Education Marketing in Kingswood Warren

Get in touch

Education Sector Advertising in Kingswood Warren

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Kingswood Warren but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in KT20 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Kingswood Warren (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Tyler's Green Knowle Grove Gatton Thorpe Sunbury Common Thames Ditton Frimley Green West Molesey Worplesdon Mayes Green Ashtead Merle Common Dorking Stanford Common Ashford Whitmoor Vale Charleshill Pains-Hill Newlands Corner Great Bookham Ridgebridge Hill West Ewell Wormley Row Town Tilford Reeds St John's Woodhatch Rowhill Domewood Esher Sidlow Hawk's Hill Stoneleigh Shere Ripley Springs Hamm Court Estate Parkgate Newdigate Badshot Lea Great Enton Worcester Park Tuesley Maybury Chattern Hill May's Green Mimbridge Fetcham Reigate Heath Claremont Park Alfold Crossways Hatchford End Upper Hale Haslemere Povey Cross Felbridge Warwick Wold Binscombe Ansteadbrook Lightwater Forest Green South Holmwood Little London Hurtmore Blindley Heath West Clandon Nork Highstreet Green Bowlhead Green Farleigh Reigate Woodham Wrecclesham Trumps Green Hindhead Brook Albury The Ridge Charlton Newchapel Kingswood Warren West End Shamley Green Frensham Ockley Whyteleafe Hermitage Woods Estate Stroud Common Penny Pot Wentworth Ashford Common Pagewood Beacon Hill Mytchett Place Pixham Buckland Whitewood Fetcham Grove Mousehill Hookwood Cartbridge Lordshill Common Ash Vale Frimley Pirbright Camp South Nutfield Park Barn Redhill Catteshall Frith Hill Churt Towpath Abbey Mead Alfold Hook Heath Sandy Cross Hamsey Green Westhumble Brockham Castle Green Upper Eashing Thorncombe Street Wanborough Egham Hythe Abinger Hammer Eashing Crawley Hill Great Burgh Netherne on-the-Hill Farley Green Guildford Park Pharaoh's Island Seale Russ Hill Bisley Camp Send Grove Walton on the Hill Egham Wick Pachesham Park Slyfield Giggshill The Bourne Bushy Hill Bishopsgate Shalford Sandhills Littlefield Common Chertsey Englefield Green Lane End Green Cross Hooley Wood Street Village Sunbury-on-Thames Combe Common Epsom Gomshall Crosswater Stonebridge Shepherd's Hill Skimmington Lock Island Addlestone Egham Hurst Park Brook Whitfield Court Lingfield Common Chelsham Stanners Hill Chipstead Tower Hill Ash Estates Mount Hermon Hogden Bottom Tilford Common Titsey Stanwell Hersham Banstead Chilworth Chaldon Ramsnest Common Albury Heath Burgh Heath Friday Street North Looe Cobham Grove Heath Mogador Felcourt Merrow Brookwood Sheet's Heath Nalderswood Logmore Green New Haw Thorpe Green Munstead Heath Knowle Hill Kingfield Warlingham Rowledge Millbridge Long Ditton Leatherhead Walton-on-Thames Sutton Green Middle Bourne Lower Eashing Livingstone Park The Wells Ockford Ridge Bellfields Royal Holloway Ewell Blackheath Windlesham Pirbright Weston Green Puttenham Farnham North Holmwood The Chart Limpsfield Common Weatherhill Irons Bottom Doversgreen Salfords Peasmarsh Godalming Mid Holmwood Deepdene Aaron's Hill Felthamhill Effingham Common Beasley's Ait Blackbrook Batt's Corner Lower Halliford Little Bookham Smoky Hole Littleton Common Ottershaw Kingswood Buckland Frimley Ridge Normandy Wasp Green Sutton Abinger Kempton Park Tongham Okewood Hill Camberley Byfleet Shottermill Ockham Hurst Green Moorhouse Bank Knaphill Stroude Hatton Hill Bramley Ashley Park Dockenfield Oxshott Holmbury St Mary Lyne Hamm Moor Fairlands Burrows Cross Oatlands Park Weybridge St Ann's Heath Mickleham South Park York Town Dogkennel Green Fredley Godstone Whiteley Village Send Marsh Rushmoor Horsell Lower Green South Merstham Tilford Ash Chertsey Meads Smallfield Farleigh Court Crowhurst Lane End Norwood Hill White Post Ewhurst Green Headley Elmbridge Village Littlewick Shortheath Dunsfold Common Shepperton Green Norney Compton Woodcote Tadworth Broadham Green Onslow Village Burwood Park Littleton Cudworth St Ann's Hill Outwood The Sands Norley Common Dennisville Bunce Common Downside Dormansland Ripley Box Hill Caterham Jacobs Well Peartree Green Wray Common Meath Green Birch Green Chobham Leigh Pyrford Hambledon Beare Green West End Tatsfield Stonehill Holland Pot Common Westcott Critchmere Stoughton Send Burstow Birtley Green East Molesey Hascombe Hockering Estate Effingham Wonersh Bisley Farncombe Wisley Peper Harow Polesden Lacey Penton Hook Rowly Abinger Common Peaslake Hoe Crownpits Stoke D'Abernon Keeper's Corner Abinger Bottom Dippenhall Ranmore Common Horsell Birch Horne Langley Vale Ashtead Common West Bedfont Tandridge Dunsfold Betchworth Margery Harpesford Lower Kingswood Rose Hill Nutcombe Bletchingley Fickleshole Palmers Cross Hale Whitebushes East Ewell Virginia Water Ellen's Green Broadford Brewer Street Pyrford Village Hurlands Hatchford Heatherside Crowhurst Wey Meadows Tyrrell's Wood Pyrford Green Compton Shrubs Hill Woldingham Nutfield Flexford West Byfleet Elm Corner Lingfield Cramhurst West Horsley South Godstone Greatpark Boundstone Hog Hatch Merstham Hinchley Wood Charlwood East Horsley Gadbrook Fan Grove Tyrell's Wood Rydens Woldingham Garden Village Pray Heath Ewhurst Bagshot Heath Westborough Oxted Pyle Hill Field Common Shortfield Common Isle of Wight Burpham Hydestile Pitland Street Shackleford Thursley Paynes Green Thorpe Lea Artington Westfield Limpsfield Chart Runnymede Dunsfold Green Brook Place Willey Green Broadmoor St George's Hill Chiddingfold Old Woking Runfold Westbrook Littleton Fisher's Hill Coldharbour Woolmer Hill Strood Green Brockham Park Bagshot Ash Green Lower Bourne Laker's Green Smart's Heath South Earlswood Martyr's Green Addlestonemoor Limpsfield Manor Park Upper Halliford Mayford Dormans Park Upper Ifold Deepcut Enton Green Fairmile Henley Park Almshouse Common Donkey Town Brooklands Mytchett Givons Grove Holloway Hill Clark's Green Guildford Abbotswood Heath End Gatwick Subrosa Cranleigh Shellwood Cross East Clandon Pitch Place Elstead Lower Ashtead Walliswood Lucas Green Woodbridge Hill Knowle Green Longcross Holmethorpe Spreakley Shepperton East Shalford Woodmansterne Horley Woking Capel Dawesgreen New England Culmer Milford Sunbury Rydeshill Wotton Anglefield Corner Coles Meads Weybourne Staines-upon-Thames Laleham Brick Hill Ridge Green Leatherhead Common Wheelerstreet Waterloo Burntcommon Stanwell Moor Haxted Burrowhill Witley St Johns Loxhill Mead Vale Hamhaugh Island Sheerwater Holmwood Corner Grafham Claygate Mugswell Wyke Whitmoor Bottom Epsom Downs Grayswood Busbridge Church Town