Financial Advertising Agency in Kentisbeare

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Financial Services Advertising in Kentisbeare

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Kentisbeare to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

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What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

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Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Kentisbeare often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in EX15 2

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Kentisbeare are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in EX15 2 get in touch today to find out how with effective finance marketing in Kentisbeare we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

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Other locations available for financial advertising agency
Cotmaton Burlescombe Puddington Brayford Hannaford Gatherley Peppercombe Dinworthy Axmouth South Hole Barnfield Woolston Green Challaborough Tillislow Bratton Clovelly Morwellham Quay Westacott Malborough Oak Cross Sherford Merrifield Heathfield Southdown Skaigh Buckland Filleigh Mount Lane Hiscott Woodtown Lympstone Churchtown Budleigh Salterton Preston Furze Daccombe Court Barton Wrinkleberry St Andrew's Wood Abbots Bickington Bentwitchen George Nympton Silverton Stoke Gabriel Crabtree Hand and Pen Bodley Luson Dunterton Kentisbeare Shortacombe Babeny Philham Chapelton Preston Luffincott Higher Weaver Birchill Cross Redmonsford Abbotskerswell Sowton Huddisford Chichacott Kingswear Liftondown Newton Poppleford West Clyst Weycroft Lower Wear Boode Putsborough Underdown Liddaton Heddon Haccombe Harbourneford Coombe Plympton Chagford Aylesbeare St Dympna's Dartmeet Oldways End Hollis Green Woody Bay Sloncombe North Heasley Withleigh Tricombe Milford Dean Moorhayne Well Town Ilsington Netherton Mackham Rumsam Two Pots Parnacott Fremington Sticklepath Harcombe Poltimore Saltrens Diddywell Beckett Saunton High Bray Down St Mary Yelverton Newton Ferrers Sparkwell Budlake Inner Hope Lower Compton Higher Prestacott Upcott Berry Pomeroy Livingshayes Velly Ford Plainmoor Brushford Uppacott Chenson Holcombe Kings Nympton Peat Cot Guineaford Chaddlewood West Worlington Poundsgate Colaton Raleigh Bish Mill Northway Pathfinder Village Martinhoe Exwick Berry Cross Marldon Woodmanton Polsloe Bridge Cattedown Seaton Sandford Cruwys Morchard Bigbury-on-Sea Cornwood Millbay Creacombe Redhills Westwood Weare Giffard Lower Dean Woodacott Higher Ashton Warcombe Chevithorne Lower Gabwell Sutcombe Thorndon Cross East Kimber Leigh Cross Lutton Forder Alfington Templeton Bridge West Panson Dippertown Wonson Docton Oakfordbridge Landkey Town Hartley Vale Lettaford Edginswell Pillmouth Felldownhead Stoke Hill Lobhillcross Filleigh Staverton Higher Batson Haytor Vale Three Horse Shoes 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Buckfastleigh West Ilkerton St John's Chapel Marsh Lewdown Luxton Rosedown Umborne Ramsley Bonehill Rackenford Outer Hope Lynmouth Ide Hockworthy Newton St Petrock Hallsands Golden Park Lake Aunk Dowland Harrowbeer Mile End Uplowman Farway Higher Rocombe Barton Colebrooke Kingsdon Northmostown Wadbrook Bideford Quoditch West Lyn East Village North Radworthy Molland Stowford Bickleigh Down Deancombe Blagaton Tosberry Monkerton Haddacott Kennerleigh Twitchen Bishopsteignton Goodleigh Bugford Clyst Heath Coldeast Widewell East-the-Water Challacombe Aish Derriton Newtown Babbacombe Christow Bolberry Cotteylands Lee Westward Ho! Tuckenhay Smallridge Nomansland Heathpark North Brentor Sheldon North Tawton Meadwell Hennock Sampford Peverell Hemyock Reedy Velator Yeo Mill Northcote Chillaton Colliton Harracott Chub Tor Lower Loxhore Stroxworthy Frogmore Swimbridge Newland North Star Stockland Pizwell Stowford Brendon Week Cabbacott Forda Bow Ashwater Crediton Nicholashayne Stowford Higher Woolbrook East Stowford Walreddon Cowley Braunton Chulmleigh Farleigh Meadows South Molton Lake Dolton South Pool Higher Brixham Uphempston Lupridge Broadwoodwidger Week Whitford Coffinswell Oakford Ermington Nine Oaks Quartley Estover Gooseham Mill Kellacott Higher Metcombe Roborough Portgate Stokenham Abbotsham Derriford Billacombe Hansel Martinhoe Cross Patchacott Prince Rock Stibb Cross Landscove Northleigh East Ilkerton Uton Titchberry Sherford Halsfordwood Buckland Ashridge Court Nettacott Collaton Knowle Yondercott Cottwood Shaldon Butterleigh Garliford Buck's Cross Farway Marsh West Raddon Hawkchurch Iddlecott Harford Ash Thomas Gabber Lydcott South Common Allercombe Dawlish Halwell Cadeleigh Chittlehamholt Brownsham Iddesleigh Hooe Elmscott Southleigh Uppincott Bondleigh Barbrook Alston Little Silver Lower Town Branscombe Moorhaven Village Westweekmoor Start Heath Cross Withycombe Raleigh Waggs Plot High Bickington Belstone Corner Wembury Landkey Newland East Panson Boasley Cross Silford Tamerton Foliot Spreyton Parkham Ash Lower Cheriton Nymet Rowland Tredown Southerly Templeton Offwell Membland Warkleigh Folly Gate Buckleigh Chipshop Chelfham Venny Tedburn Whiddon Week Halsey Lake Moretonhampstead Lana Dean Cross Penninn Swimbridge Bradworthy Heathercombe Kerswell Widewell Marsh Barton Henford Stentwood Hexworthy Whimple Brynsworthy Membury Moorhayes Park Bovey Tracey Woodland Virginstow Puddaven Queen Dart Rockbeare King's Tamerton Torre Eggbuckland Curtisknowle Shute Welsford Oreston Holcombe East Allington Chestwood Arlington Beccott Bodmiscombe Newton St Cyres Ringmore Fortescue Cove St Loye's Whitnage Priestacott Lower Batson Wilminstone Beeson