Education Marketing in Plough Hill

Get in touch

Education Sector Advertising in Plough Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Plough Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CV10 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Plough Hill (Warwickshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Halford Nebsworth Wormleighton Littlewood Green Wasperton Neal's Green Goodyers End Austrey Copston Magna Wolvey Heath Alderminster Trap's Green Crimscote Burton Green Willey Snitterfield Fillongley Heath End Gilbert's Green Stoke End Brinklow Park Hill Hungerfield Beausale Newtown Bishop's Tachbrook Dunnington Shustoke Haseley Knob Bishop's Itchington Bentley Common Lower Brailes Dunsmore Heath Marston Jabbett Weethley Gate Rowington Braggington Binton Ascott Marlcliff Monwode Lea Coughton Dunchurch Moreton Morrell Fulready Ilmington St Nicolas Park Northend Priors Hardwick Cock Bevington Yew Green Wixford King's Newnham Dean's Green Hill Top Hampton on the Hill Long Itchington Hill Top Guy's Cliffe Ladyes Hills Bishopton Little Morrell Idlicote Lower Clopton Hurley Morton Spirt Birchley Heath New Arley Blunt's Green Terry's Green Tomlow Kings Coughton Kingswood Attleborough Ingon Cranhill Warton Spernall Ardens Grafton Lower Tysoe Shotteswell Old Milverton Gorcott Hill Whatcote Cliff Hill Bretford Emscote Lower Binton Arrow Marston Cliff Bridge Town Hopsford Frankton Earlswood Wolston Bearley Waste Green Knowle End Cherington Lea Marston Little Wolford Milverton Grove End Knightcote Chapel End Burton Dassett Flecknoe Barnacle Galley Common Moreton Paddox Nuneaton Upton Atherstone Oversley Green Chapel Green Mill End Hill Bidford-on-Avon Lime Tree Village Hill Wootton Claverdon Leek Wootton Holywell Cawston St Helena Ullenhall Shelford Little Compton New Bilton Preston Fields Botts Green Packmores Kite Green Wilmcote Meon Vale Bentley Wimpstone Haseley Green Leicester Grange Wolfhamcote Little Shrewley Rushbrook Model Village Newbold-on-Stour Barnmoor Green Clifford Chambers Wood Bevington Chesterton Nuthurst Princethorpe Borrowell Warwick Exhall Whitemoor Wappenbury Over Whitacre Stratford-upon-Avon Bascote Heath Seckington Ansley Common Newton Regis Edgehill Baddesley Clinton Marton Bramcote Mains Bramcote Finwood Abbey Fields Marton Moor Alveston Honington Wood End Stoneton Whitnash Oldbury Long Compton Freasley Abbot's Salford Ladbroke Merevale Draycote Cosford Polesworth Napton on the Hill Kington Ashorne Mount Pleasant Kingswood Brook Willington Marston Doles Birchmoor Harbury Bourton on Dunsmore New Town Copt Green Black Bank Stretton-on-Dunsmore Hampton Lucy Weston in Arden Lighthorne Heath Iron Cross Welford-on-Avon Littleworth End Kinwarton Buckley Green Bodymoor Heath Mousley End Henley-in-Arden Ansty Weethley Studley Five Ways Astley Hillmorton Little Dassett Binley Woods Coughton Fields Birdingbury Stretton under Fosse Salford Priors Little Kineton Preston on Stour Lowsonford Black Hill Upper Tysoe Green End Hunningham Hill Danzey Green Castle Green Deppers Bridge Bedworth Heath Over Green Arlescote Hillmorton Paddock Littleworth Butlers Marston Great Wolford Wootton Wawen Kenilworth Hurley Common Brownlow Green Chesterton Green Furnace End Aston Cantlow Longbridge Shrewley Dordon Collycroft Chapel Green Shipston-on-Stour Blackdown Sawbridge Rushford Kingsbury Alcester Cathiron Hunningham Curdworth Ailstone Bedworth Langley Green Baddesley Ensor Bassetts Pole Corley Moor Kemps Green Hatton Green Gaydon Winderton Tattle Bank Lower Quinton Middletown Broom Tipper's Hill Rookery Robinson's End Heathcote Little Walton Allen End Atherstone on Stour Wroxall Pillerton Hersey Blyth End Mancetter Exhall Dorsington Budbrooke Marston Haselor Compton Wynyates Langley Chadshunt North End Royal Leamington Spa Little Alne Long Lawford Long Marston Red Hill Tiddington Beaudesert Kites Hardwick Norton Lindsey Burton Hastings Campion Hills Whitestone Rugby Wibtoft Turner's Green Bermuda Stourton Hill Luddington Temple Herdewyke Stockingford Combrook Brandon Edstone The Spring Oldfield Gilson Bearley Cross Grendon Preston Green Easenhall Lighthorne No Man's Heath Maxstoke Burmington Eathorpe Temple Grafton Chilvers Coton Hatton Bascote Street Ashton Southam Priors Marston Oldberrow Great Pinley Willoughby Weethley Bank Billesley Bulkington Avon Dassett Harborough Parva Grandborough Lye Green Upper Quinton Tanworth-in-Arden Hallend Forshaw Heath Kinwalsey Bilton Sydenham Whateley Thurlaston Weston under Wetherley Piccadilly Alne End Blackwell Darlingscott Pillerton Priors Hunts Green Red Hill Ansley Admington Walcote Hatton Rock Radway Wellesbourne Baginton Cloudesley Bush Cubbington Ridge Lane Alveston Hill Bedworth Woodlands Sherbourne Stareton Shottery Upper Brailes Tredington Broadwell Ratley Abbey End Haseley Grendon Common Morton Bagot Lower Shuckburgh Mappleborough Green Baxterley Yarningale Common Wood End Withybrook Church End Pailton Barton Sambourne Rowington Green Weston-on-Avon Offchurch Barcheston Corley Ash Corley Monks Kirby Stockton Hoggrill's End Hartshill Loxley Whittington Bubbenhall Duke End Newbold on Avon Green Lane Ryton-on-Dunsmore Nether Whitacre Honiley Warmington The Cape Outhill Weddington Alne Hills Bickmarsh Pinley Green Ufton Shelfield Green Woolscott Hartshill Green Kineton Sun Rising Wood End Oxhill Newton Sutton-under-Brailes Camp Hill Griff Church End Lillington Foul End Old Town Whitacre Heath Hampton Magna Coalpit Field Shuttington Bushwood Preston Bagot Caldecote Brownsover Woodloes Park Keresley Newlands Tidmington Lower Clopton Water Orton Aspley Heath Walton Little Lawford Kitebrook Crackley High Cross Wishaw Stoneleigh White Stitch Wolverton Church Lawford Windy Arbour Barford Charlecote Myton Middleton Clifton upon Dunsmore Stretton-on-Fosse Stourton Armscote Lapworth Horeston Grange Ash Green Overslade Little Packington Farnborough Bridge End Radford Semele Hawkesbury Great Alne Gross Green Heath End Shilton Wolvey Newnham Shelfield Alvecote Tachbrook Mallory Newbold Pacey Plough Hill Ettington Leamington Hastings Nethercote St Johns Drayton New End Coleshill Chessetts Wood Fenny Compton Middle Tysoe Pathlow Little Warton Goldicote Upper Milcote Devitts Green Lower Norton Chattle Hill Priory Hall Whichford Ballard's Green Churchover Lawford Heath Ashow Barton-on-the-Heath Old Arley Wolfhampcote Nethercote Whittleford Lighthorne Rough Harborough Magna