Education Marketing in Sompting

Get in touch

Education Sector Advertising in Sompting

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Sompting but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BN15 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Sompting (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
West Grinstead Heyshott Kingsfold Lowfield Heath Sharpthorne Tortington Cocking Causeway Wisborough Green Graffham Summersdale Bury Common Bosham Hoe Langley Green Norton Littlehampton Parbrook Felpham Lagness Shripney Nepcote Dial Green Hickstead Albourne Green Steyning Rustington West Green Baldwins Hill Halecommon Shermanbury Slindon Nyewood Dell Quay Fernhill Blackstone Cross Gate Woldhurst Broadford Bridge Lindfield Fox Hill Nutbourne Rake West Worthing West Wittering Bolnore Village Burleys Wood Broadbridge South Ambersham Henley Common Strettington Rapkyns Kent Street Ifield Green Brookpits Southwick Upper Wardley Greatham Churchwood Alfold Bars Selham West Chiltington Coneyhurst East Wittering Westlands Terwick Common Boxgrove Tisman's Common Bilsham Marylands Park Goddards' Green Funtington Ifold Withypitts North End Earnley Black Corner Wheatsheaf Common Woodgate Walstead Crabbet Park Almodington Lordington Abingworth Bexleyhill Lodsworth Common Chichester Forge Wood Hunston Rotherbridge Lumley Nutbourne Common Maidenbower Bewbush Kingsley Green Eartham Walberton Charlton Madehurst Hoyle Redford Tower Hill Sutton End New Town North Heath Elmer Tyler's Green Lodsworth Fisher Dumpford East Worthing Sullington Warren Crawley Lower Horncroft Pickhurst Bury Bepton Common Shillinglee Highleigh Nyton Tilgate Forest Row Fernhurst Bosham South Bersted Pound Hill Crosspost Woodmansgreen Andrew's Hill West Ashling Northgate Stockbridge North Lancing Hurstpierpoint Balls Green Fyning Kingston Gorse Bracklesham Windfallwood Common Fishbourne Fisherstreet Bignor Roffey Durfold Wood Little Bognor Maplehurst Lower Beeding Bines Green Singleton Ashfold Crossways Byworth Mannings Heath Broadwater Chidham Navant Hill Plaistow North Mundham Littleworth Aldsworth West Stoke The Common Hammerpot Horsham Abbotsford Henfield Lambs Green Halnaker Rose Green Upwaltham The Close Small Dole Nursted East Grinstead Doomsday Green Fontwell Ford Lickfold Snow Hill Beggars Bush Marley Heights Durleighmarsh Haslingbourne North End West Barnham Fulking Sutton White's Green Gossops Green Findon Valley Lower Fittleworth Hole Street Clapham Lancing Inlands Coombes Southwater Street Twineham Green Itchingfield Rowhook Goring-by-Sea Hassocks West Thorney Five Oaks Ardingly Nyetimber East Harting Faygate Linchmere Crossbush Nep Town Gay Street Handcross Stubbermere Little Haven Warningcamp Toddington Keymer Amberley Burndell Runcton Chithurst Mid Lavant Sompting Abbotts Wick Nutbourne Chorley Common Flathurst Pyecombe Sidlesham Old Shoreham Green Street Hardham Yapton West Hoathly Climping East Kingston Patching Racton Tullecombe West Harting North End Shipton Green Whitehall West Town Staplefield Easebourne Trotton Marsh Monk's Gate Salvington West Tarring Lyoth Common Botolphs West Lavant Loxwood Avisford Two Mile Ash South Mundham Lurgashall Stoughton Storrington Bolney Midhurst Bognor Regis Atherington East Hampnett Habin Three Bridges Copsale Goose Green Bury Hollow Newtimber Ancton High Cross St John's Common Whyke Sunnyside Wiggonholt Balls Cross The Haven Clayton Watersfield Barns Green Upper Beeding Hillgrove Waterbeach Partridge Green Rogate Lickfold Upper Norwood Commercial Square North Bersted Ashurst Shoreham Beach Tilgate Tillington Compton Breach Queen's Corner Robins Cote Southwater Pagham South Harting Heath End Quags Corner Prinsted North Stoke Oving Castle Town Milland Westergate Slaugham Holbrook Nuthurst West Burton Pease Pottage Houghton Rock Lidsey Crockerhill Slindon Common Thorney Island Elsted Marsh Copthorne Petworth East Marden Furnace Green North Marden Upper Cokeham Buchan Hill Ashurst Wood Coates Furnace Wood Woodend Colgate Fox Lea Scayne's Hill Up Marden Forestside Poling Corner Fittleworth Minsted Bedham Maudlin Southgate High Salvington Topleigh Bepton Keynor Estate Shopp Hill Bedlam Street Hampers Green East Ashling Poynings Brooks Green River Ashington Selsey Sullington Colworth West Dean Ebernoe Dragons Green Burpham Broomershill West End Leggatt Hill Eastergate Elbridge Rudgwick Broadfield Borden Trotten Marsh East Dean West Kingston Riverhill Angmering Birchgrove Hurst Wickham Plummers Plain Newpound Common East Lavington Little London Down Park Saddlescombe Highbrook Whitemans Green Strood Green Crabtree Upperton Thakeham Cinder Hill Worthing Stonequarry Albourne World's End Slinfold Barlavington Gunter's Bridge Worth Abbey Edburton Titty Hill Woodmancote Kingston by Sea Westerton Wineham Twineham Poling Deanlane End Hambrook Lyminster Rookwood Smithbrook Merston Little Heath Cocking Codmore Hill Billingshurst Didling East Preston Hatch Farm Hill Somerley South Stoke Coldwaltham Broadbridge Heath Aldwick West Itchenor Henley West Chiltington Common Turners Hill Findon Manor Royal Langley Haywards Heath Pulborough Marehill Durrington-on-Sea Sta Ansty South Lancing Heyshott Green Portfield Lower Cokeham Offham Chownes Mead Shipley Bridge Warninglid Hawkhurst Court Woodmancote Franklands Village Chilgrove Wiston Crawley Down Rusper Staples Hill Horsemere Green Ifield Treyford Elsted Bramber Birdham Balcombe Aldingbourne Southbourne West Lavington Adsdean Arundel Adversane Camelsdale Iping Gospel Green Ifieldwood Woolbeding Warminghurst Shopwyke Bolnore Horsted Keynes Elmers Marsh Street End Halfway Bridge Sidlesham Common Flansham Westhampnett Binsted Shipley Ferring Oakhill Roundstreet Common Mackerel's Common Cootham Slough Green Trotton Cuckfield Hangleton Foxhill Westbourne Hammer Church Norton Stedham Crouchers Shoreham-by-Sea County Oak Smock Alley Broomer's Corner Balcombe Lane Walderton Donnington East Beach Stopham Blackwell Coolham Tangmere Tinsley Green Norton West Durrington Barnham Ingrams Green Wepham Sompting Gorehill Kirdford Middleton-on-Sea Bucks Green Apuldram Woodcote Hooksway Duncton West Marden Brook Street Dial Post Cowfold Sayers Common Worth Burgess Hill Northchapel East Lavant Washington Albourne Street Selsfield Common Rackham Warnham Rowfant