Financial Advertising Agency in Hartford

Get in touch

Financial Services Advertising in Hartford

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Hartford to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Hartford often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in PE29 1

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Hartford are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in PE29 1 get in touch today to find out how with effective finance marketing in Hartford we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Hartford (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Comberton Green End Buckworth Knapwell Ditton Green Long Meadow St Neots Northborough Hampton Hargate Hatley St George Hauxton Childerley Orwell Dry Drayton Eynesbury East End Haslingfield Arrington Green End Peakirk Way Head Upwood Swaffham Prior Harlton Longstanton Second Drove Roman Hill Orton Malborne Brington Hartford Sawston Eaton Ford Heathfield Padney Horseheath Ramsey Mereside Bretton Haddenham Pilsgate Walton Oxlode Highfields Caldecote Hail Weston Fen Drayton Werrington Gamlingay Cinques Upper Cambourne Great Raveley Harston West Wickham Brampton Dyer's Green Little Gransden Elton Tadlow Little Shelford Ailsworth Tilbrook Pampisford Orton Northgate Little Thetford Alconbury The Thrift Marholm Soham Cotes Woodditton Cambourne Abington Pigotts Old Hurst East Hatley Widgham Green Southorpe Lode Newtown Manea Somersham Longstowe Hinchingbrooke Burrough Green Dogsthorpe Horningsea Church Field Carlton Green Bourn Offord D'Arcy Soham Denny End Woolley Wimpole Oldeamere Chainbridge Willingham Great Chishill Farcet Stilton Benwick Badgeney Staughton Green Conington Folksworth Ely Little Ouse Lolham Easton Conington Ellington Thorpe Chiswick End Helpston Hook Fengate Southoe Eldernell Chatteris Holme Yelling Little London Stow cum Quy Papworth St Agnes Alconbury Weald Stuntney Commercial End Trumpington Landbeach Welches Dam Parson Drove Earith Ramsey Heights Linton Brampton Park Great Abington Castle Camps Rogues Alley Bar Hill Turves Staughton Highway Orton Goldhay Coldham's Common Chesterton Ickleton Covington Washingley Upton Litlington King's Dyke North End Newnham Bottisham Pymoor Church End Dennis Green Kingston Islands Common Stetchworth Eastfield Pondersbridge Northstowe Papworth Everard Glinton Winwick Wilburton Witchford Black Horse Drove Houghton Croydon Witcham Prickwillow Old Fletton Waresley Town End Cross Green Kings Ripton South Bridge Field North Side Gamlingay Ashley Shingay Eye Green Leverington Common Ufford Chettisham Leighton Bromswold Oakington Keyston London End Gamlingay Great Heath Meldreth Steeple Morden Orton Southgate Black Bank Haddenham End Field Coveney Wennington Little London Newnham Croft Orton Longueville Balsham Hilton Histon Lynch Wood Odsey Duxford Great Boleness Field Stonea Wenny Severals Romsey Town Millfield East End Woodhurst Eaton Socon Eltisley Stibbington Lower Cambourne Little Chishill Lark Hall Corner Cardinal's Green Tetworth Fordham Newark Wardy Hill Wansford Ramsey End Bainton Elford Closes Westry Rampton Kings Hedges Haroldsbridge Saxon Street North Field Peterborough Friday Bridge Bluntisham Four Gotes Deeping Gate Hamerton Toseland Coppingford Flint Cross Catworth Newnham Mill End Maxey Bassingbourn Redmere Chippenham Abbotsley Weald Downham Hythe Leverington Westwick Wisbech St Mary Newton-in-the-Isle Carlton Freestones Corner Norman Cross Little Catworth Little Wilbraham Dillington Waterbeach Ellington Belle Isle Little End Stow Longa Flood's Ferry Abbots Ripton Bassenhally Field Peas Hill Great Paxton Orton Wistow Newton Elm Kirtling Orton Waterville Sutton Thorney Toll Fulbourn Christchurch Great Gidding Briggate Bury Queen Adelaide Norwoodside Foul Anchor Stapleford Bridgefoot Wintringham Ashton Colne West Wratting Reach Paston Hinxton Gorefield West Perry Stanground Longthorpe Little Green Ramsey Hollow Alwalton Eastrea Thorney Waterside St Ives Glatton Tipps End Little Heath Barcham Corner Whittlesford Cherry Hinton Lolworth Gatley End Little Raveley Inham's End Newborough Badlingham Fowlmere Great Eversden Needingworth Over Gunthorpe Wittering Knight's End Water Newton Coldham Dutter End Stirtloe Ramsey St Mary's Brinkley Littleport Little Ditton Dullingham Ley Chittering Mill Green Tydd St Giles Westley Bottom Haddon East Perry Aldreth Chesterton Walsoken Toft Doddington Coton Graveley Wothorpe Purls Bridge Cambridge Grantchester Sutton Reach Caldecote Madingley Foxton Chapel End Little Abington Old Pembroke Farm Orton Brimbles Kimbolton White Cross Hill Stretham Swingbrow New Fletton North Brook End Little Stukeley Sutton Gault Claypit Hill Pidley Guilden Morden Etton New England Orchard Park Barway Wood Walton Caxton Croxton March Kennett Fenton Fen Ditton Childerley Gate Boxworth End Caldecote Kirtling Green Bythorn Murrow Sawtry Isleham Hemingford Grey Whittlesey Great Wilbraham Newtown Crow End Wimblington Six Mile Bottom Westley Waterless Upton Dullingham Ramsey Wistow Bartlow Wood End Morborne Swavesey Owl End Buckden Wyton Babraham Frog End Mile End River Bank Begdale Wicken Down Field Godmanchester Church End Tholomas Drove Woodston Hampton Vale Bunker's Hill Weston Green Nosterfield End Weston Colville West End Eastgate Barham Diddington Westlands High Cross Quy Waters Cheveley Swaffham Bulbeck Great Shelford Clayhithe Upend Wendy Red Barns Boxworth Newtown Teversham Great Green Streetly End Willingham Green Steeple Gidding Chapel Head Little Paxton Huntingdon Nene Terrace Stanground South Sapley Castor Denton Wentworth Stukeley Ridgeway Village Upware Hardwick Cottenham Offord Cluny Great Stukeley Great Staughton Grafham Ring's End Alconbury Weston Hemingford Abbots Fenstanton Girton Camps End Snailwell Little Downham Wisbech Stonely Whaddon Gap Eye Impington Great Gransden Eddington Shepreth Little Eversden Dunkirk East Fen Common Horseway Burrough End Upthorpe Ravensthorpe Yaxley Thornhaugh Whaddon Ramsey Forty Foot Fitton End Over End Hildersham Barrington Hardwick The Lipneas Coates Molesworth Kneesworth Broughton Old Wimpole Castle End Colnefields Sibson Warboys Green End Melbourn Barnack Arbury Little Gidding Eastwood End Milking Nook Westwood Guyhirn Thriplow Milton Broad Green Broad Hill Mepal Caldecote Holywell Gold Hill Shudy Camps Barton Old Weston Guyhirn Gull Burwell Spaldwick Heydon Elsworth Morden Green