Education Marketing in Astwood Bank

Get in touch

Education Sector Advertising in Astwood Bank

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Astwood Bank but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B96 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Astwood Bank (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
White Ladies Aston Wants Green Grafton Cookhill Ombersley Eldersfield Linthurst Walton Pool Summerhill Picken End Holt Lulsley Hillhampton Netherton Romsley Hill Berrow Green Horsham Little Eastbury Aldington Blackwell Upper Bentley Salwarpe High Green Enfield Rashwood Sandford Kempsey Neight Hill Gorst Hill Little Comberton Smite Hill Knowle Fields Lower Wolverton Chaddesley Corbett Earl's Common Powick Worles Common Far Forest Morton under Hill Deblin's Green Charford Little Beckford Harbours Hill Romsley Diglis Lower Broadheath Briar Hill Upper Arley Sinton Green Frankley Green Goosehill Green Egdon Offenham Cross Bewdley Bevere Low Hill Sankyns Green Lindridge Broad Green Murcot Winterfold Sheriff's Lench Blackpole Leapgate Hampton Church Lench Great Malvern Birts Street Bark Hill Strensham Goom's Hill Astwood Bank Moor End Uphampton Leigh Buckridge Knighton Upper Marlbrook Chase End Street Aston Somerville Berrington Green Crowle Stone Lea End Baylis Green Cobley Hill Drugger's End Sutton Farm Southcrest Woodgates Green Bradley Green Middle Littleton Fladbury Cross Lickey Hills Crossway Green Newtown Bickley White End Portway Moon's Moat Newtown Chatley Littleworth Hoobrook Rye Street Broombank Bank's Green Lower Illey Nineveh Rowney Green Malvern Wells Owlhill Tunnel Hill Lower Howsell Little Welland Lye Head Dunstall Common Riverside Knighton on Teme Alfrick Pound Hales Park Smith End Green Conderton Elcock's Brook Broughton Hackett Callow Hill Ham Green Foxlydiate Frith Common Bell End Mill End Westacre Interfield Gallows Green Dunhampton Northampton Lickey Chandler's Cross Tanner's Green Woodmancote Upper Strensham Matchborough Hawford Earl's Croome Clows Top Naunton Noutard's Green King's End Callow Hill Witnells End Abberley Stoulton Longdon Heath Astwood Link Top Marl Bank Lower Town Clifton upton Teme Pensax The Rampings Bengeworth Winyates Birchen Coppice Kemerton Sedgeberrow Severn Stoke Bell Green Swinesherd Rushwick Camer's Green Leigh Sinton Hall Green Westmancote Dormston Baughton Hill Atch Lench Broadway Churchill Hawbridge Tanwood Aston Bank Greenlands Walcot Rochford St Georges Hawthorn Bush Hallow Upper Moor Pensham Madeley Heath Broome Doverdale Newland Common Holt Fleet Lower Lightwood Pendock Stockton on Teme Eight Oaks Childswickham Drakelow Hill End Dayhouse Bank Pirton Lower Westmancote Beckford Hindlip Bournheath Low Habberley Coles Green Saxon's Lode Grimes Hill Apes Dale Town's End Willow Green Longdon Hill End Timberhonger Hall Flat Hurcott Village Acton Astley Trueman's Heath Stonehall Lodge Park Birch Green Stourport-on-Severn Hardwick Green Dodford Clent Nineveh Catchems End Stoke Pound Ankerdine Hill Shelsley Walsh Rainbow Hill Hartlebury Common Four Pools Pie Corner Hadley Lower Berrington Blakedown Hanbury Great Witley Hanley William Crabbs Cross The Walshes Stoke Wharf Malvern Link Hatfield Titton Cobbler's Corner Bredon's Hardwick Lower Clent Primsland Upper Wick Upper Gambolds Broadmore Green Green Street North Malvern Holt Heath Little Malvern Bastonford Cladswell Eardiston Cowsden Beoley Cleeve Prior Ipsley Hagley Walkwood Inkberrow Edgiock Footrid Wildmoor Churchill Ribbesford Wick Episcopi Wick Kidderminster Hill Furze Yarhampton Cross Greenhill Hunt End Harpley North Littleton Bordesley Hopwood Ladywood Rushock Upton Snodsbury Tibberton Kyre Green Libbery Oldfield Windmill Hill Witton Hill Chawson Ramsden Shoulton Welland Stone Broughton Green Oakall Green Witton Oakenshaw Major's Green Old Storridge Common Burcot Burlish Park Batchley Menithwood Suckley Knowl Shawbrook Little Acton Bank Street Worms Ash Longley Green Lickhill Gilvers Lane Crowle Green Park Gate Evesham Besford Shell Hanley Child Queenhill Guarlford Sharpway Gate Barnt Green Frogsmarsh Tenbury Wells Barnard's Green Defford Wyre Piddle Washford Wychbold Charlton Britannia Square Cooksey Green Newnham Bridge Slideslow Trotshill Chadwick Lincomb Kent's Green Berrow Birch Acre Hollywood Good's Green Suckley Green Hollybed Street Mere Green Spetchley Frankley Hill Teddington Hands St Godwalds Copcut Park Farm Forhill Claines Harvington Grafton Flyford Drayton Brook End Outwood Ross Green Purshull Green Castle Hill Pound Green Orleton Newtown Wilden Knightwick Sweet Green Malvern Common Norchard Lower Heath Kendal End Comberton Stoke Bliss Clevelode Bredicot Areley Kings Lower Bentley Sidemoor St Michaels Caunsall Offmore Farm Chapman's Hill Napleton Vigo Perryfields Cofton Hackett Holdfast Sinton Cookley Stonebow Hanley Swan Bricklehampton Stanbrook Dagtail End Monkwood Green Lower Hook Bugle Gate Sledge Green Upper Howsell Withybed Green Drakes Broughton Woodrow Littleworth Kerswell Green Shatterford Upton Warren Elmbridge Chawson Valley Birtsmorton Beach Hay Castlemorton Corse Lawn Eachway Worcester Rumbow Cottages Abbeydale Stock Green Pink Green Eckington Sytchampton Stoke Heath Elms Green Bell Heath Headley Heath Sneads Green Bredon Stoney Hill Ab Lench Phepson Honeybourne Longdon Whiteleaved Oak Structon's Heath North Piddle Cherry Orchard Hallow Heath Cutnall Green Lenchwick Cropthorne The Vines Broad Heath Bouts Hinton on the Green Cooksey Corner Brotheridge Green Branson's Cross Dowles Church Hill Woodcote Green Guller's End Green Street Callow End Poolbrook Stitchin's Hill Weatheroak Hill Clifton upon Teme Woolmere Green Woodrow Stratford Blackminster Cakebole Pershore Clifton Dordale Upper Catshill Carpenter's Hill Hartlebury Rhydd Abberton Tardebigge Doddenham Brownheath Common Suckley Summerfield Buckbury Rhydd Green Holt End Peopleton Headless Cross Stock Wood Sherrard's Green Trimpley Brayswick Barbourne Hill Croome West Malvern Stanford Bridge The Grove St John's St Peter The Great Linkend Alfrick Sneachill Holbeache Baughton Smallwood Harvington Shurnock Martin Hussingtree Hinton Cross Bockleton Twyford Bluntington Heightington Brockamin Crowcroft Berry Hill West End Saleway Lower Moor Gadfield Elm Hunnington Kyre Pinvin Great Comberton Norton Arrowfield Top Pebworth Westlands Huddington Holberrow Green Bryan's Green Wickhamford Little Witley Elmley Castle Dunhampstead Hurcott Rous Lench Naunton Beauchamp Charlton Upper Wyche Radford Mamble Battenton Green Lineholt Common Lickey End Priestfield Broadheath Common Upton upon Severn Dunley Newbridge Green Red Cross Astwood Upper Lode Slades Green Beckford Cross Lime Street Golden Valley Upper Wolverton Alfred's Well Habberley Nash End Halfkey Hill Side Bromsgrove Wolverley Fernhill Heath Alvechurch Webheath Rock Podmoor Badsey Aston Fields Foley Park Brockencote Huntsbridge Hollybush Powick Village Kitwell Bishampton Lower Wick Dawshill Aggborough Low Hill Tolladine Kersoe Spennells Bretforton Noah's Green Stanford on Teme Woodgate Blackmore End Bransford Gilbert's End The Burf Upper Ham Shenstone Ullington Cotheridge Pound Bank Lower Sapey Bridge End Cruise Hill Duckswich Mount Pleasant Bury End Astley Cross Boreley Laughern Hill Crown East Ockeridge Redditch Wichenford Henbrook South Littleton The Lakes Sale Green Kyre Park Flyford Flavell Tutnall Broadwaters Eastham Draycott Bayton Common New End Madresfield Winyates Green Baynhall Lydiate Ash Bushley Green Finstall Rednal Oldwood Pound Bank Inkford Ripple Woodsfield Martley Stoke Prior Lem Hill Bushley Red Hill Little London Ashton under Hill Broad Alley Grimley Abbotswood Long Green Hadzor Greenway Marsh End Norton Yieldingtree Wythall Bayton Greenhill Darbys Green Warndon Collett's Green Throckmorton Broom Hill Blakebrook Oddingley Piper's Hill Belbroughton Pin's Green Hanley Castle Lower Wyche Heath Green Catshill Franche Northwick Drakes Cross Stoneybridge Badger's Hill Birlingham Grafton Lower Marlbrook Long Bank Hoden Ronkswood King's Green Droitwich Spa Abbots Morton Broad Marston Himbleton Whittington Hackman's Gate Hampton Lovett Chadbury Overbury St Peter the Great Holy Cross Birch Berrow Shelsley Beauchamp Stanklyn Snead Common Lower Strensham Bliss Gate Fladbury Kinsham Torton Broad Common Welland Kingswood Offenham Comhampton Upper Berrington Brickfields Hipplecote Wribbenhall Elmley Lovett Astley Burf Bournes Green Frankley Worlds End Mustow Green Kington Hartle Howsen Newland Barnettbrook Netherwich Kinnersley Hillpool Hook Bank Bredon's Norton West Hagley Ryall Wadborough Stonepits Dines Green Ravenhills Green The Hook Broadwas Kyrewood Shrawley Waresley Uckinghall Blakeshall Shernal Green Cross Bank Pole Elm Upper Welland Little Inkberrow Feckenham Park End Stakenbridge Bateman's Green Upper Haselor Lineholt Lakeside Upper Rochford Yarhampton Copyholt Moseley Ashfield