Education Marketing in Tilehouse Green

Get in touch

Education Sector Advertising in Tilehouse Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Tilehouse Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B93 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Tilehouse Green (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Griffin's Hill New Dock Thimble End Alcester Lane's End Fordhouses Hall Green Hollyberry End New Cross Lyndon Green Lime Tree Park Chester Road Selly Oak Shirley Street Moor Hall Roseville Pleck Ryders Green Short Heath Merry Hill King's Heath Selly Park Toll End Monkspath Castle Bromwich Ladywood Wednesbury Balsall Bordesley Green Darlaston Green Wootton Green Ridge Hill Springfield Great Bridge Bromley Gosford Green Oldbury Goldthorn Hill Heath End Portway Kingstanding Warley Woods Lyndon Rowley Regis The Chuckery Pensnett Merridale Hasluck's Green Little Bromwich Lambert's End Court House Green Pype Hayes Lifford Gib Heath The Woods Dibdale Deritend Lye Wednesbury Oak Bescot Norton Lower Eastern Green Binley Charlemont Pinley Gardens Tipton Green London Fields Catherine Cross Brownhills West Ashmore Park Packwood Gullet Hurst Hill Summer Hill Upper Ettingshall Fallings Park Upper Witton Stockwell End Wightwick Shard End Berkswell The Leys Lanesfield Willenhall Great Heath Glebe Farm Bickenhill Quarry Bank Bentley Goldthorn Park Guns Village Hilltop Draper's Fields Frankley Baptist End Catshill Cradley Heath Leamore Coundon Whoberley Parkfield West Bromwich Aston Pinley Swan Village Pelsall Wood Lower Gornal Wood Hayes Darlaston Albion Ocker Hill Shire Oak Newtown Billesley Common Illey Bradnock's Marsh Carol Green Dickens Heath Earlsdon Scott's Green Black Lake Ulverley Green Kates Hill Hayley Green Kingshurst Tettenhall Gibbet Hill Streetly Birchfield All Saints Tipton Castle Vale Hillfields Newton Balsall Common Hawne Penn Fields Brockmoor Perry Beeches Stone Cross Beechwood Gardens Chapel Green Greets Green Allesley Green Moseley Bradley Pinkett's Booth Little London Walsal End Palfrey Loxdale Rough Hay Buckland End Wylde Green Wall Heath Brownhills Parting of the Heaths Falcon Lodge Oxley Monks Park Bournville Moseley Village Whiteheath Gate Doe Bank Kitt's Green Darby End Mount Pleasant Willenhall Stoke Heath St Chads Lodge Hill Fen End Stambermill Bushbury Hill Newbolds Shirley Acocks Green Showell Green Hall Green Keresley Sutton Coldfield Blowers Green Ridgacre Edgbaston Small Heath Garretts Green Lane Head New Town Paradise Cofton Common Oldwich Lane Tudor Hill Hall Green Tower Hill Lodge Green Cannon Hill Red Hill Penn Halesowen Tividale Lozells Moor Green Bishopgate Green Brickhouse Farm Alum Rock Old Hill Walker's Heath Coombeswood Bearwood Billesley Brandhall Old Oscott Heath Town Dudley Port Solihull Hamstead Hay Mills King's Norton Rough Hills Kingswinford Wordsley Wednesfield Yew Tree Barston Spring Vale The Knowle Haden Cross Woodcock Hill Hill Hook Radford Yardley Fields Dudley's Fields Colehall Queslett Coal Pool Hall Green Ward End Sedgley Rubery Woodgate Princes End Newbridge Oscott Wellington Place Elmdon Heath Blakenhall Wood Green Tile Cross Watford Gap Londonderry Hill Greenleighs Shenley Fields Minworth Hockley Harvest Hill Upper Eastern Green Woodside Langley Green Longbridge Tat Bank Stockfield Great Barr Golds Hill Stoke Park Vigo Cradley Lode Heath Henley Green Walsall Wood Garrets Green Upper Gornal Stow Heath Dixon's Green Holbrooks Vicarage Woodshires Green Walsall Stivichall California Green Lane Summerford Place Erdington Aston New Town Black Patch Warstock Reeves Green New Town Row Hall End Wallbrook The Manor Priory Cheylesmore Grove Vale Wyken Harborne Rood End Olton Sharmans Cross Kirby Corner Holly Bank Boldmere Bloxwich Merry Hill Gornalwood Stechford Manor House Pheasey Eve Hill Oxbarn Spring Vale Winson Green Knowle Grove Balsall Street Millfields Moxley The Straits Lower Stoke Four Oaks Marston Green Monmore Green Wren's Nest Benton Green County Bridge Hardwick Aldridge Cheswick Green Tilehouse Green Four Oaks Stubber's Green Nechells Bowling Green Wollaston Fordbridge Sparkhill Hodgehill Tile Hill West Heath Foleshill Tettenhall Wood Bromford Westwood Gardens Harvills Hawthorn Daisy Bank Whitmore Reans Hasbury Illshaw Heath Sandwell Chad Valley Eaves Green Turves Green Vauxhall Whitlock's End Birmingham Walmley The Lunt Friar Park Stirchley Harden Northfield Middle Stoke Smethwick Wolverhampton Solihull Lodge Claregate Bramford Nordley Hill Canley Bordesley Green East March End Darby's Hill Hawkes End Sedgemere Alderman's Green Blakeley Green Longford Witton Underhill Oakeswell End Oakham Hawkesley Digbeth Temple Balsall New Oscott Stoke Horseley Heath Stow Lawn Canley Gardens Stoke Aldermoor Cape Hill Daw End Gravelly Hill Gospel Oak West Smethwick Blossomfield Causeway Green Blakenall Heath Hill Top Waring's Green Wood End Sparkbrook Lapal Netherton Netherwood Heath Tollbar End Whitley The Delves Chapel Fields Meriden Woodway Park Cotteridge Old Swinford Stockland Green Chadwick End Bacon's End Royal Sutton Coldfield Church End Mill Green Upper Stoke Castlecroft Reddicap Heath Greet Cinder Hill Short Heath Mushroom Green Yardley Wood Woods Bank Beechwood Brookfields Lee Bank Mayer's Green Dunstall Hill Coseley Cawney Hill Catherine-de-Barnes Ettingshall Park Wake Green Elmdon Birches Green Flint's Green Mere Green Elston Hall Edgwick Ladywood Tividale Hall Walsgrave on Sowe Hockley Wyken Green Spon End Perry Barr Russell's Hall Hill Wood Beech Lanes Bournbrook Green Lanes Hockley Heath Holly Hall Old Fallings Brownshill Green Park Village Finham Dudley Wood Dudley Langley Pendeford Darley Green Shirley Heath Packwood Scotlands Brades Village Fallings Heath Hateley Heath Bradmore Westwood Heath Kineton Green Tidbury Green Highfields Tansley Hill Tyseley Lower Bradley The Coppice Hart's Hill Three Maypoles Bentley Heath Mesty Croft Norton Green Primrose Hill Middle Bickenhill Hurst Green Ruiton Old Dock Salter Street Coundon Green Ashmore Lake Deepfields Bartley Green Perry Round's Green Palmers Cross Ten Acres Freezeland Lutley Withymoor Village Stourbridge Weoley Castle Bushbury Streetly Rotten Row Ley Hill Bristnall Fields Springfield Potter's Green Balsall Heath Perry Common Brown's Green Clayhanger Eastcote Blackheath Tibbington Short Cross Birchills Ladymoor Wollescote Portobello Little Bloxwich Springfield Caldmore Nechells Green Knowle Whitmore Park Windmill End Rumbush Priestfield Aldersley The Flatts Brandwood End Rushall Wallington Heath New Town King's Hill Shepwell Green Highgate Hill and Cakemore Box Trees Chelmsley Wood South Yardley Sheldon Compton Handsworth Wood Whitehouse Common Millison's Wood Hampton in Arden Pickford Gilbertstone Bordesley Bourne Vale Tyburn Four Oaks Park Goscote Woodsetton Woodgate Valley Little Heath Grace Mary Estate Finchfield Maney Neachells Wergs Banners Gate Burnt Tree New Mills Titford Bunker's Hill Wood End Copt Heath Bilston Church Hill Rotton Park Coventry Washwood Heath Catchems Corner Batmans Hill Low Hill Amblecote Pedmore Tippity Green Allesley Bell Green Brierley Hill Bloomfield Golds Green Meer End Barr Common Roughley Foxford Handsworth Pickford Green Dorridge Leighswood Moseley Ryecroft Rowley's Green Saltley Churchfield Fishley Heronfield Woodcross Swan Village Spring Bank New Invention Highter's Heath Summerfield Park Ettingshall Springs Mire West Coseley Pelsall Shelfield Parkes Hall Balls Hill Soho Yardley Lea Hall