Education Marketing in The Lunt

Get in touch

Education Sector Advertising in The Lunt

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in The Lunt but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WV14 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover The Lunt (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Scotlands Walmley Bradnock's Marsh Woodshires Green Swan Village Woodgate Toll End Blakeley Green Priory Newbolds Bloomfield London Fields Woodside Russell's Hall Mill Green Frankley Upper Eastern Green Lyndon Whitlock's End Falcon Lodge Bromford Lifford West Coseley Beechwood Gardens New Town Woodgate Valley Edgbaston Smethwick Stockland Green Tat Bank Three Maypoles Millfields Short Cross Warley Woods Stoke Park All Saints Londonderry Old Fallings Kingstanding Tividale Willenhall Darby End Oxbarn Roseville Cradley Heath Stone Cross Harvest Hill Barr Common Whitley Netherwood Heath Woodcross Shire Oak Palfrey Blackheath Lodge Hill Cheylesmore Thimble End Soho Stow Lawn Oakham Alum Rock Oldwich Lane Merry Hill Bordesley Green Ley Hill Holbrooks Glebe Farm Tippity Green Rushall Woodway Park California Goscote Sedgemere Hall End Black Patch Whitehouse Common Hollyberry End Mere Green The Chuckery Moor Green Box Trees Netherton The Flatts Four Oaks Green Lane Eaves Green Wallbrook Billesley Common Handsworth Wood Foxford Packwood Gullet Ladywood Illshaw Heath Hockley Cinder Hill Hockley Billesley Lane Head Brown's Green Spon End Leighswood Upper Ettingshall Barston Quarry Bank Stockfield Langley Green Bushbury Hill Shepwell Green Old Swinford Moseley Village Wood Green Hall Green Bishopgate Green Portway New Cross Grove Vale Little Bloxwich Ridge Hill Coseley Allesley Shirley Heath Causeway Green Nechells Green Lea Hall Summer Hill Bunker's Hill Willenhall Nordley Hill Hampton in Arden Tansley Hill Hill Wood Hart's Hill Woodcock Hill Dudley Port Hilltop Garretts Green Scott's Green Wednesfield Summerfield Park Catherine Cross Hodgehill Alcester Lane's End Pleck Brandhall Stourbridge Rowley Regis Pinley Highfields Westwood Gardens New Town Hateley Heath Tile Cross Knowle Haden Cross Lanesfield Sandwell Lee Bank Sheldon Bilston Norton Green Wordsley Chelmsley Wood Pendeford Moor Hall Tilehouse Green Alderman's Green Park Village Meer End Four Oaks Ward End Gilbertstone Vigo Gornalwood Short Heath Charlemont Heath End Green Lanes Knowle Grove Spring Bank Shenley Fields Bentley Heath Rowley's Green Short Heath King's Hill Lower Stoke Cannon Hill Birmingham Sharmans Cross Albion Blowers Green Darlaston Green Chadwick End Lode Heath Parting of the Heaths Lyndon Green Colehall Neachells Mushroom Green Churchfield Stirchley Wylde Green The Leys Church End Darley Green Stoke Yardley Clayhanger Bradley Underhill Dudley's Fields Shirley Street Rood End Radford Perry Common Spring Vale Woodsetton Wolverhampton Parkfield Hockley Heath Castlecroft Tower Hill Manor House Lower Eastern Green Mesty Croft Cape Hill Witton Lutley Watford Gap Kirby Corner Primrose Hill Fallings Heath Winson Green Amblecote Coombeswood Chapel Green Bournville Warstock Deritend Leamore Great Barr Summerford Place Oakeswell End Solihull Rough Hay Rotten Row Balsall Brierley Hill March End Friar Park Ruiton County Bridge Yardley Wood Bradmore Bushbury Bourne Vale Hill and Cakemore Brownshill Green Mayer's Green Flint's Green Little Bromwich Castle Bromwich West Bromwich Tile Hill Griffin's Hill Shard End Dibdale Shelfield Ocker Hill Baptist End Reeves Green Canley Fen End Acocks Green Loxdale Springs Mire Wyken Green Blakenhall Moxley Ladywood Little Heath New Dock Aston New Town Aldridge New Mills Tettenhall Penn Old Dock Digbeth Maney Brickhouse Farm Ashmore Park Low Hill Monks Park Copt Heath Springfield Compton Fordbridge Dixon's Green New Town Row Wednesbury Oak Penn Fields Tyburn Hamstead Draper's Fields Birches Green Upper Stoke Hawkes End Dorridge Brookfields Newton Pinkett's Booth Buckland End Gibbet Hill Beech Lanes Parkes Hall Catherine-de-Barnes Deepfields Keresley The Woods Goldthorn Hill Bentley Wollescote Fishley Heath Town Beechwood Chester Road Vauxhall Selly Oak Showell Green Horseley Heath Ashmore Lake Hurst Hill Boldmere Castle Vale Turves Green Wootton Green Lambert's End Stambermill Foleshill Coundon Hall Green Ulverley Green Stoke Aldermoor King's Norton New Invention Whitmore Reans Bournbrook Lapal Vicarage Catchems Corner New Oscott Oxley Middle Bickenhill Chad Valley Walsall Wood Bickenhill Woods Bank Packwood Golds Hill Perry Eastcote Tollbar End Hasbury Court House Green Perry Beeches Selly Park Ettingshall Bristnall Fields The Delves Stubber's Green Kates Hill Hasluck's Green The Coppice Mount Pleasant Temple Balsall Burnt Tree Oscott Hurst Green Eve Hill Solihull Lodge Greets Green Old Oscott Lye Elmdon Heath Church Hill Tidbury Green Stivichall Cotteridge Springfield Nechells Gravelly Hill Brandwood End Harborne Hawkesley Monkspath Tipton Green Walker's Heath Norton Streetly Aldersley St Chads Pype Hayes Bowling Green Potter's Green Stechford Brownhills Ladymoor Northfield Priestfield Wergs Kineton Green Kitt's Green Henley Green Bartley Green Lower Gornal Gospel Oak Ettingshall Park Hardwick Yardley Fields Walsall Wood End Daw End Withymoor Village Wake Green Finham Paradise Stockwell End Blakenall Heath Washwood Heath Tettenhall Wood Freezeland Lower Bradley Wallington Heath Fallings Park Cofton Common Highgate Rubery Canley Gardens Wednesbury Rotton Park Pickford Kingswinford Wollaston Small Heath Royal Sutton Coldfield Handsworth Hill Hook Windmill End Tudor Hill Longford Harden Coventry Hall Green Spring Vale Sparkbrook Cheswick Green Pickford Green Westwood Heath Elston Hall Lozells Bell Green Wellington Place Red Hill Catshill Allesley Green Fordhouses Coal Pool Darlaston Stoke Heath Caldmore Oldbury Merry Hill Newtown Illey Hill Gib Heath Wren's Nest Reddicap Heath Middle Stoke Goldthorn Park Brades Village Erdington Hawne The Lunt Pedmore Brockmoor Aston Birchills Balsall Heath Harvills Hawthorn Saltley Guns Village Highter's Heath Bordesley Green East Portobello The Straits Hillfields Golds Green Ryders Green Edgwick Moseley Wood End Tyseley Walsgrave on Sowe Darby's Hill Langley Pinley Gardens Batmans Hill Elmdon Titford Tipton Coundon Green Upper Gornal Lodge Green The Manor Rough Hills Gosford Green Monmore Green Princes End Great Heath Hall Green Brownhills West Wood Hayes Wall Heath Cawney Hill Birchfield Hayley Green Ryecroft Pelsall Cradley West Smethwick Ten Acres Heronfield Binley Bramford Newbridge Bacon's End King's Heath Balsall Street Perry Barr Chapel Fields Salter Street Whiteheath Gate Rumbush Daisy Bank Lime Tree Park Sparkhill Meriden Blossomfield Roughley Garrets Green Kingshurst Black Lake Bloxwich Bescot Greet Ridgacre Minworth Carol Green Shirley Springfield Holly Bank Earlsdon Streetly South Yardley Sutton Coldfield Little London Moseley Marston Green Four Oaks Park Bromley Whoberley Dudley Grace Mary Estate Wyken Whitmore Park Bordesley Dickens Heath Walsal End Merridale Pheasey Greenleighs The Knowle Swan Village Berkswell Tividale Hall Tibbington Hay Mills Pelsall Wood Longbridge Old Hill Benton Green Claregate Stow Heath Weoley Castle Yew Tree Waring's Green Bearwood Dunstall Hill Round's Green Doe Bank Queslett Hill Top Sedgley Halesowen Holly Hall Balsall Common Upper Witton Olton Finchfield Balls Hill Great Bridge West Heath Palmers Cross Dudley Wood Pensnett Banners Gate Millison's Wood Wightwick