Education Marketing in Findon Valley

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Education Sector Advertising in Findon Valley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Findon Valley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in BN14 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
North Marden Smithbrook Ancton Slaugham Norton Westbourne Balcombe Goring-by-Sea Wiston Brookpits Mackerel's Common Westerton Heyshott Green Crockerhill Prinsted Lickfold Botolphs Broadbridge Heath Hardham Sunnyside Durleighmarsh Rackham Warninglid Birchgrove Codmore Hill Rusper Coolham Merston Nutbourne Almodington Worth Hambrook Minsted Strettington Blackstone Withypitts Ford Foxhill Ardingly Dragons Green Bewbush Bedham Broadford Bridge Gorehill Roundstreet Common Crossbush Colworth Elbridge Avisford Langley Green Shipley Bridge Baldwins Hill Newtimber Nyton Wheatsheaf Common Lower Cokeham Charlton Didling Trotten Marsh Woodcote Tilgate Forest Row Sidlesham Little Bognor Goose Green Plummers Plain South Stoke Woodmansgreen Climping Tower Hill Aldingbourne Horsted Keynes Twineham Fox Lea Littlehampton Fishbourne Stopham Pound Hill East Dean Three Bridges Binsted Little Heath East Grinstead Iping Lordington East Lavington Nepcote East Kingston World's End Norton Arundel East Ashling Coates Watersfield Heath End East Marden South Ambersham Coombes Poling Corner Broadbridge Rock Dell Quay Upper Beeding Elmers Marsh Upperton Itchingfield Hammerpot Barns Green Chorley Common Bury Common Staplefield Gossops Green Holbrook Chichester North End Durfold Wood Bury Nuthurst Coldwaltham Albourne Street West Wittering Woodmancote Forestside Houghton Crosspost Franklands Village Topleigh Bracklesham Camelsdale Broomershill Ifield Hunston Albourne Ebernoe Funtington Nutbourne Woldhurst Milland Wick Newpound Common Boxgrove Pyecombe Lambs Green Bury Hollow Breach Crouchers Hampers Green Shoreham-by-Sea Shipley Easebourne Turners Hill Plaistow Burleys Wood Bosham Hoe Slindon Common Cross Gate West Chiltington Common Lowfield Heath Findon Valley Walberton Burndell Little Haven Madehurst Sompting Langley Kirdford Sullington Warren Ferring Down Park Quags Corner Southbourne Upwaltham Aldwick Haywards Heath Five Oaks Lyminster Tisman's Common Rowhook Southwater Street Navant Hill Highleigh Church Norton Bolnore Keynor Estate Abbotsford Mannings Heath Churchwood Fontwell Rapkyns Billingshurst West Green Kingsley Green Bolney Titty Hill Chithurst Dumpford Habin High Salvington Woodgate East Preston Fernhurst Hooksway West Town Tangmere The Close Stockbridge Fisherstreet Hole Street Smock Alley Bramber Manor Royal Two Mile Ash Kingston by Sea The Common Ashurst Cowfold East Wittering East Harting Pagham Mid Lavant Middleton-on-Sea Staples Hill Eartham Old Shoreham Cocking Bignor Ashington Littleworth High Cross Parbrook Shopp Hill Graffham Windfallwood Common Pickhurst Broadwater Sayers Common Upper Cokeham West Hoathly Findon Leggatt Hill Maidenbower Slough Green Singleton Kent Street Gay Street Atherington Horsham Wepham Compton Fox Hill Salvington Crawley Slinfold North End Halnaker Patching Nutbourne Common Roffey Clayton Up Marden Pease Pottage Kingsfold Marehill Whyke Steyning Hawkhurst Court Poynings Adsdean West Tarring Balls Green Goddards' Green Monk's Gate Broomer's Corner Flansham Lower Horncroft Ansty East Lavant Walderton Thakeham Ifield Green Sharpthorne Fernhill Andrew's Hill Bilsham Hangleton Shipton Green Commercial Square Oving Hickstead Durrington-on-Sea Sta Bines Green Crabtree South Mundham Marylands Park Stedham Rustington Haslingbourne Runcton Street End Tortington Hurst Wickham Edburton West Thorney Washington Flathurst Ashfold Crossways Shopwyke Westergate Bolnore Village Shripney West Lavant North Mundham Sullington Whitehall Marley Heights Lyoth Common Blackwell South Harting Greatham Barnham Redford Shoreham Beach Nyewood Highbrook Earnley Strood Green Westhampnett Barlavington Sompting Abbotts Angmering Burpham Saddlescombe Oakhill Donnington West Stoke Broadfield Linchmere Somerley New Town Bepton Henley Elsted Marsh Nyetimber Deanlane End West Itchenor Storrington Slindon Stonequarry Wineham Cocking Causeway Duncton Pulborough Woodmancote Rose Green Hassocks Lurgashall Westlands North Heath Elmer Lumley Crawley Down Coneyhurst Selsey West Barnham Cootham Ingrams Green Gunter's Bridge Cuckfield Chidham Buchan Hill Hatch Farm Hill Whitemans Green Green Street Fittleworth Poling Upper Norwood Walstead Southgate Burgess Hill White's Green Horsemere Green North End Apuldram Furnace Wood Portfield Rake Ashurst Wood Tyler's Green Woodend Copthorne Sutton End Nep Town Terwick Common Faygate Keymer West Grinstead Nursted Adversane West Durrington Felpham Crabbet Park Tinsley Green Clapham Twineham Green Sidlesham Common Fisher County Oak Warnham Halfway Bridge Brook Street Lower Fittleworth Henley Common Bucks Green Castle Town Cinder Hill Brooks Green Racton Sutton Little London Tullecombe St John's Common Upper Wardley Lickfold Chownes Mead Halecommon Waterbeach Shillinglee Hoyle Fulking Robins Lidsey Cote Summersdale Queen's Corner Worth Abbey Bepton Common Bedlam Street Lindfield Alfold Bars Birdham Bosham North Lancing Byworth Beggars Bush Yapton West Ashling Tillington Rotherbridge Balcombe Lane Lancing Henfield The Haven Amberley Trotton Southwick Bognor Regis Scayne's Hill Elsted Selham Lagness Doomsday Green Worthing Wiggonholt West Chiltington Inlands Lodsworth Gospel Green Rookwood Trotton Marsh Rogate Northgate West Harting Hurstpierpoint Offham Warningcamp Heyshott Hillgrove Hammer Toddington Northchapel South Lancing Shermanbury Ifold Small Dole Handcross Stubbermere West Marden Ifieldwood Treyford Chilgrove Dial Green East Worthing Black Corner Furnace Green Woolbeding Tilgate Kingston Gorse Abingworth Lower Beeding Stoughton Rudgwick Eastergate Rowfant Loxwood Borden Selsfield Common East Beach Thorney Island West Dean Fyning Bexleyhill West Kingston Riverhill Midhurst West Lavington Southwater Maplehurst Aldsworth Lodsworth Common Maudlin Colgate Forge Wood Balls Cross River West Worthing Dial Post Partridge Green North Stoke North Bersted South Bersted Copsale East Hampnett Snow Hill West End West Burton Petworth Warminghurst Albourne Green Wisborough Green