Education Marketing in Colehall

Get in touch

Education Sector Advertising in Colehall

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Colehall but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B34 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Colehall (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Sharmans Cross Whitley Brandhall Balsall Freezeland Winson Green Glebe Farm Bishopgate Green Draper's Fields Middle Bickenhill Bescot Hill and Cakemore Millfields Alum Rock Golds Green Bilston Rowley's Green Brades Village Beechwood Fordhouses Earlsdon Thimble End Allesley Eve Hill Kingshurst Hall Green Oakham New Town Bromford Ley Hill Whoberley Bentley Brandwood End New Town Wood End Hawkes End Wood End Upper Gornal Bacon's End Waring's Green Lower Eastern Green Ladymoor The Lunt Mayer's Green Maney Carol Green Golds Hill Henley Green Radford Wolverhampton Wednesfield Cradley Heath Bushbury Lane Head Black Lake Pedmore Brierley Hill Parkes Hall Perry Monkspath Tidbury Green Paradise Hall End Warley Woods Claregate Knowle Stubber's Green Gravelly Hill Castlecroft Daisy Bank Woodgate Shenley Fields Hockley New Town Row Wollaston Wylde Green Leighswood Ryders Green Darby's Hill Deritend New Mills Stirchley Hockley Heath Merry Hill Chapel Green Highgate Hay Mills Sheldon Ryecroft Priestfield Selly Park Wake Green Halesowen Tipton Green Stoke Heath Little London Bentley Heath Aston New Town Beechwood Gardens Catherine Cross Whitmore Reans Manor House Frankley Merridale Round's Green Eaves Green Amblecote Stone Cross Parkfield Catshill Millison's Wood Aldridge Penn Bunker's Hill Four Oaks Pensnett Tile Cross Kingstanding Heath End The Woods Kirby Corner St Chads Birches Green Woodsetton Balsall Street Oscott Chelmsley Wood Showell Green Haden Cross Swan Village Greet The Flatts New Invention Acocks Green Tettenhall Westwood Heath Lodge Green Ettingshall Park Watford Gap Canley Gardens Clayhanger Oakeswell End Washwood Heath Portobello Elmdon Monks Park Brockmoor Walker's Heath The Manor West Heath Coventry Cannon Hill Yardley Fields Brownhills West Brickhouse Farm Portway Coundon Spon End Dudley Wood Gospel Oak Scott's Green Horseley Heath Hardwick Wergs Green Lanes Bordesley Green East Perry Beeches Chester Road Stourbridge Pheasey Roseville Box Trees Nechells Bradley Harvills Hawthorn Shard End Darby End Neachells King's Heath Brown's Green Longford Hockley Oxley Saltley Pleck Ladywood Ladywood West Coseley Spring Bank Witton Warstock Baptist End Goldthorn Hill Churchfield Alderman's Green Short Cross West Smethwick Fordbridge Scotlands Walsgrave on Sowe Pendeford Beech Lanes Bramford Grove Vale Packwood Goldthorn Park Woodcock Hill Hart's Hill Sparkhill Elmdon Heath Lime Tree Park Hill Top Gilbertstone Little Heath Moseley Village Old Swinford Bradmore Lea Hall Salter Street Woodside Lower Gornal Pelsall Stechford Toll End Sedgemere Catchems Corner Netherwood Heath Minworth Kingswinford Ettingshall Short Heath Soho Dibdale Norton Green Parting of the Heaths Woodgate Valley Whitehouse Common Barr Common Copt Heath Bickenhill Leamore Roughley The Coppice Gibbet Hill Keresley Oxbarn Banners Gate Compton London Fields Hillfields Lyndon Green Wood Hayes Walsall Wood County Bridge Shirley Street Hasluck's Green Ridge Hill Newbolds Titford Ward End Tower Hill Tat Bank Birmingham Woodcross Middle Stoke Dickens Heath Hilltop West Bromwich Flint's Green Nordley Hill Cinder Hill Willenhall Hill Wood Deepfields Wednesbury Darlaston Green Shepwell Green Great Heath Old Hill Moxley Sandwell Cofton Common Dorridge Priory Pinkett's Booth Tollbar End Lapal Eastcote Hateley Heath Binley Hawne Bowling Green Walsal End Ashmore Park Holbrooks Chad Valley Palmers Cross Withymoor Village Sparkbrook Tyseley The Knowle Fallings Heath Vauxhall Yardley Wood Pelsall Wood Wednesbury Oak Wallington Heath Bloomfield Woods Bank Small Heath Princes End Hall Green Cotteridge Bartley Green Bournbrook Court House Green Edgbaston Longbridge Mount Pleasant Hollyberry End Rough Hay Stow Lawn Wood Green Rood End Bordesley Summer Hill Vigo Hayley Green Ruiton Tyburn Solihull Lodge Green Lane Balsall Common Oldwich Lane Foleshill Falcon Lodge Solihull California Stoke Nechells Green Stoke Park Albion Pickford Norton Heath Town Stockland Green Fishley Castle Vale Friar Park Newton Goscote Lower Stoke Dudley Port Great Bridge Holly Hall Balsall Heath Olton Old Dock Stambermill Walsall Ocker Hill Blakeley Green Hill Wyken Green Dunstall Hill Upper Ettingshall Cape Hill Shirley Heath Bromley Berkswell Tividale New Cross Three Maypoles Spring Vale Meer End Rough Hills Gosford Green Park Village Walmley Grace Mary Estate Dudley's Fields Tippity Green Potter's Green Hurst Hill Marston Green Whitmore Park Chapel Fields Springfield Woodshires Green Chadwick End Reeves Green Highter's Heath Lambert's End Whiteheath Gate Benton Green Temple Balsall Foxford Upper Stoke Moor Green Allesley Green Stivichall March End Yew Tree Perry Common Four Oaks Park Stockwell End Aldersley Bushbury Hill Bourne Vale Tividale Hall Fen End Lanesfield Lyndon Langley Green Rotton Park Hall Green Wren's Nest Summerfield Park Meriden Quarry Bank Guns Village Weoley Castle Oldbury Handsworth Brownhills Tile Hill Garrets Green Birchfield Lutley Buckland End Greets Green Batmans Hill Griffin's Hill Castle Bromwich Illshaw Heath Tettenhall Wood Bournville Springs Mire Rushall Harden Garretts Green Brookfields Church Hill Mere Green Knowle Grove Underhill Stockfield Hurst Green Kates Hill The Chuckery Birchills Low Hill Causeway Green Wollescote Harborne Turves Green The Leys Highfields Bristnall Fields Gornalwood Bell Green Rowley Regis Coombeswood Brownshill Green Shelfield Tilehouse Green Red Hill Dudley Coseley Mushroom Green Wootton Green Moor Hall Wallbrook Finchfield Cheswick Green Catherine-de-Barnes Old Oscott Newtown Springfield Lode Heath Hampton in Arden Doe Bank Moseley Palfrey Finham Colehall Stoke Aldermoor Packwood Gullet Dixon's Green Pinley Gardens Swan Village Willenhall Springfield Smethwick Northfield Darlaston Tibbington Wordsley Cradley Loxdale Great Barr Hodgehill Hamstead Tipton Monmore Green King's Hill Moseley Wightwick Vicarage Heronfield Netherton Lozells Ashmore Lake Pype Hayes Billesley Queslett Shirley Greenleighs Pickford Green Ten Acres Fallings Park Tansley Hill Selly Oak Londonderry Ulverley Green Old Fallings Pinley Shire Oak Coal Pool Blackheath Russell's Hall Cheylesmore Westwood Gardens Coundon Green Four Oaks Rumbush Blakenhall Ridgacre Balls Hill Mill Green Boldmere Sutton Coldfield Little Bromwich Hasbury Lee Bank Spring Vale Erdington Harvest Hill Windmill End Darley Green Short Heath Upper Witton Bearwood King's Norton Stow Heath Blossomfield The Delves Bradnock's Marsh Caldmore Summerford Place Mesty Croft Illey Billesley Common Kineton Green Streetly Rotten Row Wyken Lodge Hill Gib Heath Rubery Lifford Blowers Green Blakenall Heath Cawney Hill Aston Langley Bloxwich Perry Barr Upper Eastern Green Barston Whitlock's End Hill Hook Hall Green Yardley Charlemont Lye Hawkesley Burnt Tree Handsworth Wood Merry Hill Wall Heath Edgwick Kitt's Green Penn Fields Woodway Park Bordesley Green Streetly Canley Newbridge Church End Black Patch Little Bloxwich Elston Hall All Saints Holly Bank Sedgley Wellington Place Alcester Lane's End The Straits Tudor Hill Primrose Hill New Oscott New Dock Lower Bradley Reddicap Heath Royal Sutton Coldfield Digbeth Daw End South Yardley