Education Marketing in Peninerine / Peighinn nan Aoireann

Get in touch

Education Sector Advertising in Peninerine / Peighinn nan Aoireann

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Peninerine / Peighinn nan Aoireann but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HS8 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Peninerine / Peighinn nan Aoireann (Western Isles)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Sollas / Solas Grimshader / Griomsiadar Sgarasta Mhor Earshader / Iarsiadar Govig / Gobhaig North Glendale / Gleann dail bho Tuath Clachan Sands / Clachan Shannda Sgarasta Bheag Kneep / Cnip Timsgarry / Timsgearraidh Croir Rubha Dubh Brèbhig Tong / Tunga Flodaigh Reef / Riof Snishival / Sniseabhal Liurbost Kentangaval / Ceann Tangabhal Cnoc an t-Solais Bragar Carloway / Càrlabhagh Borve / Borgh Plocrapool / Plocrapol Leachcan / Leacainn Baile Broker / Brocair Ness / Nis Kilerivagh / Cill Eireabhagh Haun / Haunn Abhainn Suidhe Caolis / Caolas Gravir / Grabhair Taobh Tuath Beinn Casgro Sildinis / Shiltenish Ahmore / Athmòr Garenin / Na Gearrannan Bràigh na h-Aoidhe Collam An Leth Meadhanach Bruernish / Bruairnis Balranald / Baile Raghnill Calbost Kirkibost / Circebost Scarista / Sgarasta Iolaraigh Milton / Gearraidh Bhailteas Àird a' Mhachair Siabost bho Thuath Claddach Kyles / Cladach a' Chaolais Seana Bhaile Hosta Ceann Loch Portvoller / Port Mholair Àird Adhanais Blashaval Creagorry / Creag Ghoraidh Gramsdal Beitearsaig Laxdale / Lacasdail Brevig / Brèibhig Stornoway / Steòrnabhagh Flodabay / Fleoideabhagh Eorodale / Eòradal Cearsiadair Gerinish / Geirinis Castlebay / Bàgh a'Chaisteil Cladach a' Bhaile Shear Meavaig / Miabhaig Àird nan Strùban Ardhasaig / Àird Asaig Baile Mhic' Phàil Garrabost Baile Ailein Dalmore / Dail Mòr Valtos / Bhaltos Steinis Ceann Shìphoirt Àird Dhail Samhla Àird Mhòr Carnach Linshader / Linsiadar Balemore Carnais Blathaisbhal Raon na Crèadha Tobson Àird Mhithinis Tangasdal Orinsay / Orasaigh Baile nan Cailleach Torlum Doune Carloway / Dùn Chàrlabhaigh Malacleit Bornish / Bornais Corunna Holm / Tolm Lingarabay / Lingreabhagh Skigersta / Sgiogarstaigh Gramasdail Bàgh a' Chàise Baghasdail Drinishader / Drinisiadar Àird Choinnich Grithean Middlequarter / Ceathramh Meadhanach Vatisker / Bhatasgeir Dunganachy / Dùn Gainmhich Na Pairceanan Griomsidar Breinis Cliaid Scadabay / Scadabhagh Lacasdal Sheshader / Seisiadar Cialla Claddach-Knockline / Cladach Chnoc a Lin Glenside / Taobh a' Ghlinne Carminish / Cairminis Coilleag Lionacuidhe South Locheynort / Taobh a Deas Loch Aineort St Kilda / Hirta / Hiort Cille Pheadair Ardslave / Àird Shleibhe Bostadh Ormiclate / Ormacleit Scotvein / Scotbheinn Baleshare / Baile Sear Port of Ness / Port Nis Cluer / Cliuthar Siabost bho Dheas North Lochboisdale Ardvey / Àird Mhìghe Siadar Uarach Ranais Gress / Griais Hacklete / Tacleit Taobh Siar Kershader / Cearsiadar Barbhas Uarach Howmore / Tobha Mòr Àird na Monadh Pairc Shiaboist Lochcarnan / Loch a' Chàrnain Cromore / Cromor Kyles Stockinish / Caolas Stocinis Meavag / Miabhaig Islibhig Aignish / Aiginis Bayherivagh / Thiarabhagh Finsbay / Fionnsabhagh Geisiadar Lower Bayble / Pabail Iarach Eishken / Eisgean Baile Gharbhaidh Botarua / Botarubha Adabroc Rodel / Roghadail Pàirceanan Claddach Kirkibost / Cladach Chirceboist Breaclete / Breacleit Holmar / Tholmair Geàrraidh na Mònadh Caw / Cadha Melbost Borve / Mealabost Bhuirgh Lochskipport / Loch Sgioport Borsham / Boirseam Ardmore / Àird Mhòr Portnaguran / Port nan Giùran South Galson / Gabhsann bho Dheas Lochboisdale / Loch Baghasdail Sandwick / Sanndabhaig Sidnish / Saighdinis Càrnan Borve / Borgh Aisgernis / Askernish Strombane / Srom Ban Ceann a' Chòinich Tarbert / An Tairbeart Kallin / Ceallan Sruth Mòr Mullach Chàrlabhaigh Àird Uig South Glen Dale / Gleann Dail bho Dheas Newmarket Ceann a' Ghàraidh Rubha Ban Hushinish / Huisinis Beacravik / Beacrabhaic Crùlabhig Acairseid Lochportain Borrisdale / Borghasdal Gabhsann bho Thuath Gearradubh / Gearraidh Dubh Cliasmol Diraclett / Direcleit Marvig / Marbhig Guershader Torastay / Torastaidh Bayhead Ceann a-staigh Chuil Garynahine / Gearraidh na h-Aibhne Maaruig / Màraig Baghasdal Ollag Craigston / Baile na Creige Carragreich / Carragraich Eoropie / Eòropaidh Culrigrein Eilean Anabaich Sandwick / Sanndabhaig Eagleton / Baile na h-Iolairne Blackhouse Village Aird Ceann a Bhàigh Labost Likisto / Liceasto Locheport / Loch Euphort West Kilbride / Cille Bhrìghde Cliff / Cliobh Baile Glas Cnoc an Torrain Ceann a Deas Loch Baghasdail Balmartin / Baile Mhàrtainn Àird Balnabodach / Buaile nam Bodach Borrowston / Borghastan Mealasta Geàrraidh Gadhal Ceann a-muigh Chuil Grìminis North Locheynort / Taobh a Tuath Loch Aineort Baile Iochdrach Vatersay / Bhatarsaigh Claddach Illeray / Cladach Iolaraigh Bogach Lacasaidh Baile Raghaill Tom na Ba Tobha Beag Garyvard / Gearraidh Bhaird Aird Tong / Àird Thunga Cairinis Swordale / Suardail Liniclate / Lionacleit Eochar / Iochdar Lackalee / Leac a' Lì North Dell / Dail bho Thuath Rhenigidale / Reinigeadal Grimsay / Griomasaigh Flesherin / Fleisirin Ceann nam Buailtean Garry Claddach / Gearraidh Cladach Habost / Tabost Lochmaddy / Loch nam Madadh Ceann-na-Cleithe Cross / Cros Uigen / Uigean Cnoc Bhuirgh Peninerine / Peighinn nan Aoireann Àird Mhìghe Habost / Tàbost Strumore / Struth Mòr Cuidhir Breasclete / Breascleit Keose Glebe / Glib Cheois Àird Mhidhinis Griminish / Griminis Srannda / Strond Barvas / Barabhas Geocrab Greosabhagh Dalabrog an Iar Carishader / Cairisiadar Bunavoneadar / Bun Abhainn Eadarra Borve / Na Buirgh Steinis Crois Dùghaill Melbost / Mealabost Balla / Am Baile Sgallairidh Bàgh Mòr An t-Ob Ardroil Uidh Earsary / Earsairidh Grìanan Frobost Ceann Hurnavay Tolsta Chaolais / Tolastadh a' Chaolais Dòun Chàrlabhaigh Lundale / Lundal Losgaintir Mangersta / Mangarstadh Ballantrushal / Baile an Truiseil Trumaisgearraidh Crosbost Smerclate / Smeircleit Siadar Iarach Ardvourlie / Àird a' Mhulaidh Kyles Scalpay / Caolas Scalpaigh Einacleit Col Lionel / Lìonal Howbeg / Tobha Beag Scalpay / Sgalpaigh Knock / An Cnoc Eoligarry / Eòlaigearraidh Gleann Tholastaidh Àird Cumhang Meavaig / Miabhaig Tobhtaral Ardheisker Baile Gearr / Ballagarr Stoneybridge / Staoinebrig Leideag Valasay / Bhalasaigh Leth Meadhanach Cill Amhlaidh Port Sgiogarstaigh Cladach Chairinis Bruach Màiri Hacklet / Haclait Àird Ruairidh Coig Peighinnean Kyles Flodda / Caolas Fhlodaigh Shulishader / Sulaisiadar Kildonan / Cill Donnain Seilebost Dail Beag Rhughasinish / Rubha Ghaisinis North Tolsta / Tolastadh bho Thuath Allasdale / Allathasdal Shawbost / Siabost Arivruaich / Airidh a Bhruaich Cradhlastadh Buaile Dhubh Daliburgh / Dalabrog Bun a' Mhuillinn Lemreway / Leumrabhagh Hougharry / Hogha Gearraidh Eanacleit Crothair Callanish / Calanais Paible Ruisgarry / Ruisigearraidh Borve / Borgh Tigharry / Tigh a' Ghearraidh Kirivick / Cirbhig Stilligarry / Stadhlaigearraidh Giosla Cuidhtinis Gleann South Dell / Dail bho Dheas Cnoc Amhlaigh Sliabh na h-Airde An Cnoc Ard Swainbost / Suainebost Arnol East Kilbride / Taobh a' Chaolais Loch a' Ghainmhich Port nan Long Brue / Brù South Lochboisdale / Taobh a' Deas Baghasdail Coire an Fhuarain Creagastrom Balivanich / Baile a' Mhanaich High Borve / Bail Àrd Bhuirgh Manish / Mànais Cabharstadh Camas an t-Saoithein Oratobht Cleat / Cleit Five Penny Borve / Coig Peighinnean Bhuirgh Barabhas Iarach Achamore / Acha Mòr Barraglom Urgha Beag Cnoc nan Gobhar Tom an Fhuadain An Gleann Ur Keose / Ceòs Nask / Nasg Upper Bayble / Pabail Uarach Cnoc Cuidhein Cnoc a' Lin Cnoc Màiri Mingearraidh Shader / Siadar Fidigeadh Horgabost Urgha Clachan na Luib Upper Coll / Col Uarach New Tolsta / Bail' Ur Tholastaidh Uachdar Drimsdale / Dreumasdal Bac Grenitote / Greinetobht

Pages

Legal information