Education Marketing in Mousley End

Get in touch

Education Sector Advertising in Mousley End

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Mousley End but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CV35 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Mousley End (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Shotteswell Outhill Hartshill Green Little Walton Langley Stretton-on-Fosse Eathorpe Chadshunt Wasperton Wolston Newton Wootton Wawen Great Pinley Binton Rookery Hill Top Littleworth Street Ashton Radford Semele Tidmington Haseley Knob Atherstone on Stour Wolfhampcote Kineton Atherstone Hallend Bentley Sun Rising Nuneaton Hurley Common Little Shrewley Kinwalsey Haseley Shipston-on-Stour Wellesbourne Hungerfield Windy Arbour Fenny Compton Little Lawford Aston Cantlow Marton Ettington Corley Moor Wolfhamcote Newtown Attleborough Galley Common Plough Hill Lime Tree Village Devitts Green Whitnash Dunsmore Heath Pillerton Hersey White Stitch Little Packington Hillmorton Stourton The Spring Cawston Wixford St Johns Grendon Common Wood End Lawford Heath Wimpstone Alcester Leicester Grange Leek Wootton Middletown Newbold Pacey Beausale Shelford Church End Idlicote Ingon Withybrook Copston Magna Pathlow Binley Woods Barnmoor Green Tredington Kinwarton Bearley Cross Cherington Iron Cross Chilvers Coton Abbey Fields Leamington Hastings Whateley No Man's Heath Preston Bagot Edstone Church End Heathcote Willington Burton Hastings Alvecote Goodyers End Cock Bevington Ascott Danzey Green Crackley Longbridge Freasley Neal's Green Northend Terry's Green Lapworth Burton Dassett Shelfield Green Princethorpe Lighthorne Armscote Bretford Chesterton Green Stretton-on-Dunsmore Oversley Green Littlewood Green Pinley Green Hunningham Haseley Green Admington Bridge Town Monwode Lea Gorcott Hill Farnborough Old Town Whitemoor Austrey Salford Priors Bassetts Pole Broom Thurlaston Lower Norton Weddington Baddesley Clinton Hillmorton Paddock Braggington Woodloes Park Hatton Park Hill Brinklow Bubbenhall Mousley End Ansley Hunts Green Great Wolford Bermuda Stockingford Baddesley Ensor Dunnington Kings Coughton Over Green Ballard's Green Maxstoke Tattle Bank Weethley Moreton Morrell Mount Pleasant Black Hill Blyth End Birchmoor Chattle Hill Marton Moor Bishopton Trap's Green Brownsover Stoneton Lower Shuckburgh Sambourne Coughton Green End Compton Wynyates Priors Hardwick Rowington Tipper's Hill Baxterley Barton-on-the-Heath St Nicolas Park Stratford-upon-Avon Bascote Beaudesert Newbold on Avon Weston in Arden Bramcote Walton Dorsington Waste Green Coalpit Field Middle Tysoe Horeston Grange King's Newnham Ansley Common Yarningale Common Nether Whitacre Black Bank Stoke End New End Hill Top Burton Green Bodymoor Heath Brandon Foul End Budbrooke Mill End Blunt's Green Honington Stretton under Fosse Kemps Green Hurley Little Wolford Weston under Wetherley Cliff Hill Long Lawford St Helena Butlers Marston Claverdon Kenilworth Pailton Hawkesbury Warmington New Bilton Whittington Brownlow Green Fulready Abbey End Gross Green Offchurch Overslade Newnham Bishop's Itchington Newbold-on-Stour Hampton Lucy Coughton Fields Darlingscott Harbury Ullenhall Shottery Buckley Green Oldberrow Arlescote Ladbroke Marston Doles Stockton Nebsworth Corley Edgehill Whichford Royal Leamington Spa Willoughby Long Itchington Cubbington Upper Quinton Tomlow Grove End Church Lawford Little Morrell Whatcote Littleworth End Preston Green Loxley Birdingbury Furnace End Mancetter Ladyes Hills Myton Weston-on-Avon Campion Hills Rowington Green Stoneleigh Haselor Winderton Oldfield Kingswood Brook Cathiron Lower Clopton Red Hill Lowsonford North End Curdworth Ilmington Emscote Five Ways Nuthurst Stourton Hill Wood End Napton on the Hill Holywell Tachbrook Mallory Draycote Temple Grafton Duke End Gilson Kite Green Bulkington Easenhall Old Arley Hoggrill's End Rushford Griff Abbot's Salford Priory Hall Lower Clopton Upton Radway Sydenham Meon Vale Upper Milcote Goldicote Botts Green Ridge Lane Earlswood Billesley Ashorne Deppers Bridge Oldbury Barcheston Hampton on the Hill Burmington Bilton Fillongley Ailstone Lye Green Shustoke Dean's Green Warwick Rushbrook Upper Tysoe Marston Lillington Nethercote Kitebrook Halford Great Alne Long Compton Caldecote Hatton Rock Wolvey Heath Shilton Broadwell Lower Quinton Red Hill Long Marston Little Kineton Weethley Gate Mappleborough Green Stareton Clifton upon Dunsmore Drayton Wibtoft Ash Green Southam Nethercote Baginton Little Alne Ratley Lower Brailes Bascote Heath Flecknoe Shelfield Finwood Langley Green Grendon Ardens Grafton Heath End Water Orton Forshaw Heath Hartshill Whitestone Bedworth Grandborough Little Dassett Birchley Heath Marston Jabbett Polesworth Wappenbury Lower Tysoe Kingsbury Marlcliff Wilmcote Shuttington Wolvey Pillerton Priors Knightcote Gilbert's Green Weethley Bank Cranhill Cosford Kington Oxhill Cliff Bishop's Tachbrook Bickmarsh Dordon Green Lane Whitacre Heath Shrewley Lighthorne Heath Exhall Hill Hill Wootton Morton Spirt Moreton Paddox Snitterfield Bidford-on-Avon Old Milverton Sutton-under-Brailes The Cape Churchover Barton Clifford Chambers Astley Middleton Temple Herdewyke Heath End Woolscott Whittleford Arrow Upper Brailes Copt Green Dunchurch Charlecote Chapel End Rugby Castle Green Sawbridge Bushwood Exhall Bedworth Woodlands Morton Bagot Luddington Preston Fields Milverton Ufton Combrook Wormleighton Willey Bearley Henley-in-Arden Newton Regis Harborough Parva Studley Marston Chapel Green High Cross Cloudesley Bush Alderminster Keresley Newlands Turner's Green Blackwell Kites Hardwick Chapel Green Camp Hill Frankton Wishaw Bramcote Mains Blackdown Model Village New Town Corley Ash Over Whitacre Hatton Green Little Warton Merevale Bentley Common Coleshill Chessetts Wood New Arley Hopsford Collycroft Priors Marston Allen End Lower Binton Lea Marston Spernall Aspley Heath Piccadilly Harborough Magna Yew Green Packmores Knowle End Kingswood Crimscote Alveston Little Compton Norton Lindsey Ashow Preston on Stour Borrowell Barford Alne End Robinson's End Ansty Lighthorne Rough Wolverton Wroxall Warton Tiddington Bedworth Heath Hampton Magna Wood Bevington Monks Kirby Tanworth-in-Arden Ryton-on-Dunsmore Bridge End Chesterton Welford-on-Avon Bourton on Dunsmore Gaydon Honiley Guy's Cliffe Barnacle Hunningham Hill Walcote Sherbourne Seckington Avon Dassett Alne Hills Alveston Hill Wood End