Education Marketing in Blakenhall

Get in touch

Education Sector Advertising in Blakenhall

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Blakenhall but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WV2 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Blakenhall (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Fen End Woodsetton Ulverley Green Potter's Green Winson Green Middle Bickenhill Bushbury Castlecroft Hardwick Upper Witton Balsall Heath Thimble End Heronfield Witton Court House Green Bescot Lifford Walmley Vauxhall Benton Green March End Sandwell Pickford Green Hasluck's Green Chapel Green London Fields Gibbet Hill Hampton in Arden Coal Pool West Bromwich Cradley Heath Wightwick Woodshires Green Lanesfield Rough Hills Pelsall Digbeth Underhill Charlemont Finchfield Foxford Summerford Place Goldthorn Park Warley Woods Nechells Short Heath Kingshurst Ryders Green Vicarage Wolverhampton New Town Row Fordhouses Sutton Coldfield Dudley Yardley Fields Westwood Heath Hilltop Bowling Green Brookfields Leighswood Holbrooks Pedmore Shelfield Cinder Hill Hawkesley Hall Green Lyndon Green Oxley Leamore Pinkett's Booth Weoley Castle Hockley Highgate Greet Green Lanes Gravelly Hill Bearwood Chad Valley Pinley Gardens Catherine Cross Lodge Green Manor House Bilston Clayhanger Brandhall Birchills Gosford Green Millison's Wood Oldwich Lane Aston Daw End Barston New Invention Walsall Netherton Mount Pleasant Blossomfield Woodcock Hill Wylde Green Parting of the Heaths Catchems Corner Loxdale Ward End Merry Hill Bordesley Green East Round's Green Darley Green Fallings Heath Illshaw Heath Rotten Row Hasbury Palmers Cross Oscott California Mere Green Stow Lawn Falcon Lodge Handsworth Catherine-de-Barnes Canley Pleck Stoke Salter Street Merridale Chelmsley Wood Allesley Green Lutley Tile Hill Norton Parkes Hall Freezeland Sharmans Cross Hawkes End Northfield Little Bromwich West Smethwick Beechwood Gardens Small Heath Willenhall Shepwell Green Deepfields Balsall Common Ladywood Highfields Red Hill Stoke Aldermoor Ruiton Hill Top Castle Vale Shirley Heath Lye Great Barr Spon End Whiteheath Gate Darlaston Green Parkfield Walsall Wood Holly Bank Allesley Bloxwich Quarry Bank Wren's Nest Merry Hill Swan Village Spring Bank Monmore Green Moor Hall Causeway Green Pheasey Stockwell End Stoke Park Heath Town Glebe Farm Edgwick Tettenhall King's Heath Tibbington Bradmore Lambert's End Rowley Regis Guns Village Alcester Lane's End Great Heath Lodge Hill Ridge Hill Springfield Billesley Kingstanding Griffin's Hill Birches Green Copt Heath Hayley Green Newtown Monks Park Daisy Bank Woodside Longbridge Ridgacre Bishopgate Green Hill Nordley Hill Lower Eastern Green Fallings Park Tipton Golds Green Alderman's Green Tyseley Woods Bank Coombeswood Woodway Park Wood End Whitmore Reans Watford Gap The Leys Darby End All Saints Sparkhill Blakenall Heath Bell Green Newbolds Oxbarn The Lunt Meer End Queslett Bordesley Illey Upper Eastern Green Soho Birmingham Church End Bourne Vale Longford Upper Stoke Portway Albion Gib Heath Finham Blakeley Green Netherwood Heath Pickford Hockley Heath Stockland Green Batmans Hill Ettingshall Black Lake Pensnett Bournbrook Walker's Heath Perry Chapel Fields Balsall Moseley Village Streetly Billesley Common Vigo Handsworth Wood Balsall Street Streetly Reeves Green Royal Sutton Coldfield Mill Green Smethwick Brownshill Green Scotlands Harborne Old Swinford Norton Green Tividale Hall Horseley Heath Turves Green Coundon Green Sedgley Wood Green Spring Vale Woodgate Tilehouse Green Wollescote Hodgehill Oakeswell End Yew Tree Shire Oak Sedgemere Heath End Canley Gardens Blackheath Stirchley Springs Mire Toll End Wordsley Sparkbrook County Bridge Ten Acres Little Heath New Mills Ocker Hill Brown's Green Oldbury Willenhall Nechells Green Eaves Green Old Hill Old Fallings Frankley Dudley Wood Rubery Dunstall Hill Eastcote Wednesfield Black Patch Elmdon Mayer's Green Solihull Lodge Pinley Acocks Green Solihull King's Norton Coseley Swan Village Baptist End Wednesbury Oak Shirley Tyburn Rood End Stone Cross Shard End Wood Hayes Waring's Green Tippity Green Yardley Upper Ettingshall New Town Olton Stow Heath Lime Tree Park Greets Green Hart's Hill Tollbar End Woodgate Valley Binley Blakenhall Blowers Green Minworth Springfield Bradnock's Marsh Sheldon Little Bloxwich Woodcross Short Heath Bartley Green Kitt's Green Hillfields Lyndon Catshill Dixon's Green Lane Head Balls Hill Four Oaks Langley Newbridge Hall Green The Straits Garrets Green Cawney Hill Park Village Upper Gornal Showell Green Dickens Heath Penn West Coseley Dorridge Dudley Port Portobello Russell's Hall Brownhills Fishley Stoke Heath Bradley Ladywood Whoberley Wall Heath Reddicap Heath Moseley Eve Hill Beech Lanes Beechwood Castle Bromwich Packwood Short Cross Boldmere Hurst Green Harvills Hawthorn Buckland End Bournville Erdington Ashmore Park Moxley Little London Low Hill Neachells Stivichall Cheswick Green Box Trees Tower Hill Harvest Hill Friar Park Brownhills West Bromley Dudley's Fields Kirby Corner Gospel Oak Palfrey Cheylesmore Cannon Hill Cradley Doe Bank Whitmore Park Hay Mills Whitlock's End Summer Hill Gilbertstone Shirley Street Stambermill Hateley Heath Rotton Park Bickenhill Carol Green Wootton Green Lower Stoke Ashmore Lake Aldridge Elmdon Heath Temple Balsall Cotteridge Halesowen Darlaston Wednesbury Hill and Cakemore The Coppice Ryecroft Packwood Gullet Knowle Grove Goscote Wollaston Pendeford Langley Green Foleshill Greenleighs Mushroom Green Wake Green The Manor Bromford Marston Green Hall Green Aldersley Bristnall Fields Hall End Primrose Hill Darby's Hill New Town Deritend Rumbush Tidbury Green Barr Common Windmill End Wallbrook Roseville Coventry Tansley Hill The Woods The Knowle Mesty Croft Compton Westwood Gardens Golds Hill Burnt Tree Bloomfield Hill Hook Hockley Wallington Heath New Dock Bentley Heath Wyken Green The Delves Kineton Green Walsgrave on Sowe Gornalwood Churchfield Bushbury Hill Spring Vale Cofton Common Selly Park West Heath Middle Stoke Great Bridge Birchfield Lapal Perry Barr Moor Green Withymoor Village Lode Heath Princes End Rough Hay Selly Oak Stourbridge The Flatts Grace Mary Estate Stubber's Green Berkswell Grove Vale Penn Fields Colehall Monkspath Bacon's End Holly Hall Bordesley Green Warstock Hurst Hill Fordbridge Rowley's Green Walsal End Harden Hall Green Chester Road Tividale Aston New Town Stockfield Hamstead Three Maypoles Ladymoor Brandwood End Goldthorn Hill Ley Hill Lower Bradley Roughley Tudor Hill Wood End Moseley Stechford New Oscott Perry Beeches Knowle Brierley Hill Priory Tile Cross Kates Hill Wergs Whitley Keresley Lee Bank Coundon Church Hill Hill Wood Brickhouse Farm Flint's Green Claregate Kingswinford New Cross Maney Haden Cross The Chuckery Brades Village Lea Hall Summerfield Park Wyken Caldmore Shenley Fields Hollyberry End Lower Gornal Wellington Place Radford Amblecote Whitehouse Common Cape Hill Saltley Bunker's Hill Hawne Scott's Green Elston Hall Highter's Heath Tettenhall Wood Ettingshall Park Edgbaston Banners Gate Priestfield Lozells Yardley Wood Bentley Paradise Titford Garretts Green Meriden Dibdale Oakham Four Oaks Park Rushall Millfields Bramford Henley Green Chadwick End Washwood Heath Draper's Fields Old Oscott Tipton Green Four Oaks King's Hill St Chads Londonderry Brockmoor Perry Common Alum Rock Pelsall Wood Pype Hayes Old Dock Newton Springfield Tat Bank Earlsdon South Yardley Green Lane