Education Marketing in Tettenhall

Get in touch

Education Sector Advertising in Tettenhall

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Tettenhall but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WV6 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Tettenhall (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hayley Green Lea Hall Edgwick Wren's Nest Rumbush New Cross Whiteheath Gate The Leys Stoke Park Eastcote Bromford Rotton Park Illshaw Heath Whitmore Reans Upper Eastern Green Black Lake Merridale Batmans Hill Loxdale Moxley Lozells Holbrooks Hay Mills Bordesley Sedgley Castle Vale Low Hill Cofton Common Beechwood Gardens Tidbury Green Moor Green Penn Bordesley Green Wollescote Vicarage Woodgate Harvest Hill Stoke Aldermoor Pinkett's Booth Middle Bickenhill Lower Stoke Newbolds Bickenhill Woodcock Hill Lutley Saltley Wood End Priestfield Dudley's Fields Hurst Green Mushroom Green Coundon Lanesfield Pype Hayes Hasluck's Green Wood Hayes Rowley's Green Daw End Woodgate Valley Mayer's Green Coseley Bradley Tettenhall Wood Wellington Place Garretts Green Bramford Eaves Green Rowley Regis Bourne Vale Greets Green Haden Cross Bromley Finham Rushall Lyndon Norton Digbeth Foxford New Oscott Clayhanger The Coppice Queslett The Lunt Green Lane Middle Stoke Knowle Grove Scotlands Walker's Heath Royal Sutton Coldfield Walsal End Banners Gate Lapal Dibdale St Chads Blowers Green Horseley Heath Wake Green Hillfields Gravelly Hill Stambermill Millison's Wood Moseley Village The Delves Rotten Row Halesowen Great Barr New Dock Oscott Willenhall Palmers Cross West Heath Whoberley Nordley Hill Leighswood Golds Green Baptist End Washwood Heath Radford Bordesley Green East Woodside Brownhills Shenley Fields Heath End Springs Mire Tividale Hall Frankley Coombeswood Hodgehill Balsall Common Wallbrook Nechells Green Spring Vale Hall Green Warstock Old Dock Tile Cross Red Hill Catherine Cross Woodway Park Nechells Hill Bristnall Fields Scott's Green Chester Road Monks Park Great Heath Pinley Gardens Yardley Netherwood Heath Wylde Green New Town Highter's Heath Bradnock's Marsh Stoke Heath Elmdon Heath Shard End Short Heath Wolverhampton Fallings Park Solihull Hill Top Lode Heath Stechford Stow Lawn Rough Hills Church Hill Fen End Lye Springfield Elston Hall Wood Green Greenleighs New Mills Perry Pelsall Wood Lower Bradley Coal Pool Acocks Green Longbridge Pickford Green Lane Head Fordhouses Swan Village Neachells Kineton Green Handsworth Wood Gib Heath Watford Gap Upper Stoke Eve Hill Ettingshall Darby End Packwood Kitt's Green Hamstead Kingswinford Wednesfield Walsgrave on Sowe Gibbet Hill Roughley Temple Balsall Hawne Pheasey Gosford Green Oakham Merry Hill Highgate Stockfield Blakenall Heath Ridgacre Tettenhall Bushbury Wyken Springfield Copt Heath Winson Green Goldthorn Park Brockmoor Dorridge Great Bridge Perry Barr Upper Witton Bournville The Woods Carol Green Daisy Bank Hill and Cakemore Summerford Place Tibbington Tipton Green Netherton Ocker Hill Ryecroft Penn Fields Alcester Lane's End Stone Cross West Smethwick Chapel Fields Olton Shirley Bearwood Darlaston Yew Tree Boldmere Moor Hall Reeves Green Westwood Gardens Perry Common Sutton Coldfield Kates Hill Bowling Green The Straits Chelmsley Wood Dudley Wood Ryders Green Four Oaks Colehall Millfields Canley Gardens Rubery Chapel Green Binley Bentley Heath Aston Shirley Street Brownhills West The Flatts Paradise California Cannon Hill Whitlock's End Old Fallings Soho Yardley Fields Catherine-de-Barnes Hall End Lambert's End Pickford Birmingham Tyseley Wergs Darby's Hill Edgbaston Potter's Green Four Oaks Park Blackheath Underhill Pelsall Sandwell Walsall Showell Green Highfields Cotteridge Quarry Bank Stockwell End Tollbar End Bloomfield Rood End Streetly The Chuckery Barr Common Pinley Cradley Heath Blakenhall Ridge Hill Marston Green Kingshurst Hall Green Manor House Gospel Oak Birchills Brownshill Green Brookfields Wootton Green Ashmore Park Spring Bank Newtown Old Swinford Shirley Heath Hall Green Berkswell Friar Park Wallington Heath Lodge Green Thimble End Gilbertstone Grace Mary Estate Aldersley Darlaston Green Canley Darley Green Hawkesley Yardley Wood Hasbury Merry Hill Harvills Hawthorn Holly Hall Harborne Balls Hill Russell's Hall Reddicap Heath Weoley Castle The Manor Benton Green Brown's Green Court House Green Alum Rock Langley Langley Green Burnt Tree Maney Mere Green Short Cross Hockley Woodshires Green Whitehouse Common Billesley Falcon Lodge Turves Green Finchfield Oldwich Lane Illey Aston New Town Greet Three Maypoles Stivichall Hart's Hill Cawney Hill Short Heath Brierley Hill Brades Village Holly Bank Woodcross Old Hill Leamore Bell Green Catshill Ladywood Knowle Small Heath Freezeland Erdington Tower Hill Wall Heath Willenhall King's Norton Hardwick Woods Bank Streetly New Town Row Grove Vale Salter Street Golds Hill Dudley West Bromwich Kingstanding Ettingshall Park Henley Green Windmill End Albion Parkes Hall Newbridge Handsworth Wyken Green Ruiton Goldthorn Hill Kirby Corner Priory Elmdon Ladywood Hill Hook Smethwick The Knowle Brandwood End Old Oscott Bacon's End Allesley Green Whitmore Park Earlsdon Rough Hay Oxbarn New Town Tilehouse Green Foleshill Mill Green Coventry Pensnett Amblecote Heronfield Causeway Green Londonderry Billesley Common Balsall Heath Wollaston Pedmore Pleck Sparkbrook Tudor Hill Shelfield Birchfield Bilston Moseley Summer Hill Stoke Sharmans Cross Mount Pleasant Cradley Summerfield Park County Bridge Bradmore Ashmore Lake All Saints Goscote Upper Gornal Stubber's Green Princes End Blakeley Green Draper's Fields Garrets Green Bournbrook Wightwick Little Bloxwich Minworth Mesty Croft Walmley Sedgemere Gornalwood Hill Wood New Invention Portway Glebe Farm Tansley Hill Sheldon Oakeswell End Ward End Withymoor Village Park Village Spon End Upper Ettingshall Portobello Black Patch King's Heath Lower Gornal Sparkhill Bishopgate Green Ulverley Green Hall Green Balsall Claregate Moseley Wood End Newton Dunstall Hill Little Heath Lyndon Green Castlecroft Griffin's Hill Tippity Green Witton Brandhall Hawkes End Ladymoor Palfrey Shire Oak March End Guns Village Churchfield Beech Lanes Toll End Stourbridge Hateley Heath Round's Green West Coseley Vauxhall Norton Green Longford Chadwick End Tividale Wednesbury Oak Springfield Whitley Bunker's Hill Flint's Green Fishley Balsall Street Westwood Heath Tyburn Deepfields Heath Town Hilltop Bentley Waring's Green Selly Park Lodge Hill Four Oaks Harden Tile Hill Ten Acres Fordbridge Oldbury Oxley Hollyberry End London Fields Vigo Dixon's Green Allesley Catchems Corner Caldmore Buckland End Stirchley Shepwell Green Barston Compton Perry Beeches Ley Hill Lime Tree Park Woodsetton Stockland Green Swan Village Keresley Aldridge South Yardley Beechwood Wordsley Dickens Heath Lifford Brickhouse Farm Cinder Hill Blossomfield Tat Bank Little London Roseville Chad Valley Lower Eastern Green Cheswick Green Northfield Bescot Church End Charlemont Green Lanes Cape Hill Alderman's Green Monkspath Solihull Lodge Bartley Green Deritend Cheylesmore Parkfield Stow Heath Packwood Gullet Wednesbury Walsall Wood Warley Woods Tipton Meriden Spring Vale Box Trees King's Hill Hockley Bloxwich Hurst Hill Castle Bromwich Monmore Green Meer End Hampton in Arden Bushbury Hill Pendeford Hockley Heath Titford Birches Green Doe Bank Coundon Green Primrose Hill Parting of the Heaths Lee Bank Selly Oak Little Bromwich Fallings Heath Dudley Port