Financial Advertising Agency in Harrington

Get in touch

Financial Services Advertising in Harrington

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Harrington to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Harrington often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in CA14 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Harrington are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in CA14 5 get in touch today to find out how with effective finance marketing in Harrington we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Harrington (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
High Walton Martindale High Lorton Holme Mills Garrigill Seatle Cumwhitton Water Garth Nook Grayson Green Kirkbride Keisley Scales Old Hutton Burnbanks Barbon Durdar Rookby Helmside Newtown Thwaite Flat Howtown Annaside Caldewgate Little Loughrigg Green Bank Stapleton Harrington Bardsea Bleatarn Mansriggs Gullom Holme Cardew Watchgate Sunny Bank Bigrigg High Oaks Mill Side Rampside Howgate Kingside Hill Killington Moss Side Stainburn Lowick Green Underbarrow Lakeside Thornthwaite Croglin Mallsburn Torpenhow Keswick Stone House Wath Smardale Hunsonby Mountain View Botcherby Knotts Hopebeck Embleton Dalton Nenthead Chapelburn Hesket Newmarket Pallaflat Roa Island Three Bridges Weasdale Dragley Beck Little Orton Vickerstown Cargo Uppertown New Hutton Lowgill Beetham Sedbergh Hyton Middletown Wellgill Brocklebank Kirkhouse Eskdale Green Unthank End Highlaws Nether Wasdale Scarrowhill Brougham Towngate Aiketgate Portinscale How Longdales Moorclose Waverton Kirkoswald Bowness-on-Solway Stockdalewath Applethwaite Rooking Burnrigg Dent Swallohurst Beckfoot Lyneholmeford Parton Chapel Stile Upper Denton Beckfoot Santon Talkin Eaglesfield Winscales Little Braithwaite Knowefield Marthwaite Brow Edge North Side Loweswater Gleaston Watchhill Edderside Dunnerdale Pica Heads Nook Kentrigg Waberthwaite Askam in Furness Greenside Wood Gate Old Tebay Clickem Beckermet High Water Head Sampool Newland Linstock Glasson Hartbarrow Birkby Aglionby Grizedale Longcroft Mawbray Shoregill Fletchertown Clifton Tirril Woodville Plantation Bridge Pardshaw Hall Thrushwood Park Head Kirkbampton Townhead Calvo Grange-over-Sands Gilgarran Bootle Blencarn Bampton Grange South Ulverston Busk Cardewlees Cliburn High Hill Brownrigg Nunclose Beckfoot Ireby Melmerby Four Lane Ends Abbotsmead Bowmanstead Staffield Soulby Watermillock Water Yeat High Braithwaite Bolton Low Houses Holker Wreay Wellington Beck Ennerdale Bridge Lane Head Great Corby Wythop Mill Parkhead Town End Rowrah Mellguards Southwaite Hawkshead Hill Outgate Eamont Bridge Sandylands Greengarth Hall Wolsty The Common Greystoke Rydal Ickenthwaite Smithfield Cartmel Angerton Parkside Cark South Stainmore Wetheral Bleachgreen Great Crosthwaite Low Newton Gamblesby Wetheral Pasture Bradley Catholes Mungrisdale Harker Chalkfoot Mealsgate Stubble Green Cat Bank Grizebeck Nealhouse Swinside Moresby Parks Plumbland Hincaster Church Brough Longtown Highbridge Ulpha Hubbersty Head Grange Renwick High Casterton Satterthwaite Stank Goodyhills Field Broughton Kidburngill Pool Bank Patterdale Threapland Scar Head Low Lorton Barrow-in-Furness Frizington Blackbeck Hewer Hill Wallthwaite Carlisle Penrith Meathop Wampool Whitbarrow Village Barrow Island Newbiggin Crookdake Braystones Dalston Millbeck Sunbrick Woodhouse Port Carlisle Galligill Rusland Bransty Fair Hill Little Blencow Longthwaite Harraby Downfield Westnewton Bowderdale Hallow Bank Baggrow Friars' Ground Nepgill Gawthrop Mains North Stainmore High Scales Mosser Long Marton Coalfell Endmoor Gamelsby Milburn Brunstock Ruleholme Silloth Bowscar Berrier Wood Broughton Hall Sprunston Low Knipe Sour Nook Crosscrake Crook Burtholme Whale Low Geltbridge South Newbarns Millthrop Newby Head Nethertown Nook Gillbank Stanger Roosecote Little Clifton Sandwick Little Corby Monk Moors Metal Bridge Knipe Fold Currock Skirsgill Crosby Garrett Hartsop Ulcat Row Ludderburn Stanthwaite Baycliff High Side King's Meaburn Scilly Bank Sandwith Kingmoor House Sunbiggin Morton Colby Milnthorpe Silecroft Aldoth The Hill Glassonby Borwick Rails Unthank Holme St Cuthbert Crosby Bushfield Penruddock Brigham Clawthorpe Lowick Bridge Dubwath Bewaldeth Windermere Cockermouth Firbank Loppergarth Orton Rigg Ambleside Corney Stainton Longrigg Troutbeck Beck Wythop Armathwaite Greenscoe Patton Bridge Wigton Laversdale Bleatarn Asby High Harrington Heggerscales Hayton Sweetholme Kershopefoot Townhead Allithwaite Elterwater Duddon Bridge Beckhouse Great Strickland Fell End Colt Park Hartley Clifton Dykes Broughton in Furness Lindale Wythburn Boltongate Barepot Kirklinton Troutbeck Lady Hall Wasdale Head Motherby Bothel Uldale Kentmere Branthwaite Culgaith Swarthmoor Rosthwaite Roose Gate Foxfield Corkickle Sunderland Garsdale Scotby Lea Yeat Moorthwaite Seaton Plumptonfoot Ruckcroft Kingstown Brackenber Wheyrigg Lessonhall Ravenglass Haverthwaite High Newton Shire Catterlen Broughton Mills Crewgarth Seascale Thursby Burneside Belah Hensingham Wilton Plasketlands Sand Side Kirkborough Little Musgrave Eccle Riggs Wiggonby Gosforth Low Moresby Lenacre Knock Scales Seaville Kirksanton Waitby Milton Banks Rockcliffe Gaitsgill Roose Pooley Bridge Lupton Edentown Standingstone Hawksdale Longburgh Arrad Foot Kirkby Thore Catlowdy Carleton High Cunsey Shawfoot Lee Houses New Cowper Kirkland Greenodd Tindale How Oddendale Winster Crooklands Irton Edenhall Laithes Skelton Crackenthorpe Little Asby Slack Head Thornhill Bridgend Pardshaw Great Blencow Near Sawrey Beanthwaite Camerton Prior Rigg Whitrigg Gaisgill Sadgill Hornsby Gate Storth Winton Middleshaw Whiteclosegate Wetheral Plain High Hesket Thurstonfield Scaleby Dykesfield West Curthwaite High Nibthwaite Moorhouse Great Broughton Mansergh Slack Moor Row Great Ormside Irthington Leasgill Braithwaite Prospect Salta Heron Hill Abbeytown Harriston Bridgefoot Skelwith Bridge Millgillhead Netherton Calthwaite Birkthwaite Newland Bottom Skelsmergh Matterdale End Dean Waverbridge Ewanrigg Little Urswick Barugh Hampsfield Haverigg Heversham Rusland Cross Burton-in-Kendal Newbarns Sowerby Row Kells Scalebyhill Oxenholme Southerfield Upperby Drumburgh Nenthall Millholme Dale Whasset Rowe Head Watendlath Willow Holme Rosewain Park Broom Ploughlands Farlam Bonning Gate Swathwaite Head Strawberry Bank Hawkshead Great Easby Calder Warnell Studholme Highmoor Thornby Seatoller Hall Dunnerdale Hilton Buckabank Kilnhill Hall Santon Helton Thickholme Oxen Park Gawthwaite Crossgates High Side Winder Skirwith Greystoke Gill Reagill Todhills Keekle Arnside Fenton Leece Chestnut Hill Longdale Newtown Kirkby Lonsdale Rheda Park Carwinley The Lound Hawcoat Towcett Low Hesket Arrowthwaite Haws Bank Holmrook Barrows Green Scout Green Johnby Beckces Hutton Row Ruthwaite High Ireby Wetheral Shield Maryport Westfield Oldwall Blackbank Hornsby Brackenthwaite Raby Rowell Seathwaite Anthorn Legburthwaite Morton Dalton-in-Furness Cotehill Soulby Thackthwaite Seathwaite Stripes Appleby-in-Westmorland Ackenthwaite Whitrigglees Saltcoats Stainton Brackenthwaite Moor Row Broadwath Moorend Pennington Kents Bank Tebay Parsonby Halfpenny Ravenstown Brampton Ellonby Nether Welton Fingland Haltcliff Bridge Bayles Hutton Moor End Kendal Newton Arlosh Winskill Ulverston Redmain Easton Cumrew Prizet Tottlebank Kirkland Guards Salkeld Dykes Aughertree Ferney Green Moat Moorhouse Newton Reigny High Biggins Dunningwell Crosby-on-Eden Natland Middleton Place Houghton Dendron Row Ivegill Allonby Blawith Scarness Harras North Row Warwicksland Mirehouse East Burgh by Sands Hoskethill Middleton Cowgill Quality Corner Beck Head Down Hall Birkett Mire Bow Salt Coates Brampton Oulton Keld Newtown of Rockcliffe Hurst Dowbiggin High Cark Old Town Harker Marsh Little Langdale Dunnerholme Boustead Hill Whicham Blackford Skitby Homewood Newtown Brigflatts Melkinthorpe Newby East Common End Barbary Plains Hoff Ireleth Unthank Gatebeck Haggbeck Bowland Bridge Goat Millness Kirkandrews-on-Eden Clappersgate Heaning Dockray Aldingham Walby Threlkeld Brisco Distington Easton Bullgill Carleton Meal Bank Askham Outhgill Mealrigg Newby Gatesgarth Bromfield Row Brow Hutton Roof Green Quarter Drigg Brigham Townhead Sandwith Newtown Cartmel Fell Flakebridge High Waverbridge Croasdale Woodrow Holmwrangle Heathwaite Aikton Crosslands Longpark Bolton Howgill Brownrigg Felldyke Temple Sowerby Tarnside Whitehaven Crosscanonby Lindal in Furness Newton-in-Cartmel New Rent Hardendale Bowston Rosgill Hall Senna Greenwell Low Walton Powhill Risehow Roadhead Waterhead Bampton Greenbank Crosthwaite Nether Row Hindpool Glen Dowlin Old Carlisle Boot Newby West Shopford Welton Woodland East Causewayhead Chapels Barras Casterton Kirkcambeck Skiprigg Burthwaite Milton Flookburgh Ghyll Head Canal Foot Thornthwaite Head Crag Sandford Yearngill Fothergill Blackdyke Ormsgill Dundraw Lamplugh Roger Ground Plumgarths Low Row Selside Cautley Newbiggin Deanscales Cotes Aspatria Plumpton Hetherside Staveley-in-Cartmel Biglands Wreaks End Far Sawrey Docker Westlinton Belle Vue North Dykes Sleetbeck Blencogo Tarraby Bardsea Green Baldwinholme Galemire Scales Bolton Wood Lane Newton Stainton Beaumont The Flatt Levens Longsowerby Low Wood Kiskin Roosebeck Arnaby Maulds Meaburn Mirehouse Midgeholme Allerby Colton Stainton with Adgarley East Curthwaite Ayside High Seaton Brigsteer Marton Scaws Raughton Head Tummer Hill Cardurnock Roachburn Langton Mosedale Lamonby Crosby Villa Newbiggin-on-Lune Little Broughton High Whinnow Wath Brow Colthouse Aikrigg Grayrigg West Silloth Yottenfews Raughton High Sellafield Hycemoor Allenwood Low Whinnow Storrs Low Borrowbridge Garden Village Blindcrake High Wray Cumwhinton Eden Mount Mirehouse West West Causewayhead Hazelslack Spark Bridge Stonethwaite Littlebeck How Ravenstonedale Great Urswick Longrigg Dale Bottom Hallthwaites Southernby Dufton Raise Hackthorpe Torver Briar Rigg Brothybeck Hutton Skelton Wood End Wescoe Drybeck Bewcastle Siddick Haile Summerlands Newbiggin Hall Waberthwaite Troutbeck Bridge Ings Town Head Barber Green Whelpo Thackthwaite Lower Hawthwaite Lazonby North Scale Force Forge Isel Blitterlees Castle Carrock Little Arrow Cleator Low Row Little Strickland Coulderton Brockleymoor Mosser Mains Rockcliffe Cross Briery Rosley Heggle Lane Garsdale Head Great Musgrave Denton Holme Cocklakes Station Hill Broughton Cross Roughsike Outcast Scuggate Kirkby Stephen Garth Row Biggar Stanwix Kelsick Ellenborough Orthwaite Glasson Carr Bank Thrimby Sleagill Woodend Monkhill Kirkland Oughterby Bank End Little Salkeld Egremont Barton Walton Steel Green Little Bampton Fell Foot Oakshaw Ford Whitbarrow Alston Staveley Carleton Kirkland Thwaite Head Plumpton Head Sedgwick Wall End Cowan Head Greenholme Low Braithwaite Beckbottom Cumdivock Penton Beacon Hill Sandale Carleton Hall Garlands Unthank Barclose Brough Sowerby Sellafield The Sands Brackenthwaite Tarns Hallbankgate Westward Farleton Boothby Tallentire Coupland Greysouthen Corby Hill Force Mills Kearstwick Lowther Sockbridge Warwick-on-Eden Haresceugh Low Seaton Forest Head Red Hills Gilcrux New Mill Newton Rigg Rickerby Caldbeck Newbiggin Greenrow Foulbridge Newlands Whitbeck Papcastle Townhead Branthwaite Edge Market Brough Kelleth Bolton New Houses Ormathwaite Wreay Little Ormside Warcop Boltonfellend Etterby Flitholme Broughton Beck Burnhill Broughton Moor Hutton Roof Parton High Longthwaite Sebergham Beck Side Arkleby Castlerigg Nateby Far End Workington Warwick Bridge Bandrake Head Middlesceugh Mossedge Ullock Howbeck Flimby Low Nibthwaite High Bankhill Row Wordsworth Terrace Brough Soutergate Preston Patrick Great Orton Droomer Westmoor End Oak Bank Yarlside Wharton Whitrigg Red Dial Grassgarth Bouth Lowca Grasmere Cunsey Broad Oak The Nook Helbeck Newtown Blagill Barugh Dacre Kaber High Row Backbarrow Sandside Buttermere Crosby Ravensworth The Green Dovenby Greengill Raisbeck Shap Yanwath Woodhouses Newby Bridge Scales The Howe Mockerkin Nentsberry Raffles Lanercost Garnett Bridge Tower Wood Low Crosby Langrigg Butterwick Albyfield Cleator Moor Calder Bridge Great Asby Grinsdale Langwathby Moss Side Witherslack Great Clifton Murton Low Cotehill Deepthwaite Stair Ousby Pelutho Longlands Santon Bridge Bowness-on-Windermere Holme Rosebank Kirkby-in-Furness Bomby Glenridding Burrells Langrigg Coniston Scotsdike Parkgate Far Arnside Blackwell Brackenlands Cockley Beck Townfoot Bridekirk Ponsonby Gilwilly West Woodside Doddick Rosside Town Bank Faugh Orton Low Biggins Waterside Kinkry Hill Hallgarth Leadgate Salterbeck Micklethwaite Mite Houses Laversdale Lane Lockhills Strands Hutton End Castletown Ainstable Browtop Hale Powter How Blennerhasset Croslands Park Pategill Gilsland Western Bank Millom St Bees Thwaite Moss Rannerdale Grange Fell Kirkbarrow Newbiggin Rottington Lambfoot Hethersgill Hayton Penny Bridge Beck Houses Arlecdon Brandlingill Mintsfeet Stone Raise Branthwaite Roundthwaite Deepdale Fell Side Grisdale Bassenthwaite Croftlands Great Salkeld Paradise Finsthwaite Hole Thomas Close Oughterside Brownber Morland Aikhead North Walney Newbiggin Cummersdale Dearham Town End Eveninghill Skinburness Millhouse Mossbay