Education Marketing in Slaugham

Get in touch

Education Sector Advertising in Slaugham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Slaugham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in RH17 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Slaugham (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Kingston Gorse Gossops Green Ford Nutbourne Two Mile Ash Warminghurst Gospel Green Bignor Balcombe Worth Abbey Trotton Marsh Ferring Stonequarry Terwick Common West Dean Robins Westerton Rudgwick Barns Green Mannings Heath Nyton Billingshurst Bucks Green Thorney Island Minsted Dial Post Fisherstreet Rustington Littleworth Brook Street Poynings East Beach Nep Town West Green Chidham Upwaltham Patching Shipton Green Madehurst South Mundham Atherington Selsey Ardingly Lower Horncroft Churchwood Pulborough Elsted South Ambersham Pyecombe River Milland Northchapel Nursted Aldingbourne Rapkyns Chilgrove Ifield Balcombe Lane Shoreham-by-Sea Westhampnett Goddards' Green Treyford Clapham Trotten Marsh Southwater Street Bedham Bilsham Walstead East Lavant Bury Common Fernhurst Sidlesham Common Rock Yapton Whitehall High Salvington East Hampnett Cowfold Earnley North Stoke Little Haven Bolnore Pease Pottage Crabtree Little London South Bersted Warningcamp East Preston Langley Durleighmarsh Commercial Square Norton East Wittering West Lavant Horsemere Green Salvington West Chiltington Common Aldwick Clayton Runcton Fox Lea Fyning Toddington Bramber Worth Washington Hambrook Street End Racton Ansty Furnace Wood Loxwood Turners Hill Twineham Green Coolham East Marden Flathurst Brooks Green Halnaker Quags Corner North End Windfallwood Common Southwick Woldhurst White's Green Waterbeach Wepham Scayne's Hill Withypitts Maidenbower Tangmere Tullecombe Bolnore Village Ashurst Wood West Grinstead Green Street Hampers Green Strettington Langley Green Byworth Elmers Marsh Bosham Stoughton Sutton Trotton Navant Hill Maudlin Redford Ingrams Green Balls Cross Pound Hill Hammerpot High Cross Wineham Elbridge Burgess Hill West Thorney Three Bridges Pagham The Haven Buchan Hill Alfold Bars Shopwyke Smithbrook Wiggonholt Rowhook Southgate Lower Fittleworth East Lavington Smock Alley Funtington Poling Shillinglee Chithurst Tyler's Green Durrington-on-Sea Sta Fulking Cootham St John's Common Upper Beeding Woodmansgreen Gay Street Hoyle Chorley Common County Oak Halecommon Holbrook Thakeham Shripney Burleys Wood Westergate Lagness Ebernoe Northgate Tilgate Hooksway Habin Broadfield Findon Valley Broadford Bridge Ifield Green North Heath East Worthing East Dean East Harting Twineham Forestside Lambs Green Hammer Albourne Storrington Singleton Easebourne Angmering Lordington Hurst Wickham Plaistow Wheatsheaf Common Henley Common Linchmere Shoreham Beach Colworth Manor Royal Small Dole Ashurst Stockbridge Partridge Green Nuthurst Sutton End Chichester Sharpthorne Elmer Pickhurst Bepton Common Lickfold Worthing Lindfield Sidlesham Copthorne Wick Barlavington Prinsted East Kingston East Grinstead Haywards Heath West Ashling Adversane Saddlescombe Blackstone Kirdford Deanlane End Southwater Staples Hill Donnington Henley Gorehill Cinder Hill Woodcote The Common Topleigh Marehill Abingworth Slindon Burpham Broadbridge Heath Handcross Tower Hill Lowfield Heath Lurgashall Dumpford Ancton Lyoth Common Nutbourne Common Sullington Warren West Tarring Beggars Bush Lower Cokeham Foxhill Kingston by Sea West Itchenor Haslingbourne Durfold Wood Bolney Kingsley Green Didling Baldwins Hill Slaugham West Durrington Binsted Cote Westbourne Whitemans Green Bury Hollow Nyewood Fontwell Sullington Ifieldwood Merston Albourne Green Woodmancote Albourne Street Tinsley Green Coates Nyetimber South Lancing Poling Corner Walberton Oakhill Walderton Upper Norwood Shipley Bridge Fernhill Dial Green Southbourne Sayers Common Goose Green Selham Fittleworth West Hoathly New Town Andrew's Hill Slough Green Ifold Bedlam Street Heyshott Petworth West Barnham Bines Green West End Dell Quay Broomer's Corner Watersfield Lyminster Highleigh Iping Arundel Coombes Heath End Upper Wardley West Worthing Somerley Marley Heights Littlehampton Marylands Park Climping Horsted Keynes Roffey Lickfold Lumley Whyke Warnham Furnace Green Amberley East Ashling Houghton Crawley Elsted Marsh Avisford West Lavington Halfway Bridge Upperton Parbrook Henfield Church Norton Riverhill Breach Up Marden Down Park Woodend Edburton Wiston Compton Barnham Bexleyhill Charlton Hangleton Midhurst Tillington Findon Hatch Farm Hill Goring-by-Sea World's End Rotherbridge Inlands Kingsfold Offham Broadbridge Newtimber Tisman's Common Nutbourne Plummers Plain Brookpits Shopp Hill Wisborough Green The Close Strood Green Heyshott Green Crouchers Five Oaks Mackerel's Common Upper Cokeham Snow Hill Eastergate Bury Cocking Causeway Crabbet Park Stubbermere Selsfield Common Lower Beeding Rogate Chownes Mead West Marden South Stoke Woolbeding Fox Hill Keymer West Stoke Ashfold Crossways Lodsworth Common Westlands Rake Crawley Down Camelsdale North Bersted Broadwater Steyning Eartham Sompting Abbotts Nepcote West Harting Lodsworth Coldwaltham Rackham Bepton Franklands Village Tortington Portfield Bewbush Fishbourne Hunston North Lancing Duncton Bracklesham Old Shoreham Rookwood Bognor Regis Borden Hickstead Broomershill Doomsday Green North End Abbotsford Rose Green Crockerhill Mid Lavant Slinfold Greatham Gunter's Bridge Stedham Black Corner Horsham Staplefield Blackwell Hassocks Coneyhurst Leggatt Hill Rowfant West Kingston Slindon Common Lidsey Middleton-on-Sea Balls Green Titty Hill Lancing North Marden Crossbush Flansham Cocking Monk's Gate Crosspost Hole Street Fisher Stopham Felpham Copsale West Wittering Birchgrove Summersdale Queen's Corner Cross Gate Dragons Green South Harting Aldsworth Hawkhurst Court Birdham Hardham Almodington North End Woodgate Burndell Shipley Kent Street West Burton Cuckfield Shermanbury Sompting Little Heath Norton Ashington Forge Wood Rusper Boxgrove Maplehurst Oving Itchingfield Warninglid Highbrook Colgate Apuldram North Mundham West Town Tilgate Forest Row Bosham Hoe Hurstpierpoint Botolphs Hillgrove Graffham Faygate Newpound Common Roundstreet Common Keynor Estate Adsdean Little Bognor Codmore Hill West Chiltington Castle Town Woodmancote Sunnyside