Financial Advertising Agency in Oxenholme

Get in touch

Financial Services Advertising in Oxenholme

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Oxenholme to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Oxenholme often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in LA9 7

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Oxenholme are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in LA9 7 get in touch today to find out how with effective finance marketing in Oxenholme we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Oxenholme (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Castlerigg Satterthwaite Moss Side Rickerby Aglionby Stockdalewath Gosforth Doddick Oulton Bolton Low Houses Little Clifton Easton Smardale Gamblesby Mossbay West Silloth Matterdale End Stainton Highmoor Grizedale Carr Bank Drigg Hartsop Scarness Dundraw Low Whinnow Moresby Parks High Walton Cleator Moor Cark Carleton Little Braithwaite Sweetholme High Wray Clappersgate Warnell Stainburn Haggbeck Whicham Rowrah Shap Harraby Pica Mansergh Broughton Beck Brownber Nealhouse Knotts Newton Rigg Mossedge Buttermere Low Newton Chapel Stile Farleton Greenwell Swallohurst Dent Woodrow Fothergill Thwaite Moss Eccle Riggs North Scale Santon High Cunsey Rosgill Sellafield Halfpenny Kirklinton Blencarn Hilton Dalston Docker Johnby Newbiggin Elterwater Great Urswick Homewood Colt Park Mountain View Field Broughton Bleatarn Stanwix Nunclose Low Row Stainton Force Mills Old Tebay Swathwaite Head Ullock Drumburgh Scilly Bank Langrigg Dunnerholme Fingland Helbeck Upper Denton Greengarth Hall North Stainmore Grisdale Cartmel Fell Dragley Beck Kiskin Seathwaite Garsdale Biggar Kaber Wath Brow Weasdale Barton Sadgill Wellgill Raisbeck Skiprigg Hall Santon Parkside Staveley-in-Cartmel Yanwath Penruddock North Dykes Woodend Deepdale Wetheral Shield The Hill Blencogo Warwicksland Seathwaite Scales Middleton Place Redmain Keisley Mansriggs Cummersdale Lindal in Furness Blackbeck Gamelsby Ewanrigg Busk Burnrigg Bomby Ormathwaite Standingstone High Cark Low Cotehill Abbeytown Garlands Townhead Middleton Seatle Milton Colton Lupton High Braithwaite Denton Holme Thickholme Thackthwaite Arkleby Bothel Sunbrick Aikrigg Garnett Bridge Allerby Grayrigg Kirkby Lonsdale Shire Hubbersty Head Green Bank Newbarns Rannerdale Askam in Furness Yottenfews Flookburgh High Bankhill Hurst Middletown Leasgill Plumpton Head Thrushwood Kirkby Stephen Hole Hensingham High Row Barrows Green Silecroft Carlisle Parkhead Helmside Botcherby Thursby Newlands Millhouse Deanscales Kirkland Newby East Ireleth Rockcliffe Stank Broughton Mills Mosser Town Bank Newton Reigny Middleshaw Cumwhinton Head Crag Kirkcambeck Mealsgate Skelton Raffles Millholme Heron Hill The Green Gatesgarth Hutton Gaitsgill Rottington Wilton Bowmanstead Great Orton Boot Thwaite Flat Hycemoor Wellington Great Corby High Side Scales High Scales Metal Bridge Raughton Head Finsthwaite Newbiggin Boustead Hill Grange Fell Lyneholmeford South Stainmore Low Borrowbridge Whitehaven Walton Allithwaite Studholme Stapleton Near Sawrey Prospect Skirsgill Nepgill Chalkfoot Mite Houses Preston Patrick Townhead Birkby Water Yeat Far End Edderside Ellenborough Croftlands Hincaster Wreaks End Brow Edge Blitterlees Meal Bank Low Crosby Barrow Island Cunsey Longthwaite Heggerscales Appleby-in-Westmorland Croasdale Kendal Bow East Curthwaite Glassonby Warcop Rheda Park Blindcrake Milnthorpe Lanercost Dunnerdale Micklethwaite Nether Wasdale Shoregill Albyfield Ackenthwaite Southernby Bowscar Beckfoot Townfoot Backbarrow Ickenthwaite Whitbeck Winton Mawbray Melmerby Mill Side Brunstock Gleaston Ulcat Row Low Nibthwaite How Houghton Bewaldeth Carleton Hall Stainton Baldwinholme Little Salkeld Aughertree Kearstwick Lee Houses Tirril Buckabank Melkinthorpe Yearngill Millness West Woodside Raby Roosebeck East Causewayhead Southerfield Four Lane Ends Foxfield Newton-in-Cartmel Torpenhow Lowick Bridge Crosby Ulverston Red Hills Lamonby Alston Sandylands Ponsonby Low Braithwaite Bridekirk Tummer Hill Heversham Briery Dubwath Bradley Berrier Low Knipe Sowerby Row Staveley Beck Endmoor Whitrigglees West Causewayhead Durdar Martindale Kinkry Hill Carleton Beck Houses Lambfoot Etterby Thornby Clawthorpe Newbiggin Garrigill Knowefield Crewgarth Leece Westlinton Mirehouse Beacon Hill Ulpha Moorhouse Burthwaite Sandwith Blennerhasset Galemire Downfield Crook Ings Caldbeck Warwick-on-Eden Three Bridges Barrow-in-Furness Boltonfellend Bridgend Soulby Newtown Greenscoe Hutton Row Bank End Dykesfield Ousby Pardshaw Longcroft Kirkby Thore Roa Island Brough Old Hutton Irton Aldoth Aiketgate Thurstonfield Branthwaite Ravenstonedale Scarrowhill Unthank Marton Nook Stainton with Adgarley Mintsfeet Harras Easton Sedbergh Hutton Roof Legburthwaite Newby Bridge Mosedale Biglands Broughton Moor Risehow Townhead Water Garth Nook Hallbankgate Rydal Arrowthwaite Seatoller Burton-in-Kendal Bolton Wood Lane Chestnut Hill Beckbottom Crookdake Sleetbeck Kirkbride Parton Lady Hall Barbon Waterhead Cat Bank Uldale Great Clifton High Whinnow Cautley Mallsburn Newby West Wampool Staffield Bewcastle Far Arnside Mealrigg Barber Green Irthington The Sands Nether Welton Clifton Dykes New Mill Dendron Thornthwaite Quality Corner Low Walton Seaton Old Town Great Asby New Rent Crosscanonby Oxen Park Askham Knipe Fold South Newbarns Ravenglass Lazonby Cleator Whiteclosegate Kirkbampton Troutbeck Bridge Unthank Angerton Thornthwaite Sand Side Burtholme Rampside Little Bampton Croglin Belle Vue Howtown Crosby Villa Boothby Boltongate Hall Waberthwaite Bolton Langwathby Longpark Mockerkin Lakeside Flitholme Haverigg Willow Holme Moat Market Brough Tarnside Wordsworth Terrace Broad Oak Little Asby Brisco Newtown Bowness-on-Solway Camerton Casterton Bardsea Salkeld Dykes Longrigg Red Dial Bootle Brackenthwaite Wreay Midgeholme Sandside Wreay Port Carlisle Gawthrop Longtown Ferney Green Skinburness Hesket Newmarket Garth Row Scuggate Whasset Brandlingill Dean Bleatarn New Hutton Brigham Oddendale Underbarrow How Cardewlees Scotsdike Far Sawrey Bridgefoot Loppergarth Grange-over-Sands Santon Bridge Bowderdale Edentown Nether Row Asby Sandwith Newtown Oxenholme Little Blencow Waberthwaite Strands Town End Swarthmoor Coulderton Calder Bridge Hallthwaites Troutbeck Castle Carrock Bigrigg Heathwaite Roose Arnaby Little Orton Unthank End Vickerstown Brigflatts Wheyrigg Wharton Hutton End Corkickle Holker Westward Dale Brampton North Row Lamplugh Hutton Roof Storth Carleton Powhill Seascale Branthwaite Edge Armathwaite Calvo Aspatria Kelsick Ploughlands Kershopefoot Tindale Hornsby Hawcoat Warwick Bridge Hartbarrow Lockhills Mirehouse East Barbary Plains Upperby Gatebeck The Lound Garden Village Distington Roadhead Dale Bottom Threlkeld High Seaton Bowness-on-Windermere Cowgill Branthwaite Cocklakes Embleton Ghyll Head Bowland Bridge Force Forge Hayton Salterbeck Low Hesket Wood Broughton Hall Bampton Grange New Cowper Bonning Gate Newbiggin Greystoke Gill Witherslack Brackenthwaite Summerlands Kirkland Guards High Lorton Woodland West Curthwaite Oughterby Great Musgrave Watchgate Hunsonby Moorthwaite Gullom Holme Moor Row Newby Gilwilly Dearham Kilnhill Hackthorpe Ainstable Little Musgrave Colthouse Grinsdale Ravenstown Winskill Dovenby Raughton Old Carlisle Friars' Ground Helton Glen Dowlin Kents Bank Thrimby Hoskethill Beckermet Lane Head Barepot Gaisgill Hawkshead Park Broom Coniston Slack Head High Water Head Talkin Scotby Carwinley Mirehouse West Bullgill Penrith Catterlen Oakshaw Ford Hopebeck Thomas Close Westnewton Garsdale Head Cockermouth Prizet Fair Hill Wallthwaite Brigsteer Scout Green Burrells Rowe Head Brougham Cargo Portinscale Orton Rigg Troutbeck Little Arrow Ruthwaite Isel Woodhouse Hall Dunnerdale High Newton Gawthwaite Langrigg Townhead Belah Southwaite Morland Whitrigg Longburgh Applethwaite Brownrigg Winster Bouth Wasdale Head Town Head Highlaws Motherby Outcast Cardurnock The Nook Harker Cowan Head Millgillhead Harrington Middlesceugh Beckhouse Grassgarth Hethersgill Pallaflat Allonby Grasmere Dowbiggin Pelutho Fell End Netherton Scar Head Tarraby Newbiggin Scalebyhill Mains Sleagill High Waverbridge Bayles Little Corby The Flatt Holmwrangle Plantation Bridge Reagill Hawksdale Greenrow Nethertown The Common Hewer Hill Caldewgate Hetherside Great Easby Howgill Parton Keld Dacre Outhgill Moorhouse Aldingham Cumdivock Greenodd Ormsgill Waverbridge St Bees Bassenthwaite Brackenlands Lowther Tower Wood Soulby Scaws Newland Haile Stone Raise Church Brough Canal Foot Dufton Haltcliff Bridge Little Urswick Low Row Stair Aikhead High Harrington Glasson Milburn Cartmel Scales Brockleymoor Brampton How Storrs Glasson Holmrook Heads Nook Skelton Wood End Mungrisdale Knock Welton Wescoe Ambleside Stripes Crossgates Salt Coates Oldwall Browtop Kirkborough Shawfoot Kirkandrews-on-Eden Patton Bridge Calthwaite Gilgarran High Ireby Maulds Meaburn Monk Moors Leadgate Rooking Kingside Hill Blawith Brownrigg Skelwith Bridge Rosthwaite Heaning Great Salkeld Fenton Castletown Kentmere Kidburngill Winscales Western Bank Sandale Thackthwaite Kirksanton Birkett Mire Row Foulbridge Moor Row Nenthead Threapland Bleachgreen Slack Bowston Beaumont Banks Soutergate Eamont Bridge Plumgarths Roger Ground Duddon Bridge Sandwick Waterside Hallgarth Cumrew Brothybeck Barclose Winder Haws Bank Marthwaite High Nibthwaite Mosser Mains Tebay Stanger Clifton Egremont Dunningwell Roachburn Wetheral Pasture Kelleth Newtown Yarlside Renwick Woodville Croslands Park Kentrigg Firbank Skirwith Morton Stanthwaite Orthwaite Newton Arlosh Clickem Crosby Garrett Felldyke Beanthwaite Greenholme Abbotsmead Bromfield Longrigg Longdales Kells Scaleby Bransty Littlebeck Rosside Barugh Papcastle Powter How Langton Parsonby Sour Nook Lower Hawthwaite Stone House Shopford Coalfell Eaglesfield Goodyhills Hazelslack Rowell Beck Side Brough Sowerby Brackenber Lessonhall Tottlebank Skelsmergh Orton Ivegill Low Geltbridge Newbiggin-on-Lune Hutton Moor End Great Ormside Ruleholme Cumwhitton Whelpo Fell Foot Lowgill Crosby Ravensworth Hardendale Lea Yeat Heggle Lane Long Marton Oak Bank Laversdale Lane Meathop Watermillock Crosscrake Crackenthorpe Spark Bridge Temple Sowerby Hoff Crosthwaite Wiggonby Kirkland Milton Newbiggin Arrad Foot Brigham Rosewain Newby Head Steel Green Monkhill Newton Beckfoot Catlowdy Catholes Kirkoswald Linstock Scales Salta Station Hill Crosby-on-Eden Barras Fletchertown Coupland Longlands Aikton King's Meaburn Waverton Laversdale Birkthwaite Watendlath Lowca Millthrop Gillbank Beetham Baggrow Strawberry Bank Rusland Cross Hornsby Gate Ayside Beck Wythop Down Hall Greenside Millom Newland Bottom Todhills Wolsty Maryport Rusland Broadwath Whitbarrow Row Corby Hill Ludderburn Tarns Brocklebank Cotes Sedgwick Seaville Lowick Green Ireby Great Strickland Plumptonfoot Frizington Little Broughton Eskdale Green Colby Eden Mount Keswick Arnside Stubble Green Allenwood Plumbland Droomer Levens South Ulverston Broughton in Furness Greysouthen Prior Rigg Whitrigg Gilcrux Wall End Woodhouses Great Crosthwaite Bushfield Wythburn Dalton Sampool Hallow Bank Rockcliffe Cross Silloth Waitby Dockray High Longthwaite Harriston Blackdyke Kingmoor House Kirkby-in-Furness Selside Grange Wetheral Plain Pooley Bridge Anthorn North Side Bampton Corney Brackenthwaite Nentsberry High Oaks Forest Head Currock Towngate Plasketlands Grizebeck Holme Thornhill Beck Head Nenthall Cardew Newtown of Rockcliffe Holme St Cuthbert Hawkshead Hill Penny Bridge Outgate Little Loughrigg Cockley Beck North Walney Watchhill Penton Sunderland Roundthwaite Greenbank Crooklands Westfield Walby Beckfoot Little Strickland Cotehill Great Broughton Howgate Calder Bolton New Houses Borwick Rails Kirkhouse Blagill Kirkland Hindpool Roughsike Goat Tallentire High Casterton Braystones Holme Mills Green Quarter Baycliff Workington Saltcoats Westmoor End Blackford Butterwick High Sellafield Longsowerby Glenridding Millbeck Edenhall Sandford Hartley Laithes Blackbank Wetheral Low Seaton Braithwaite Morton Patterdale Stonethwaite Low Biggins Pardshaw Hall Paradise Highbridge Drybeck High Hill Torver Moorend Burgh by Sands Newtown Oughterside Blackwell Killington Park Head High Biggins Chapelburn Moss Side Lindale Pennington Beckces Sockbridge Wythop Mill Thwaite Head Howbeck Hayton Unthank Hampsfield Swinside Rosebank Sprunston Kingstown Little Langdale Sunny Bank Sunbiggin Deepthwaite Raise Whitbarrow Village Farlam Pool Bank Haverthwaite Wigton Ennerdale Bridge Crosslands Longdale Burnbanks Ellonby Uppertown Wath Pategill Hall Senna Common End Roosecote Rookby Flimby Harker Marsh Parkgate Whale Lenacre Bardsea Green Roose Gate Windermere Cliburn Grayson Green High Hesket Chapels The Howe Hyton Sebergham Kirkbarrow Haresceugh Burneside Skitby Towcett Bandrake Head Wood Gate Low Lorton Keekle Siddick Ruckcroft High Side Low Wood Arlecdon Moorclose Culgaith Gilsland Plumpton Rosley Murton Fell Side Hale Flakebridge Briar Rigg Loweswater Dalton-in-Furness Galligill Town End Nateby Broughton Cross Low Moresby Smithfield Greengill Row Brow Eveninghill Greystoke Barugh Mellguards Great Blencow Burnhill Annaside Little Ormside Faugh Natland