Education Marketing in Pensax

Get in touch

Education Sector Advertising in Pensax

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pensax but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WR6 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pensax (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Besford Hinton Cross Lower Heath Rashwood Bugle Gate Longdon Hill End Beckford Cross Cropthorne Kingswood Cleeve Prior Hardwick Green Eardiston Hawthorn Bush Picken End Branson's Cross Lakeside Stoulton Tibberton Broadwas Bushley Chadwick Green Street Pin's Green Guarlford Four Pools Dordale Camer's Green Clifton upon Teme Broughton Green Hadzor Spetchley Upper Wick Mount Pleasant Upper Rochford Bank's Green Chaddesley Corbett Coles Green Droitwich Spa Kidderminster Netherton Hill End Cooksey Corner Menithwood Lye Head Earl's Croome Offenham Bewdley Broad Green Eastham Wildmoor Park Gate Saleway Matchborough Link Top Lickey End Bridge End Hartlebury Chadbury Lower Berrington Wadborough Weatheroak Hill Mere Green Birch Berrow Beckford Stoke Pound Dines Green Knowle Fields Birchen Coppice Bell Green Stock Green Clifton Pink Green Birts Street Martley Elmbridge Upton Warren Shernal Green Sweet Green Mill End Crabbs Cross Aston Bank Hanley William Baylis Green Nineveh Stoney Hill Charlton Poolbrook Leigh Sinton Westacre Smite Hill Little London Darbys Green Alfrick Bank Street Forhill Little Eastbury Wychbold Little Malvern Low Hill Drakes Broughton Heath Green Broad Alley Hill Side Cooksey Green Cobbler's Corner Hanley Child Broadheath Common South Littleton Headless Cross Southcrest Throckmorton Linkend Tunnel Hill Clevelode Fladbury Witnells End Batchley Lem Hill Naunton Beauchamp Newtown Upper Ham Doverdale Abbotswood Grimes Hill Eckington Uphampton Park End Little Beckford Hunnington Hunt End Evesham Callow End Dodford Sinton Oddingley Longdon Little Witley Lower Hook Kitwell Yarhampton Cross Habberley Ashton under Hill Ullington Grafton Cruise Hill Sneads Green Tanner's Green Bevere Frankley Green Wickhamford King's End Frith Common Beoley Eachway Holt Fleet Birch Green Hackman's Gate Lower Marlbrook Malvern Common Lower Wolverton Priestfield Clent Lower Broadheath Atch Lench Apes Dale Powick Aston Fields Church Hill Broadmore Green Piper's Hill Kersoe Washford Winyates Green Nineveh Newland Bark Hill Dawshill Golden Valley Sutton Farm Bransford Berry Hill Norton Guller's End Lower Moor Berrington Green Wolverley Drayton Feckenham Broome Hall Flat The Lakes Great Comberton Kington Battenton Green Pound Bank Woodrow Westmancote Upper Arley Hollywood Middle Littleton Hopwood Britannia Square Claines Hanley Castle Town's End Pensax Dunhampstead Vigo Upper Howsell Pole Elm Shell St John's Worlds End Buckbury Romsley Doddenham Twyford Catshill Bournes Green Hartle Spennells Brotheridge Green Northwick Hawbridge Cookhill Titton Worles Common Cherry Orchard Comberton Hall Green Astley Oakenshaw Grimley Welland Long Green Oakall Green Hurcott Lower Illey Newland Common Copyholt Queenhill Park Farm Little Welland Broughton Hackett Lower Strensham Kinnersley Leapgate Barnt Green Stakenbridge Littleworth Elmley Castle Sale Green Holt Elmley Lovett Gadfield Elm Madeley Heath Charford Lincomb Alfred's Well Holy Cross Dunhampton Halfkey Woodcote Green Strensham Purshull Green Hillhampton St Georges Upper Lode White End Brayswick Duckswich Upper Haselor Kerswell Green Shelsley Beauchamp Clows Top Cakebole Westlands Bredon's Norton Huntsbridge Dunstall Common Bredon's Hardwick Conderton Pershore Inkberrow Badsey Bricklehampton Ribbesford Warndon Hollybed Street Salwarpe Little Acton Stratford Murcot Stonehall Cookley Newtown Suckley Green Severn Stoke Frogsmarsh Kyrewood Chawson Broadwaters Stonepits Welland Stone Rochford Finstall Noutard's Green Lulsley Lower Wick Holdfast Cutnall Green Interfield West End Earl's Common Bradley Green Rhydd Sankyns Green Pebworth Henbrook Phepson Wribbenhall High Green Woolmere Green Bromsgrove Areley Kings Greenhill Baynhall Wyre Piddle Berrow Green Podmoor Flyford Flavell Arrowfield Top Foley Park Blackpole Blakedown Ladywood Stock Wood Enfield Harvington Bordesley Moon's Moat Howsen Marsh End Rushwick Horsham Birch Acre Newtown Hurcott Village Cladswell Summerfield Wick Ab Lench Abbots Morton Harpley Rednal Good's Green Upper Berrington Astwood Lenchwick North Littleton Wants Green Dagtail End Woodsfield Gilbert's End The Grove Tolladine Callow Hill Beach Hay Ross Green Windmill Hill Goosehill Green Martin Hussingtree Hampton Lovett Yarhampton Knighton Ombersley Gallows Green Shrawley Frankley Ramsden Bliss Gate Bredon Upper Gambolds Drugger's End Rock Brownheath Common Broombank Baughton Inkford Little Inkberrow Madresfield Malvern Link Kempsey Pound Bank Riverside Greenhill Outwood Defford Birtsmorton Owlhill Yieldingtree Brockamin Boreley Suckley Knowl Astwood Bank Longley Green Rye Street Barbourne Stanbrook Wichenford Elcock's Brook St Peter The Great Ravenhills Green Hoden Hartlebury Common Willow Green Hoobrook Sneachill Hadley Crown East Blackminster The Hook Torton Copcut Blakebrook Grafton Flyford Major's Green Crowle Radford Crossway Green Far Forest Briar Hill Bryan's Green Waresley Upper Moor Blakeshall Upton Snodsbury Netherwich Frankley Hill Heightington Peopleton Structon's Heath Lineholt Common Hampton Bockleton Goom's Hill Burlish Park Ipsley Morton under Hill Upper Strensham Fladbury Cross Smith End Green Hagley Castle Hill St Michaels Lickey Hills Marl Bank Ankerdine Hill Orleton Walcot Holt Heath North Malvern Stoke Heath Brickfields Astwood Greenlands Charlton Uckinghall Stitchin's Hill Trueman's Heath Badger's Hill Lower Sapey Ockeridge North Piddle Bouts Kent's Green Norton Deblin's Green Bastonford Lower Lightwood Kendal End Pirton Harvington Hillpool Oldfield Fernhill Heath Sheriff's Lench Sherrard's Green Berrow Crowcroft Cobley Hill Kyre Kemerton New End Stoke Prior Aggborough Dormston Woodrow Lydiate Ash Edgiock Alfrick Pound Hipplecote Worms Ash Newbridge Green Sedgeberrow Broad Heath West Malvern Long Bank Timberhonger Stanford Bridge Barnettbrook Church Lench Pensham Red Cross Hollybush Barnard's Green Elms Green Upper Wyche Smallwood Shawbrook Hindlip Shenstone Holbeache Sinton Green Chatley Hill Furze Great Malvern Chase End Street Bredicot Worcester Webheath Tardebigge Sandford Cross Bank Burcot Whiteleaved Oak Headley Heath Abberton Wick Episcopi Norchard Abbeydale The Rampings West Hagley Shatterford Summerhill Great Witley Baughton Hill Sytchampton Rhydd Green Cotheridge Castlemorton Bretforton Diglis Lodge Park Ripple Bickley Little Comberton Sledge Green Lower Bentley Gorst Hill Lickhill Whittington Broad Marston Carpenter's Hill Churchill Eldersfield Sidemoor Hallow Walkwood Stockton on Teme Hanbury Draycott Bury End Woodgates Green Winyates Upper Welland Brook End Wythall Monkwood Green Upton upon Severn Franche Trimpley St Peter the Great Stourport-on-Severn Low Hill Buckridge Foxlydiate Blackwell Old Storridge Common Green Street Slideslow Portway Ryall Upper Catshill Tenbury Wells Belbroughton Lower Town Astley Cross Bayton Common Powick Village Egdon Caunsall Stanford on Teme Ham Green Cofton Hackett Brockencote Offenham Cross Redditch Laughern Hill Hallow Heath Callow Hill Mustow Green Acton Offmore Farm Primsland Pound Green Blackmore End Bluntington Swinesherd Perryfields Overbury The Vines Bayton Broom Hill Hales Park Suckley Newnham Bridge Leigh Himbleton Childswickham Rainbow Hill Pie Corner Grafton Rushock Drakes Cross Kinsham Birlingham Crowle Green Hatfield Mamble Holt End Winterfold Shurnock Bell Heath Stonebow Greenway Kyre Park Comhampton Upper Bentley Chapman's Hill Aldington Cowsden Ronkswood Napleton Hill Croome Stoneybridge Tanwood Aston Somerville Pinvin Libbery Harbours Hill Rous Lench Malvern Wells Dayhouse Bank Dunley Shoulton Knighton on Teme Bushley Green Bell End Footrid Collett's Green Noah's Green Dowles Witton Clifton upton Teme Catchems End Chawson Valley Broad Common Bournheath Ashfield Lineholt Holberrow Green Low Habberley Rowney Green Woodmancote Huddington Lime Street Rumbow Cottages Pendock Hanley Swan Longdon Heath Neight Hill Honeybourne Nash End Alvechurch Lower Wyche The Walshes Linthurst Upper Marlbrook Northampton Hinton on the Green King's Green St Godwalds Corse Lawn Lickey Astley Burf Gilvers Lane Walton Pool Lower Clent Wilden Romsley Hill Stanklyn Broadway Lea End Knightwick Bengeworth Tutnall Bateman's Green Lower Westmancote White Ladies Aston Shelsley Walsh Woodgate Moseley Stone Kyre Green Abberley Oldwood Upper Wolverton Drakelow The Burf Snead Common Slades Green Bishampton Red Hill Littleworth Lower Howsell Hook Bank Churchill Trotshill Withybed Green Naunton Eight Oaks Stoke Wharf Hawford Sharpway Gate Lindridge Teddington Hands Moor End Chandler's Cross Witton Hill Stoke Bliss Saxon's Lode