Education Marketing in Golds Hill

Get in touch

Education Sector Advertising in Golds Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Golds Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B70 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Golds Hill (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Lutley Hall End Wood End Rowley's Green Hill Hook Perry Common Eve Hill Hockley Gibbet Hill Queslett Rough Hills Spring Vale Hockley Heath Gornalwood Marston Green Chester Road Hasbury Kates Hill Wood Hayes Princes End Bradmore Low Hill Woodway Park Newtown Birchills Bilston Shirley Stockwell End Stoke Allesley Chapel Green Gilbertstone Westwood Heath Fishley Balls Hill Stockland Green Great Barr Hodgehill Whitlock's End Parkes Hall Shirley Heath Elmdon Heath Stow Lawn Fordbridge Sutton Coldfield Millfields Hurst Green Walmley Ten Acres Pickford Tippity Green Oldbury Brockmoor Rowley Regis Old Swinford Sandwell Bradley Monks Park Stoke Aldermoor Merry Hill Springs Mire Priory Meriden Walsal End Woodside Elston Hall Bartley Green Causeway Green Bordesley Falcon Lodge New Town Row All Saints Wollescote Ettingshall Bushbury Kineton Green Grove Vale Goldthorn Hill Whitmore Reans Castle Vale Highgate Summerford Place Round's Green Harden Ashmore Park Hill Swan Village Stechford Buckland End Reeves Green Pedmore Neachells Pelsall Wood The Manor Woodshires Green South Yardley Bournbrook Bunker's Hill Greet Heath End Alum Rock Wyken Green Deritend Greets Green Solihull Lodge Upper Witton Halesowen Dickens Heath Birchfield Pinkett's Booth Perry Beeches Pendeford The Knowle Vigo Balsall Woodgate Hamstead Bloomfield Moseley Chad Valley Shirley Street Pinley Gardens Brownshill Green Scott's Green Tile Cross New Town Billesley Common Rubery Packwood Wednesbury Oak Coundon The Delves Tipton Church Hill Stone Cross Greenleighs Whoberley The Coppice Four Oaks Nechells Green Lyndon Millison's Wood West Coseley California New Cross Solihull Merridale Netherton Holbrooks Rumbush Loxdale Mesty Croft Stoke Park Chapel Fields Oldwich Lane New Dock Tyburn Flint's Green Bournville Lode Heath Portway Canley Claregate Heronfield Bromley Walsall Gravelly Hill Birches Green Selly Oak Summerfield Park Brierley Hill Brown's Green Hillfields Balsall Street Shenley Fields Spon End Court House Green Ulverley Green Sparkbrook Upper Gornal Knowle Grove Lye Wallbrook Lyndon Green Heath Town Bordesley Green East Boldmere Acocks Green Tividale Aldridge Wood Green Cradley Spring Vale Garrets Green Cheylesmore New Town Red Hill Hawne Alderman's Green Stourbridge March End Goldthorn Park Kingswinford Hasluck's Green Toll End Clayhanger Erdington Russell's Hall The Lunt Hateley Heath Langley Brookfields Cradley Heath Middle Stoke Catherine-de-Barnes Springfield Bentley Heath Bromford Stoke Heath Highter's Heath Kitt's Green Alcester Lane's End Rood End Saltley Wednesbury Burnt Tree Oxbarn Griffin's Hill Goscote Penn Fields Hayley Green Foxford Pinley Ladymoor Bowling Green Mayer's Green Stivichall Copt Heath Banners Gate Pype Hayes Moor Green Finham Wellington Place The Flatts Stambermill Chadwick End Willenhall Springfield Langley Green Sheldon Ruiton Warley Woods Penn Bristnall Fields Primrose Hill Wyken Ryecroft Cape Hill Harvest Hill Yardley Wood Tower Hill Coombeswood Rotton Park Catchems Corner Hilltop Lower Bradley Upper Stoke Shire Oak Hurst Hill Parting of the Heaths Old Oscott Woodcross Reddicap Heath Darby End Springfield Bloxwich New Oscott Tibbington Woods Bank Hampton in Arden Elmdon Sedgemere London Fields County Bridge Castlecroft Quarry Bank Oakeswell End Stockfield Aldersley Albion Hardwick Golds Hill Norton Fallings Heath Parkfield Gib Heath Amblecote Gospel Oak Rough Hay Dudley Packwood Gullet Three Maypoles Moor Hall Manor House Ryders Green Walker's Heath Illshaw Heath Netherwood Heath Allesley Green Watford Gap Witton Lea Hall Northfield Lee Bank Ladywood Whitmore Park Earlsdon Wordsley Eaves Green West Smethwick Underhill Gosford Green Perry Pickford Green Fordhouses Salter Street Catherine Cross Dixon's Green Mill Green Pensnett Moxley Scotlands Aston New Town New Invention Bramford Sedgley Cawney Hill Black Lake Winson Green Mount Pleasant Moseley Small Heath Handsworth Wood Four Oaks Pelsall Dudley's Fields Bearwood Ley Hill Minworth Canley Gardens Freezeland Short Heath Roseville Meer End Finchfield Wren's Nest Coseley Berkswell Garretts Green Batmans Hill Whiteheath Gate Leamore Blowers Green Hawkes End Oscott King's Hill Eastcote Aston Tettenhall Wood Kingstanding Friar Park Great Bridge Haden Cross Guns Village Bushbury Hill Charlemont Leighswood Tyseley Wightwick The Chuckery Thimble End Newbolds Bentley Priestfield Digbeth Caldmore Coundon Green Darley Green Newbridge Hall Green Palfrey Cofton Common Handsworth Vicarage Upper Eastern Green Brickhouse Farm Whitley Edgbaston Vauxhall Hall Green Upper Ettingshall Billesley Soho Lambert's End Old Hill Balsall Common Balsall Heath Lower Eastern Green Paradise Shepwell Green Harvills Hawthorn Kirby Corner Old Dock Smethwick Showell Green Tansley Hill Bishopgate Green Pheasey Knowle St Chads Doe Bank Barston Maney Wood End Short Cross Blakeley Green Wylde Green Newton Edgwick Churchfield Daisy Bank Horseley Heath Waring's Green Whitehouse Common Hollyberry End Golds Green Blakenhall Ettingshall Park Swan Village Tollbar End Brownhills West Tidbury Green Binley Ashmore Lake Brandhall Lanesfield Palmers Cross Tipton Green Stubber's Green Benton Green Coal Pool Church End Tividale Hall Lodge Green Hockley Barr Common Dudley Wood Short Heath Bacon's End Grace Mary Estate Frankley Brownhills Selly Park Lane Head Bordesley Green Great Heath Blakenall Heath Dibdale Illey Draper's Fields Hill and Cakemore West Bromwich Hart's Hill Walsgrave on Sowe Dorridge Tilehouse Green Holly Hall Streetly Bescot Harborne Norton Green Londonderry Merry Hill Stirchley Mere Green Woodgate Valley Monmore Green Tat Bank The Leys Birmingham Longford Chelmsley Wood Wallington Heath Portobello Tettenhall Lodge Hill Highfields Weoley Castle Woodcock Hill Cotteridge New Mills Stow Heath Yardley Hill Top Middle Bickenhill Withymoor Village Brades Village Longbridge Henley Green Sparkhill Darlaston Fen End Rotten Row Monkspath Wergs Warstock Hill Wood Little London Blossomfield Carol Green Green Lane West Heath Wolverhampton Fallings Park Spring Bank Shard End Oxley Black Patch Hay Mills The Woods Oakham Compton Turves Green Roughley Keresley Olton Royal Sutton Coldfield The Straits Tile Hill Pleck Potter's Green Holly Bank Shelfield Titford King's Norton Temple Balsall Woodsetton Cheswick Green Blackheath Bell Green Ridgacre Hall Green Walsall Wood Summer Hill Ladywood Westwood Gardens Wollaston Windmill End Radford Beech Lanes Wall Heath Old Fallings Lapal Lifford Dunstall Hill Ocker Hill Kingshurst Perry Barr Wootton Green Mushroom Green Bradnock's Marsh Nechells Beechwood Green Lanes Colehall Lozells Bourne Vale Brandwood End Beechwood Gardens Park Village Hall Green Lime Tree Park Yardley Fields Baptist End Little Heath Foleshill Nordley Hill Box Trees Little Bloxwich Cinder Hill Daw End Dudley Port Bickenhill Sharmans Cross Glebe Farm Little Bromwich Ward End Castle Bromwich Four Oaks Park Lower Gornal King's Heath Washwood Heath Wednesfield Rushall Wake Green Streetly Yew Tree Tudor Hill Willenhall Ridge Hill Catshill Lower Stoke Hawkesley Darby's Hill Cannon Hill Darlaston Green Coventry Moseley Village Deepfields