Education Marketing in Pyrford Village

Get in touch

Education Sector Advertising in Pyrford Village

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pyrford Village but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in GU22 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pyrford Village (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Newlands Corner Forest Green Bisley Albury Wray Common West Bedfont Maybury Wey Meadows Worplesdon Whyteleafe Shepperton Green East Shalford Critchmere Burstow Thursley Epsom Cobham Nalderswood Brewer Street Windlesham Reigate Heath Shortfield Common Dawesgreen Shepherd's Hill West End Margery Woldingham Hindhead Walton on the Hill Pagewood Munstead Heath Hurst Park Hydestile Friday Street Addlestone Middle Bourne Shrubs Hill Headley Gatwick Wyke Pot Common Sheet's Heath Almshouse Common Merrow Cranleigh Ash South Nutfield Buckland Lingfield Westhumble Bramley Crowhurst Lane End Onslow Village Send Beacon Hill Great Bookham Stroude Hinchley Wood Little London Hurlands Virginia Water Mytchett Sutton Abinger Coldharbour Rose Hill Woking Brockham Park Littleton Common Tilford Lucas Green Effingham Common Hookwood Elm Corner Frimley Ridge Downside Stanwell Upper Eashing Blindley Heath St Ann's Heath Dockenfield Bunce Common Ripley Springs Elmbridge Village South Earlswood Tongham Broadford Chobham Box Hill Godstone Knaphill Oatlands Park Nutfield Laker's Green Wonersh Warlingham New England Ockham Moorhouse Bank Ashtead Oxshott Giggshill Grafham Peaslake Peartree Green St John's Ashford Common Smoky Hole Holloway Hill Stonehill Trumps Green Rowhill Hatchford End Keeper's Corner Stoughton Compton Long Ditton Ash Estates Woolmer Hill Leatherhead Dormans Park Lordshill Common South Godstone Willey Green Redhill Tandridge Castle Green Dorking Wormley Lower Green Littleton Shepperton Wood Street Village Bishopsgate Charlton Stroud Common Mead Vale Birch Green Charleshill Chertsey Meads Limpsfield Chart Elstead Fairmile Paynes Green Chiddingfold Whitmoor Bottom Horsell Meath Green Sandy Cross Nork Bagshot Heath Thorncombe Street Millbridge Fairlands Bellfields Broadham Green Pray Heath Hurst Green Brookwood Betchworth Upper Ifold Warwick Wold Mousehill Woodbridge Hill Guildford Shamley Green Brook Shalford Camberley Eashing Burrowhill Povey Cross Sunbury Common Stanford Common Bisley Camp Hogden Bottom Sandhills St Ann's Hill Guildford Park Fredley Haxted Churt Frimley Green Newdigate May's Green Thorpe Lea Abbotswood Gadbrook Abbey Mead Ockford Ridge Gomshall Brook Westborough Ramsnest Common Henley Park Burwood Park Doversgreen Norley Common Hog Hatch Felbridge Mount Hermon South Park Alfold Crossways Anglefield Corner Abinger Common Worcester Park Penny Pot Pirbright Camp Strood Green Limpsfield Common Catteshall Polesden Lacey Heath End Seale Peper Harow South Merstham Hersham Towpath Mugswell Peasmarsh Ashtead Common Birtley Green Ash Vale Dippenhall Littlewick Felthamhill Caterham Beare Green Wotton Lingfield Common Hoe The Bourne Gatton Shere Titsey Hatton Hill Field Common Send Grove Holmbury St Mary Combe Common St Johns Jacobs Well Upper Halliford Salfords Hurtmore Norwood Hill Domewood Ranmore Common Lower Ashtead Mickleham Mimbridge Leigh Littlefield Common Burgh Heath Charlwood Thorpe Walton-on-Thames Cudworth Boundstone Rydens Fetcham Grove Manor Park Runfold Fan Grove Mytchett Place Brooklands Culmer Oxted North Holmwood Newchapel Weybridge Pyrford Green Felcourt Weatherhill Frimley Compton Banstead Puttenham Logmore Green Smallfield Rushmoor St George's Hill Lane End Mogador Donkey Town Crosswater The Sands Enton Green Hawk's Hill Albury Heath Wisley Crowhurst Spreakley Hascombe Hatchford Fetcham Witley Cramhurst Rowly Weston Green Thorpe Green Chilworth Brook Place Bushy Hill East Ewell White Post Stoneleigh Deepdene Coles Meads Blackbrook Mayes Green Pains-Hill Ansteadbrook Shottermill West Byfleet Dormansland Tower Hill Merle Common Dogkennel Green Wheelerstreet Staines-upon-Thames Alfold Lower Kingswood Runnymede Burrows Cross Byfleet West Ewell Tyrrell's Wood Epsom Downs Sheerwater Holmethorpe Royal Holloway Frensham South Holmwood Laleham Tilford Common Sunbury-on-Thames Livingstone Park Dunsfold Green Dennisville Hambledon Great Enton Binscombe Chattern Hill The Chart Stoke D'Abernon Ottershaw Sidlow Rowledge Milford Whiteley Village Farleigh Lower Bourne Egham Hythe Effingham Hook Heath Woodmansterne Tilford Reeds Lower Halliford Horley Shellwood Cross Kingswood Warren Isle of Wight Dunsfold Abinger Bottom Woodhatch Chertsey Chaldon Claygate Givons Grove Ewell Ash Green Pyle Hill Holmwood Corner Hermitage Woods Estate Palmers Cross East Clandon East Horsley Heatherside Penton Hook Beasley's Ait Tyler's Green Ewhurst Green Parkgate Chelsham West Clandon Kingswood Hale Netherne on-the-Hill Kempton Park Westbrook Busbridge Westfield Batt's Corner Grove Heath Greatpark Deepcut Reigate Tadworth Little Bookham Shackleford Farleigh Court Hamsey Green West End Merstham Langley Vale Ewhurst Claremont Park Frith Hill Park Barn Ridge Green Egham Wick Knowle Hill Littleton Capel Artington Bletchingley Ashford Pyrford Village Walliswood Fickleshole Pitland Street Farnham Lyne Green Cross Brockham Horsell Birch Aaron's Hill North Looe Whitfield Court Clark's Green Stanwell Moor Buckland Great Burgh Russ Hill Send Marsh Mayford Outwood Farley Green Egham Stonebridge Stanners Hill Thames Ditton Hooley Leatherhead Common East Molesey Pharaoh's Island Wrecclesham Sutton Green Lower Eashing Weybourne Badshot Lea Haslemere Martyr's Green Abinger Hammer Westcott Fisher's Hill Godalming Addlestonemoor Farncombe Ashley Park Horne Row Town Highstreet Green Brick Hill Holland West Horsley Englefield Green Tuesley Crawley Hill Woldingham Garden Village Wanborough Subrosa Waterloo Lock Island Slyfield Lightwater Whitebushes The Ridge Burntcommon Knowle Green Knowle Grove Ripley Ellen's Green Whitewood Blackheath Norney Esher Ockley Tatsfield Cartbridge Flexford Wentworth Nutcombe Pachesham Park New Haw Woodham Pyrford Hockering Estate Bowlhead Green Hamm Moor Dunsfold Common Broadmoor Okewood Hill Shortheath Grayswood Pixham Tyrell's Wood Smart's Heath Longcross Bagshot Wasp Green Skimmington Harpesford Crownpits Woodcote Whitmoor Vale Chipstead Hamm Court Estate The Wells Hamhaugh Island Church Town Pirbright Mid Holmwood Irons Bottom Ridgebridge Hill West Molesey Kingfield Rydeshill Limpsfield Upper Hale Loxhill Pitch Place Old Woking York Town Sunbury Burpham Normandy