurst Netherne on-the-Hill The Sands Grayswood Sunbury-on-Thames Crosswater Horsell Birch Artington Weybridge Row Town Bowlhead Green Whitewood West Bedfont Mead Vale Albury Mayford Nutcombe Hale Nork East Ewell Bramley Bishopsgate Henley Park Addlestonemoor Shrubs Hill South Godstone May's Green Dormansland Stanwell Boundstone Whyteleafe Farleigh Russ Hill Felcourt Doversgreen Warwick Wold North Holmwood Forest Green Hydestile Holloway Hill Witley Alfold Crossways Green Cross Tongham Burwood Park Horsell Churt Laleham Knowle Green Betchworth Ridgebridge Hill Ashtead Common Haxted Bagshot Heath Ottershaw Bletchingley Ash Woldingham Wrecclesham Tuesley Gatton Lightwater Worplesdon Godstone Pirbright