Financial Advertising Agency in Kirkhouse

Get in touch

Financial Services Advertising in Kirkhouse

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Kirkhouse to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Kirkhouse often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in CA8 1

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Kirkhouse are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in CA8 1 get in touch today to find out how with effective finance marketing in Kirkhouse we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Kirkhouse (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Orton Brampton Aikton Laversdale Lane Beacon Hill Swarthmoor Uldale Hazelslack Cleator South Ulverston Low Braithwaite Boustead Hill Powhill Metal Bridge The Hill Witherslack Little Corby Bewcastle Kents Bank Hopebeck Linstock Marthwaite Siddick Aiketgate Dunningwell Haltcliff Bridge Kirkby Thore Crewgarth Beckhouse Baggrow Kendal Kells Greenbank Eaglesfield Heathwaite Mintsfeet Croasdale Beckces Skirsgill Longtown Mealsgate Catholes Highlaws Cleator Moor Newbiggin Docker Towngate Bridgefoot Cumrew Bowston Barugh Natland Keswick Standingstone Scaleby Penrith High Longthwaite Low Borrowbridge Beckfoot High Ireby Stair Clifton Dykes Smardale Whicham Bonning Gate Bigrigg Harraby Brackenthwaite Field Broughton Nunclose Bootle Berrier Scales Row Bowmanstead Great Musgrave Coniston Thomas Close Wiggonby Embleton Ferney Green Brackenthwaite Crosby Ravensworth Grizedale Watchgate Harriston Stainton with Adgarley Burthwaite Gaitsgill Askam in Furness Low Row Talkin Thursby Bradley Gaisgill Parsonby Stripes Workington Scales Bowness-on-Solway High Cark Fingland Old Hutton Stanger Martindale Mains Matterdale End Hewer Hill Aikrigg Towcett Scalebyhill Hutton Moor End Dalston Longpark Gawthwaite Nealhouse Sebergham Bromfield Ruleholme Knipe Fold Croftlands Lamonby Durdar Newbiggin Garlands Allenwood Hallgarth Scarrowhill Dunnerdale Firbank Wreay Motherby Kingside Hill Swathwaite Head Nook Newland Bottom Heversham Whitbarrow Westmoor End Westfield Brisco Distington Row Brow Melkinthorpe Pica Great Salkeld Lowgill Heaning Broughton Beck Newtown Hall Santon Cartmel Wood Broughton Hall Greenodd Moss Side Parkhead Roose Bleatarn Grasmere Red Dial Kirkby Lonsdale Low Crosby Carr Bank Watendlath Wall End Hartley Irton Orthwaite High Bankhill Galemire Shap How High Lorton Upperby Cockley Beck Mite Houses Bridgend Studholme Station Hill Dalton-in-Furness Blawith Allithwaite Knotts Corkickle Ambleside Thornhill Great Urswick Hensingham Leece Cotehill Plantation Bridge Aughertree Cat Bank Cocklakes Newton-in-Cartmel Beck Side Heron Hill Thornthwaite Blencogo Town End Holker Moorthwaite Crosby-on-Eden Wampool Old Carlisle Bardsea Green Longrigg Skelton Prizet Foulbridge Hetherside Hawkshead Gilgarran Brunstock Micklethwaite Sprunston Dendron Troutbeck Shopford East Curthwaite Canal Foot Skiprigg Newby Head Mosser Ravenglass Longburgh Hawkshead Hill Keld Raughton Head The Howe Blencarn Brownber Waverbridge Little Orton Broughton in Furness Little Urswick Fell Foot Silecroft Colton Roachburn Shire Hornsby Gate Denton Holme Newby Bridge New Rent Mountain View Winskill Hoskethill Ravenstown North Walney Burgh by Sands West Silloth Helton Newby Kinkry Hill Brownrigg Unthank Brandlingill Windermere Burnhill Wath Brow Doddick Faugh Cliburn Barras Barclose Longthwaite Ghyll Head Plumpton Rowe Head Clappersgate Renwick Ponsonby Ennerdale Bridge Fell End Sedgwick Hycemoor Kershopefoot Outgate Eskdale Green Egremont Levens Lyneholmeford Kelsick Millthrop Moor Row Ormsgill North Scale Beck Head Barbon Wallthwaite Applethwaite Sour Nook Western Bank Stone House Great Crosthwaite Hethersgill Holme Great Orton Colby Ulverston Cartmel Fell Brampton Castletown Allonby Soulby Crosby Garrett Banks Wreay Green Quarter Millgillhead Plumbland Bowness-on-Windermere Hornsby Church Brough Scar Head Haile Blitterlees Brothybeck Water Garth Nook Westward Rosebank Saltcoats Paradise The Sands Braithwaite Bow Blennerhasset Selside Chapels Hackthorpe Seatoller Scuggate The Flatt Upper Denton Hall Waberthwaite Ings Fell Side Mellguards Newbiggin-on-Lune Summerlands Holmrook Garden Village Papcastle Tebay High Newton Corby Hill Park Head How Bampton Grange Park Broom Preston Patrick Waverton Skinburness Cardew Crosslands Finsthwaite Langrigg Barrows Green Baycliff Gilsland Kentrigg Helbeck Endmoor Parton Wetheral Shield Dalton Garsdale Head Arnaby Newtown Knock Irthington High Row Haresceugh Croslands Park Buttermere Meal Bank Water Yeat Tirril Millholme Duddon Bridge Sandford Raise Stainton Shoregill Morton Wilton Broughton Cross Kelleth Forest Head Rottington Down Hall Bransty Thornthwaite Flookburgh Roa Island Kirksanton Stank Soulby Droomer Wellington Smithfield Steel Green Foxfield Clawthorpe Market Brough Rosthwaite Kirkland Stanthwaite Skitby Culgaith Bandrake Head Sandside Ormathwaite Askham Rampside Long Marton Longsowerby Hesket Newmarket Birkby Brocklebank Chestnut Hill Ravenstonedale Pelutho Scales Lockhills Bampton Wood Gate Newby East Brownrigg Fletchertown Hampsfield Low Cotehill High Waverbridge Calthwaite Ulcat Row Castlerigg Far Arnside Ruckcroft Broughton Moor Kirkhouse Bardsea Low Knipe Farlam Asby Bolton Low Houses Common End Elterwater Thwaite Moss Cumdivock Bridekirk Goodyhills Near Sawrey Wellgill Belah Nepgill Brackenber Bayles Lamplugh Willow Holme Warwick Bridge Roadhead Newtown Little Broughton Thwaite Head Sellafield Calvo Ludderburn Force Mills Moorend Low Hesket Whiteclosegate Haws Bank Troutbeck Plasketlands Moorhouse High Biggins Newbiggin Tower Wood Sandale Crooklands Casterton Staveley Branthwaite Edge Prior Rigg Hayton High Whinnow Greengill Skelwith Bridge Tarns Dale Bottom Hunsonby Gosforth Haverthwaite Kirkborough Halfpenny Houghton Coalfell Outcast Low Geltbridge Low Wood Troutbeck Bridge Kiskin Angerton Whitbarrow Village Woodrow Unthank Scales Fothergill Hawcoat Brigham Braystones Lindale Penny Bridge Mossbay Johnby Little Bampton Croglin Winder Brigflatts Brockleymoor Roosebeck Aglionby Hallthwaites Kirkbampton Townhead Bullgill Aspatria Leasgill Crosthwaite Marton Garrigill Caldbeck Little Musgrave Rydal Stapleton Brackenthwaite Beck Wythop Torpenhow Glassonby Raffles Aldingham High Side Dovenby Bewaldeth Galligill Mirehouse East Grassgarth Ireleth Newton Rigg Kaber Beck Houses Woodhouses Boothby Meathop Kirklinton The Common Boltonfellend Etterby Bouth Pardshaw Soutergate Glasson Rusland Yarlside Caldewgate Middletown Lindal in Furness High Sellafield Rockcliffe Cross Sockbridge Salterbeck Beaumont Middleton Greenholme Row Howtown Ruthwaite Todhills Ayside Greystoke Dykesfield Watchhill Thornby How Bushfield Greenscoe Kentmere Milton Easton Netherton Carleton Hall Harker Walby Unthank End Ploughlands Cardurnock Burnrigg Lowther Oldwall Stubble Green Townfoot Keekle Rockcliffe Sowerby Row Temple Sowerby Baldwinholme Blackbank Burtholme Kirkcambeck Warcop Town Head Longrigg Cowgill Pool Bank Allerby Raby Woodhouse Gullom Holme Harker Marsh Newton Watermillock Kilnhill Roose Gate Lakeside Castle Carrock Nenthead Albyfield Head Crag Moss Side Mirehouse Parton Little Asby Carlisle Greengarth Hall Murton Grange Fell Edderside Southernby Santon Eden Mount Wigton Nenthall Flimby Drumburgh Little Strickland Rosley Keisley Blackdyke Bomby Birkett Mire Welton Low Newton Pardshaw Hall Heads Nook Great Broughton Millom Grinsdale Thrimby Highmoor Seaville Monkhill Lane Head Coulderton High Braithwaite Arnside Highbridge Busk Langton Milburn Great Corby Mansriggs Morton Lowick Bridge Hilton Townhead Sampool Scotsdike Hall Dunnerdale Hallbankgate Great Easby Gillbank Staveley-in-Cartmel Ickenthwaite Barrow Island Hutton End Ivegill Deepdale Low Whinnow Four Lane Ends Lazonby Oakshaw Ford Hutton Swinside Stonethwaite Wetheral Middleton Place Briery Wetheral Plain Oddendale Little Langdale Dufton Arrowthwaite Loppergarth Southerfield Flitholme Skelton Wood End Lanercost Roughsike Kirkland Ellonby Whitrigg Middleshaw Colt Park Midgeholme Sweetholme Orton Rigg Slack Mealrigg Dowbiggin Bolton New Houses Greystoke Gill Greysouthen Calder Littlebeck Blackbeck Gatebeck Salt Coates Laithes St Bees Lowick Green Blagill Kidburngill Lower Hawthwaite Helmside Dearham Homewood Edenhall Birkthwaite Eveninghill Ousby Great Blencow Downfield Mungrisdale Whitrigglees Moat Wath Thurstonfield Thackthwaite Blackwell Low Row Wolsty Swallohurst Newbiggin Nethertown Newlands Beck Prospect Belle Vue North Dykes North Stainmore Annaside Armathwaite Cumwhitton Wasdale Head New Cowper Drybeck Dubwath Calder Bridge Loweswater Ireby Catterlen Newtown of Rockcliffe Scaws Barber Green Newland Crossgates Port Carlisle Biglands Hartsop Stone Raise Monk Moors Strawberry Bank Powter How Salkeld Dykes West Woodside Wescoe Thackthwaite North Side Scotby Oxenholme Town Bank Hardendale Moorclose Storth Whitrigg Hartbarrow Dunnerholme Staffield Lupton Patton Bridge Barbary Plains Winster Langrigg Tindale Mockerkin Quality Corner Sandwith Newtown Patterdale Three Bridges Lee Houses Holmwrangle Far End Crosby Bassenthwaite Stanwix Aldoth Burnbanks West Curthwaite Langwathby Lea Yeat Cark East Causewayhead Vickerstown Mossedge Rickerby Great Ormside Pennington Skirwith Little Braithwaite Garth Row Old Town Fair Hill Little Blencow Far Sawrey Mirehouse West Pallaflat Little Ormside Hoff Plumptonfoot Ainstable Crackenthorpe Drigg Abbotsmead Tottlebank Wreaks End Warwicksland Ackenthwaite Ewanrigg Longdale Rowell Coupland Brackenlands Beckfoot South Stainmore Little Arrow New Hutton Nateby Underbarrow Sunny Bank Holme Mills Newbiggin Currock Green Bank Satterthwaite Lambfoot Spark Bridge Raisbeck Boot Whitbeck Wheyrigg Kingstown Dragley Beck Tallentire Arkleby Strands Kirkoswald Grange-over-Sands West Causewayhead Whale Flakebridge Redmain Beetham Rooking Oxen Park Biggar Rosewain Kirkbarrow Barepot Barton Gamelsby Nether Wasdale Sunbrick High Nibthwaite Boltongate Woodend High Hill Whitehaven Skelsmergh Newtown Woodland Hutton Row Garnett Bridge Oak Bank Waitby Lenacre Catlowdy Edentown Farleton Bowland Bridge Cumwhinton Low Biggins Roosecote Hurst Eamont Bridge Gilwilly Gilcrux Hubbersty Head Winscales Broadwath Crookdake Waberthwaite Sand Side The Nook Mill Side Gawthrop High Scales Botcherby Carleton Walton Brough Sowerby Fenton Alston Beckfoot Millhouse Crosscanonby Stainton Colthouse Rosside Townhead Rannerdale Townhead Scout Green High Water Head Burrells Beckbottom Plumgarths Parkgate Frizington Town End Isel Portinscale Sadgill Easton Mansergh Low Walton Blindcrake Kirkandrews-on-Eden Haggbeck Torver Mosser Mains Goat Crook Winton Heggerscales Nether Welton Yanwath Seatle Mosedale Wharton Laversdale Little Salkeld Appleby-in-Westmorland Gamblesby King's Meaburn Middlesceugh Mallsburn New Mill Harras Chapelburn Penton Chapel Stile Carwinley Sandwick Broad Oak Leadgate Red Hills Cargo North Row Greenwell Pooley Bridge Cummersdale Dacre Ulpha Great Clifton Kirkbride Hutton Roof Milnthorpe Newbarns Threapland High Casterton Sandwith Hale Little Clifton Little Loughrigg Lady Hall Newby West Deanscales Aikhead Woodville Tarnside Beckermet High Side Barrow-in-Furness Weasdale Brigham Bolton Kirkland Guards Blackford Hayton Arrad Foot Gleaston Greenrow Wythburn Grayrigg Hyton Stockdalewath Roger Ground Longcroft Great Asby Hutton Roof Bank End Thwaite Flat Ellenborough Waterhead Greenside Brow Edge Risehow Hole South Newbarns Maulds Meaburn Dean Yearngill Barugh Knowefield Burneside Santon Bridge Wetheral Pasture Rookby Branthwaite Howgill Bolton Wood Lane High Walton The Lound Whasset Silloth Whelpo Cardewlees Killington Bothel Seaton Plumpton Head Camerton Outhgill Stainburn Longlands Butterwick Wythop Mill Rheda Park Force Forge Dockray Low Seaton Unthank Lowca Grayson Green Storrs Haverigg Cockermouth High Cunsey Maryport Glen Dowlin Kirkby Stephen Hindpool Holme St Cuthbert Hawksdale Backbarrow Oulton Glenridding Hallow Bank High Hesket Beanthwaite Milton Yottenfews Moresby Parks Uppertown Rowrah Westlinton Lessonhall Southwaite Bowderdale Low Moresby Great Strickland High Oaks Raughton High Harrington Crosby Villa Sedbergh Harrington Hincaster Moorhouse Sunbiggin Pategill Westnewton Sandylands Gatesgarth Bleachgreen Bleatarn Brougham Grisdale Salta Threlkeld Kirkland Nether Row Corney Wordsworth Terrace Garsdale Clickem Tummer Hill Shawfoot Cowan Head Kirkby-in-Furness Scilly Bank Kingmoor House Briar Rigg Cunsey Brigsteer Newton Arlosh Brough Low Nibthwaite Seathwaite Abbeytown Dent Thrushwood Stainton Oughterby Oughterside Reagill Howgate Burton-in-Kendal Heggle Lane Anthorn Slack Head Seascale Glasson Grange Rosgill High Wray Chalkfoot Howbeck High Seaton Browtop Tarraby Seathwaite Friars' Ground Bowscar Carleton The Green Legburthwaite Branthwaite Waterside Melmerby Hall Senna Roundthwaite Clifton Grizebeck Sleagill Warwick-on-Eden Kearstwick Thickholme Dundraw Rusland Cross Carleton Moor Row Arlecdon Ullock Warnell Felldyke Deepthwaite Mawbray Scarness Millness Millbeck Dale Nentsberry Cautley Broughton Mills Parkside Newton Reigny Buckabank Newbiggin Eccle Riggs Sunderland Sleetbeck Borwick Rails Old Tebay Low Lorton Penruddock Longdales Cotes Crosscrake Morland