Education Marketing in Tatsfield

Get in touch

Education Sector Advertising in Tatsfield

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Tatsfield but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN16 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Tatsfield (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Whitfield Court Farncombe Dormansland Upper Ifold Frith Hill Lightwater Deepcut Haxted Onslow Village Thorpe Hamm Moor Boundstone Ockley Dunsfold Common Ash Vale Hambledon Woldingham Crownpits Hog Hatch Newlands Corner Isle of Wight Guildford Mytchett Place Ashford Grove Heath Sheet's Heath West Clandon Sunbury Common Charlton The Sands Limpsfield Common Tyler's Green Whyteleafe Green Cross Subrosa Catteshall Oatlands Park Westbrook Runnymede Fairmile Shamley Green Ramsnest Common Wentworth Heatherside North Looe Guildford Park Haslemere Thorpe Green Littlewick Enton Green Addlestone Hockering Estate Nork Mytchett Greatpark Holmwood Corner Meath Green Beacon Hill Highstreet Green Virginia Water Hurlands East Shalford Ellen's Green Whiteley Village Felcourt Hatchford Stanford Common Tower Hill Great Enton Kingswood Waterloo Walton-on-Thames Horley Irons Bottom Elstead Kingfield Stoneleigh Farleigh Court Anglefield Corner Dorking West End Fredley Shortfield Common Field Common Pains-Hill Okewood Hill Pachesham Park Pray Heath Lower Ashtead Martyr's Green Burgh Heath Felthamhill Fisher's Hill Chilworth Woodcote Holloway Hill Seale Kempton Park Hogden Bottom Rose Hill St Johns Burrows Cross Wood Street Village Fickleshole Rowhill Pitch Place Walton on the Hill Friday Street Mount Hermon Mousehill Stonebridge Paynes Green Woking Pyrford Village Tongham Warlingham Broadmoor Henley Park Salfords Eashing Westborough Long Ditton Buckland Donkey Town Dippenhall Stroud Common Kingswood Warren Merrow Reigate Wormley Shere Banstead The Bourne Send Marsh Westhumble Littleton Nutcombe Wasp Green Hale Peasmarsh Moorhouse Bank Elm Corner Dunsfold Green Abinger Bottom Grafham Longcross Send Caterham Peaslake Normandy Leatherhead Givons Grove South Holmwood Headley Maybury Hoe Dunsfold Ashford Common Bagshot Merstham Chipstead Shalford Wotton Knowle Grove Crawley Hill Ash Green Merle Common Shepherd's Hill Norley Common East Clandon Littleton Charleshill Little London Runfold Pyrford Green Westcott Hatton Hill Crowhurst Smart's Heath Tilford Reeds Abbey Mead West Molesey Frensham Whitebushes Farleigh Hatchford End Crosswater Brook Place Epsom Downs Betchworth Pot Common Effingham Common Knowle Green Stoke D'Abernon Charlwood Cranleigh Frimley Green Ashtead Thorpe Lea Cudworth Slyfield Mogador Shepperton Green Woodmansterne Whitmoor Bottom Pixham Lordshill Common Skimmington Newchapel Warwick Wold Peartree Green Hindhead Rowly Shrubs Hill Laker's Green Bletchingley Hamhaugh Island Burwood Park Heath End Pitland Street Mead Vale Burstow Rowledge Dogkennel Green Weybridge Clark's Green Aaron's Hill Flexford Brockham Park Woodbridge Hill Wyke Upper Hale Rushmoor Weybourne Hooley Brockham Bunce Common Hurst Green Hurtmore Mugswell West End Dockenfield Dawesgreen Bagshot Heath Littlefield Common Horne Addlestonemoor Abbotswood Penny Pot Ridge Green Critchmere Ripley St Ann's Hill Sunbury Sheerwater Burpham Knowle Hill Claremont Park West Ewell Godalming Shottermill Forest Green Godstone Penton Hook Munstead Heath Norney Tandridge Lower Green Chertsey Meads Trumps Green Fetcham Walliswood Wrecclesham Redhill North Holmwood New England Sutton Abinger Capel Royal Holloway Tuesley Chaldon Sidlow Stanwell Moor Park Barn Wheelerstreet Fan Grove Leatherhead Common Burrowhill Lane End Albury Heath Lyne Great Burgh Spreakley Hersham East Horsley St John's Chiddingfold Grayswood Pharaoh's Island Oxshott Laleham York Town Beasley's Ait Sandy Cross Egham Woldingham Garden Village Worcester Park Parkgate Whitewood Thursley Esher South Park Broadham Green Ewhurst Green Wanborough Brick Hill St Ann's Heath Limpsfield Chart Smoky Hole Beare Green Nutfield South Godstone Stanwell Brook Claygate White Post Gadbrook Hook Heath Dormans Park Chattern Hill Burntcommon Artington Hamsey Green Hawk's Hill Crowhurst Lane End Bowlhead Green Wonersh Worplesdon Egham Wick Brooklands May's Green Lingfield Buckland Chertsey Little Bookham Hookwood Churt Birch Green Titsey Povey Cross Ockford Ridge Upper Halliford Egham Hythe Brewer Street Netherne on-the-Hill Bushy Hill Tatsfield West Byfleet Giggshill Ashley Park Gatwick Mid Holmwood Holland Tilford Tilford Common Alfold Thorncombe Street Badshot Lea Lower Bourne Manor Park Wray Common Sutton Green Lower Halliford Smallfield Domewood Woodham Farley Green Pirbright West Bedfont Polesden Lacey Blackheath Blackbrook Old Woking Logmore Green Culmer Horsell Birch Cobham New Haw Leigh Elmbridge Village Ewell Epsom The Chart South Merstham Row Town Hurst Park Mickleham Binscombe Reigate Heath Effingham Wey Meadows Lock Island Ranmore Common South Nutfield Rydeshill Strood Green Brook Busbridge Hascombe Castle Green The Wells Middle Bourne Loxhill Alfold Crossways Stanners Hill Upper Eashing Pyrford Deepdene Coldharbour Felbridge Littleton Common Horsell Downside Tyrell's Wood St George's Hill Russ Hill Shackleford Jacobs Well Send Grove Willey Green Knaphill Frimley Ridge Great Bookham Woolmer Hill Ashtead Common Cramhurst Stoughton Hermitage Woods Estate Whitmoor Vale Blindley Heath Rydens Hamm Court Estate Sandhills Margery Tyrrell's Wood Thames Ditton The Ridge Broadford Brookwood Pirbright Camp Mimbridge South Earlswood Cartbridge Coles Meads Shepperton Puttenham Westfield Windlesham Hydestile Weston Green Chelsham Gatton Camberley Pyle Hill Woodhatch East Ewell Shellwood Cross Weatherhill Bramley Mayford Almshouse Common Lingfield Common Norwood Hill Holmbury St Mary Englefield Green Combe Common Outwood Lower Eashing Church Town Tadworth Ripley Springs Harpesford Doversgreen Limpsfield Compton Keeper's Corner Wisley Bisley Camp Compton Dennisville Pagewood Newdigate Fetcham Grove Ridgebridge Hill Gomshall Staines-upon-Thames Sunbury-on-Thames East Molesey Hinchley Wood Box Hill Ewhurst Stonehill Fairlands Oxted Ash Mayes Green Abinger Common Holmethorpe Stroude Nalderswood Chobham Lower Kingswood Farnham Langley Vale Millbridge Lucas Green Towpath Byfleet Batt's Corner Albury West Horsley Bisley Birtley Green Ash Estates Shortheath Bishopsgate Peper Harow Frimley Ockham Milford Abinger Hammer Ottershaw Bellfields Palmers Cross Witley Livingstone Park Ansteadbrook