Education Marketing in Gilson

Get in touch

Education Sector Advertising in Gilson

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Gilson but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B46 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Gilson (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Alderminster Fulready Monwode Lea Alvecote Shottery Five Ways Marlcliff Red Hill Middletown Henley-in-Arden Compton Wynyates Butlers Marston Shotteswell Chilvers Coton Hoggrill's End Black Hill Kite Green Morton Spirt Preston on Stour Bishop's Tachbrook Stareton Wasperton Dunsmore Heath Whittington King's Newnham Brandon Newtown Cranhill Lower Shuckburgh Wolverton Hunts Green Long Compton Ratley Rowington Green Bedworth Heath Fillongley New Arley Baddesley Clinton Avon Dassett Grendon Common Emscote Kenilworth Lighthorne Rough Dordon Snitterfield Wood End Mappleborough Green Shrewley Over Green Hampton on the Hill Little Compton Polesworth Corley Maxstoke Yew Green Kingswood Clifton upon Dunsmore Austrey Marton Moor Water Orton Bretford Radway Whittleford Lower Clopton Rowington Lye Green Little Walton Bassetts Pole Woolscott Upper Milcote Cloudesley Bush Freasley Tanworth-in-Arden Priory Hall Chapel Green Edgehill Monks Kirby Lower Binton Attleborough Hatton Green Offchurch Baddesley Ensor Birdingbury Wolfhampcote Binton Tipper's Hill Wolfhamcote Loxley Littleworth Leek Wootton Iron Cross Tidmington Charlecote Haseley Green Lower Norton Kineton Nethercote Ashow Weethley Bank Drayton Chapel Green Bramcote Bedworth Woodlands Meon Vale Stoke End Earlswood Blackdown Haseley Hill Top Heath End Oldbury Willoughby Campion Hills Hillmorton Paddock Temple Herdewyke Wixford Bentley Common Leicester Grange Church End Atherstone on Stour Kinwarton Oldfield Halford Gilson Ufton Shilton Barton Mill End Waste Green Foul End Whitacre Heath Neal's Green Lime Tree Village Langley Sambourne Church End Ridge Lane Milverton Upper Quinton Haseley Knob Wood Bevington Curdworth Barford Nether Whitacre Exhall Bushwood St Johns Bascote Heath Grove End Grendon Ansley Common Tomlow Whitestone Woodloes Park Ascott Danzey Green Ballard's Green Caldecote Bourton on Dunsmore Abbey End Myton Alveston Lillington Binley Woods Great Alne Wolston Ingon Rushford Knowle End Hunningham Hallend Salford Priors High Cross Billesley Hatton Plough Hill Little Lawford Church Lawford Warwick Overslade Black Bank Sawbridge Ash Green Dean's Green Shipston-on-Stour Sydenham Weston in Arden Dunnington White Stitch Corley Moor Oversley Green Yarningale Common Cubbington Little Alne Lawford Heath Heathcote Whitnash Kingswood Brook Lighthorne Heath Sun Rising Wimpstone Cathiron Bridge End Nebsworth Piccadilly Nuthurst Bedworth Lea Marston Little Dassett Wood End Newnham Armscote Studley Cliff Hill Pillerton Priors Priors Marston Coalpit Field Preston Fields Whatcote Braggington Willington Camp Hill Chattle Hill Wolvey Welford-on-Avon Newbold Pacey Aspley Heath Bickmarsh Ullenhall Shustoke Green Lane Horeston Grange Arlescote The Spring Thurlaston Abbot's Salford Ryton-on-Dunsmore Stretton-on-Fosse Bilton Preston Green Ladyes Hills Goldicote Long Lawford Clifford Chambers Wibtoft Newbold-on-Stour Abbey Fields Great Pinley St Helena Pathlow Great Wolford Beaudesert Bishopton Stoneton Upper Brailes Alveston Hill Barton-on-the-Heath Windy Arbour Mancetter Farnborough Blyth End Old Milverton Shelfield Edstone Chadshunt Crimscote Pinley Green Radford Semele Fenny Compton Pillerton Hersey Flecknoe Copston Magna Lower Quinton Little Morrell Alne End Stourton Hill Winderton Copt Green Combrook Cawston Long Itchington Buckley Green Norton Lindsey Blackwell Preston Bagot Hill Hurley Common Ansley Burton Dassett Stretton under Fosse Baginton Hawkesbury Forshaw Heath Hampton Magna Wroxall Gilbert's Green Griff Dunchurch Weston-on-Avon New Bilton Turner's Green Barnmoor Green Frankton New Town Moreton Morrell Cherington Kington Furnace End Model Village Chesterton Gross Green Astley The Cape Bubbenhall Stourton Nuneaton Crackley Little Shrewley Lighthorne Oldberrow Guy's Cliffe Whateley Bridge Town Old Arley Goodyers End Stoneleigh Sherbourne Shelford Hartshill Green Blunt's Green Burmington Pailton Mousley End Knightcote Hartshill Napton on the Hill Little Packington Tachbrook Mallory Newbold on Avon Cock Bevington Darlingscott Wood End Bodymoor Heath Lower Brailes Atherstone Middle Tysoe Marston Jabbett Exhall Chessetts Wood Park Hill Warmington Ladbroke Merevale Grandborough Keresley Newlands Aston Cantlow Street Ashton Upton Botts Green Sutton-under-Brailes North End Lowsonford Arrow Broadwell Rushbrook Alcester Gorcott Hill Little Kineton Long Marston Draycote Kings Coughton Wellesbourne Luddington Weethley Bidford-on-Avon Borrowell Outhill Bramcote Mains Robinson's End Hill Wootton Rugby New End Honiley Kitebrook Temple Grafton Morton Bagot No Man's Heath Bascote Eathorpe Ansty Bentley Hopsford Nethercote Hill Top Hillmorton Marston Coughton Over Whitacre Lower Tysoe Deppers Bridge Walcote Broom Burton Hastings Ilmington Honington Dorsington Kinwalsey Stockton Weethley Gate Wilmcote Hunningham Hill Hatton Rock Castle Green Middleton Weddington Princethorpe Marton Lower Clopton Bermuda Whichford Brownsover Wormleighton Whitemoor Packmores Newton Bearley Cross Lapworth Shelfield Green Weston under Wetherley Haselor Marston Doles Duke End Marston Oxhill Barcheston Harborough Magna Brownlow Green Wappenbury Walton Admington Tattle Bank Southam Ashorne Ailstone Harbury Old Town Terry's Green Wootton Wawen Finwood Kingsbury Stratford-upon-Avon Baxterley Cliff Bulkington Red Hill Rookery Little Warton Gaydon Harborough Parva Warton Leamington Hastings Easenhall Bearley Barnacle Shuttington Collycroft Tredington Devitts Green Idlicote Littleworth End Birchley Heath Burton Green Wishaw Budbrooke Upper Tysoe Moreton Paddox Seckington Bishop's Itchington Hampton Lucy Tiddington Ettington Newton Regis Wolvey Heath Stretton-on-Dunsmore Allen End Brinklow Spernall Little Wolford Kemps Green Alne Hills Langley Green Galley Common Hungerfield Stockingford Heath End Corley Ash Ardens Grafton Chapel End Kites Hardwick Trap's Green Mount Pleasant Longbridge St Nicolas Park Hurley Coleshill Chesterton Green Willey Birchmoor Holywell Cosford Claverdon Priors Hardwick Beausale Green End Withybrook Littlewood Green Coughton Fields Northend Churchover Royal Leamington Spa