Education Marketing in White Stitch

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Education Sector Advertising in White Stitch

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in White Stitch but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in CV7 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Chapel End Draycote Weethley Outhill Wolfhamcote Newton Galley Common Darlingscott Dunsmore Heath Stoneleigh Barton Kington Lower Brailes Barcheston Stockingford Nuneaton Sherbourne Whateley Dunnington Furnace End Weston in Arden Cock Bevington Hunts Green Bulkington Langley Green Royal Leamington Spa Drayton Rushbrook Middle Tysoe Campion Hills Marston Robinson's End Green End Stoke End Foul End Nether Whitacre Upper Quinton Hungerfield Woodloes Park Southam Iron Cross Little Wolford Radway Hillmorton Bascote Curdworth Salford Priors Rookery Merevale Whitemoor Bickmarsh Hillmorton Paddock Wixford Lawford Heath Aston Cantlow Ardens Grafton Ashorne Middleton Bubbenhall Bushwood Knightcote Stareton Northend Exhall Oversley Green Idlicote Kemps Green Old Milverton Ullenhall Turner's Green Bascote Heath Longbridge Wroxall Hurley Common Piccadilly Sutton-under-Brailes Chattle Hill Lower Shuckburgh Chessetts Wood Hartshill Green Shuttington Little Warton New Town Blunt's Green Beaudesert Willey Withybrook Cosford Bentley Common Ashow Duke End St Helena Tattle Bank Great Wolford Woolscott Lea Marston Church End Ansley Brownlow Green Honington Red Hill Rowington Green Corley Studley Lower Clopton Kinwalsey Burton Green Princethorpe Heath End Caldecote Whitestone Borrowell Ilmington Hill Top Wishaw Kings Coughton Haseley Whittington Kitebrook Priors Marston Sambourne Ballard's Green Five Ways Little Morrell Gilson Austrey Forshaw Heath Upper Milcote Priory Hall Kite Green Bishop's Itchington Farnborough Newbold on Avon Hoggrill's End Luddington Chapel Green Middletown New End Willington Coughton Fields Pailton Marston Jabbett Alderminster Park Hill Rowington Bishop's Tachbrook Halford Harborough Magna Little Packington Ufton Snitterfield Billesley Rushford Myton Little Compton Cherington Shilton Weston-on-Avon Little Kineton Leek Wootton Broom Botts Green Exhall Bearley Cross Shotteswell Hatton Birdingbury Birchley Heath Fenny Compton Tidmington Tomlow Tiddington Wolverton Churchover Winderton Bilton Lighthorne Rough Combrook High Cross Offchurch Bedworth Temple Herdewyke Barford Mill End Fulready Wimpstone Kingswood Harborough Parva Packmores Old Arley Admington Chadshunt Castle Green Chesterton Green Weethley Bank Flecknoe Bassetts Pole Bridge End Kenilworth Ryton-on-Dunsmore Armscote Claverdon Stretton under Fosse Binton Preston Green Heath End King's Newnham Alveston Hill Baddesley Clinton Bramcote Mains Ettington Blackwell Stockton Honiley Barton-on-the-Heath Deppers Bridge Wasperton Copt Green Avon Dassett Walcote Hill Long Compton Lapworth Mount Pleasant Whittleford Coalpit Field Tredington North End Morton Bagot Lower Clopton Stourton Sydenham Budbrooke Stratford-upon-Avon Newbold-on-Stour Spernall Birchmoor Polesworth Broadwell Blyth End St Johns Old Town Aspley Heath Shelfield Marston Doles Nuthurst Lighthorne Nethercote Weston under Wetherley Cliff Hill Dean's Green Wibtoft White Stitch Whatcote Eathorpe Blackdown Shipston-on-Stour Gorcott Hill Lime Tree Village Hallend Black Bank Nethercote Marlcliff Abbey Fields Littleworth Lillington Cubbington Mousley End Wood End The Cape Newbold Pacey Mappleborough Green Loxley Weddington Ailstone Lower Binton Alne End Crackley Bedworth Heath Morton Spirt Welford-on-Avon Moreton Paddox Frankton Hill Wootton Stourton Hill Leamington Hastings Shottery Radford Semele Langley Water Orton Whitnash Kites Hardwick Kingsbury Alcester Model Village Atherstone on Stour Horeston Grange Great Pinley Abbey End Ansty Hunningham Wolvey Wormleighton Pathlow Over Green Attleborough Finwood Baxterley Ladyes Hills Walton Whichford Freasley Hatton Rock Corley Moor Lower Quinton Upper Tysoe Ascott Keresley Newlands Heathcote Wootton Wawen Ansley Common Hopsford Bentley Kingswood Brook Edstone Rugby Street Ashton Corley Ash Little Lawford Clifford Chambers Wood End Lower Norton Nebsworth Over Whitacre Holywell Haselor Little Dassett Hampton Lucy Guy's Cliffe Grendon Devitts Green Copston Magna Long Lawford Bedworth Woodlands Windy Arbour Emscote Chilvers Coton Bretford Newtown Tipper's Hill Bishopton Brinklow Allen End Ratley Preston on Stour Grandborough Alne Hills Burton Dassett Trap's Green Hampton on the Hill Braggington Dunchurch Bramcote Lye Green Monks Kirby Butlers Marston No Man's Heath Bidford-on-Avon Oldfield Wolston Ridge Lane Hatton Green Wappenbury Upper Brailes Baginton Cloudesley Bush Hampton Magna Clifton upon Dunsmore Haseley Green Mancetter Wood End Littleworth End Goldicote Newton Regis Milverton Sun Rising Arlescote Wolfhampcote Ingon Little Shrewley Burmington Buckley Green Chesterton Gross Green Green Lane Arrow Beausale Hunningham Hill Lighthorne Heath Newnham Stretton-on-Dunsmore Waste Green Atherstone Meon Vale Moreton Morrell Monwode Lea Abbot's Salford Preston Fields Church Lawford Warwick Charlecote Oldberrow Ash Green Long Itchington Baddesley Ensor Henley-in-Arden Thurlaston Barnacle Warmington Shustoke Coleshill Alvecote Lowsonford Oldbury Ladbroke Hartshill Edgehill Bearley Cathiron Knowle End Gilbert's Green New Arley Wilmcote Plough Hill Preston Bagot Warton Seckington Hurley Crimscote Lower Tysoe Hill Top Yarningale Common Red Hill Danzey Green Chapel Green Upton Pillerton Hersey Oxhill Church End Tachbrook Mallory Yew Green Norton Lindsey Shelfield Green The Spring Little Walton Barnmoor Green Kineton Leicester Grange St Nicolas Park Hawkesbury Wood Bevington Easenhall Pillerton Priors Cranhill Binley Woods Stoneton Long Marston Pinley Green Astley Sawbridge Neal's Green Bermuda Marston Fillongley Brownsover Shelford Terry's Green Bodymoor Heath Bourton on Dunsmore Great Alne Willoughby Maxstoke Camp Hill Wolvey Heath Cliff Wellesbourne Griff Stretton-on-Fosse Goodyers End Burton Hastings Weethley Gate Littlewood Green Compton Wynyates Coughton Tanworth-in-Arden New Bilton Collycroft Shrewley Marton Little Alne Marton Moor Napton on the Hill Alveston Haseley Knob Kinwarton Priors Hardwick Gaydon Temple Grafton Cawston Bridge Town Grendon Common Whitacre Heath Black Hill Overslade Earlswood Brandon Grove End Harbury Dordon Dorsington