Education Marketing in Rickleton

Get in touch

Education Sector Advertising in Rickleton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Rickleton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in NE38 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Rickleton (Tyne and Wear)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Primrose Pelaw Main Crookhill Shiney Row Coalburns Town Centre Beacon Lough East Denton Marden Concord Sedgeletch Walkergate Westoe Wideopen Middle Herrington Cleadon Park Chowdene Throckley Saltwell Broom Hill Felling Shore Seaton Burn Beechgrove Hylton Red House Wallsend Teams Blaydon Burn Cleadon Winlaton Mill Thornhill Cresecent Willington Heaton Cullercoats High Heaton Albany West Allotment Holy Cross Newbiggin Hall Estate High Barnes Hebburn Horsley Hill Hazlerigg Lobley Hill High Dubmire Bill Quay Stony Gate East Howdon Killingworth Village Bensham Earsdon Whiteleas Hastings Hill Hetton le Hill West Holywell Brandling Village Hendon Downhill Rowlands Gill Low Walker Melton Park Ayton Brunswick Village Ayre's Quay Heworth Stella Campbell Park West Denton Dunston Low Fell Lemington Hebburn Colliery Deptford Ryton Sunniside Benton Square Preston Burradon Dudley Bell's Close Great Eppleton Cox Green West Harton Mount Pleasant Kibblesworth New Herrington Bishopwearmouth Low Greenside Street Gate Highfield Newburn Hetton Downs Heworth Lane Shiremoor Black Callerton Plains Farm Fatfield North Shields Willington Square Wrekenton Ashbrooke Camperdown Willington Quay Elemore Vale Newbottle Springwell Fordley Follingsby Springwell St Peter's Blaydon Haughs Old Burdon Grasswell Rainton Bridge Greenside West Boldon Blaydon Brockley Whins Sunderland Leam Lane Howdon Pans Old Fold Hillview Doxford Park Fawdon East Jarrow Byker Dunston Hill Blackhall Mill Woolsington Kenton Tyne Dock Washington Village Farringdon Hedworth Jesmond Holystone Bank Top Kingston Park Sourmilk Hill Bigges Main Palmersville Carr Hill East Rainton Castletown Backworth Billy Mill Lambton Percy Main Wardley Boldon Colliery Deckham Benwell Sulgrave South Shields Clara Vale West Chirton Biddick Barmston Stargate Sunniside Pallion South Hylton Cowgate Grangetown Monkton Kenton Bar Newcastle Great Park Silksworth High Southwick New Silksworth Derwent Haugh Mount Pleasant Harlow Green Jarrow Lady Park Lamesley Walker Witherwack Donwell Teal Farm Bar Moor Humbledon View Preston Grange Columbia Ryton Woodside Ryhope Burnside Felling Windy Nook High Spen Brenkley Fellside High Moorsley Scotswood Victoria Garesfield Paradise Houghton-le-Spring Roker East Herrington Middle Rainton Callerton Lane End Ford The Lawe Monkwearmouth Moorside Newcastle Helix Howdon Axwell Park Newcastle upon Tyne Byermoor Simonside Walkerville Tunstall Glebe Easington Lane High Shields Blackfell Hooker Gate Harton West Monkseaton Somervyl Way Shipcote Meadow Well Battle Field Gosforth St Anthony's Usworth New Town Birtley Low Thornley Marley Pots Whitley Sands Lyons Hebburn Row Kenton Bank Foot Rickleton Murton Low Moorsley Fence Houses Penshaw East Gateshead Millfield Barlow North Side Pennywell Spital Tongues Pelaw Forest Hall St Lawrence Point Pleasant Seaburn Team Valley North Brunton Hertburn Old Benwell Harton Nook Low Southwick Killingworth Moor Thorney Close East Holywell Shieldfield South Benwell Rosehill Westerhope East Boldon Whickham Heworth Shore West Moor Dinnington North Walbottle Old Ravensworth Cauldwell Southwick Friars Goose West Jesmond Whitley Bay Harraton Offerton Gateshead Allerdene Burdon Swalwell Walbottle Whickham Fell Lyndhurst Longbenton Elswick Carley Hill Fulwell Chilton Moor Blakelaw Hasting Hill Brunton Park Hebburn New Town Fenham Eighton Banks Portobello Hedgefield Grindon Denton Burn Whitburn Philadelphia Mill Dam Folly Colliery Row North Hylton Killingworth Humbledon Hebburn Hall Ponds Washington Fellgate Chopwell Monkseaton Hylton Castle Town End Farm Benton Callerton Hetton-le-Hole Biddick Hall Marley Hill Winlaton Coxlodge Low Eighton Tynemouth South Gosforth Arthur's Hill New York Crawcrook Whitehills Sheriff Hill Oxclose South Bents West Herrington