Education Marketing in Woodrow

Get in touch

Education Sector Advertising in Woodrow

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Woodrow but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DY10 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Woodrow (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Pound Green Kempsey Crowle Catchems End Uckinghall Broad Marston Hardwick Green Foley Park Southcrest Teddington Hands Lower Sapey Snead Common Lower Moor Hanley Child Upper Welland Wadborough Lower Strensham Knighton on Teme Whittington Webheath Monkwood Green Malvern Common Aston Fields Overbury Summerfield Kendal End Hampton Welland Stone Yarhampton Upper Bentley Walkwood Wyre Piddle Nineveh Cotheridge Lineholt Nash End Napleton Worlds End Kerswell Green Besford Hill Side Areley Kings Major's Green Holbeache Ashfield Offmore Farm Hanley Castle Lower Town Woodmancote Hawbridge Stone Little Witley Sinton Broadheath Common Lower Broadheath Spetchley Spennells Red Hill Picken End Astwood Bank Bishampton Hallow Suckley Franche Little Acton Crowle Green Shell Tardebigge Cobley Hill Fladbury Cross Stonepits Leigh Whiteleaved Oak Bretforton Madresfield Wolverley Upper Wolverton Kington Withybed Green Catshill Cladswell The Walshes Elmley Lovett Footrid Poolbrook Berrington Green Naunton Pebworth Golden Valley Badsey Hill Furze Portway Martley Dordale Trueman's Heath Dunhampstead Great Comberton Severn Stoke Upper Moor Dowles Pole Elm Elms Green Stock Green Stakenbridge Holt Heath Alvechurch Upper Catshill Grimes Hill Earl's Common Beckford Cross Kyre Suckley Knowl Grafton Hurcott Upper Wyche The Burf Ockeridge Kidderminster Birch Acre Clows Top Broome Little Comberton Astwood Lower Wolverton Smith End Green Lower Lightwood Headley Heath Titton Powick Oakenshaw Waresley Lickey Abberley Broadway Wildmoor Vigo Woodrow Birchen Coppice Longley Green Copyholt Kent's Green Marsh End Ravenhills Green Callow Hill Podmoor Blakebrook Sheriff's Lench Structon's Heath West Malvern Longdon Broadwas Long Green Noutard's Green Priestfield Bransford Bastonford Clifton upon Teme Inkford St Godwalds The Grove Blackwell Abbots Morton Owlhill Stockton on Teme Cherry Orchard Greenlands Comhampton Ab Lench Alfrick Coles Green Hunt End Chawson Torton Brook End Cakebole Riverside Belbroughton Green Street Laughern Hill Long Bank Aston Bank Hackman's Gate Moon's Moat Bushley Green Sneads Green Longdon Heath Halfkey Moseley Chapman's Hill Bricklehampton Sytchampton Winterfold New End Bouts Bournes Green Eardiston Twyford Lincomb Morton under Hill Bredon's Hardwick Bark Hill King's Green Lower Westmancote Dodford Drakes Cross Goom's Hill Blackpole Winyates Oddingley Stoke Bliss Evesham Abberton Link Top Upper Berrington Strensham Upton Warren Pound Bank Henbrook Hillhampton Broad Green Elmbridge Greenhill Worms Ash Low Hill Lem Hill Brayswick Wick The Vines Upper Haselor Far Forest Lye Head Diglis Rowney Green Lodge Park Tanner's Green Sneachill Blakedown White End Rous Lench Offenham Cross Lower Bentley Bury End Woolmere Green Shurnock Yarhampton Cross Hipplecote Shrawley St John's Darbys Green Beach Hay Clifton Acton Crowcroft Bockleton Stoke Prior Murcot Cross Bank Birch Berrow Stonehall Enfield Outwood Eachway Kemerton Holdfast Libbery Deblin's Green Camer's Green Church Lench Broadwaters Timberhonger Cooksey Green Dunley Naunton Beauchamp Hill Croome Norton Carpenter's Hill Stanford on Teme Salwarpe Lower Clent Doddenham Ullington Callow End Walton Pool Newtown Romsley Hill Britannia Square Eight Oaks Park Gate Chadwick Berrow Green Crown East Tutnall Badger's Hill Fernhill Heath Himbleton Bournheath Bevere Cookhill Yieldingtree Blackminster Pin's Green Sedgeberrow Eckington Grimley Neight Hill Pink Green Wilden Newnham Bridge Mount Pleasant Ripple Oldfield Huddington Greenhill Ross Green Mustow Green Brockencote Upper Lode Shoulton Hinton Cross Hadzor Slideslow Crabbs Cross Lineholt Common Littleworth Birtsmorton Habberley Cooksey Corner Bank's Green Pendock Witton Kitwell Trimpley Little Malvern Sharpway Gate Stanbrook South Littleton Forhill High Green Northwick Upton Snodsbury Welland Caunsall Hill End Lickey Hills Honeybourne Upper Wick Ladywood Howsen Baughton Hill Copcut Holt End Norton Stoneybridge Arrowfield Top Upper Howsell Harvington Claines Hoobrook Knighton Eastham Hawthorn Bush Bickley Netherwich Hartlebury Common Shawbrook Goosehill Green Little Welland Bredicot Dunstall Common Lulsley Smite Hill Slades Green The Hook Bryan's Green Red Cross Rock Hanley William Worles Common Kyrewood Burcot Brickfields Charford Barbourne Frankley Hill Hopwood Stonebow Leigh Sinton Chase End Street Corse Lawn North Malvern Brownheath Common Drakes Broughton Bell Green Churchill Pie Corner Newbridge Green Bredon Gilbert's End Wychbold Aston Somerville Hawford King's End Sale Green Newland Oakall Green Sinton Green Queenhill West End Lydiate Ash Gilvers Lane Kinsham Ham Green Alfrick Pound Tunnel Hill Lower Heath Astwood Clent Stoke Heath Rumbow Cottages Abbotswood Upper Strensham Bredon's Norton Edgiock Hallow Heath Astley Kingswood Guarlford Piper's Hill Westmancote Holy Cross Stock Wood Stanklyn Longdon Hill End Stoulton Winyates Green Weatheroak Hill Linthurst Park Farm Stitchin's Hill Pirton Sherrard's Green Drayton Hollywood Hampton Lovett Beoley Upper Rochford Fladbury Grafton Dagtail End Horsham Saleway Charlton North Piddle Worcester Sweet Green Barnettbrook Sidemoor Cruise Hill Gorst Hill Bluntington Washford Swinesherd Bridge End Stoke Wharf Egdon Hagley Hall Green Middle Littleton Low Habberley Pensham Kyre Green Apes Dale Duckswich Heath Green Menithwood Windmill Hill Guller's End Willow Green Low Hill Heightington Frankley Walcot Bushley Throckmorton Bell End Woodrow Rednal Berry Hill Marl Bank Woodsfield Wythall Norchard Broughton Green Feckenham Castlemorton Wants Green Drugger's End Baylis Green North Littleton Flyford Flavell Hall Flat Gadfield Elm Newtown Upper Arley Barnard's Green Draycott Ombersley Birts Street Childswickham Kyre Park Upper Marlbrook Shenstone St Peter the Great Trotshill Hollybush Lower Illey Little Beckford Lower Hook Knowle Fields Hunnington Blackmore End Interfield Bromsgrove Little Eastbury Cofton Hackett Holt Fleet Primsland Broughton Hackett Rye Street Lower Marlbrook Mere Green Harbours Hill Bell Heath Gallows Green Stratford Lakeside Headless Cross Upton upon Severn Hindlip Kersoe Cowsden Woodgates Green Rushwick Bewdley Stanford Bridge Powick Village Lime Street Tolladine Peopleton Berrow Shelsley Walsh Inkberrow Witnells End Dunhampton Castle Hill Rhydd Green Smallwood Lower Howsell Chatley Pinvin Uphampton St Peter The Great Shatterford Bayton Greenway Bank Street Briar Hill Church Hill Wick Episcopi Knightwick Churchill Green Street Noah's Green Chawson Valley The Rampings Westlands Hanbury Kinnersley Sankyns Green Callow Hill Hartle Sledge Green Broad Heath Dawshill Bordesley Pensax Drakelow St Georges Brockamin Elmley Castle Lickey End Summerhill Rashwood Madeley Heath Malvern Wells Sutton Farm Abbeydale Tanwood Matchborough Clevelode Hoden White Ladies Aston Birlingham Old Storridge Common Lickhill Town's End St Michaels Offenham Hales Park Lower Wyche Hadley Alfred's Well Warndon Beckford Oldwood Perryfields Charlton Shernal Green Woodcote Green Rochford Nineveh Park End Hurcott Village Lenchwick Bugle Gate Holt Woodgate Tenbury Wells The Lakes Four Pools Baughton Broadmore Green Dines Green Tibberton Brotheridge Green Broad Common Eldersfield Chadbury Broom Hill Frogsmarsh Crossway Green Defford Dormston Harvington Birch Green Orleton Chandler's Cross Great Malvern Wribbenhall Buckbury Witton Hill Wichenford Frith Common Droitwich Spa Suckley Green Upper Gambolds Frankley Green West Hagley Rushock Stourport-on-Severn Ipsley Cutnall Green Little London Pershore Buckridge Batchley Bliss Gate Ronkswood Linkend Holberrow Green Cobbler's Corner Redditch Grafton Flyford Hinton on the Green Radford Boreley Hanley Swan Cropthorne Cookley Bayton Common Good's Green Northampton Ramsden Collett's Green Atch Lench Lea End Bateman's Green Battenton Green Foxlydiate Purshull Green Littleworth Martin Hussingtree Ribbesford Rhydd Netherton Hatfield Rainbow Hill Wickhamford Dayhouse Bank Hollybed Street Clifton upton Teme Westacre Astley Burf Bengeworth Saxon's Lode Doverdale Baynhall Phepson Finstall Huntsbridge Ashton under Hill Lindridge Broombank Aldington Hartlebury Burlish Park Blakeshall Pound Bank Branson's Cross Harpley Sandford Romsley Newtown Leapgate Lower Wick Hillpool Bradley Green Earl's Croome Ryall Mill End Great Witley Hook Bank Moor End Malvern Link Aggborough Cleeve Prior Upper Ham Stoney Hill Chaddesley Corbett Broad Alley Little Inkberrow Elcock's Brook Comberton Barnt Green Conderton Lower Berrington Stoke Pound Shelsley Beauchamp Ankerdine Hill Newland Common Mamble Astley Cross