Education Marketing in Charlcutt

Get in touch

Education Sector Advertising in Charlcutt

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Charlcutt but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SN11 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Charlcutt (Wiltshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Pole's Hole Woolley Green Corston Milkhouse Water Barford St Martin Fisherton de la Mere Lower Everleigh Upper Wraxall Bishopstone Mount Sorrel Nursteed Chippenham Derry Fields Little Salisbury Westlea Conkwell Kingsdown The Close Wanborough West Yatton Berwick St John Stitchcombe Nomansland Seend Bonham Woodsend Eastrop Westbury Westbury Leigh Theobald's Green Tilshead Vastern Pinehurst Chelworth Upper Green Teffont Magna Kellaways Ford Lower Woodford Keevil Broad Hinton Langley Burrell Coombe Bissett Townsend Harnham Rivermead Hitcombe Bottom Kepnal Norleaze Bowerchalke Pinckney Green Enford West Chisenbury Bemerton Restrop Giddeahall Mount Cowdown Wild Duck Mead Southcott Burbage Ogbourne St George Well Head Rodbourne Roughmoor Middle Woodford Seend Cleeve Upper Upham Wichelstowe Zeals Row Moredon North Newnton Donhead St Andrew Marr Green The Warren Cowesfield Gate Bremhill Yarnbrook Chirton Urchfont Sutton End Bishopstone Cloatley End Westrop Pie Corner Ashton Keynes Dogridge Churchfields Burton Everleigh Hankerton Shrewton Westdown Camp Sevenhampton Yatton Keynell Calcutt Corsham Blagrove East Grafton Bapton Medbourne Ablington Lower Zeals Southwick Littleworth Donhead St Mary Newbury Odstock Uffcott Brunton Cotmarsh Reybridge Burton Hill West Stowell Woodcock Whittonditch Easton Piercy Bell Hill Pickwick Stert Upton Scudamore Ditteridge Maddington Ramleaze Collingbourne Kingston Manton Brigmerston Straight Soley Fosbury Rook Street Hill Deverill Bremhill Wick Lopcombe Corner North Bradley Cotswold Community Windmill Hill Potterne Berwick Bassett Gastard Sutton Benger Norton Ferris Martinslade Haxton Upper Chute Brinkworth Homington Stourton Oxenwood Spirthill Park North King's Corner Sandy Lane Chelworth Lower Green Farley New Town Kilmington Charlton Heath Tidcombe Waterhay Edington St Andrews Ridge Charlton St Peter Conock Potterne Wick Middlehill Marston Whitley Piccadilly Limpley Stoke Wincombe North End Lydiard Plain Stapleford Beechingstoke Fonthill Bishop Filands Cadley Beanacre Larkhill Littleton Panell Corsley Landfordwood Imber Hilperton New Town Porton Dunge Wingfield Stockton Fox Holes Upper Studley The Middles Milston Murhill Westcourt Normanton Bradford Leigh Petersfinger Chute Cadley Purton Common The Square Rollestone Camp East Grimstead Walcot West Tytherington Manningford Abbots Sells Green Woodminton Stockley Studley Green Lower Stratton Easterton Allington Underhill Clench Sedgehill Stopper's Hill Milkwell Birdbush Knowle New Town Salisbury Stratford sub Castle Oare Woodborough Collingbourne Ducis Hornbeam Grange Old Sarum Foxley Rowde Aldbourne Lydiard Green East Chisenbury Sturford Brokenborough Hackthorn Rudge The Prinnels Purton Stoke Clench Common Wilton Eldene Holt Zeals Stoke Farthing Fiddington Sands Elm Cross Haydon Wick Longfield Croucheston Brokerswood Seend Head Netheravon Catcomb Hinton Parva Lower Moor Box Kinghay Townsend Heytesbury Preston Hoopers Pool Eastleaze Purlpit Redlynch Compton Froxfield Mannington West Winterslow Thornhill Townsend Allington Studley Clearwood Sem Hill Alcombe Cholderton Ansty Coombe Quidhampton Eastcott Newtown Low Bridge Littleton The Ham Winterbourne Dauntsey Buttermere Sutton Veny Yarnfield Lane End Alderbury Calne Sherrington Cleverton Bushton Allington Bar Alvediston Horningsham Sedgehill Corner Barrow Street Dorcan Great Hinton New Zealand Highworth Winterbourne Earls Great Somerford Swanborough West Kington Upper Chicksgrove Blunsdon St Andrew Milton Lilbourne Newton Tony Bourton Draycot Foliat Codford St Mary The Marsh Elcombe New Mill Westbrook Codford St Peter Townsend Wilsford Little Horton Rodbourne Bottom Paxcroft Misselfore Oaksey Highway Thornend West Knoyle Stormore Berryfield Swallett Gate Walcot East Patney Brooklands Temple Bagshot Easton Royal Jockey Green Amesbury Stoford Nunton Kington St Michael Lydiard Millicent Wilton Foscote Lower Upham Redstocks Lower Wanborough Cowesfield Green Upper Westwood Charnage Chisbury Sheldon Corner Downton Allington Middleleaze Milton Lacock Bradenstoke Wardour Netton Hampton Park Woolley Bowerhill Swan Monkton Deverill Yatesbury Lower Studley Thoulstone Ratfyn Stanley Sevington Malmesbury Easton Grey Henfords Marsh Sutton Row West Lavington Coulston Britford Penhill White Cross Tockenham Wick Winterbourne Bassett Upper Minety Chatter Alley Little London East Gomeldon Whitbourne Springs Avon Bishopdown Stratton St Margaret Coped Hall Inglesham Crockerton Green Forewoods Common Alton Priors Ridge Upavon Huish Bleet Wilcot Burton Middle Winterslow Hannington Wick Hoggington Heddington Wick Poulshot Little Marsh Lower Seagry Wylye Lye's Green Ratford Lower Pertwood Semley The Pitts Honeystreet Knowl Stanton St Bernard Greenman's Lane Perry Green Sherston Parva Greenmeadow The Spa Bishops Cannings Stibb Green Leigh Bulford Camp Coate West Kington Wick East Kennett Newton Nettleton Green Garsdon Faulston Sherston Chapel Barton Horsey Down Nettleton Fonthill Gifford Bulbridge Lockeridge Dene Rudloe Upton Steeple Ashton Whaddon Calstone Wellington Durley Quemerford Lower Chute Foxham Henley Longhedge Tockenham Old Town Huntenhull Green Bridgemead Upper Stratton Peckingell Avebury Trusloe Eastrip East Tytherton Thingley Clanville Ludwell Ditchampton Ebbesbourne Wake Holloway Upton Lovell Gorse Hill Kingsdown Kingston Deverill Grittleton The Splatts Easton Town Crockerton Strangways Westwells Fovant Mere Idmiston Upper Castle Combe Swindon Fifield Norton Mildenhall Upper Town Wroughton Stanton Fitzwarren Newtown Trowle Common Great Durnford Dilton Marsh The Stocks Okus Little Cheverell Lover South Tidworth Dertfords Greenhill Shaw East Sharcott Lake West Amesbury Hindon Tytherton Lucas Erlestoke Christian Malford Quemerford Gate Ram Alley Knapp Marlborough Hullavington Landford Minety Elston Old Dilton Milford North Wroughton Sunton Fyfield Teffont Evias Chitterne Whitbourne Moor Inmarsh Neston Mooray Atworth The Green Market Lavington Biddestone Bulford Penknap Morgan's Vale The Common All Cannings Gore Cross Royal Wootton Bassett Staverton Melksham Forest Cherhill West Ashton Freshbrook Pewsham Even Swindon Winsley Chute Standen Kingshill Bowden Hill Ashton Common Compton Chamberlayne Heddington Chelworth The Shoe Tollard Royal Rockley Purton Green Hill Clevancy Dauntsey Lock Longbridge Deverill New Town Ivy Mead Long Dean Crofton New Town Stratford Tony South Marston Leigh Delamere Littleton Drew Cadley Portash Hilcott Lower Wraxall Bulkington Tanis Mile Elm Brixton Deverill Devizes Luckington Bromham Eysey Avoncliff Little Durnford Wilsford Draycot Fitz Payne Orcheston St Katharine's West End Etchilhampton Queen Street Slaughterford Easton Barkers Hill Rollestone Great Bedwyn Membury Little Somerford Tidworth Netherhampton Washwell Covingham Broad Town Castle Combe Chittoe Heath Hudswell Ashley Knapp Hill Easterton Sands Trowbridge Marridge Hill Little Chalfield Baydon Chittoe Coate Badbury Wick Groundwell Mere Down Badbury Charlton Wyndham Park Milbourne East Everleigh Blackland Cuckoo's Corner West Sharcott Penleigh Fugglestone St Peter Aughton Serrington Knook Tuckingmill Berwick St James Little Ashley Colerne Limpers Hill Compton Bassett Hailstone Hill Redlands Perham Down Lower Village West Grimstead Derry Hill Tisbury Firsdown Upper Wanborough East Stowell Stanton St Quintin Great Wishford Lawn Corsley Heath Woodlands Avebury Littlecott Bottlesford Broadbush Paxcroft Mead Warminster Common Pewsey Burcombe Steeple Langford St Paul's Widham Preston Sopworth Liddington Longstreet Widbrook Cricklade Hilmarton Baverstock Ham Green Wootton Rivers Abbey Meads Hannington Church End Rushall Thickwood Braydon Side Worton Boscombe Bullenhill Henley Chiseldon Hook Street Bishopstrow Wolverton Cold Harbour New Town Brook Waters Box Hill Southend Westwood Figheldean West Kennett New Town Kilmington Common Mountain Bower Outmarsh Ham Cuckoo's Knob Clatford Winterbourne Gunner Deptford Plaitford Liden Westmead Hisomley Bohemia Melksham Upper Inglesham Dauntsey Shute End Westrop West Hatch Upper Seagry Bisley Kington Langley Great Chalfield Sharcott Charlton Homanton North Wraxall Greatfield Manningford Bruce Alton Farleigh Wick Marden Gladstone Parade North Tidworth Wexcombe Tidworth Camp Lydiard Tregoze Shalbourne East Winterslow Upper Pickwick Minety Common Cloatley Corton Lackham Gomeldon West Hill Hamptworth Hook The Causeway Hyde Horton East Hatch Crooked Soley Dinton Winterbourne Monkton Toothill Hillmead Fittleton Upper Woodford Castle Hilperton Marsh Startley Eastcourt Old Wardour Broad Chalke Lower Westwood Higher Pertwood Murcott Goatacre Whiteparish Great Ashley Ballard's Ash Gare Hill Winterbourne Stoke Middle Coombe Southbrook Ogbourne Maizey Little Abbots Chute Forest Drynham Hawkeridge Castle Eaton Bullock's Horn Turleigh Gutch Common The Linleys Chalford Hurdcott Fifield Bavant Nythe Rivar Chapel Knapp Broughton Gifford Semington Lower Chicksgrove The Gibb Northbrook The Rectangle West Overton Horsedown Church End Roundway Ludgershall South Newton Wadswick Hayes Knoll Charlcutt Ansty Lavington Sands Huggler's Hole Overtown Bratton Manningford Bohune Wilson and Kennards Yard South Wraxall Calne Marsh Durrington Lower Coombe Lyneham Latton Ragnal Ford Bowldown Short Street Crudwell Little Langford Marston Meysey Swallowcliffe Bemerton Heath Chapel Plaister Bewley Common Bradford-on-Avon Charlton All Saints Hanging Langford Ugford Alderton Laverstock Coombe Mead End Hodson Wedhampton Chapmanslade Ogbourne St Andrew Lower Stanton St Quintin Axford Ash Brake Lea West Grafton Broad Blunsdon Gasper Callow Hill Westwood The Pry East Town Sutton Mandeville Boyton Blue Vein Common Platt Sodom The Friary Whitepits The Fox Faberstown Higher Coombe Fox Hill Ferne East Knoyle Seagry Heath West Crudwell Chicklade Pewsey Wharf Town's End Norton Bavant Little Bedwyn Beckhampton Littlecott Maiden Bradley Norrington Common Lydeway Willesley Monkton Farleigh Alton Barnes Chicksgrove Heywood Lockeridge North Burcombe Bodenham Draycot Cerne Lower Blunsdon Pitton Buck Hill Ramsbury Woodbridge Chilmark Nettleton Shrub Notton Mid Wilts Way West Gomeldon Marten Brookside Salterton Horpit Whaddon Chedglow Chilton Foliat Great Cheverell Rodbourne Warminster West End Clyffe Pypard Wick Dursley Berwick St Leonard Grittenham