Education Marketing in Swain House

Get in touch

Education Sector Advertising in Swain House

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Swain House but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BD2 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Swain House (West Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Simpson Green Marshfields Cragg Vale Owlet Alwoodley Park Moor Garforth Dodd Naze Dogley Lane Osmondthorpe Crossley Hill Bank Nook High Brunthwaite Halton Denholme Gate Undercliffe Great Cliff Swain House Exley Head Drighlington Longley Scotland Sharlston Common Brackenhill Upper Green Upper Marsh Nab New Scarborough Cottingley Black Moor Addingford Bankhouse Bottom Swartha Thornton Lodge Church Hill Low Weardley Methley Lanes Hill Top Gledhow Bramham Ripponden Wood Stony Lane Raggalds Brookroyd Slaithwaite Woolley Grange Akroydon Linton Lees Holy Croft Gildersome Machpelah Bolton Woods Durkar Thwaites Brow Ackworth Moor Top Baildon Robin Hood Norwood Park Booth Holme Lingbob Tinshill Moor Lee Moor Lidget Green Drub Farsley Middleton Stone Chair Millwood The Flatts Shearing Cross Adel Upper Common Catherine Slack Hanging Heaton Whins Wood St Johns Painthorpe Moorside Woolgreaves Peas Acre Denholme Edge Cross Roads Mill Shaw Norland Town Ryhill Darrington Shore Ackton Warmfield Leeds Pule Hill Hole Bottom Delf Hill Knottingley Fagley Scotgate Wragby High Ackworth Moor Edge Ledston Snake Hill Camp Town Nook Cross Gates Tong Park Woodhouse Common Thornton Carr Crofts Horse Race End Green Clough Half Mile Seacroft West End Longwood Edge Holme Wood Newton Thorpe Edge Fourlands Elland Upper Edge Wrangbrook Low Springs Ireland Wood Apperley Bridge Woodend Thongsbridge Strawberry Hill Ellentrees Laisterdyke Shackleton Bents Head Under Bank Cross Hill Idle Moor Height Paleside Prince Royd Lawns Silver Royd Hill Crofton Morley Calder Grove Upper Green Almondbury Ferncliffe Scott Hall Frizinghall Marl Pits Baildon Holmes New Wortley Cross Hill Penda's Fields Birchencliffe Whinmoor Moor Head Hill Top Bantam Grove New Brighton Pottery Field Little Horton Pinders Fields Lane End Booth Round Hill Totties Micklethwaite East Hardwick Harden Bracken Park Elland Lower Edge Hade Edge Birkhouse Lindley Hill Top Edgerton Hollin Park Scissett Nettleton Hill Horbury Bridge Ripleyville Marsh Top Woodhouse Greengates Stile Common Hey Green Fearnville Hilltop Estate Walshaw Eastbrook Burley Hawksworth Austhorpe Upper Batley Tyersal Brandy Carr Hall Green Riddings Quarry Hill Mickletown Lower Grange Hough End Thunder Bridge Sowood Green Park Villas Lane End Scholes Low Green Cockersdale Mount Pleasant Hopetown Pudsey Hartshead Moor Side Midgehole Shibden Head Sowerby Taylor Hill Ferrybridge Hill Shaw Cross South Crosland North Featherstone Grange Moor Windmill Hill Fixby Nook Westgate Hill Wheldale Elland West Royd Upper Moor Side Low Moor Hinchliffe Mill Ledsham Oakenshaw Ogden Pike End Thorncliff Bingley Bradley Mills Old Town Scammonden Burn Knolls Copley Hill Ben Rhydding Hawks Stones Toftshaw Moor Dewsbury Moor Hessle Pool-in-Wharfedale Bruntcliffe Carlinghow Barcroft Notton Wilsden Damems Luddenden Foot Showfield Woodhouse Swarcliffe Low Fields Flockton Moor Newstead Upper Cumberworth The Leylands Farsley Beck Bottom Newsam Green Moor End Cross Roads Pecket Well Brownroyd Hill Portobello Keelham Gillroyd Ainley Top Linfit Half Acres Shelley Woodhouse Elm Estate Idle Thorpe New Blackpool Clayton West Low Utley Woodside Beeston Hill Cutler Heights Baildon Wood Bottom Woodside Scapegoat Hill Norton Tower Bracken Hill Soyland Town Cold Hiendley New Sharlston New Scarboro' Lee Mount Lydgate Town End Dudley Hill Sawood Airedale Slack Liversedge Hill Top Hill Top Wrenthorpe Lockwood Monkswood Woolley Harecroft Barkisland Clough Foot Shade Walpole Thurstonland Mill Stables Shelf Blackshaw Head Hemsworth Ossett Spa Moor Allerton Blackmoorfoot Mount Pleasant Heaton Royds Hunslet South Elmsall Crossley Hall Roker Lane Bottom Stanningley Beeston Park Side Knotford Swincliffe Cleckheaton Low Bentley Scar Top East Bowling Whitkirk Bank Lister Hills Liphill Bank Jackson Bridge Hough Side Roundhay Churwell Shay Gate Small Banks Lepton Edge Tarn Swain Green Slack West Bretton Wood End Foulby Hermit Hole Agbrigg Benomley Clifford Wilsden Hill New Crofton Bradford Moor Headingley Springhead Priestthorpe Hogley Green America Moor Thwaites Flushdyke Holywell Green Upper Hopton Hillhouse Hunslet Carr Spring End Deighton Holmfield New Town Micklethwaite Village Ousel Hole Kirkburton Haigh Moor Crow Nest Little Lepton Upper Heaton New Mill Slead Syke Aspley Pudsey Bowling Netheroyd Hill Old Snydale Holmfield Wood End Hill Top Estate Greenside Claremount Mytholmes Horbury Brianside Hightown Heights Harewood Newsome Healey Friendly Skircoat Green Monkhill Low Mill Village Heaton Shay Hollingthorpe Tong Fitzwilliam Pike Law Lidgett Stand Bridge Barley Cote Little London Bailiff Bridge Windhill Southowram Upper Wyke Upton Savile Town Heckmondwike Ravenscliffe Paradise Green Swillington Common Lady Wood Swinnow Woodhouse Cliff Brunthwaite Penny Hill Walton Primrose Hill Norwood Green Hubberton Green Washpit Priestwell Tingley Horsforth Heaton Eccup Far Royds Burmantofts Ingrow Boothtown Highfield Cringles Sandy Lane Mill Bridge Heathfield Harley Wood Bankfoot Kettlethorpe Moor Gate Fairweather Green Lawkholme Ramsden Wood Hill Park Spring Alverthorpe Oakwood Cowcliffe Odsal Honley Lighthazles Patrick Green Nether Yeadon Pickles Hill Thackley End Featherstone Granary Wharf East Ardsley Brookfoot Crigglestone Holme North Elmsall Bolton Outlanes Park Haddingley Lupset Birds Edge Mytholmroyd Woodhouse Hill Harewood Park Shelley Vale Delph End Grove Town Brooklands New Gate Bierley Cradle Edge Gawthorpe Sandal Adwalton Braithwaite South Kirkby Todmorden Lane Head Hepworth Castleford Ings Royds Green Priesthorpe Roydhouse Eastbourne Charlestown East Bierley Lower Houses Copley Flockton Jaw Hill England Lane Belle Vue Cartworth Upper Eastwood Low Fold Clifton Tong Street West Scholes Stead Cullingworth Woodkirk Warland Westborough Gawthorpe Roberttown Bradley Hill Salford Lawnswood Whitley Lower Wentbridge Worth Village Rawfolds Aberford Slippery Ford Micklefield Purston Jaglin Cragg Hill The Lumb Lower Mickletown Arthursdale Hill Top Nab Wood Lower Hirst Kelcliffe Old Dolphin Well Heads Gilcar Altofts Rawdon Carrs Sands Fell Lane Jagger Green Dirk Hill Baildon Green Ossett Arthington Wilberlee Krumlin Stocks Bank Willow Field Horton Bank Mount Tabor Luddenden New Scarbro Whitwood Castle Street Ambler Thorn Hanging Stone Booth Bank Moldgreen Common Side Old Micklefield Haggs Hill Cromwell Bottom Woodhouse Killingbeck Greenfield Salterhebble Moorthorpe Common Side Cross Green Kinsley Haworth Thornhill Edge Woodhall Woodthorpe Milnthorpe Whitkirk Lane End Lepton Rosemount Pontefract Swillington Chellow Heights Chickenley New Fryston Long Lee Manston Stocksmoor Lydgate Bottom Boat Cavalier Hill Merchant Fields Ripponden Low Fold Chapelthorpe West Garforth Lamplands Savile Park Blakestones Hill Top Pollard Park Horton Bank Top Snow Lea Tandem Hillfoot Kirkthorpe Kebroyd Wapping Lumbutts Priory Estate Greetland Wall Nook Gilstead Portsmouth Scholes Low Ash Manningham Horsforth Woodside Ferrybridge Thorpe on The Hill Earlsheaton Rothwell Stanley Ferry Tyersal Gate Dean Lane Head Lofthouse Outwood Mountain Sowood Hole Bottom Eastwood South Ossett Troy Hill Helme Kiddal Lane End West Bowling Goosehill Troy Wainstalls Alwoodley Gates Meltham Mills Lidgett Park Silsden Stainland Felkirk Nook Lower Shelf Lindwell Calder Vale Newall Ravensthorpe Scholey Hill Crackenedge Woodhall Hills Alwoodley Miles Hill Nether End Salendine Nook Snydale The Shay Allerton Milnsbridge Upper Greetland Knowler Hill Lower Woodlands Park Hill Cackleshaw Flush House Castleford Water Fryston Weardley Allerton Bywater Lady Balk Shaw Lane Green Hill Lingards Wood Town End West End New Scarborough Low Farm Green End Oxenhope West Ardsley Woodhouse Carr Lower Hopton Birkenshaw Bottoms Aireworth Rowley Hill Thorpe Audlin Low Baildon Ovenden Wood Little Bradley New Brighton Newlay Wibsey Holbeck Methley Junction Holmfirth Beechwood King Cross Hallfield The Oval New Town Moorbottom Parkside Whitley Head Lower Cumberworth Black Hill Bracken Bank Daisy Hill Knowl Camp Field Lower Altofts Chevin End Snowgate Head Moortown Birks Beggarington Hill Boston Spa Harehills Corner Oulton Lotherton Goose Hill Lightcliffe Stump Cross Gamble Hill Crosland Hill Rotcher Bramley Salford Mill Bank Eldwick Beck Heath Moor Side Lane Head Scarcroft Streethouse Moor Top Scholemoor Barwick in Elmet New Micklefield Eldwick Howden Clough West Town Gomersal Hill Top Methley Steander Pledwick Belle Isle Rawdon Fulneck Wike Hightown Northowram Brown Hill Menston Normanton Common Armitage Bridge Birkby Troydale Fall Ings Denholme Atkinson Hill Gully Halton Moor Guard House Church Garforth Mirfield Keighley Tinshill Quarmby Charlestown Sandal Magna Carr Gate Combs Slaid Hill Beeston Chapel Allerton Four Lane Ends Rodmer Clough Longwood Sheepscar Old Hills Hightown Waterloo Sandhills Holme Midgley Brown Royd Greenbottom Daisy Hill White Lee Wood Row Cotton Stones Barkerend Stourton Bolton Linthwaite Headingley Hill Oakes Slack Ouzlewell Green Black Gates Thornhill Lees Snow Hill Park Wood Bradshaw Saltaire Islington Bardsey Erlings Hall Bower Low Ackworth Knowle Park Hartshead Kippax Wellington Hill Burley in Wharfedale Upper Fagley Brookhouse Oakwell Pole Moor Lower Clough Meltham Bradley Lumb Foot Hollinthorpe Mixenden Skelmanthorpe Heaton Grove Goose Eye Meal Hill East Keswick Old Lindley Bradshaw Chapel Green New Farnley Dockroyd Upper Armley Warley Town Hyde Park Strong Close Hainworth Shaw Westfield Hungate Mankinholes Crawshaw Chidswell Cliff Leeming Beeston Royds Bogthorn Fulstone Barnside Eastwood Utley Midgley Colne Bridge Yeadon Borough Corner Northgate Churchfields Carleton Townville Moorend Thornes Fenay Bridge Great Preston Flockton Green Slack Side Horbury Junction Lumbrook Lower Soothill Upper Brockholes Ovenden Overthorpe Gipton Wood Thornbury Knowl Wood Clerk Green Calverley Wooldale West Hardwick Cross Stone Low Town End Graveleythorpe Rishworth Hullen Edge Woodhouse Beechcliffe Priestley Green Greengate Moor Side Middleton Low Common Healey Hunsworth High Weardley Spen Shipley Hainworth Cornholme Gate Foot Hill Estate Woodhouse Hill West Vale Riley Westgate Common Yews Hill Woodbottom Rastrick Broomfields Farnley Bank Cowmes Potterton Gawthorpe Green Little Horton Green Beechwood Steep Lane Truncliffe Birchcliffe High Utley Mytholm Henshaw High Flatts Lane Head Under Hill Paddock Low Common Coxley Daw Green Netherton Battyeford Hawksworth Havercroft Norr John o' Gaunts Walton Pellon Stanley Stanks Tannery Yard Mabgate Newmillerdam Colden Armley Rothwell Haigh Broomhill Wakefield Clayton Brownhill End Denby Dale Nutclough East Morton Kitson Hill Common End Normanton Briestfield Fearn's Island Colton Lower Fagley Rashcliffe Horton Bank Bottom Littlemoor Golcar Town End Park Wood Bottom Lower Holme Outlane Folly Hall Lee Lane Shearbridge Denholme Clough Halifax Round Hill Gomersal Colton Common Upper Wortley Thorpe on the Hill Glass Houghton Highburton Grove Place Kilnhurst Addingham Moorside Mount Well Hill Sowerby Bridge Old Bramhope Moor Top Lofthouse Gate Bank Top Flappit Spring Highroad Well Moor Highroad Well Sun Side Thornhills Chequerfield New Town The Fall Bailey Hills Newsholme Shaw Fields Thwaite Gate Minsthorpe Tranmere Park Weetwood Thorpe Gate Estate Overton Emley West End Upper Denby Wetherby Rufford Park Oldfield Hoo Hole Westerton Morley Hole West Park Siddal Heath Common Upper Holme Middlestown Newton Hill Scott Green Oldfield Riddlesden Parklands Intake Gipton Springfield Fox Royd New Popplewell Stoney Royd Lower Wyke Shinwell Rawthorpe Wilshaw Littlemoor Bottom South Hiendley Cockley Hill Hartshead Moor Top Botany Dewsbury Moorhead Potternewton Clayton Heights Kitchenroyd Marsden Staygate Wintersett Mount Pleasant Moor Side Laycock Buttershaw Thorner New Town Kippax Common Brighouse Greystone Carr House Gate Thorp Arch Wibsey Slack Ilkley Ashenhurst Eastburn Ledston Luck Flanshaw Burley Woodhead Cutsyke Noon Nick Harehills Pickwood Scar Hebden Bridge Upperthong Steeton Gildersome Street Beldon Hill Charlestown Estate Badsworth Staincliffe Harewood Hill Otley Kirkstall Queensbury Nunroyd Birkenshaw The Green Newtown Greetland West Carlton Eccleshill Wellroyd Peckfield Bar Primrose Hill Topcliffe Towngate Runtlings Birstall Smithies Toftshaw Hove Edge Lower Wortley Collingham Bottomley Spring Bank Upper Denby Guiseley Marsh Garforth Newtown Burnlee Fartown Green Rhyddings Nab Hill Sandford Lower Denby Oakworth Wyke Common Westfield Little Preston Hall Cliffe Crimbles Swinnow Moor Eastburn Br Buslingthorpe Fartown Farnley Tyas Thornhill Knowsthorpe Sunnybank Batley Carr Manywells Height Willow Park Farnley Adel East Moor Langley Coley Gauxholme Nethertown Holmbridge Lower Wellhouse Birstall Heptonstall Hill Top Marsh Norristhorpe Wheatley Pool Bank Ossett Street Side Low Moor Side Stockbridge New Close Raby Park Meanwood Bagby Fields Shepherd Hill Eastborough Causeway Foot Netherton Holt Head Bradford Northorpe Wrose Cambridge Bolster Moor Bramhope Carlton Thick Hollins Barnbow Carr Cottingley Bar Haigh Fold Batley Wyke Parlington East Carlton Victoria Haycliffe Hill Park Estate Arrunden Ryecroft Berry Brow Shadwell Houses Hill Chiserley Great Horton Leaventhorpe New Road Side Highfield Brackenhall Crosland Moor Boothroyd Blackley Far Headingley Upper Hirst Spring Side Brearley Common End Huddersfield East Moor Clayton Hill Booth Wood Holdsworth Rodley Marsh Little Hemsworth Almondbury Common East Rigton Kirkheaton Sheepridge Mag Dale Brook Hill Bank Top Highfields Beechwood Whitecote Brooks Bank Cookridge Green Side Outlane Moor Richmond Hill Holt Park Sharlston Hipperholme Lower Popeley Cowlersley Addingham Calderside Thackley Kirkhamgate Netherton Girlington Walsden Ashfield Stanbury Leymoor Clough Head Moorside Brown Moor Netherthong Town End Woodlesford Crossflatts West Morton Dalton Flush Beck Hill Whitwood Mere Isle of Skye Quarry Illingworth Esholt Pye Nest East Garforth Littletown The Crescent Triangle Brockholes Honley Moor Shepley Birks Scholes Exley Boulder Clough Crosland Edge Deighton Gates