Education Marketing in Mousehill

Get in touch

Education Sector Advertising in Mousehill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Mousehill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in GU8 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Mousehill (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Merrow West Clandon Whiteley Village Weybridge West Ewell Chobham The Bourne Bletchingley Tongham Deepdene Frimley Alfold Crossways Forest Green Shellwood Cross Anglefield Corner Staines-upon-Thames Lingfield Common Hamsey Green Rose Hill Blackheath South Holmwood Bowlhead Green Grove Heath West Bedfont Holmwood Corner Burntcommon Bramley Bishopsgate Blackbrook Whitebushes Buckland Hook Heath Sandy Cross Holmethorpe Newdigate Shortheath Outwood Jacobs Well Spreakley Bagshot Bisley Camp Martyr's Green Holmbury St Mary Stoughton Tower Hill Ashtead Common Brockham Park Smoky Hole Compton Woolmer Hill Paynes Green Sunbury Common Tilford Reeds Hurst Park West End Downside Gadbrook Deepcut Hamm Court Estate Longcross Weybourne Holloway Hill Littlefield Common Shortfield Common Frimley Ridge Caterham Tyrell's Wood Crosswater Crownpits Milford Ashford Common Norney Thursley Wrecclesham Pirbright Harpesford Ash Estates Hookwood Beare Green Capel Rowhill Badshot Lea Camberley Mayford Cobham Friday Street The Sands Lucas Green Abinger Common West Molesey Rydeshill Holland Warlingham Keeper's Corner Lower Kingswood Dawesgreen Charleshill Ashtead Abbotswood Woodham East Molesey Ockford Ridge Logmore Green Woodmansterne Addlestonemoor Combe Common Whyteleafe Henley Park Charlton Field Common Byfleet Sandhills Dormansland Busbridge Tandridge Westcott West Horsley South Godstone Chaldon Pirbright Camp Beasley's Ait Brooklands Park Barn Polesden Lacey Penton Hook Slyfield Burgh Heath Oxted Cartbridge Chelsham Little Bookham Maybury Penny Pot Pyrford Whitewood Royal Holloway Smart's Heath Walton on the Hill Hatchford Skimmington Broadham Green Horley Aaron's Hill Birtley Green Ridgebridge Hill Littlewick Elm Corner Ashley Park Claremont Park Farleigh Artington Oxshott Merstham Lock Island Pot Common Hamhaugh Island Tuesley Thorpe Green Mogador Lingfield Stoke D'Abernon Norwood Hill Ashford Munstead Heath Knowle Green Littleton Pachesham Park Catteshall Chertsey Upper Hale Hale Mytchett Sheerwater Redhill Leatherhead Langley Vale Felthamhill Wonersh Salfords Leigh Woodhatch Crowhurst Lane End East Ewell Critchmere Kingswood Warren Hinchley Wood Nutfield Weatherhill Cranleigh Fairlands Burwood Park Woodbridge Hill Hersham Sunbury-on-Thames Lower Halliford Hatton Hill Ockley Upper Ifold Effingham Common South Nutfield Towpath Smallfield Ockham Witley Epsom Isle of Wight Hermitage Woods Estate Sheet's Heath Tyler's Green Walliswood Middle Bourne Dunsfold Common Englefield Green Tyrrell's Wood Almshouse Common Livingstone Park Wheelerstreet Hoe Hatchford End Wentworth Addlestone Felbridge Peper Harow Effingham Woldingham Garden Village Farncombe Bisley Ripley Row Town Elstead Lane End South Park Westfield Greatpark East Horsley Hambledon Mickleham Onslow Village Rushmoor Gatton Whitmoor Vale Subrosa Mousehill Upper Halliford Waterloo Shalford Burrowhill Stanners Hill Green Cross Pains-Hill Fetcham Grove Farley Green Pharaoh's Island Walton-on-Thames Domewood South Merstham Rydens Banstead Ewhurst Manor Park Lordshill Common Warwick Wold Chiddingfold Shere Virginia Water Shepperton Binscombe Dormans Park Charlwood Hockering Estate Weston Green Knowle Grove Burpham Dorking Lower Bourne Old Woking Giggshill Puttenham Hooley Windlesham Fairmile Crowhurst Stoneleigh Broadmoor Westbrook York Town Burstow Woking Clark's Green Brick Hill Alfold Nalderswood Hogden Bottom Merle Common Hurst Green Ewell Hog Hatch Lower Green Fan Grove Grafham Hurlands Broadford Frensham Peartree Green Hydestile Culmer Lyne Cudworth East Shalford The Chart Lower Ashtead Hascombe Thorpe Lea North Holmwood Sutton Abinger Churt Haslemere Egham Rowledge Brook Thorncombe Street Meath Green Hawk's Hill Pixham Woldingham North Looe Seale Newlands Corner Limpsfield Willey Green Thorpe St Ann's Heath Wray Common Irons Bottom Frimley Green Elmbridge Village Stroud Common Littleton Common Millbridge Kempton Park Worcester Park Dockenfield Nutcombe Rowly Titsey Peasmarsh Batt's Corner Farleigh Court Leatherhead Common Mid Holmwood Knowle Hill Hamm Moor Ripley Springs Wotton Knaphill Wey Meadows Peaslake Ottershaw Sidlow Whitfield Court St George's Hill Trumps Green Frith Hill Normandy Tatsfield Sunbury South Earlswood Highstreet Green Brook Place Albury Whitmoor Bottom Netherne on-the-Hill Chipstead Mytchett Place Kingswood Bunce Common Upper Eashing Margery Horne Givons Grove Ramsnest Common Hindhead Bellfields Heath End Great Burgh Enton Green Guildford Park Flexford Shrubs Hill Pitch Place Kingfield Nork Palmers Cross Fickleshole Lightwater Ash Green Okewood Hill Loxhill St Ann's Hill Brewer Street Mugswell Egham Wick Dunsfold Shamley Green Farnham Birch Green Westhumble Castle Green Povey Cross Guildford Pyle Hill Dennisville Ewhurst Green Buckland Russ Hill Hurtmore East Clandon Norley Common Strood Green Wanborough Boundstone Horsell Horsell Birch Godstone Esher Burrows Cross Dippenhall Wyke Epsom Downs Laker's Green Ash New England Tadworth Wisley Donkey Town New Haw Stanwell Shepperton Green Dunsfold Green Brook Thames Ditton The Wells Stanwell Moor Limpsfield Common Beacon Hill Box Hill Reigate Heath Lower Eashing Brookwood Newchapel Mead Vale Runnymede Eashing Chilworth Mimbridge Ridge Green St Johns White Post Compton Oatlands Park May's Green Woodcote Mount Hermon West End Little London Shackleford Tilford Ansteadbrook Fisher's Hill Heatherside Stroude Ash Vale Stonehill Pagewood Coldharbour Dogkennel Green Crawley Hill Chertsey Meads Ranmore Common Fetcham Pyrford Village Great Bookham Stanford Common Shepherd's Hill Egham Hythe Headley Runfold Worplesdon Great Enton Sutton Green Grayswood West Byfleet Pyrford Green Church Town Felcourt Doversgreen Fredley Westborough Albury Heath Wood Street Village Betchworth Tilford Common Limpsfield Chart Bagshot Heath Abinger Bottom Brockham Moorhouse Bank Haxted Parkgate Stonebridge Send Marsh Chattern Hill Pitland Street Blindley Heath Reigate Long Ditton Laleham Claygate Pray Heath Send Wormley Send Grove Bushy Hill Coles Meads Ellen's Green Mayes Green Gatwick Abinger Hammer Littleton St John's Cramhurst Shottermill Godalming Gomshall Wasp Green The Ridge Abbey Mead