Education Marketing in Alum Rock

Get in touch

Education Sector Advertising in Alum Rock

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Alum Rock but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B8 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Alum Rock (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Brookfields Packwood Glebe Farm Clayhanger Brickhouse Farm Langley Whiteheath Gate Harden Sparkhill Stockland Green Lozells Foxford Ley Hill Wood Hayes Kingswinford Netherwood Heath Blackheath Newbridge Bushbury Rushall Hilltop Aston New Town Canley Tettenhall Wood Mesty Croft Shirley Heath Park Village Great Barr Kates Hill Castlecroft Amblecote Pype Hayes Penn Wednesfield Bartley Green Bournbrook Packwood Gullet Eastcote Olton Westwood Gardens Wootton Green Walsgrave on Sowe Monks Park Bloxwich Maney Coseley Goldthorn Park Sandwell Marston Green Billesley Deepfields Hasluck's Green Lambert's End Pelsall Bishopgate Green Harvest Hill Wightwick Hollyberry End Upper Ettingshall Hockley Newtown Norton New Town Lyndon Green Stubber's Green Tollbar End Heronfield Witton Newton Lifford Willenhall Stoke Waring's Green Alderman's Green Bell Green Stoke Heath Spring Vale Burnt Tree The Straits Shenley Fields Small Heath Londonderry Hardwick Rubery Monmore Green Catchems Corner Cinder Hill Solihull Tilehouse Green Aldridge Daw End Spring Vale Elmdon Hall Green Stirchley Blakenhall Barr Common Coventry Highter's Heath Thimble End Brierley Hill Merry Hill Sedgley Dixon's Green Lower Stoke Hockley Bournville Kirby Corner Moseley Tyburn Paradise Hasbury Wordsley Hill Hook Toll End The Chuckery Chapel Green Vauxhall Copt Heath Flint's Green Scott's Green Lee Bank Cannon Hill Ashmore Lake Old Hill Palmers Cross Fen End Mill Green Bickenhill New Dock Parting of the Heaths Bunker's Hill Walsall Wood Ulverley Green Saltley Cape Hill The Flatts Holbrooks Netherton Wyken Darley Green Catshill Sparkbrook Portobello Cheswick Green New Town Short Heath Binley Black Patch Heath End Underhill Rough Hills Blowers Green Ridge Hill Canley Gardens Gib Heath Foleshill Allesley Woodside Bordesley Green East Haden Cross Grove Vale Tividale Cradley Heath Wallbrook Hall Green Queslett Palfrey Lutley Bromford Three Maypoles Minworth Harvills Hawthorn King's Heath Middle Stoke Lodge Hill Moor Hall Birchills Walmley California Finchfield Daisy Bank Sharmans Cross Ridgacre Parkes Hall Woodgate Valley County Bridge Little Bloxwich Four Oaks Vicarage Lower Gornal Dibdale Stone Cross Garretts Green Garrets Green Leighswood Hurst Hill Dudley Wood Bramford Lye Rood End Whitmore Park Summerfield Park Banners Gate Stechford Meer End Darlaston Green Swan Village Balsall Street Salter Street Moor Green Willenhall Digbeth Spon End Summerford Place Cradley Berkswell Great Heath Gilbertstone Selly Park Bradmore Dunstall Hill Alcester Lane's End Green Lanes Withymoor Village Benton Green Woodway Park Nechells Green Bentley Catherine Cross South Yardley Wood Green Woodcock Hill Windmill End Brades Village Four Oaks Park Stambermill Hodgehill Hall Green Blossomfield Streetly Highgate Yew Tree Blakenall Heath Moseley Ten Acres Coundon Illshaw Heath Millfields Newbolds Lea Hall Upper Stoke Church Hill Dorridge Whoberley Bordesley Green Old Oscott Fallings Heath All Saints Weoley Castle Chester Road Priory Rowley's Green Tipton Green Bowling Green Hay Mills Eve Hill Castle Vale Wolverhampton The Leys Wollaston Wergs Oakeswell End Bourne Vale Monkspath Yardley Wood Springfield Lower Eastern Green Knowle Stockfield Oakham Catherine-de-Barnes New Invention Chapel Fields Caldmore Dudley Port Bearwood Brown's Green Claregate Bilston Springs Mire Little London New Oscott Bentley Heath Freezeland Gravelly Hill Church End St Chads Aldersley Gosford Green Portway Perry Barr Rotten Row The Woods Charlemont Carol Green Ladymoor Brownhills West Springfield Titford West Coseley Swan Village Batmans Hill Horseley Heath Lime Tree Park Henley Green Oldbury Tat Bank Whitehouse Common Brockmoor Stoke Park Shire Oak Pendeford Elston Hall Hamstead Balsall Common Coal Pool Pinkett's Booth Woodsetton Goscote Pelsall Wood Oldwich Lane Holly Hall Dudley King's Hill Pleck Compton Hill and Cakemore Boldmere Upper Eastern Green Shelfield Pheasey Hill Top Solihull Lodge Albion Old Swinford Woodcross Tipton Tudor Hill Bloomfield Fishley Hockley Heath Darby's Hill Brandhall Wallington Heath Tile Cross Ladywood Lane Head Elmdon Heath Hampton in Arden Penn Fields Ryders Green Hill Warley Woods Bordesley Tansley Hill Streetly Blakeley Green Kineton Green Tower Hill Oscott Stockwell End Ladywood Showell Green Baptist End Perry Longford Hawne Gibbet Hill Watford Gap Greets Green Perry Beeches Priestfield Ruiton Bescot Whitley Tettenhall Hall Green Tidbury Green Moseley Village Whitlock's End Ward End Hall End Walsall Short Heath Neachells Alum Rock Hayley Green Illey Lower Bradley Middle Bickenhill West Heath Scotlands Bradnock's Marsh Whitmore Reans Green Lane Wylde Green Old Dock Great Bridge Stoke Aldermoor Nordley Hill Wood End Darby End Royal Sutton Coldfield Perry Common Hart's Hill Brownhills Bradley Bushbury Hill Walsal End Fordbridge Spring Bank Cofton Common The Manor Woodgate Sutton Coldfield Cotteridge Warstock Birches Green Radford Aston Four Oaks Edgwick Pickford Soho Princes End Shirley Lapal Meriden Primrose Hill Upper Gornal Russell's Hall Causeway Green Billesley Common Golds Hill Chadwick End Chad Valley Beechwood Gardens Gornalwood Box Trees Langley Green Summer Hill Dudley's Fields Wren's Nest Hill Wood Mount Pleasant Lanesfield Falcon Lodge Reeves Green Wood End Washwood Heath Friar Park Rough Hay Draper's Fields Bromley The Delves Lodge Green Fordhouses Wednesbury Oak Millison's Wood Balls Hill Greenleighs Springfield Tividale Hall Doe Bank New Mills Stivichall Birmingham Rumbush Balsall Heath Greet Kitt's Green Eaves Green Reddicap Heath Temple Balsall Bristnall Fields Tippity Green Yardley March End Guns Village Darlaston Hateley Heath Lyndon Court House Green West Smethwick Grace Mary Estate The Lunt Moxley Edgbaston Walker's Heath Merridale Mushroom Green The Knowle Acocks Green Earlsdon Red Hill Smethwick Ryecroft Potter's Green Northfield Westwood Heath Ettingshall Park Longbridge Griffin's Hill Short Cross Cheylesmore Hawkesley Allesley Green Rowley Regis Pinley Gardens Lode Heath Heath Town New Cross Old Fallings London Fields Goldthorn Hill Hawkes End Dickens Heath Black Lake Rotton Park Ashmore Park Gospel Oak Beech Lanes The Coppice Beechwood Wyken Green Shard End Little Heath Nechells Wall Heath New Town Row Quarry Bank Low Hill Brownshill Green Pensnett Leamore Upper Witton Birchfield Halesowen Finham Sheldon Tibbington Pinley Roseville Fallings Park Barston Winson Green Deritend Erdington Mayer's Green Stow Lawn Frankley Coundon Green Ettingshall Handsworth Wellington Place Castle Bromwich Woods Bank Kingshurst Merry Hill Round's Green Roughley Loxdale Colehall Pedmore Wednesbury Handsworth Wood Highfields Norton Green Pickford Green Mere Green Keresley King's Norton Golds Green Tyseley Sedgemere Brandwood End Holly Bank Wake Green Little Bromwich Harborne Wollescote Selly Oak Kingstanding Bacon's End Hillfields Stow Heath Oxbarn Coombeswood Buckland End Balsall Yardley Fields Vigo Turves Green Woodshires Green West Bromwich Hurst Green Tile Hill Oxley Churchfield Stourbridge Knowle Grove Shepwell Green Shirley Street Parkfield Cawney Hill Ocker Hill Chelmsley Wood Manor House