Education Marketing in Guns Village

Get in touch

Education Sector Advertising in Guns Village

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Guns Village but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B70 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Guns Village (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
March End Primrose Hill Mill Green Whitehouse Common Red Hill Daisy Bank Vicarage Stoke Elston Hall New Town Goldthorn Park Wergs Blowers Green Whoberley Eastcote Bell Green Stockwell End Old Oscott Castlecroft Wednesfield Church Hill Langley Green Bilston Shenley Fields Halesowen Four Oaks Park Bournville Beech Lanes Lutley Lea Hall Solihull Lodge Hay Mills Lozells Glebe Farm Billesley Common Heronfield Moor Green Tile Hill Hasbury Quarry Bank New Town Lye Hodgehill Warley Woods Aldersley Fallings Heath California Little Bloxwich Wollaston Parting of the Heaths Bramford Walsal End Walsall Cheswick Green Cradley Heath Bromford Turves Green Billesley Wootton Green Hawkes End Tollbar End Eaves Green Ley Hill The Lunt Brown's Green Green Lanes Yardley Wood Green Toll End Albion Rough Hay Highgate Digbeth Showell Green Solihull Spon End Erdington Aldridge New Invention Perry Barr Bickenhill Bushbury Tividale Hall Spring Vale Selly Park Watford Gap Longbridge Monks Park Lime Tree Park Black Patch Wood End Roseville Edgwick Stockfield Holly Bank Whitmore Reans Darlaston Green King's Norton Chapel Green Blakenhall Park Village Langley Streetly Deepfields Walsall Wood Ulverley Green Doe Bank Cotteridge Kingshurst Penn Fields Copt Heath Summerfield Park Yardley Fields Soho Penn Greenleighs Oldwich Lane Nordley Hill Tividale Summerford Place Foxford Marston Green Bradnock's Marsh Dunstall Hill Chester Road Three Maypoles Causeway Green Olton Beechwood Newbolds Monmore Green Leighswood Henley Green Mushroom Green Benton Green Harvills Hawthorn Lyndon Wyken Alcester Lane's End Bradley Hateley Heath Merry Hill Ladywood Woodshires Green Sparkbrook Little London Perry Woodcross Lodge Green Lodge Hill Rough Hills Dudley Blakeley Green Kirby Corner Wednesbury Oak Stubber's Green Hill Wood Hayley Green Old Swinford Springfield Pinley Gardens Middle Stoke Moseley Illshaw Heath Woodway Park Kingstanding Coundon Garretts Green Whitmore Park Cofton Common Hurst Green Pickford Tower Hill Moseley Woodsetton Gornalwood Wren's Nest Shire Oak Manor House Smethwick Neachells Ashmore Park Falcon Lodge Titford Old Hill Elmdon Saltley Wyken Green Bentley Short Heath Canley Gardens Barr Common Dudley Port Rowley Regis Buckland End Ridgacre Cawney Hill Goscote Draper's Fields New Oscott Birchills The Leys Witton Harborne Cinder Hill Sandwell Baptist End Earlsdon Kineton Green Hurst Hill Brownshill Green Flint's Green All Saints Lower Stoke Pelsall Monkspath Bearwood Catherine Cross Washwood Heath Perry Common Heath Town Pleck Tyseley Spring Vale Holly Hall Streetly Dibdale Millfields Oxley Meer End Tettenhall Leamore Pensnett Sharmans Cross Hollyberry End West Heath Hall End Cannon Hill The Delves Hill Hook Priory Deritend New Dock The Coppice Friar Park Whitlock's End Wellington Place Rotten Row Whiteheath Gate West Smethwick Fordhouses Harden Reddicap Heath Castle Bromwich Lower Eastern Green Woodside Fen End Bordesley Green East Sedgemere Stone Cross Stoke Park Finchfield Little Heath Bloxwich Winson Green Tibbington Wood Hayes Wall Heath Packwood Gullet Knowle Potter's Green Woodcock Hill Tidbury Green Yew Tree Bentley Heath Allesley Lower Bradley Brierley Hill Lambert's End Ladywood Bristnall Fields Summer Hill Wollescote Northfield Banners Gate Hillfields Priestfield Eve Hill Box Trees Rotton Park Acocks Green Blackheath Bushbury Hill Coombeswood Swan Village Parkes Hall Old Fallings Moseley Village Holbrooks Shepwell Green Tipton Bloomfield Paradise Garrets Green Oscott Hall Green Springfield Amblecote Londonderry Gib Heath Packwood Alum Rock Edgbaston The Knowle Heath End Stow Lawn Court House Green Greets Green Merridale Balsall The Chuckery The Woods Black Lake Withymoor Village Birmingham Warstock Barston Bowling Green Fallings Park Tyburn Bescot Bunker's Hill Claregate Hockley Hall Green Mesty Croft Hilltop New Mills Short Cross Thimble End Tippity Green Upper Ettingshall Low Hill Aston Merry Hill Coseley Sutton Coldfield Ward End Walker's Heath Rubery Brickhouse Farm Knowle Grove Russell's Hall Shelfield Golds Green Sparkhill West Bromwich Hill Top Longford Palfrey Round's Green New Cross King's Hill Ladymoor Pendeford Yardley Wood Bishopgate Green Wightwick Goldthorn Hill The Manor Oakham Wallington Heath Upper Eastern Green Norton Mount Pleasant Haden Cross Ettingshall Moxley Greet Walsgrave on Sowe Balls Hill Lapal Highter's Heath Catchems Corner Dickens Heath Hampton in Arden Pinley Palmers Cross Chapel Fields Shirley Street Carol Green Ettingshall Park Golds Hill Lee Bank Balsall Common Griffin's Hill The Straits Darley Green Highfields Coventry Horseley Heath Rumbush Springfield Grace Mary Estate Four Oaks Harvest Hill Stambermill Princes End Swan Village Chadwick End Bartley Green Hasluck's Green Ryders Green Old Dock Ten Acres Birchfield Clayhanger Moor Hall Stivichall Colehall Stockland Green Woods Bank Temple Balsall Lower Gornal Canley Dixon's Green Rushall Wordsley Compton Salter Street Norton Green Darlaston Birches Green Tettenhall Wood Brades Village Allesley Green The Flatts Hart's Hill Fordbridge Scott's Green Bordesley Green London Fields Stechford Woodgate Valley Nechells Hall Green Small Heath Kates Hill Hawne Scotlands Loxdale Wednesbury Netherwood Heath Bordesley Handsworth Wood Foleshill Gosford Green Hamstead Tipton Green Coundon Green Vauxhall Brownhills West Burnt Tree Oakeswell End Alderman's Green Tilehouse Green Pickford Green Ryecroft Oxbarn Ocker Hill Dudley's Fields Darby End Four Oaks Hill Dorridge Stirchley Stow Heath Rowley's Green Walmley Gospel Oak Newtown Blakenall Heath Catherine-de-Barnes Short Heath Balsall Heath Maney Handsworth Green Lane Stourbridge Grove Vale Rood End Brandwood End Wylde Green Darby's Hill Nechells Green Vigo Kingswinford Freezeland Hawkesley Minworth Brandhall Mere Green West Coseley Cradley Hall Green Wallbrook Bournbrook Sedgley Westwood Gardens Underhill Netherton Bromley Cheylesmore Weoley Castle Kitt's Green Daw End Finham Woodgate Berkswell Pype Hayes Queslett Lane Head Windmill End Newbridge New Town Row Illey Gibbet Hill Pheasey Roughley Bacon's End Tile Cross Reeves Green Stoke Heath Coal Pool Springs Mire Ruiton Brookfields Brownhills Portway Brockmoor Batmans Hill South Yardley Whitley Frankley Church End Blossomfield Lyndon Green Caldmore Charlemont Shirley Heath Dudley Wood Lifford Bourne Vale Aston New Town Keresley Upper Witton Gilbertstone Hockley Catshill King's Heath Upper Gornal Parkfield Pedmore Pelsall Wood Chad Valley Selly Oak Spring Bank Little Bromwich Upper Stoke Sheldon Beechwood Gardens Willenhall Churchfield Tat Bank Lanesfield Castle Vale Shirley Ridge Hill Newton Wolverhampton Willenhall County Bridge Ashmore Lake Hill and Cakemore Perry Beeches Waring's Green Cape Hill St Chads Great Heath Shard End Binley Balsall Street Hockley Heath Millison's Wood Fishley Westwood Heath Middle Bickenhill Elmdon Heath Bradmore Chelmsley Wood Hardwick Wood End Stoke Aldermoor Tudor Hill Royal Sutton Coldfield Radford Pinkett's Booth Portobello Meriden Great Bridge Boldmere Mayer's Green Oldbury Lode Heath Wake Green Tansley Hill Great Barr Guns Village Gravelly Hill