Education Marketing in Lower Town

Get in touch

Education Sector Advertising in Lower Town

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Lower Town but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WR3 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Lower Town (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Greenhill Battenton Green Rushwick Wilden Bredon's Norton Kinsham The Burf Cooksey Corner Swinesherd Drayton Westmancote Atch Lench Holt Fleet Ashfield Abberley Kyrewood Foxlydiate Tenbury Wells Owlhill Church Hill Naunton Beauchamp Bugle Gate Conderton Middle Littleton Podmoor Broadheath Common Eardiston Himbleton Hawford Hartlebury Noutard's Green Gadfield Elm Moon's Moat Branson's Cross Teddington Hands Eight Oaks Hanbury Vigo Sheriff's Lench Eastham Ramsden Greenhill Rhydd Brayswick Guller's End Cookley Cropthorne Wolverley North Piddle Tardebigge Dagtail End North Malvern Woodmancote Cutnall Green Stanbrook Yarhampton Ankerdine Hill Hollybed Street Crabbs Cross Cross Bank Noah's Green Besford Tibberton Woodgate Britannia Square Carpenter's Hill Hinton on the Green West End Walkwood North Littleton Marl Bank Sinton Winyates Green Rowney Green Hampton Lovett Riverside Harvington Eckington Welland Stone Hillhampton Astley Burf Upper Haselor Red Cross Knightwick Stoke Heath Copyholt Blackminster Sledge Green Longdon Heath Hill Croome Stitchin's Hill Brook End Drakes Cross Grafton Flyford Darbys Green St John's Worms Ash Bury End Bromsgrove Northwick Habberley Portway Libbery Little Eastbury Sedgeberrow Spennells Birchen Coppice Overbury Holbeache Leigh Sinton Chatley Shelsley Beauchamp Netherton Alfred's Well Fernhill Heath Rainbow Hill Witton Hill Trotshill Nash End Lower Lightwood Sharpway Gate Bredicot Diglis Stratford Powick Village Bournes Green Stone Harvington Elmbridge Caunsall Bournheath Goosehill Green Lower Wyche Dunhampstead Hagley Childswickham Astwood Holt End Southcrest Baughton The Lakes Frankley Worlds End Lower Heath Lincomb Hollybush Slades Green Gilbert's End Lime Street Crossway Green Little Acton Bengeworth Bewdley Welland Frankley Green Worcester Broombank Ronkswood Broad Alley Harbours Hill Stonebow King's Green Green Street Buckbury Nineveh Drugger's End Boreley Howsen Walton Pool Little Welland Radford Knighton on Teme Twyford Kempsey Bell Heath Comhampton Baylis Green Fladbury Cross Frogsmarsh Briar Hill Hoden Stanklyn Hanley Swan Oddingley Rednal Pershore Lodge Park Droitwich Spa Franche Hartlebury Common Drakelow Pendock Forhill St Michaels Birch Acre Inkberrow Lower Berrington Cotheridge Claines Stanford on Teme Uckinghall Little Witley Draycott Offmore Farm Greenlands Brickfields Heightington Madresfield Shatterford Alfrick Pound Sutton Farm Wyre Piddle Green Street Newnham Bridge Stonepits Hunt End Eachway Cherry Orchard Chase End Street Bradley Green Sinton Green Earl's Common Cobbler's Corner Grafton Catshill Upper Wyche New End Little Malvern Birlingham Torton Upper Welland Holt Lower Hook Beoley Aston Bank Tutnall Major's Green Headley Heath Deblin's Green Wadborough Tolladine Stoke Bliss White Ladies Aston Dodford Webheath Offenham Kingswood Pink Green Ham Green Pensham Piper's Hill Ab Lench Chaddesley Corbett Baynhall Wick Bell Green Dordale Cofton Hackett Worles Common Edgiock Crowle Hillpool Crowle Green Sytchampton Shoulton Copcut The Walshes Hoobrook Cakebole Lineholt Bank Street Bark Hill Rushock Newtown Belbroughton Brockamin Dunley Bouts Gorst Hill Peopleton Madeley Heath Upper Berrington Duckswich Uphampton Shelsley Walsh Oldwood Elmley Lovett Upper Howsell Elmley Castle Old Storridge Common Purshull Green Bransford Saxon's Lode Earl's Croome Stoulton Hill Furze Acton Lindridge Holdfast Sidemoor Hanley William Great Comberton Hawthorn Bush St Peter the Great Astwood Grafton Walcot Sneads Green Bridge End Broadmore Green Lower Marlbrook Doddenham Hill Side Egdon Hadzor Dawshill Strensham Defford Low Hill Pensax Lem Hill Titton Rochford Cruise Hill Tanwood Cookhill Lower Wolverton Napleton Menithwood Matchborough Shenstone Kersoe Low Hill Littleworth Charlton Bliss Gate St Georges Priestfield Hallow Ribbesford Norton Spetchley Northampton Weatheroak Hill Gallows Green Upper Rochford Hurcott Huntsbridge Powick West Malvern Hackman's Gate Kent's Green Broad Green Frankley Hill St Peter The Great Dunstall Common Stoney Hill Clifton upton Teme Bell End Abbots Morton Martin Hussingtree Lower Bentley Windmill Hill Clifton upon Teme Bevere Summerfield Camer's Green St Godwalds Upper Gambolds Horsham Naunton Broad Marston Dowles Picken End Warndon Golden Valley Blakedown The Rampings Stourport-on-Severn Severn Stoke Park Gate Birts Street Rous Lench Ashton under Hill Corse Lawn Grimley Willow Green Blackpole Rhydd Green Woodsfield Fladbury Broadwaters Inkford Castlemorton Sale Green Arrowfield Top Astley Bishampton Lower Strensham Newbridge Green Park Farm Upper Strensham Sandford Holt Heath Brotheridge Green Nineveh High Green Foley Park Orleton Broadwas Oakall Green Woodrow Malvern Link Whiteleaved Oak Moseley Outwood Batchley Lower Clent Suckley Green Witton Pie Corner Lakeside Mill End Lea End Upper Lode Sweet Green Enfield Town's End Lower Moor Wichenford Smallwood Bickley Hinton Cross Martley Structon's Heath Dines Green Alvechurch Wythall Birch Berrow Burlish Park Barnettbrook Kidderminster Stonehall Hawbridge Low Habberley Far Forest King's End Berrow Green Newland Common Wribbenhall Upper Wolverton Lineholt Common Aldington Sankyns Green Churchill Snead Common Yarhampton Cross Longdon Hill End Little Comberton Wychbold Stoke Pound Pinvin Upton upon Severn Apes Dale Hanley Child Pound Bank Gilvers Lane Lickey Great Malvern Ullington Withybed Green Lydiate Ash Kendal End Charlton Newtown Upper Bentley Sherrard's Green Neight Hill Little Beckford Cobley Hill Ockeridge Bricklehampton Littleworth Lower Sapey Phepson Laughern Hill Bretforton Chapman's Hill Kyre Green Flyford Flavell Saleway Bredon Holy Cross Hales Park Hunnington Lower Wick Suckley Oakenshaw Evesham Honeybourne Rye Street Stoneybridge Mustow Green Berrow Good's Green White End Huddington Queenhill Lenchwick Poolbrook Barbourne Ipsley Birtsmorton Morton under Hill Ripple Crown East Tanner's Green Knighton Malvern Common Stanford Bridge Bank's Green Blackwell Hipplecote Malvern Wells Salwarpe Upton Snodsbury Clent Wildmoor Dayhouse Bank Badsey Lower Town Long Green Astwood Bank Broome Pound Bank Upper Ham Pound Green Park End Longley Green Guarlford Ladywood Bayton Common Upper Marlbrook Mount Pleasant Barnard's Green Comberton Frith Common Ombersley Red Hill Norchard Elms Green Buckridge South Littleton Lickey End Barnt Green Kitwell Stoke Prior Primsland Romsley Hill Monkwood Green Woodrow Doverdale Dormston Pole Elm Chadwick Hopwood Halfkey Abbotswood Little London Chawson Valley Hook Bank Greenway Coles Green Leigh Tunnel Hill Kinnersley Aston Fields Beckford Cross Callow End Wickhamford Cowsden Hall Green Catchems End Drakes Broughton Westlands Dunhampton Lulsley Kerswell Green Hollywood Footrid Chandler's Cross Shell Crowcroft Callow Hill Bryan's Green Netherwich Blakeshall Finstall Bredon's Hardwick Linthurst Lower Illey Kyre Park Shrawley Pirton Beach Hay Collett's Green West Hagley Hall Flat Redditch Cladswell Hampton Rashwood Clevelode Stock Wood The Hook Rock Callow Hill Broad Common Throckmorton Kyre Knowle Fields Eldersfield Ross Green Little Inkberrow Lickey Hills Suckley Knowl Beckford Goom's Hill Chawson Mamble Oldfield Heath Green Brockencote Romsley Yieldingtree Trueman's Heath Offenham Cross Waresley Bluntington Whittington Woodcote Green Interfield Lye Head Kemerton Newtown Woodgates Green Mere Green Perryfields Lower Broadheath Bushley Cooksey Green Henbrook Areley Kings Westacre Norton Stoke Wharf Winterfold Sneachill Broad Heath Stakenbridge Abbeydale Witnells End Leapgate Newland Cleeve Prior Upper Wick Headless Cross Bockleton Ravenhills Green Wants Green Broughton Green Pin's Green Brownheath Common Berrington Green Blakebrook Charford Upper Catshill Hardwick Green Astley Cross Link Top Shawbrook Rumbow Cottages Stockton on Teme Upper Moor Broughton Hackett Hurcott Village Church Lench Ryall Timberhonger Smite Hill Hallow Heath Burcot Hindlip Smith End Green Bateman's Green Broom Hill Lickhill Stock Green Lower Howsell Birch Green Aston Somerville Linkend Alfrick Kington Bayton Harpley Winyates Hill End Clows Top Churchill Long Bank Upper Arley Summerhill Badger's Hill Hanley Castle Marsh End Aggborough Woolmere Green Wick Episcopi Castle Hill Shurnock Bastonford Lower Westmancote Shernal Green Pebworth Four Pools Grimes Hill Moor End Holberrow Green Baughton Hill Hadley The Grove Murcot Chadbury Blackmore End Berry Hill Hartle The Vines Trimpley Hatfield Upton Warren Great Witley Slideslow Feckenham Broadway Bordesley Clifton Abberton Longdon Elcock's Brook Bushley Green Washford