Education Marketing in Dial Post

Get in touch

Education Sector Advertising in Dial Post

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Dial Post but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in RH13 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Dial Post (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
North Mundham Fisherstreet Heath End Petworth Copthorne Scayne's Hill Three Bridges Henley Common Franklands Village Singleton Burleys Wood Coombes Parbrook Crabtree East Kingston Sidlesham Chilgrove Forestside Chichester Henfield Lordington Wisborough Green East Dean Broadbridge Heath Lidsey Trotton Albourne Street Fontwell Coneyhurst West Thorney Cowfold Kingsley Green Brooks Green Slindon Kent Street Shopp Hill West Barnham Durrington-on-Sea Sta High Salvington Tyler's Green Mannings Heath Southwater Street Slindon Common Woodend Gay Street Partridge Green Hickstead Littleworth Monk's Gate Madehurst Hawkhurst Court Smock Alley North Heath Pulborough West Town Broadwater Upper Norwood Ardingly Goddards' Green Coldwaltham Bepton Common Oving Adversane Nyton Camelsdale Shipley Oakhill Bedham Ifold Cote Nursted New Town Lagness Eastergate West Lavant Pickhurst Watersfield Woldhurst Crawley Down West Dean Rake North Lancing Westhampnett Walstead West Green Bewbush Trotten Marsh Selsey Twineham Green Westerton Thorney Island Down Park Amberley Lodsworth Common North Bersted Bolnore Village Binsted Woodmancote Wepham Walberton Charlton The Common Rowfant Staplefield Woodmansgreen Houghton Roundstreet Common Slinfold Findon Valley Sharpthorne Hassocks North End Wiston Fisher Crosspost Sidlesham Common Flathurst Wick Southgate Henley Horsted Keynes Lindfield Upperton Southbourne Whitehall Stonequarry Bucks Green Crabbet Park Cocking Burpham Quags Corner South Stoke Woodmancote Ashfold Crossways Furnace Wood Gossops Green Maidenbower Sutton Habin Offham Holbrook Riverhill Forge Wood Sunnyside Little Haven Pound Hill North End Colworth Rudgwick Lodsworth Boxgrove Fernhurst Avisford Foxhill Hunston Earnley Aldsworth Lyoth Common Pyecombe Kingsfold Chithurst Castle Town Plummers Plain West Stoke Runcton South Bersted Nep Town Colgate Beggars Bush Nuthurst West Grinstead Dumpford Lickfold Broomer's Corner Stedham Shopwyke Hambrook Strettington Sompting Abbotts Shipton Green Horsemere Green Eartham Marley Heights Wineham Queen's Corner Rogate Fittleworth Walderton Poling Goose Green Bolney The Close Greatham Worth Lower Cokeham Newpound Common Broadford Bridge Nyetimber Smithbrook Deanlane End Street End Heyshott Fishbourne Hurstpierpoint Rapkyns Norton Patching Chownes Mead Rowhook East Beach Churchwood Warnham West Wittering White's Green Hoyle Kingston by Sea Westlands Storrington Fox Lea Borden Marylands Park Gorehill Redford West Marden Mackerel's Common West Tarring Ingrams Green West Durrington Angmering Prinsted Alfold Bars Snow Hill Hangleton Cinder Hill South Harting Shoreham-by-Sea Slaugham Graffham Dial Green Nepcote Lurgashall South Lancing Balcombe Lane Bosham Selham East Hampnett Funtington Marehill Cuckfield Sullington Warren Crockerhill Langley Crawley Ancton Chorley Common High Cross East Harting South Ambersham Ashurst Wood Bexleyhill Shermanbury Commercial Square Albourne Green Whyke Woolbeding Brookpits Hampers Green Barnham Almodington Shoreham Beach East Wittering Highleigh Compton North Marden Northchapel Sutton End Faygate Church Norton Nutbourne Cross Gate Dell Quay Keynor Estate Blackwell Stoughton Halfway Bridge Minsted Furnace Green North Stoke Bracklesham Little Heath Arundel Tilgate Green Street West Ashling Sayers Common Little Bognor Rookwood Itchingfield Atherington Middleton-on-Sea Mid Lavant Selsfield Common Shipley Bridge Upwaltham Worth Abbey Loxwood Clayton West End Tillington Ifield Green Balls Green Westergate Lower Horncroft West Lavington Southwater Manor Royal Gunter's Bridge Halnaker East Grinstead Findon Small Dole Norton Nutbourne East Preston Strood Green West Worthing St John's Common Langley Green Baldwins Hill Treyford Black Corner Bury Hollow Cootham Tower Hill Warningcamp Inlands Leggatt Hill Crouchers Pease Pottage Tilgate Forest Row Maplehurst Up Marden Rotherbridge Gospel Green Midhurst Chidham Dial Post Doomsday Green Elmer Saddlescombe Ford Rose Green Lowfield Heath West Hoathly Horsham Botolphs West Burton Poynings Birchgrove Fox Hill Shripney Haywards Heath Lambs Green Worthing Halecommon Balls Cross Felpham Donnington Yapton East Worthing Pagham Titty Hill Southwick Durleighmarsh Ifield Hooksway Apuldram Kirdford Flansham Merston County Oak Tangmere Bury Lower Beeding Woodgate Bramber Hole Street Shillinglee Birdham Wiggonholt Washington Steyning Haslingbourne Lyminster Edburton Robins Summersdale Little London Lower Fittleworth Roffey Bury Common Ashington Keymer Sompting Five Oaks Rusper Elsted Burgess Hill Plaistow Andrew's Hill Duncton World's End Elbridge Codmore Hill Ifieldwood Nutbourne Common Crossbush Bines Green Westbourne Albourne Handcross Toddington Kingston Gorse Fyning Warminghurst Rustington West Itchenor Coates Rock Upper Cokeham Ansty Byworth East Lavant Durfold Wood Northgate Hardham Poling Corner Easebourne Broadbridge Somerley West Chiltington Common Wheatsheaf Common Stockbridge Trotton Marsh Lickfold Racton Tortington Lumley East Marden Whitemans Green Bepton Stopham Topleigh West Harting Buchan Hill Milland East Lavington Barlavington Sullington Heyshott Green Coolham Abbotsford Nyewood Slough Green Newtimber Bolnore Upper Wardley Waterbeach Blackstone Fernhill Bignor Balcombe Burndell Thakeham Tullecombe Aldwick Iping Tisman's Common Hammerpot Linchmere Climping Lancing Bilsham Ferring Salvington Billingshurst Fulking Windfallwood Common Abingworth River Hillgrove Aldingbourne Cocking Causeway Brook Street Broadfield Warninglid Tinsley Green South Mundham Woodcote Turners Hill Barns Green Two Mile Ash Stubbermere Didling Upper Beeding Elmers Marsh Portfield Ashurst North End Navant Hill West Kingston Highbrook Bedlam Street Elsted Marsh West Chiltington Ebernoe Hatch Farm Hill East Ashling The Haven Hurst Wickham Clapham Adsdean Copsale Withypitts Broomershill Goring-by-Sea Rackham Dragons Green Bognor Regis Littlehampton Hammer Maudlin Breach Twineham Terwick Common Bosham Hoe Old Shoreham Staples Hill