Education Marketing in Monkspath

Get in touch

Education Sector Advertising in Monkspath

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Monkspath but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B90 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Monkspath (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Claregate Hart's Hill Four Oaks Great Bridge Lower Stoke Bradmore King's Norton Aston Lyndon Witton Cannon Hill Westwood Gardens Greet Portway Hawkes End Pedmore Park Village Scott's Green Earlsdon Aldersley Darlaston Coseley Glebe Farm Tettenhall Wood Rowley Regis Bromford Princes End Hawkesley The Lunt Binley King's Hill Tividale Pheasey Goscote Langley Green Coventry Woodcock Hill Perry Common Stourbridge Springfield Handsworth Billesley Common Four Oaks Bourne Vale Pendeford Reeves Green Moor Hall Deritend Ettingshall Park Cheylesmore Whitley Upper Gornal The Leys Tower Hill Upper Stoke Springs Mire Ashmore Lake Yardley Fields Lower Eastern Green Palmers Cross Oldbury Brickhouse Farm Ryecroft Little Bromwich Ward End Pickford Heronfield Woodway Park Westwood Heath Willenhall The Chuckery Fordbridge Hall End Scotlands Daisy Bank Tudor Hill Chelmsley Wood New Oscott Sparkbrook Minworth Church Hill Woods Bank Foxford Rubery Wednesbury Thimble End Gib Heath Pleck Pinkett's Booth Small Heath Oxley Blossomfield County Bridge Blakenhall New Cross Hockley Hawne Summer Hill Middle Bickenhill Primrose Hill Fallings Heath Pensnett Wood Hayes March End Cofton Common Shard End Sparkhill Upper Witton Edgwick Wallbrook Ruiton Highter's Heath Dudley Wood Ryders Green Woodsetton Wednesbury Oak Bunker's Hill Dickens Heath Tile Cross Woodcross Lyndon Green Gospel Oak Packwood Gullet Friar Park Kates Hill Chapel Green Kingstanding Eaves Green Marston Green Hockley Heath Kitt's Green Winson Green Gornalwood King's Heath All Saints Chad Valley Brierley Hill Harden Pelsall Wood Roughley Darby End Stubber's Green Copt Heath Queslett Vicarage Stockland Green Haden Cross Tipton Priestfield Moseley Hill and Cakemore Brownshill Green Grove Vale Old Fallings Wren's Nest Walsgrave on Sowe Wall Heath Stockwell End Castle Bromwich Penn Fields Falcon Lodge Tilehouse Green Lower Gornal Norton Green Sheldon Elmdon Heath Longbridge Four Oaks Park Woodgate Brown's Green Illey Harvills Hawthorn Monkspath Canley Gardens Blakeley Green Radford Dibdale Bowling Green Ladymoor Quarry Bank Brockmoor Pickford Green Ulverley Green Shirley Street Selly Oak Holbrooks Meriden Bournville West Bromwich Finham Cape Hill Lee Bank California Bearwood Warley Woods Bloxwich Stambermill Walsal End Low Hill Packwood Hamstead Shire Oak Birchfield Handsworth Wood Holly Bank New Town Rough Hay Little Heath West Smethwick Catherine Cross Tyburn Turves Green Whoberley New Town Tividale Hall Bartley Green Highgate The Woods Upper Eastern Green Lodge Hill West Coseley Hateley Heath Brownhills West Barr Common Showell Green Little Bloxwich Walsall Wood Cawney Hill Short Heath Wolverhampton Whitmore Park Wergs Stow Lawn Bromley Bishopgate Green Hodgehill Oscott Buckland End Churchfield Bradnock's Marsh Green Lanes Banners Gate Warstock The Coppice Guns Village Little London Hill Wood Allesley Green Tippity Green Compton Balsall Street Brandwood End Spon End Rumbush Aldridge Doe Bank Wednesfield Upper Ettingshall Balsall Carol Green Spring Vale Woodshires Green Greenleighs Ridgacre Millfields Wyken Canley Harborne Rotten Row Whiteheath Gate Rough Hills Mill Green Hurst Hill Underhill Merry Hill Wootton Green Catshill Erdington Elston Hall Bilston Shelfield Oxbarn Balls Hill Temple Balsall Shenley Fields Wyken Green Merridale Saltley Yew Tree Olton Cheswick Green Cinder Hill Streetly Hay Mills Old Hill Dixon's Green Swan Village Tat Bank Portobello Moseley Soho Box Trees Golds Hill Mayer's Green Vigo Great Barr Longford Coundon Dunstall Hill Sandwell Ocker Hill Lifford Beech Lanes Brownhills Fen End Stirchley Walker's Heath Amblecote Neachells Manor House Oakeswell End Withymoor Village Loxdale Golds Green Stone Cross Cotteridge Stoke Hockley Highfields Leamore Albion Wollaston Aston New Town Vauxhall Causeway Green Balsall Heath Springfield Yardley Wood Tibbington Rood End Dudley Port Perry Barr Monmore Green Spring Bank Beechwood Gardens Lambert's End Tollbar End Rushall Finchfield Russell's Hall Bradley Mushroom Green Great Heath Middle Stoke Lime Tree Park Smethwick Hayley Green Norton New Mills Three Maypoles Gibbet Hill Cradley Blakenall Heath Catchems Corner Alderman's Green Horseley Heath Wollescote New Invention Selly Park Clayhanger Brades Village Hill Top Bacon's End Billesley Beechwood Foleshill Nordley Hill The Delves Yardley Berkswell Bordesley Summerford Place Willenhall Wellington Place Stockfield Wightwick Birmingham Red Hill Heath End Newbridge Stivichall Dorridge Kingshurst Alcester Lane's End Paradise Lye Henley Green Hurst Green Short Cross Ley Hill Springfield Lodge Green Summerfield Park Oldwich Lane Tyseley Pelsall Dudley Eastcote Lozells Potter's Green Fordhouses Hall Green Gosford Green Bickenhill Batmans Hill Wood End Old Oscott Bentley Heath Woodside Deepfields Coombeswood Barston Penn Solihull Reddicap Heath Caldmore Lanesfield Eve Hill Burnt Tree Whitmore Reans Knowle Garrets Green Moseley Village Tettenhall Baptist End Heath Town Nechells Green Stow Heath Boldmere Bushbury Hill Waring's Green Mesty Croft Whitlock's End Lower Bradley Streetly Pype Hayes Pinley Gardens Lutley Wallington Heath Brookfields Rotton Park Hardwick Freezeland New Town Row Benton Green Woodgate Valley Round's Green Darby's Hill Darley Green Perry Beeches Hill Hasbury Toll End Hollyberry End Kirby Corner Newtown Ladywood Dudley's Fields Chester Road Balsall Common Parkfield Holly Hall Priory The Knowle Black Lake Colehall Mount Pleasant Fishley Cradley Heath Shirley Moxley Lea Hall Bristnall Fields Daw End St Chads Lapal Netherwood Heath Londonderry Greets Green Wake Green New Dock Sedgemere Swan Village Maney Merry Hill South Yardley Oakham Ten Acres Windmill End Roseville Royal Sutton Coldfield Frankley Bramford Green Lane Parting of the Heaths Newton Gravelly Hill Watford Gap Langley Alum Rock Pinley Hampton in Arden Sutton Coldfield Weoley Castle Nechells Stoke Park Ashmore Park Wood End Harvest Hill Walsall Kingswinford Wood Green Knowle Grove Grace Mary Estate Castle Vale The Straits Lane Head Whitehouse Common West Heath Ettingshall Bentley Hilltop Gilbertstone Northfield Millison's Wood Catherine-de-Barnes Goldthorn Hill Birches Green Short Heath Court House Green Meer End Stoke Aldermoor Walmley Old Dock Keresley Bescot Bell Green Stoke Heath Bloomfield Leighswood Draper's Fields Wordsley Church End Black Patch Birchills Hasluck's Green Castlecroft Chadwick End Spring Vale Palfrey Shirley Heath Allesley The Flatts Monks Park Hillfields Griffin's Hill Coundon Green Tipton Green London Fields Charlemont Hill Hook Garretts Green Old Swinford Parkes Hall Shepwell Green Sedgley Edgbaston Sharmans Cross Moor Green Blowers Green Elmdon Salter Street Tile Hill Halesowen Bushbury Tidbury Green Hall Green Lode Heath Ladywood Titford Ridge Hill Bordesley Green Darlaston Green Stechford Brandhall Goldthorn Park Solihull Lodge Blackheath Bordesley Green East Kineton Green Netherton Tansley Hill Rowley's Green Flint's Green Fallings Park Chapel Fields Coal Pool Hall Green Illshaw Heath Digbeth Washwood Heath Mere Green Perry Hall Green Wylde Green Newbolds The Manor Acocks Green Bournbrook