Financial Advertising Agency in High Oaks

Get in touch

Financial Services Advertising in High Oaks

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in High Oaks to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in High Oaks often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in LA10 5

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in High Oaks are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in LA10 5 get in touch today to find out how with effective finance marketing in High Oaks we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover High Oaks (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Saltcoats Dunnerholme Milton Sour Nook Scales Kentrigg Nealhouse Newby East Beckces Little Musgrave Mansriggs Rusland Cross The Common Kirkland Ravenstown Thurstonfield Hartsop Skirwith Shawfoot Plumpton Castlerigg Hall Senna Allonby Warnell Nunclose Threlkeld Downfield Old Carlisle Ruckcroft Millness Broadwath Deanscales Spark Bridge Rowe Head Hornsby Kells Ayside Weasdale Little Corby Highmoor Belle Vue Bardsea Green Moresby Parks Finsthwaite Soulby Hensingham How Waterside Green Bank Glenridding Carleton Greystoke Barrow-in-Furness Old Hutton Lowgill Longrigg Bolton Wood Lane Ghyll Head High Braithwaite Tarns Morton Beanthwaite Pallaflat Woodhouses Winder Bowness-on-Solway Aikrigg Brough Thursby Heaning Forest Head Grayrigg Foulbridge Westlinton Lea Yeat Beckfoot Lee Houses Plumptonfoot Wythburn Hutton Moor End Rosley Greenwell Moor Row Greenodd Sebergham Natland Keekle Scales Motherby Longsowerby Crewgarth Hyton Tummer Hill Cautley Far Arnside Applethwaite Townfoot Tirril Kirkby Stephen Hutton Row Sweetholme Great Blencow Calder Bridge Stainton Great Broughton Crosby Ravensworth Low Cotehill Maulds Meaburn Crosscrake Brownrigg Bolton Blackbank Roger Ground Longlands Kaber Flimby Parsonby Middleshaw Townhead Low Walton North Walney Rickerby Albyfield Linstock Bonning Gate Unthank Knipe Fold Ellonby Parton Newtown Lupton Sprunston Powter How Barclose Stanthwaite Haresceugh Thornthwaite Sadgill The Lound Cargo The Green Eccle Riggs Woodend Oughterby Rockcliffe Durdar Sunbrick Low Whinnow Low Geltbridge Force Forge Laithes Three Bridges Burton-in-Kendal Felldyke High Side Little Bampton Harras Low Nibthwaite Raffles Bothel Greenrow Port Carlisle High Hill Hawkshead Hill Dykesfield Scotby Eden Mount Coniston Barrows Green Kirkhouse Rosthwaite Storth Winster Aikhead Crooklands Kidburngill Loppergarth Kirkby-in-Furness Tallentire Bowmanstead Seatle Brockleymoor Greenside Row Brow Askam in Furness Newby Head Dale Yottenfews Bransty Mosser Mains Denton Holme Blackdyke Newbiggin Moat Lowick Bridge Tindale Kentmere New Rent Ulcat Row Watchgate Cat Bank Dufton Wharton Dowbiggin Old Tebay Mill Side Bullgill Burnrigg Mockerkin Westfield Kirkoswald Ruleholme Warcop Stainburn Bandrake Head Hartley High Side Shopford Grassgarth Newland Barbary Plains Embleton Brow Edge Gullom Holme Skinburness Alston Kilnhill Prizet Cardurnock Lane Head Woodrow Mossbay Silloth Roachburn Ivegill Kelsick Roose Gate Woodville Santon Great Clifton Southwaite Threapland Ludderburn Hubbersty Head High Longthwaite Fell Side Great Crosthwaite Penruddock Irthington Laversdale Lane Silecroft Whale Thornby Allenwood Brackenthwaite Mite Houses Great Musgrave Gamblesby Low Crosby Croftlands Swallohurst Faugh East Causewayhead Brampton Bow Whasset Red Hills Newtown of Rockcliffe Longthwaite Skelton Wood End Millholme South Ulverston Towcett North Dykes Broughton Beck Oxen Park North Row Martindale Swathwaite Head Briery Newtown Redmain Kirkcambeck Flookburgh Leece Parton Talkin Townhead The Howe Marton Barrow Island Bowderdale Branthwaite Edge Temple Sowerby Hayton Croslands Park Quality Corner Winton Branthwaite Thwaite Moss Droomer Grinsdale Birkby Farlam Baggrow Backbarrow Ousby Green Quarter Garlands Woodland Penton Harraby Skelton Bootle High Harrington Micklethwaite Botcherby Ruthwaite Angerton Burgh by Sands Lowick Green Ravenglass Tebay Carlisle Newton Arlosh Docker Crosby Garrett Grisdale Ponsonby Blackbeck Scaleby Whitbarrow Village Bromfield Torpenhow Plumpton Head Catlowdy Nethertown Cardewlees Windermere Willow Holme Park Head Seathwaite Fair Hill Carwinley Mains Sandford Grasmere High Oaks Scar Head Crosby Villa Kelleth Thornthwaite Grange Fell Raise Corkickle Low Wood Bolton Low Houses Sockbridge Wampool Milburn Hall Dunnerdale Great Urswick Brougham Wellington Friars' Ground Hawcoat Sampool Sowerby Row Marthwaite Little Urswick Stockdalewath Roughsike Woodhouse Dacre Reagill Whitbarrow High Water Head Dubwath Wallthwaite Orton Rigg Far Sawrey Great Salkeld Casterton Arnside High Casterton Holmwrangle Thickholme Newton-in-Cartmel Winscales Great Orton Appleby-in-Westmorland Haverthwaite Cumwhinton Hurst High Newton Branthwaite Crosby Corby Hill Leasgill Newton Greenholme Browtop Blencarn Crossgates Beckhouse High Bankhill Highbridge Clappersgate Arkleby Glassonby Blackwell Grange Crosscanonby Kiskin Seatoller Bridekirk Four Lane Ends Kirkbampton Brownrigg Skelsmergh Stubble Green Underbarrow Beckfoot Newton Rigg Thwaite Head Highlaws Colthouse Little Langdale Raby Skelwith Bridge Eaglesfield Hindpool Swarthmoor Nentsberry Sunbiggin Newbiggin Calvo Broughton Mills Ickenthwaite Roundthwaite Dunnerdale Rydal Watchhill Crosby-on-Eden Storrs Cunsey Bushfield High Hesket Seaton Oxenholme Mintsfeet Langrigg Brackenthwaite Soulby Colt Park Millthrop Birkthwaite Ploughlands Preston Patrick Carleton Ireby Burneside Goodyhills Wreaks End Greengarth Hall Howbeck Berrier Stainton with Adgarley Lambfoot Howgill Laversdale Watermillock Firbank Wreay Salkeld Dykes Fell Foot Burthwaite Borwick Rails Whitrigg Unthank Hesket Newmarket Rookby Thrushwood Kershopefoot Irton Oldwall Orthwaite Wordsworth Terrace Watendlath Knock Brackenlands Cumdivock Grizedale Rosebank Milnthorpe Low Row Brampton Whiteclosegate Brough Sowerby Salt Coates Monkhill Mungrisdale Wolsty Boltonfellend Shire Grange-over-Sands Thackthwaite Moorthwaite Thomas Close Selside Warwick-on-Eden Stainton Kingside Hill Great Asby Culgaith Southerfield Nenthead Caldbeck Sunderland Barugh Barber Green Walby Croglin Whitbeck Ferney Green Sandwith Walton Market Brough Common End Thackthwaite Bleatarn Pelutho Broughton Moor Bardsea Heggle Lane Newland Bottom Slack Haverigg Eamont Bridge Paradise Wetheral Annaside Burnhill Chapels Barugh Kents Bank Houghton Cleator Cumwhitton Howtown Calder Hole Brandlingill Wasdale Head Middleton Place Isel Warwick Bridge Currock Far End North Stainmore How Beacon Hill Goat Staffield New Mill Heron Hill Nether Wasdale Colton Keld Homewood Hopebeck North Scale Moorend Westward Braystones Tower Wood Burrells Strawberry Bank Townhead Longdales Blawith Canal Foot Clifton Dykes Gosforth Parkgate Yarlside Lockhills Longpark Corney Waitby Galemire Howgate Papcastle Orton High Row Little Broughton Haile Cocklakes Hayton Brunstock Outcast High Wray Loweswater Brigflatts Mountain View Ulpha Roosecote Baldwinholme Longcroft Little Ormside Low Moresby Dearham Renwick Wood Gate Bridgefoot Workington Crosslands Maryport Johnby Stone Raise Raisbeck Ormsgill Midgeholme Studholme Troutbeck Egremont Wheyrigg Wath Brow Down Hall Wetheral Plain Bewcastle Bradley Yanwath Kirkborough Buckabank Deepthwaite Rosgill Anthorn Distington Satterthwaite Middleton Abbotsmead Langton Garden Village Stapleton Newbiggin Helton Bigrigg Sandside High Ireby Nepgill Mirehouse East Seascale Glen Dowlin Pool Bank Garth Row Frizington Parkhead Ravenstonedale Bridgend Coupland Rosewain Legburthwaite Outhgill Welton Braithwaite Leadgate Hornsby Gate Mellguards Newby Levens Garrigill Westnewton Busk High Walton Uppertown Town End Belah Hardendale Bowland Bridge Kirksanton Beck Side Hutton Roof Eveninghill Kirkland Arnaby Hawksdale Helmside Catterlen Strands Oughterside Ulverston Hethersgill Arlecdon Brownber Hunsonby Easton Wetheral Pasture Edentown Greenbank Fletchertown West Woodside Penny Bridge Gilsland Beck Carleton Penrith Rowell Stonethwaite Row Unthank End Summerlands Heathwaite Hampsfield Standingstone Bowston Oulton Town End Southernby Chestnut Hill Crosthwaite Little Asby Langwathby Longburgh Pardshaw Hall Chalkfoot Murton Gaitsgill Kinkry Hill Dovenby The Flatt Siddick High Biggins Western Bank Low Seaton Deepdale Wiggonby Duddon Bridge Garsdale Head Birkett Mire Crook Church Brough Monk Moors Shoregill Castletown Uldale Low Lorton Red Dial Nether Welton Fothergill Hilton Kirkandrews-on-Eden Brackenber Asby West Silloth Boothby Beckfoot Whelpo Newbiggin-on-Lune Mawbray West Curthwaite Sandale Barras Grizebeck High Cunsey Netherton Salterbeck Eskdale Green High Whinnow Hincaster Newbiggin Melkinthorpe Plumgarths New Cowper Hycemoor Little Blencow South Stainmore Little Orton Great Strickland Calthwaite Towngate Rosside Nether Row High Nibthwaite Cotehill Slack Head Park Broom Milton Staveley Garnett Bridge Greystoke Gill Waterhead Oddendale Wellgill Prior Rigg Drybeck Cleator Moor Blitterlees Bank End Wath Halfpenny Holker Keswick High Cark Wood Broughton Hall Foxfield Stainton Ullock Lenacre Rockcliffe Cross Waverbridge Vickerstown Drumburgh Coalfell Thrimby Cowgill Ackenthwaite Dalston Arrowthwaite Barbon Beck Head South Newbarns Kirkby Thore Mosedale Swinside Abbeytown Risehow Dragley Beck Hackthorpe Elterwater Stone House Upperby Flitholme Hetherside Little Strickland Ings High Scales Lamplugh Etterby Hazelslack Lindale Edenhall Pica Waberthwaite Tarraby Skirsgill Powhill Newbarns Longrigg Rannerdale The Hill Sleetbeck Carr Bank Gilwilly Grayson Green Cartmel Fell East Curthwaite Aldoth Lessonhall Beckermet Smithfield Holme Mills Blennerhasset Newtown Buttermere Killington Stanger Hewer Hill Sandylands Gilgarran Beck Houses Salta Holmrook Troutbeck Bridge Upper Denton Little Salkeld Harker Marsh Townhead Keisley Wall End Beck Wythop Millhouse Plasketlands Low Newton Wythop Mill Dalton-in-Furness Scarness Broad Oak Beaumont Barepot Lowca Mallsburn Westmoor End Thornhill Cumrew Rottington Gawthwaite Torver Lakeside Galligill Beckbottom Bampton Grange The Sands Gillbank Dent Hall Santon Stair Ormathwaite Oak Bank Cardew Great Corby Dockray Warwicksland Clickem Morton Unthank Hallthwaites Heversham Great Easby Tarnside Plumbland Whitrigg Blindcrake Whitrigglees Staveley-in-Cartmel Smardale Cartmel Plantation Bridge Briar Rigg Stripes Newlands Holme St Cuthbert Scales Nateby Low Row Lamonby Kirklinton Scalebyhill Bowness-on-Windermere Newbiggin Near Sawrey Hutton End Haws Bank Bowscar Whicham Oakshaw Ford Sellafield Old Town Aglionby Metal Bridge Bolton New Houses Lowther Parkside Colby Bleachgreen Helbeck Pennington Cotes Great Ormside North Side Middletown Castle Carrock Head Crag Langrigg Aldingham Pardshaw Cummersdale Sedbergh Brackenthwaite Kingmoor House Chapel Stile Littlebeck Newtown Seathwaite Aikton Crookdake Edderside Ewanrigg Haltcliff Bridge Harker Whitehaven Millgillhead High Sellafield Waverton Fenton Roosebeck Dunningwell The Nook Raughton Longdale Broughton in Furness Bayles Rooking Hall Waberthwaite Sandwith Newtown Kingstown Scarrowhill Farleton Town Bank Glasson Little Loughrigg Morland Crackenthorpe Outgate Portinscale Newby West Sandwick Santon Bridge King's Meaburn Knotts New Hutton Dale Bottom Winskill Wigton Lower Hawthwaite Brocklebank Hoskethill Lazonby Witherslack Sedgwick Gamelsby Scuggate Millom Greysouthen Bassenthwaite Burnbanks Bomby Seaville Banks Lindal in Furness Mansergh Hale Dean Biglands Patton Bridge Heggerscales Roose Newbiggin Wreay Low Hesket Field Broughton St Bees Stank Harrington Skiprigg Gaisgill Scotsdike Chapelburn Ennerdale Bridge Station Hill Bampton Shap Kearstwick Baycliff Drigg Hallbankgate Armathwaite Low Biggins Cockley Beck Troutbeck Garsdale Boustead Hill Thwaite Flat Cowan Head Askham Newton Reigny Lanercost West Causewayhead Ireleth Dendron Moorclose Scaws Force Mills Scout Green Moss Side Moorhouse Croasdale Soutergate Low Braithwaite Endmoor Knowefield Heads Nook Low Knipe Carleton Hall How Skitby Biggar Brigham Tottlebank Low Borrowbridge Sand Side Little Braithwaite Melmerby Ainstable Aiketgate Todhills Broughton Cross Kirkby Lonsdale Brisco Gawthrop Harriston Rusland Greengill Roadhead Clawthorpe Meathop Sunny Bank Mossedge Greenscoe Kirkland Guards Aspatria Cockermouth Little Clifton Wescoe Allerby Blagill Fingland Moorhouse Lyneholmeford Gatebeck Haggbeck Brigham Hoff Boltongate Rampside Butterwick Scales Patterdale High Waverbridge Gleaston High Lorton Camerton Kirkbarrow Pategill Kirkland Gatesgarth Brigsteer Hallow Bank Rheda Park Matterdale End Yearngill Arrad Foot Moss Side Newby Bridge Sleagill Raughton Head Mirehouse Ellenborough Row Millbeck Town Head Bleatarn Bewaldeth Allithwaite Easton Aughertree Holme Hutton Roof Kendal Water Yeat Fell End Lady Hall Scilly Bank Kirkbride Long Marton Cliburn Beetham Clifton Rowrah Blencogo Catholes Nenthall Dalton Flakebridge Hutton Pooley Bridge Moor Row Glasson Prospect Roa Island Bouth Wetheral Shield Longtown Blackford Mealsgate Gilcrux Ambleside Hallgarth Stanwix Steel Green Mirehouse West Dundraw Mosser Hawkshead Middlesceugh Barton Doddick Hartbarrow Brothybeck Little Arrow Caldewgate Mealrigg Burtholme Meal Bank Nook Wilton High Seaton Cark Boot Water Garth Nook Coulderton