Education Marketing in Birlingham

Get in touch

Education Sector Advertising in Birlingham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Birlingham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WR10 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Birlingham (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Areley Kings Church Hill Drakes Cross Apes Dale Spennells Aston Fields Baynhall Low Hill Dowles Oldwood Broad Green Timberhonger Ullington Hanley Swan Stoulton Stanford Bridge Upper Howsell Knightwick Abberley Lower Lightwood Hook Bank Britannia Square Greenhill Callow End Stoke Wharf Cofton Hackett Upper Bentley Lower Howsell Newtown Newnham Bridge Queenhill Cobbler's Corner Aston Somerville Crown East Dodford Long Green Hanley Castle White End Holt Fleet Swinesherd Hinton Cross Green Street Rednal St Georges Barnt Green Cherry Orchard Halfkey Leigh Hallow Snead Common Shelsley Beauchamp Droitwich Spa Cross Bank Menithwood Berrington Green Catshill Woodcote Green Holberrow Green Cooksey Green Tunnel Hill Aggborough Newtown Grafton Bredon Bradley Green Beckford Trotshill Comhampton Mamble Lickey High Green Worcester Stone Hadzor Crossway Green Bury End Norton Romsley Hillhampton Hampton Lovett Shatterford Upper Rochford Draycott Sankyns Green Badsey Edgiock Sheriff's Lench Hill Side Rashwood Wilden Powick Village Suckley Pendock Broome Good's Green Grafton Flyford Fladbury Cross Walton Pool Marl Bank Corse Lawn Guarlford Pound Bank Oakall Green Golden Valley Grimes Hill Battenton Green Offenham Cross Washford Chandler's Cross Broadwas Smite Hill Habberley Bricklehampton Hollywood Madresfield Smith End Green Woodgate Little Welland Bushley Green Carpenter's Hill St Godwalds Priestfield Stanford on Teme Rhydd Green Elmley Castle Eachway Sale Green Charlton Belbroughton Baylis Green Longdon Heath Uckinghall Stockton on Teme Acton Dayhouse Bank Abbots Morton Nineveh Bell End Withybed Green Smallwood Woodmancote Atch Lench Bransford Saleway Kington Kemerton Lower Moor Hackman's Gate Broad Heath Astwood Ham Green Woodrow Little Inkberrow Bengeworth Redditch Broom Hill Rye Street Walkwood Crowle Green Wadborough Goom's Hill Radford Blakedown Bewdley Conderton Oddingley Broadmore Green Park End Norchard Slades Green Birch Acre Hardwick Green Hanley Child Chapman's Hill Callow Hill Sutton Farm Mere Green Bank Street Knighton on Teme Hindlip Newtown Lineholt West Hagley Far Forest Little Malvern Hollybed Street Upper Moor Crowcroft Frankley Mill End Tolladine Sledge Green Duckswich Laughern Hill Northampton Old Storridge Common Frith Common Napleton Rumbow Cottages Cleeve Prior Evesham Franche Little Acton Horsham Ombersley Baughton Hill Westmancote Hopwood Portway Hillpool Noutard's Green Brook End Chatley Ronkswood Stoneybridge Bushley Collett's Green Moseley Strensham Lincomb Monkwood Green Broad Common Cowsden Rushwick Torton Low Hill Wick Bateman's Green Sneachill Longley Green Elcock's Brook Lower Broadheath Sinton Dunhampton Blakeshall Longdon Hill End Upper Gambolds Besford Lickey End Orleton Bastonford Lye Head Lower Wick Pie Corner Stonebow The Grove Wickhamford Lydiate Ash Badger's Hill Lower Strensham North Malvern Alfrick Chadbury Piper's Hill King's Green Lineholt Common Pershore Long Bank Gilbert's End Hawbridge Blackpole Woodrow Marsh End Malvern Link Lickey Hills Picken End Spetchley Broughton Hackett Lower Bentley Upper Welland Matchborough Hartlebury Common Green Street Foxlydiate Enfield Stoke Prior Little London Winyates Green Earl's Croome Stonehall Holt Diglis Naunton Lower Sapey Naunton Beauchamp Upper Marlbrook Tenbury Wells Hanley William Comberton Knighton Burlish Park Sytchampton Norton Dormston Martin Hussingtree Wolverley Hill Furze The Walshes Weatheroak Hill Fladbury Elmley Lovett Flyford Flavell Sneads Green Hunnington Bell Green Birchen Coppice Kersoe Cropthorne Upper Haselor Worles Common Teddington Hands Sherrard's Green Harvington Pensham Upton Warren Knowle Fields Berrow Green Owlhill White Ladies Aston Birch Berrow Clifton upon Teme Primsland Malvern Wells Lower Illey Saxon's Lode Ipsley Oldfield Dunstall Common Holt End Childswickham West Malvern Doverdale Feckenham Worms Ash Kingswood Lulsley Castle Hill Yarhampton Cross Salwarpe Batchley Fernhill Heath Dawshill Clows Top Frankley Green Clifton Trueman's Heath Abbeydale Lenchwick Kyrewood Callow Hill Brockencote Ripple Westacre Catchems End Drayton Kidderminster Claines Witton Upper Wyche Broad Alley Phepson Whittington Kinsham Bell Heath Littleworth Charlton Eardiston Summerfield Holdfast Littleworth Mustow Green Rochford Abbotswood Hipplecote Kent's Green Deblin's Green Bishampton Inkford Guller's End Dordale Broadway Greenhill Bank's Green Bluntington Ockeridge Kyre Park Elms Green Harpley Willow Green New End Rock Lower Heath Lower Town Briar Hill Rous Lench Howsen Moor End Eight Oaks Lakeside Bournheath Woodgates Green Lower Wyche Little Beckford Frankley Hill Red Hill Hinton on the Green Astwood Bank Beoley West End Hadley Little Eastbury Worlds End Hall Green Bromsgrove Waresley Lem Hill Kerswell Green The Hook Hall Flat Bayton St John's Wichenford Holy Cross Copcut Tardebigge Copyholt Offenham Great Malvern Uphampton Chawson Hurcott Village Rowney Green Kitwell Pole Elm Churchill Pink Green Suckley Knowl Wildmoor Morton under Hill Doddenham Lower Westmancote Hill Croome Wychbold Bickley Bredicot Pinvin Upper Wick Eckington Webheath Bark Hill Stoke Pound Slideslow St Peter The Great Cooksey Corner Structon's Heath Shenstone Brockamin Stitchin's Hill Linthurst Pebworth Cruise Hill Kinnersley Shurnock Birlingham Stratford Twyford Shawbrook Dunhampstead Rushock Ryall Headless Cross Lindridge Clevelode Hunt End North Littleton Madeley Heath Hill End Bournes Green Sidemoor Sinton Green Greenlands Blackminster Ravenhills Green Upper Catshill Foley Park Pound Green Cookley Westlands Bredon's Hardwick Trimpley Park Gate Greenway Drakes Broughton Blackmore End Stanbrook Kempsey Brotheridge Green Hurcott Astley Burf Crabbs Cross The Vines Hatfield Buckridge Titton Barbourne Rhydd Broughton Green Purshull Green Hanbury Netherwich Dunley Upper Ham Ross Green Hallow Heath Podmoor Ankerdine Hill Moon's Moat Coles Green Church Lench Dagtail End Winterfold Yieldingtree Vigo Sandford Kendal End Goosehill Green Bayton Common Libbery Kyre Green The Burf Branson's Cross Grimley Darbys Green Stanklyn Cladswell Town's End Abberton Himbleton Ashton under Hill Churchill The Lakes Mount Pleasant Newland Common Berrow Frogsmarsh Lea End Bouts Murcot Upper Strensham Baughton Headley Heath Drakelow Welland Summerhill Upper Arley Leigh Sinton Stakenbridge Clifton upton Teme Shernal Green Perryfields Warndon Pensax King's End Birtsmorton Alfrick Pound Astley Castlemorton Hawford Birch Green Stourport-on-Severn Egdon Camer's Green Charford Stoney Hill Malvern Common Oakenshaw St Peter the Great Hollybush Brownheath Common Shell Suckley Green Ladywood Outwood Hawthorn Bush Bugle Gate Tanwood Ribbesford Upton upon Severn North Piddle Tanner's Green Hartlebury Alvechurch Huddington Broombank Blackwell Neight Hill Poolbrook Peopleton Elmbridge Lickhill Tibberton Powick Chadwick Witnells End Shrawley Shoulton Netherton Heath Green Red Cross Southcrest Astwood Little Comberton Gadfield Elm Gorst Hill Beach Hay Cobley Hill Bevere Nash End Buckbury Gilvers Lane Hagley Bryan's Green Sedgeberrow Great Witley Inkberrow Aldington Major's Green Longdon Four Pools Windmill Hill Upton Snodsbury Wick Episcopi Upper Wolverton Yarhampton Leapgate Newland Lower Marlbrook Pin's Green Cookhill Stoke Heath Park Farm Hartle Grafton Boreley Lower Berrington Bretforton Beckford Cross Harbours Hill Heightington Stonepits Clent Stock Wood Winyates Lower Clent Bliss Gate Hoden Bockleton Drugger's End Bridge End Upper Lode Severn Stoke South Littleton Cakebole Lower Wolverton Cutnall Green Stoke Bliss Newbridge Green Huntsbridge Caunsall Bordesley Martley Woodsfield Romsley Hill Hales Park Berry Hill Broadheath Common Link Top Lower Hook Low Habberley Blakebrook Rainbow Hill Honeybourne St Michaels Wythall Ab Lench Cotheridge Wyre Piddle Hampton Brayswick Ashfield Lime Street Brickfields Welland Stone Pirton Eastham Dines Green Holt Heath Eldersfield Henbrook Holbeache Chawson Valley Whiteleaved Oak Upper Berrington Barnard's Green Burcot Chase End Street Forhill Sweet Green Northwick Noah's Green Finstall Overbury Birts Street Sharpway Gate Shelsley Walsh Bredon's Norton Hoobrook Lodge Park The Rampings Woolmere Green Offmore Farm Chaddesley Corbett Tutnall Witton Hill Walcot Gallows Green Earl's Common Alfred's Well Footrid Defford Ramsden Harvington Wants Green Riverside Broadwaters Nineveh Barnettbrook Wribbenhall Great Comberton Interfield Little Witley Kyre Arrowfield Top Linkend Pound Bank Stock Green Crowle Broad Marston Middle Littleton Astley Cross Throckmorton Aston Bank